By Nmerichukwu Igweamaka
Life Continental Lager Beer, No.1 beer brand in Nigeria, made in Igbo land by Nigerian Breweries Plc, has finalised plans to boost the entrepreneurial spirit of Igbo men and women across the south east states of Nigeria as the brand unveiled the 2018 edition of its famous Life Beer Progress Booster in Enugu, Enugu State capital on August 26, 2018.
The initiative, which is designed to promote small and medium-scale enterprises (SMEs), is targeted across the South-eastern states of Abia, Anambra, Enugu, Ebonyi, Imo, Delta and Rivers where the brand holds sway as market leader.
Unveiling the initiative- the fourth edition in its series, the Portfolio Manager, Mainstream Lager and Stout Brands, Emmanuel Agu said, “Life Progress Booster promotion is a celebration of the essential Igbo spirit of industry, will to succeed, enterprise and passion in the world of business. This project is, no doubt, a reinforcement of the heritage embedded in the Life Continental Lager Beer, its essence, connection and affinity with the people, and culture/lifestyle of South Easterners”.
Agu further explained that like its previous editions, consumers and interested participants need to currently be operating a simple, viable, not necessarily outlandish business that he/she desires to take to the next level of success.
Interested participants only need to drop their business proposals at designated outlets or visit life-nigeria.com to send in their entries. Shortlisted candidates will proceed to pitch their existing businesses to a team of business experts. Successful candidates across the catchment zone will be given a grant to support their businesses.
