There is one particular skill which remains to be very useful. In fact, this skill appears indispensable to entrepreneurs and organizations. It is called Digital Marketing. It simply means selling a product or service through the internet.
You are either selling a product or providing a service. And customers/clients are needed for you to sell products or services off. So, Digital Marketing or Internet Marketing helps you to achieve that.
According to the Nigeria Communication Commission, over 103 million Nigerians have access to the internet. This simply means that an average Nigerian could actually learn the skill or market products on the Internet.
Studies have also shown that brands that utilize Digital Marketing attract more customers and generate more revenue consistently.
Moreover, Digital Marketing entails SEO, Social Media (Facebook, Twitter, Instagram) Google Adwords, Email & Mobile Marketing, as well as e-commerce. As a digital marketer, you are integrating most of these aspects to achieve a principle goal – to sell.
As a skilled digital marketer, you are either selling your products or service. A digital marketer who knows his onus shouldn’t be paranoid when they are out of jobs. Even without a digital marketer having his product or service to sell, they can easily have discussion with any company to sell their product while earning commission.
Do not mind that Digital Marketing is fast becoming a cliche in all industry segments in Nigeria. Frankly, only a few can sell on the Internet successfully. Digital Marketing is simply practical. It’s usually even easier for firms and individuals roll out different kinds of training on Digital Marketing than for them to do the actual implementation.
It’s just sad that some of the training is geared towards reaping off participants. Again, digital marketing is simply practical not theory.
The question every digital marketer should be asking is – what result oriented Digital Marketing strategy should I deploy in order to sell these products or services? If you cannot generate sales, then, you are still a baby in the game.
Trust me, when you carry out a survey on how much digital marketers have earned via online sales, you would realize how small the figures are. Digital Marketing is purely practical and if you haven’t sold anything online via the Internet then you are just making noise
We just have many noisemakers who claim to understand digital marketing. Then you ask yourself, how many of those individuals who claim to know Digital Marketing makes at least N50,000 weekly on sales?
How many of those individuals have discovered how to reach millions of targeted audiences online and attract more sales consistently?
How many of those noisemakers have discovered how to Generate more revenue using Digital Marketing?
Here is the caveat – Before you attend any Digital Marketing Training, make sure you have done your research to understand the curriculum and the practicality of the training.
Digital Marketing is not about a fantastic presentation on a white paper board. It is using your laptop to look for prospective clients who will eventually pay you.
In the meantime, dedicate yourself fully and take advantage of online tutorials on Digital Marketing. There are tons of them, many junk too. Learn the skill online and try implementing what you have learnt.