Nigeria’s wave-making and leading brand in the Paints and Coating industry, Paint Roxettes has signed a six-month brand endorsement deal with Nollywood actress, Rachael Nnenna Okonkwo, popularly known as Nkoli Nwa Nsukka.
The event which took place at Paint Roxettes head office, GRA Enugu, Enugu State was witnessed by the management and staff of Paint Roxettes and a cross section of the media.
Speaking at the event, Chief Executive Officer of Paint Roxettes, Arc. Kaycee Orji said the company picked the Nollywood diva as its brand ambassador because of the value she will bring to the company adding that the company sees in her, a powerful and veritable tool to raise Paint Roxettes’ product awareness.
“We picked Nkoli as our brand ambassador because apart from the fact that she will bring enormous value to our brand, she is hardworking. This is exemplified in the achievements she has recorded in Nigeria’s entertainment industry, and the fact that she is an inspiration to young Nigerians who watch her on TV screens every now and then. We are proud to have her as our brand ambassador,” Orji said.
Rachael Okonkwo A.k.a. Nkoli Nwa Nsukka
He said that as a new paint manufacturing company making waves in Nigeria today, Paint Roxettes unique feature stems from the fact that it is a 5 hightech-in-1 Eco-friendly quality paint company with premium quality paints specifically formulated for Africa.
“Paint Roxettes have been designed with the user in mind and formulated to meet their needs, giving the house a charming effect. Some of the awesome qualities of our paints include being washable, anti-fungi, odorless, etc.
“Even as we are delighted to endorse Nkoli as our brand ambassador, we at Paint Roxettes are also pleased to offer a wide variety of painting services, and hire only the best painters to take care of your residential house. We value both the technical and artistic sides of our job in every Showcase.
“The fact is that how much that kind of passion affects the overall quality shows not only through our 3-year painting warranty but also in our Photo Gallery, featuring the most impressive painting showcases that we undertook this far,” Orji further said.
An elated Rachael Okonkwo, a.k.a. Nkoli Nwa Nsukka said it was an honour for her to work with such a company that has brought in a lot of technology advancement and innovation in the coating industry in the West African sub region.
“Paint Roxettes is a carefully packaged to make a difference. The endorsement today could be compared to a movie perfectly scripted by a wise man from the East. I must say that I am not in any way surprised about the way the product is dominating the market. I wish to pledge here today that I will not disappoint; I will be an ambassador you will all be proud of,” she said.
Rachael Okonkwo hails from Ukpata in Uzo Uwani Local government area of Enugu State, Nigeria. She started acting while she was a child, but due to lack of movie roles she switched career to dancing. She joined Nollywood in 2007 playing very minor roles.
In 2008, she played a Supporting role to Ini Edo and Van Vicker in Royal War 2, also in 2010 alongside Patience Ozokwor and John Okafor in Open and Close 1&2. Her first major role and consequently her breakthrough movie came in 2014, where she played the lead character in Nkoli Nwa Nsukka as Nkoli.
Nkoli hosts an annual carnival which aims at providing free gifts to kids and entertainment to the people. She says it enables her interact with her fans and give back to the society.
Nkoli (5th from left), MD/CEO Paint Roxettes, Arc. Kaycee Orji (middle) flanked by other management staff of Paint Roxettes at the Endorsement signing ceremony held at Paint Roxettes office, Enugu last week
In 2015, she hosted the first edition of the children’s Easter Carnival aimed at giving free gifts to kids during the Easter celebration in Enugu. In 2016 the second edition which was held in Onitsha had even more turnout as she was accompanied by fellow actors others to the event.
The 2017 edition which was held in her city of birth, Nsukka was able to gather over 5000 people, featured even more celebrities like Angela Okorie, Nonso Diobi, Slowdog, Ken Erics, Eve Esin and supported by top brands enabled it to be an even bigger event than its predecessors.
Paint Roxettes are technologically-advanced paints that help rooms stay fresher for longer periods of time, reducing interior odours and help improve indoor air quality by reducing airborne VOCs (volatile organic compounds) once the paint has dried.