Samsung Electronics has announced the launch of its groundbreaking Samsung Vision AI TV, marking a bold new chapter in the company’s history of innovation and leadership in the television industry.
For 19 consecutive years, Samsung has held the position of the world’s No. 1 TV brand, a testament to its unwavering commitment to quality, design, and user experience. This remarkable journey of excellence has been defined by a series of world first innovations that have consistently set new standards in the industry.
From the debut of the Bordeaux LCD TV in 2006, admired for the world’s first sensuous design, to other breakthroughs like the first edge type LED TV, the first Smart TV with applications, the brilliance of 100% Color Volume QLED technology, and the refined Curved UHD TV, Samsung has never stopped setting new standards for what a TV can achieve.
Now in 2025, the company has taken another bold step forward with Samsung Vision AI which positions Samsung TVs as more than entertainment devices. They enhance content interaction, smart home functionality and synergy across devices, while maintaining strong privacy with the Samsung Knox security.
“Our mission has always been to create technology that feels personal, intuitive, and inspiring,” said Tae Sun Lee, CEO of Samsung Electronics West Africa. “With Vision AI, we’re not just offering a TV, we’re introducing a smarter, more connected way to live, building on almost two decades of global leadership.”
Samsung Vision AI is packed with features designed to make the TV experience smarter and more personal:
• Click to Search – Find information and personalized content recommendations about what you’re watching instantly, with just one click.
• Future-Proof Design – Enjoy 7 years of free OS updates so that your TV keeps evolving, unlocking new AI-powered experiences over time.
• Smart Home Control Tower – Effortlessly connect and control your Galaxy devices, Bespoke appliances, and other IoT products through SmartThings.
• Knox Security – Advanced protection to keep your personal information safe while you stay connected.
• Art & Entertainment – Seamlessly integrates with the Samsung Art TV lineup and offers immersive gaming, making it a hub for both creativity and play.
According to Oge Maduagwu, Head of Marketing & Communications, Samsung Electronics West Africa, “These new TVs are intelligent lifestyle hubs as they leverage Vision AI to deliver personalized, contextual, and seamless experiences that redefine television. Combining TV, AI Art, Live translations and sleek designs to set our TVs miles ahead of others”.
Continuing she said:
“Samsung’s 2025 TV lineup delivers our most advanced viewing experience yet, with innovations across OLED, Neo QLED, QLED, and lifestyle models. This year, we’ve introduced glare-free OLED and expanded anti-glare technology to more Neo QLED models, boosted brightness by up to 30%, and added high refresh rates up to 240Hz for ultra-smooth motion. Our new Vision AI enhances picture, sound, and even integrates smart home features like pet and family care monitoring.
“We’ve launched premium additions such as Neo QLED Mini-LED with wireless One Connect, plus Nigeria’s first 100-inch Neo QLED. From breathtaking picture quality to intelligent home integration, 2025 Samsung TVs are designed to deliver unmatched clarity, style, and connectivity.”
She reiterated Samsung’s commitment to shaping the viewing experience of tomorrow, with innovations designed to bring joy, connection, and inspiration to households worldwide.
“For years, customers have put their trust in Samsung TVs, trusting them to get quality and value for their money, thus, making them the global No.1 TV brand for 19 years consecutively and the brand continues to honor that trust by delivering products that exceed expectations.
“The new Neo QLED 8K, OLED, Neo QLED 4K, QLED & Crystal UHD TVs are now available at all authorized Samsung stores nationwide”, she Maduagwu added.