GRTech
5 Must Have Skills for Social Media Manager in 2018


Imagine you launched a brand and within two weeks you were able to garner over 5000 audience as ‘loyal fans’. It is actually in this era of social media that such can become very possible, owing to the fact it the networks have become ubiquitous. Yes, from Facebook to Twitter, WhatsApp, Instagram, Snapchat, Pinterest, Google+, YouTube, the convergence they bring makes it possible that any brand can easily be noticed. Oh, but it is not quite easy to achieve. It takes a ‘special hand’ to bring your brand to the ‘flash spot’ on the social media space. As Celestine Achi, the founder of DigitalPR-Wire would say, “We are in the era of engagement economy where the digital natives will enjoy the competition whereas the laggards will be digitally punished, because they will continue to lose customers”. This is very true, and in this article, GrassRoots.ng want to show you the skill sets to look out for while searching for a Social Media Manager
- Writing Skill
It may not be necessarily advanced writing skills, however, a social media manager should have a good command of the language and the ability to express him or herself in writing. While your social media manager may not be writing blog posts, he or she will be communicating with customers on a daily basis – and 99% of this communication will be in writing.
Can he/she clearly convey your brand’s idea in writing? Is he/she able to maintain a consistent voice when writing on behalf of the company? Can he/she convey passion and excitement for the business or products(s) through his/her writing? Can he/she maintain top-notch professionalism and avoid embarrassing grammatical or spelling errors? These are questions you must ask yourself.
- Graphics production
When he/she has finished penning down the article, can this person translate the piece to work of graphics that can ‘sell’ or ‘tell’ the brand’s message?
According to Jeff Bullas, articles with images receive 94% more views than those without. Buffer says tweets with images receive 18% more clicks than those without, and research from Wishpond shows photo posts on Facebook get 120% more engagement than other types of posts.
So, the choice is yours because for businesses targeting women, millennials or teens, images are even more important. Visual-centric platforms targeting these demographics – like Pinterest and Instagram – require a near-constant influx of high-quality, original images.
- Near perfect understanding of SEO and content marketing
Yes, we say near perfect understanding of search engine optimisation (SEO), because it is difficult to get someone with 100% skills set in that area in Nigeria. But as a person involved in the day-to-day management, promotion and distribution of blog content, an understanding of SEO and content marketing is a must have skill for your social media manager. He or she should have a big picture understanding of how blog and social media content fit into search rankings, and how all content operates within the business’s marketing funnel.
- A customer-service orientation
Please, take this very seriously, because lack of customer service acumen is actually one of the reasons customers fall out with brands these days. With more customers than ever using social media to get assistance from brands, your social media manager must be customer-service minded. Posting pithy or clever sayings, captivating images and inspirational content will only get you so far if you’re not responding appropriately to customer-service queries.
Your social media manager should understands what a quick response to questions and complaints, and “customer first” mindset really are! The SMM’s ability to move difficult questions offline are all important aspects of social customer service. A successful social media manager knows that your social media presence is your brand’s face online; that everything they say or do on social media is a representation of the brand – for good or for bad.
- Social advertising experience
Now, focusing directly to the SMM: According to the Salesforce 2015 State of Marketing report, social media advertising is one of the top two priorities for marketers this year. In fact, 70% of marketers say they plan to increase spending in this area in 2015.
Social ads may look like traditional ads, but come with their own unique challenges and opportunities. You need to understand this. Unlike traditional magazine, TV or newspaper ads, social ads are competing directly with content created specifically for the user – from friends and family members. Despite this challenge, social ads also offer the ability for unprecedented targeting and the ability to take advantage of online word-of-mouth marketing. A social media manager must understand how to utilize social ads to take advantage of these opportunities and to scale their organic social media effects.
(You can consult GrassRoots.ng for your SMM concerns).
GRTech
Refurbished tech: Making a smart choice for a greener future
By Qrent Managing Executive Kwirirai Rukowo


Consumers and businesses are constantly striving for the latest and greatest technology. However, behind the pursuit of cutting-edge devices lies a significant environmental toll – one that often goes unnoticed. The production of new technology requires vast amounts of natural resources, energy, and labour, contributing to both environmental degradation and significant carbon emissions.
With concerns about sustainability at an all-time high, companies are now looking for ways to reduce their environmental impact without compromising on performance or innovation. Refurbished tech, such as the solutions offered by Qrent, presents an effective, affordable, and eco-friendly alternative.
The refurbished computers and laptops market is set for remarkable expansion, driven by both cost-effectiveness and a growing commitment to sustainability. According to Credence Research, the market is projected to surge from USD 17,856.6 million in 2024 to USD 39,405 million by 2032, achieving a compound annual growth rate (CAGR) of 10.4% during the forecast period.
This growth underlines the increasing adoption of refurbished IT equipment by businesses, educational institutions, and individual consumers as they seek to balance performance with environmental responsibility. The rising trend not only helps organisations reduce capital expenditures but also supports circular economy initiatives by extending the lifecycle of electronic products
As businesses face increasing pressure to meet environmental, social, and governance (ESG) goals, refurbished tech is fast becoming a preferred choice for companies looking to cut costs while reducing their carbon footprints.
At Qrent, businesses can access high-quality, refurbished IT equipment that meets the demands of modern enterprises while simultaneously supporting sustainability initiatives. The company provides a range of refurbished devices including computers, laptops, and servers, ensuring that businesses can operate efficiently while minimising their environmental impact.
These devices are thoroughly tested and restored to like-new condition, offering the same reliability and performance as their brand-new counterparts but with a fraction of the carbon footprint.
Refurbished tech and the circular economy
The transition to a circular economy – a system that emphasises reusing, recycling, and remanufacturing – has become a critical strategy in tackling the world’s waste crisis. The electronics industry is one of the largest contributors to this crisis, with e-waste being the fastest-growing waste stream globally.
By choosing refurbished technology from Qrent, businesses contribute directly to the circular economy. When companies choose to refurbish and extend the lifecycle of their IT devices, they prevent valuable resources from ending up in landfills and reduce the demand for new products, thereby conserving raw materials and decreasing pollution.
Qrent’s refurbishment process includes the responsible recycling of old components and ensures that all equipment is brought back to life in an eco-friendly manner. This not only helps in reducing waste but also plays a significant role in limiting the environmental impact of tech manufacturing.
Embracing circular economy strategies not only prolongs the lifespan of IT assets but also significantly cuts down the need for new manufacturing – thereby reducing carbon emissions. The 2024 Forrester Report on The Circular Economy & Sustainable Manufacturing reveals that a substantial share of firms are already reaping sustainability benefits: 38% have adopted innovative delivery and fulfilment options that minimise waste, 32% are improving waste management practices, and 28% are focusing on more efficient material sourcing.
By opting for refurbished technology, companies can leverage these practices to lower reliance on virgin materials and the high emissions associated with producing new devices, marking a crucial step toward a greener, more sustainable IT procurement model.
Attaining your sustainability goals
Qrent provides businesses with sustainable IT solutions. The company not only supplies refurbished technology but also offers a comprehensive range of services that include equipment leasing, IT asset management, and secure data destruction. Businesses can now gain access to a scalable solution that meets their IT needs while simultaneously supporting their ESG initiatives.
The company’s commitment to reducing e-waste is evident in its emphasis on responsible recycling and disposal practices. When companies dispose their old IT equipment with Qrent through their IT Asset Disposal Solution, they can be confident that their devices will be decommissioned properly and reused, ensuring that valuable materials like metals, plastics, and glass are recovered and re-entered into the manufacturing cycle.
This process prevents toxic substances from polluting the environment and ensures that e-waste is managed in a safe, responsible manner.
GRTech
Anambra State Government Launches SolutionLens to Drive Transparency and Citizen Engagement
Reporter: SANDRA ANI


In a bold step towards deepening transparency, accountability, and citizen participation in governance, the Anambra State Government has officially launched SolutionLens, a tech-driven platform designed to track government projects and strengthen engagement between citizens and the state.
The launch event, which was held on Thursday 15th May, 2025 at the SID Building in Awka, brought together key stakeholders, including government officials, civil society groups, community representatives, development partners, and the media.
The platform was developed through a collaborative effort by the Ministry of Budget and Economic Planning, the Ministry of Information, and the Anambra State ICT Agency.
Representing the Governor, Mrs. Chiamaka Nnake, the commissioner for Budget and Economic Planning, described SolutionLens as “OGP made easy and a democratic tool.” She emphasized its value in planning, budgeting, and fostering investor confidence, thanks to its community-based feedback mechanisms.
In her welcome remarks, Mrs. Ogochukwu Orji, the State Coordinator of the Open Government Partnership (OGP), noted that SolutionLens is “built to shine a light on public projects and empower citizens to ask questions, hold government accountable, and ensure our shared resources are used for the common good.”
Key features of the platform include:
- A centralized digital hub for government projects
- Interactive maps and a user-friendly interface
- A live chat feature to connect citizens directly with MDAs
Speaking during the event, Dr. Law Mefor affirmed that the platform will help Ndi Anambra “access real-time information on what government is doing,” while CFA highlighted its ability to “capture and preserve moments,” underscoring the value of technology in governance.


One of the key highlights of the launch was a live demonstration of the SolutionLens platform, followed by the formal inauguration of MDA focal persons who will serve as key liaison officers in ensuring the platform remains updated and responsive.
Participants at the launch commended Governor Charles Chukwuma Soludo, for this forward-thinking initiative, describing SolutionLens as a game-changer in how government connects with its people.
As part of its next steps, the government urged all citizens to actively engage with the platform and help spread awareness. This, they emphasized, will not only benefit Ndi Anambra today but safeguard the integrity and prosperity of the state for generations to come.
GRTech
Nigeria’s Biggest Tech Conference Opens in Enugu
Minister Bosun: I’ve never seen anything so big | Mbah: We’re driven by the knowledge that the future is technology, reports SANDRA ANI


The 2025 Enugu Tech Festival being organised by the Enugu State Government kicked off on Wednesday with the Minister of Communications, Innovation, and Digital Economy, Dr. Bosun Tijani, describing it as the biggest technology conference that has ever happened in Nigeria.
Tijani said the Tech Festival, which attracted thousands of youths from within and outside the state, was a major leap for Nigeria’s determination to build a robust digital economy, noting that Enugu State under Governor Peter Mbah, had moved from policy to progress to lead the tech revolution in Nigeria.
This was even as Governor Peter Mbah urged the youths to embrace technology, insisting that the future is technology.
Speaking, the Minister said that the Tech Festival, tagged Coal to Code, fitted into the agenda and activities of the Federal Ministry of Communications, Innovation and Digital Economy, having recognised that the future of digital economy in Nigeria would not only be built in Abuja, but would instead be co-created across all states.
“Enugu is showing how this should and will be done. I have never, never been to a conference on technology in Nigeria that is this big. I founded the first technology hub in Nigeria, the very first in Nigeria. So, I know a thing or two when technology people gather. I can assure you that today, you are part of history because we have never seen anything this big in Nigeria before.
“There is something powerful about your state: the energy, the ambition, the possibilities. Just two years ago, only a few people could imagine this kind of tech momentum. But today, Enugu has not just imagined, Enugu is building it. Under two years, we have seen investment in digital infrastructure, and the innovation ecosystem of the state.
“What is happening today in Enugu is part of something bigger. We are now witnessing a generational rise, not one where people complain and protest, but one where creativity is used to shape the future. Not just with passion, but with precision,” he stated.
While commending the participants for rising to “create the kind of Nigeria the world will pay attention to,” Tijani called for collaboration, commitment, and hard work by all stakeholders to make it happen.
“Progress is not automatic, but needs all of us. It needs the government to continue to be brave. It needs the private sector to invest deeper. It needs mentors, builders, teachers, and it needs leaders,” he concluded.
Speaking, Governor Mbah, while highlighting how his administration had invested in technology to dramatically revolutionise security, land administration, education, among others, noted that the Enugu Tech Festival was part of his government’s wider efforts to build the youth of the state into wealth creators and highly sought-after workforce of tomorrow’s workplace.
“The power of technology and innovation and what we can accomplish is something that I want the youths to be mindful of. If you look at the way things are being done in the world today, we are now talking about an era where people just sit down with great ideas, create platforms where they begin to essentially benefit from that platform.
“An example is the Uber that came and disrupted the city taxi without owning a key. Today, they provide by far the largest traffic just by creating a platform. You can extend that to Airbnb. Without owning a key, these guys have disrupted the business of those who own several brick and mortar houses. You can also extend that to Tesla. That is the power of technology. This shows essentially that technology is where the future is,” he emphasised.
In his remark, the Commissioner for Innovation, Science and Technology, Dr. Lawrence Ezeh, said the Enugu Tech Festival, which would now become an annual event, underscored a paradigm shift from the old Enugu known for coal to one that has become a rising force in Nigeria’s tech-driven future, a beacon of innovation, intellectual capital, digital enterprise, and endless possibilities.
“For decades, our identity was built on coal, a resource that powered Nigeria’s industrial rise. But today, we stand in a different kind of power—the power of knowledge, innovation, and technology,” he stated.
Also at the event were the Minister of Youth Development, Ayodele Olawande; Speaker, Enugu State House of Assembly, Hon. Uchenna Ugwu; former Minister of Science and Technology, Prof. Barth Nnaji; Chairman of Zinox Technical, Leo Stan Ejeh; and the Group Managing Director, Afrinvest, Dr. Ike Chioke, among a host of others.