The verdict is in and the message from Johannesburg is clear; the TikTok community has spoken, and Africa has crowned its newest icons.
This past Saturday, the 2025 TikTok Awards Sub-Saharan Africa saw Nigerian creators assert their dominance, securing six out of the ten category wins in a night that celebrated the theme “New Era, New Icons”.
From the streets of Sokoto to the studios of Lagos, TikTok honoured the Nigerian trailblazers who are not just steering the global conversation on African culture.
On the night, creators also celebrated the role TikTok played in enabling them to share their culture. “Thank you, TikTok for giving us this platform to showcase our culture, to express our talent,” said 2025 Creator of the Year (@diaryofanortherncook) Raja’atu Muhammed Ibrahim.
Speaking on stage as he collected his Storyteller of the Year Award, Brian Nwana said, “Every single creator is a storyteller. We all tell stories that help drive the local communities, our cities, and our countries, and when we do that we change the perception that the world has about us”.
The platform has also played a significant role in spreading culture through music in 2025. 2025 Artist of the Year and “Laho” hit-maker, Shallipopi said, “Thank you, TikTok, for supporting all upcoming artists and giving them a spotlight to shine.”
The night of glitz, red-carpet glam and soul-thumping performances was a true celebration of African culture and the creativity that brought it to the world stage in 2025.
Here are the full winners from the night:
Creator of the Year (Sponsored by NIVEA)
Winner: Raja’atu Muhammed Ibrahim @diaryofanortherncook (Nigeria)
Taking the night’s most prestigious title, @diaryofanortherncook was recognised for her mastery of visual storytelling through food with the rich sounds of northern music. Based in Sokoto, the creator has captivated a global audience by documenting Northern Nigerian cuisine with that kind of cinematic flair that draws global attention to Nigerian food.
Storyteller of the Year (Sponsored by inDrive)
Winner: Brian Nwana @briannwana (Nigeria)
Based in Abuja, @briannwana claimed the Storyteller of the Year award through his food content. From street interviews to compelling personal narratives woven into his food adventures, Brian has a rare gift for capturing the human experience bite by bite. His content keeps audiences hooked from the first second to the last. His Guinness World Record for the most fast-food restaurants visited in 24 hours is just the latest example of his bold, inventive approach to content.
Education Creator of the Year
Winner: Izzi Boye @izziboye (Nigeria)
Making tech accessible to the masses, @izziboye is the go-to guy for gadget reviews, hacks, and digital tips. He proves that TikTok is a powerful classroom for the digital age.
- Runner-up: @michelle_expert (South Africa) empowers her audience with expert advice and actionable insights from career development and financial literacy to personal growth and everyday decision-making.
Entertainment Creator of the Year (Sponsored by PEP)
Winner: Belove Olocha @beloveolocha (Nigeria)
A dominant force in content creation, Lagos-based @beloveolocha was awarded for her consistent ability to entertain and engage audiences with relatable movie content. She also stands out for incorporating her love for movies, sharing film moments and recommendations that resonate with her community. On stage, Olocha spoke about being grateful she took the risk to make a career as a content creator “Thank you to God first, and then to my mum, my family, and to my community. I want to thank TikTok. I resigned from my job to do content full-time, and it has not been a waste.”
- Runner-up: Jabulani Macdonald @jabu_macdonald (South Africa) is a staple of South Africa’s entertainment scene, known for his quick wit and engaging presence.
Social Impact Creator of the Year (Sponsored by Dis-chem)
Winner: Dejoke Ogunbiyi @noositiwantiwa_ (Nigeria)
Using the platform for good, @Noositiwantiwa_ is driving conversations that matter. From Ibadan, she tackles social issues with grace and impact, mobilising her community for positive change.
- Runner-up: Sinethemba Masinga @ufarm_julia (South Africa) – A champion for agriculture and sustainability, proving that farming is the future.
Artist of the Year
Winner: Crown Uzama @theycallmeshallipopipp (Nigeria)
2025 was the year of“Plutomania”. Shallipopi, popularly referred to as “Pluto Presido” by his fans, “plutomanians”, dominated the soundwaves and the platform, with tracks that sparked viral challenges and became the soundtrack of the year across the continent.
Guests were treated to an electrifying night of glitz and glamour, but the energy peaked when the Pluto Presido himself, Shallipopi, took the stage to accept his Award for the Artist of the Year Award. The Benin-born superstar has had the industry in a chokehold throughout 2025. His smash hit “Laho” both topped the charts and became a cultural reset as it sent shockwaves across our For You Feeds. Blending his signature Edo-infused street lingo with an irresistible Afrobeats bounce, the track sparked a viral frenzy that transcended borders, proving once again that when Nigeria creates, the world moves.
Supported by partner brands like NIVEA, inDrive, Coca-Cola, PEP and Dis-chem, winners hailed from Nigeria, South Africa, Kenya, Ghana, and Tanzania, reflecting the commitment to elevating the voices shaping entertainment, education, and social impact across the continent.
“With Nigerian creators securing six of the ten awards, we are honoured to celebrate their impact, especially as these victories were voted for by the TikTok community, who continue to champion the stories shaping culture”,reflects Boniswa Sidwaba, TikTok’s Head of Content Operations for Sub-Saharan Africa. Adding to this, she said, “Tonight’s ceremony was a gathering of the trailblazers who have redefined what it means to be a creator in Africa. This year, we are honoured to see West African creators who turned short video clips into cultural movements be recognised.”
Audiences across Africa will get a chance to experience the glamour, performances, and emotional acceptance moments when the ceremony is broadcast exclusively on TikTok LIVE on 11 December at 19:00 WAT on the @tiktok.africa account.
And the other 2025 Winners included:
Video of the Year
Winner: Fanuel John Masamaki @zerobrainer0 (Tanzania)
Tanzanian sports creator @zerobrainer0 makes a triumphant return, winning Video of the Year after securing Sports Creator of the Year in 2024. He has become a continent-wide fan favourite thanks to his signature beige blazer and his unique, silent comedy spin on football moments.
Rising Star of the Year
Winner: @tunero_animations (Kenya)
The future of African storytelling is animated. Celebrating the next generation of talent, the Rising Star award went to Nairobi-based @tunero_animations, who has carved out a niche with animated characters like Bob Kichwa Ngumu, whose clever, sarcastic and stubborn traits resonate with Kenyans and the world.
- Runner-up: Esther Francis @estherfrancisbackup (Nigeria), adds a creative and relatable flair to health information that empowers users on the platform with credible information.
Food Creator of the Year (Sponsored by Coca-Cola)
Winner: @malumfoodie (South Africa)
Pretoria’s self-taught cook, @malumfoodie took home the trophy thanks to the flavour and fun his videos bring to the kitchen. His approachable recipes and charismatic delivery using South African street language called Spitori and native South African languages bring a fresh, entertaining twist to his recipes and meals.
- Runner-up: Abena Amoakoaa Sintim-Aboagye @chefabbys (Ghana) – Showcasing the best of Ghanaian cuisine to the world with style. She was recently named amongst Time Magazine’s 2025 list of the 1000 most influential creators in the World
Sports Creator of the Year
Winner: @zozasportscast (Kenya)
From Nairobi to the world, the @zozasportscast team delivers football analysis with passion and precision. They represent a new wave of sports journalism, which is fan-led, authentic, and always on the ball.
- Runner-up: Victor Ademola @ademolavictortv (Nigeria) has kept the Super Eagles and global football conversation alive with energetic commentary.