World Chocolate Day 2024 took on a delicious new meaning as the Promasidor brands – Miksi Chocolate, Cowbell Chocolate, and Twisco – brought lots of excitement for many chocolate lovers in Nigeria.
The World Chocolate Day 2024 celebration was Twisco, Cowbell Choco and Miksi Choco’s way of celebrating Chocolate in Nigeria, through recreational activities, fun games, painting and relaxation.
This year’s edition took place on Sunday May 7, 2024, in several locations across Nigeria, Ikeja City Mall, Circle Mall Lekki, Asaba Mall, Jabi Mall Abuja and PHC Mall.
Speaking, Lillian Omorenuwa, the brand manager for Beverage Category at Promasidor said “We’re excited to celebrate World Chocolate Day with kids and moms. Our powdered Choco beverages are the perfect way to indulge in the rich, velvety goodness of chocolate. We want everyone to “Get Your Choco On” while making the day a chocolate-filled celebration to remember”.
The incredible event demonstrated the brands’ dedication to injecting joy and excitement into Nigerian homes, even amidst challenging economic times.
It also underscored the versatility and health advantages of chocolate, especially Choco beverages, while offering a plethora of enjoyable activities such as a bouncy castle, face painting, puzzles, and more.
Commenting on the event, Olutayo Olukayode, one of the parents who graced the event commended the company for bringing such a relief and fun packed activities for the children. “I am impressed by what is going on here, although I came around for something else, and I saw this event going on because I came with my children. We should give credit to the organisers, particularly we enjoyed Twisco, Cowbell Choco and Miksi Choco delicacies.
Also speaking, Femi Oludele, another parent at the event noted that “Cowbell is celebrating World’s Chocolate Day, and creating awareness that there is a day specially marked out for people to celebrate chocolate day. It is good gesture from the brands to the children and everyone. This will allow the children to cool off stress and may also avail the parents and guardian also the opportunity to relax their nerves. So, it is a good and welcome development, and we thank Promasidor for Organizing it”.
