Large Michaels Limited, a leading indigenous company and distributor of laptops and other computing accessories, is looking at boosting its sales volumes through a customer reward strategy.
The 2017 HP distributing partner of the Year has been operating for a decade and has become a house-hold name even for other resellers due to it remarkable integrity-in-business value.
The Company in partnership with Intel has announced the winner of the recent promo which was finalized Tuesday, July 31 in Lagos through a raffle draw.
The promo ended after over a six month period. Igboanude Chigozie, a representative at Reidata Limited won the grand prize of a brand new Kia Rio car 2014 model.
Speaking at the presentation ceremony, the Business Development Director, Large Michaels Limited, Mr. Stanley Uzoechina, said, the essence of the sales promo was to reward customers, bring them together and possibly motivate sales.
Winner of the Large Michael-Intel sales promo star prize – Kia Rio 1.4L – Mr Chigozie Igboanude of Reidata Nig Ltd.
“If you buy, you get something or you stand the chance of winning something, and such provides a moment of bringing us together with customers who are very important to us.”
Mr. Uzoechina, said customer reward, either instantly or through a raffle draw has a way of motivating customers to buy more which remains a key sales strategy for Large Michaels.
“We recorded over 400 sales of Intel products as at the time of the promo. Mind you this is just for Intel products; it is a good thing that we reward the loyalty of customers. These people have been with us from the beginning.”
He revealed that the customer demand was a major reason why the company was pushing hard to see to the establishment of an office in Abuja.
“Plans to establish office in Abuja is already in the top gear, although it has been a bit slow due to the economy. However, the whole idea is to meet the demands of our customers from that part of the country,” he said.
Meanwhile, Chigozie bought an Intel laptop from Large Michaels and thus qualified for the raffle draw alongside other 400 customers who bought Intel products at the same period of the sales promo.
Speaking after winning the grand prize, Chigozie expressed joy and happiness to have been the announced as the lucky winner of the brand new car, admitting that God made everything possible.
Chigozie, who runs a business in Saka Tinubu, Lagos Island said, he bought an Intel laptop and eventually became the winner of the prize which lots of people have been clamouring for.
Mr. Banji Womiloju (Intel), Mr. Stanley (Large Michaels), Mr. Laju Etchie (Intel), Mr. Michael Ezeamama (MD Large Michaels), Mr. Ipoola Morakinyo (HP)
Banji Womiloju from Intel, Laju Etchie Intel, Michael Ezeamama MD Large Michaels, Ipoola Morakinyo from HP and representatives from the National Lottery, dealers, consumer protection council, Lagos, were some of the people that witnessed the draw at the Large Michaels corporate office, Ikeja.
Four other customers won consolation prizes such as micro wave, set of pots, air flyer etc.
Source: TechEconomy.ng