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How Nutritious is Your Product?

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By Iquo Ukoh, Chief Executive Officer, Entod Marketing Ltd

According to the 2017 Multiple Indicator Cluster Survey a staggering 43.6% of Nigerian children are stunted – not growing at the pace they should. Are you in manufactured Food Business? What is the Nutritional value of your product?  Will your product helpto nourish your customers and ensure they remain healthy enough to makerepeat purchases?

The fight against nutritional deficiencies can only be won with a multifaceted approach. It calls for individuals, food producers and the government joining hands together to ensure success.

In the last few years, there has been some heightened level of nutrition awarenessamongst some Nigerians. Primarily as a result of the volume of information that is readily available on the internet.

Despite this, the level of nutrition knowledge amongst the larger percentage of the populace remains low. How do you explain a consumer that says that ‘boiled corn has less carbohydrate than roast corn’? Or a young lady on a reducing diet feasting on fruits and saying ‘I have tried to lose weight but the reading on my scale is not moving downwards’. For this lady fruits are not carbohydrates and so should not affect her weight.

For food producers or manufacturers on the other hand there is a need to consciously ensure that foods meant for consumers provide the required nutrients. In addition they should provide sufficient nutritional information on their product packs, for consumers to make informed food choices.

The mother that buys food for her young child is totally dependent on the producer to ensure that the content of the product she buys will meet the need of her child. We eat a pack of chin-chin or plantain chips and may not be aware of the amount of carbohydrate, fat or saltit contains.

 

Do food producers know what to do?

Whilst we cannot argue that every business is set out to be financially viable, however, the food producer should approach his/her enterprise from the mindset of a social entrepreneur.

A shift in orientation is what is needed such that it is possible for the producer to achieve both objectives. The starting point therefore is for the food producer to have some nutrition knowledge or get the service of an expert in this area.

This will be one way to ensure provision of nutritious products and communicate clearly the product nutritional benefit on labels.

Observation shows that some producers of packaged goods feed on the poor knowledge of consumers, and therefore make unsubstantiated claims on their product labels. Some others just go with the flow of what is in vogue. How do you explain ‘gluten free’ yam flour?

In the first place gluten only exists in some grains so why put such a claim on a root tuber? In other instances there is no nutrition information to consumers at all on the pack.

So, is this the case of the producer not having the right nutrition knowledge about his/her product and therefore cannot properly label or is there nothing nutritional about the product?

Is there a Consumer knowledge gap?

For many Nigerians the daily contact with nutrition is mainly on food product labels. Nutrition as a subject only starts to be taught in secondary school and even at that it is not compulsory.

Even for those that take the subject in school, it is Home Economics and Nutrition with the former been the greater subject content. No wonder the ability to make informed food choices in adulthood becomes a problem.

Research has shown that a lot of the common food-related ailments like diabetes and obesity can be prevented or the incidences reduced if there is adequate nutrition knowledge. The educational system may have to consider introducing nutrition as a subject right from primary school. There is certainly a gap in knowledge.

Making foods nutritious is possible

Whilst the consumers struggle to understand basic balanced diet the producer should be positioned to provide nutrition information in simple understandable language to guide the consumer in making healthy food choices. It is a responsibility the food producer cannot leave to government food regulatory agencies alone.

As a consumer I want to know what a packet of plantain chips can contribute nutritionally to my daily food intake requirement. Indeed what does it do for me? It is not enough to list out ingredients in quantities I do not understand.

I want to know if your product will help improve my eyesight, help my skin glow or increase my energy level to work. In the case of children’s foods the mum wants to know if the food will promote growth, make the child have strong bones and teeth.

A call for Social Impact

‘How does your product ensure that if consumed, it can contribute to a greater workforce for tomorrow?’ ‘Does your product offer good nutrition, or empty calories?’
As Businesses you control the product, have the reach and can trigger the desires of the consumer, put your assets to good use, you are critical in this fight against malnutrition.

The 2013 Nigerian Demographic and Health Survey indicates that 25% of our women population are overweight/obese. The time is now for food producers especially the small and medium enterprises to act. After all, you cannot claim what you don’t have in your products.

As government and researches identify nutritional gaps and prevalent deficiencies, it is the social responsibility of every food producer to help fill these gaps. Today it is clear that we have issues of micronutrient deficiencies.

Vitamin A, Iron and Zinc are some of the areas that food producers can work on to improve guaranteed consumption by the populace’. Some of these nutrients can be either incorporated in foods by fortification or ensuring the use of food produce that already contains these nutrients.

The work of ensuring a healthier nation and consequently a more productive work force is in our hands.

 

Mrs. IquoUkoh is the Chief Executive Officer of Entod Marketing Ltd, a dynamic marketing services company purposed to help businesses succeed in West Africa. This article is sponsored by the Scaling Up Nutrition Business Network. They can be reached via [email protected]

GrassRoots.ng is on a critical mission; to objectively and honestly represent the voice of ‘grassrooters’ in International, Federal, State and Local Government fora; heralding the achievements of political and other leaders and investors alike, without discrimination. This daily, digital news publication platform serves as the leading source of up-to-date information on how people and events reflect on the global community. The pragmatic articles reflect on the life of the community people, covering news/current affairs, business, technology, culture and fashion, entertainment, sports, State, National and International issues that directly impact the locals.

Finance

Dangote Cement Pays Over N3.3 Trillion in Dividends to Shareholders in 15 Years

…Vows to transform Africa by making it self-sufficient in cement, clinker

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Dangote Cement

Shareholders of Dangote Cement Plc have received over N3.3 trillion in dividends over the last 15 years. Aside from this impressive dividend payout, the shareholders have also significantly benefited from the capital appreciation of the cement stock.

The benefits to the shareholders were disclosed on the floor of the Nigerian Exchange last Wednesday during the “Facts Behind the Figure” presentation, by the Management and Board of Dangote Cement, which was ably led by the new Chairman, Mr. Emmanuel Ikazoboh.

Ikazobor who just assumed the position of the chairman from Aliko Dangote, thanked the shareholders for standing by the company, while also assuring them of consistent good returns on their investments.

He said Dangote Cement remains resolute in transforming Africa by creating sustainable value for all its stakeholders, as it will do all to achieve its vision of making Africa self-sufficient in cement and clinker. 

He stated that: “To our investors, you have my unwavering commitment to safeguarding and growing your investment. To our regulators and market operators, you have my pledge of continued partnership and adherence to governance standards that lead rather than follow. To our employees and partners, you have my gratitude and my assurance that our collective strength will propel us to achievements we haven’t yet imagined.”

Speaking further on the future of the company, the Chief Executive of the company, Arvind Pathak, said: “We aim to expand installed capacity to 66.4Mta by 2030, supporting our long-term vision of making Africa self-sufficient in cement and clinker production. This growth will be driven by a mix of greenfield and brownfield projects.”

He revealed that the company has commissioned the first phase (1.5Mta) of its 3Mta Côte d’Ivoire plant, while construction of the 6Mta integrated Itori Plant continues to advance steadily. In addition, the company, according to him, has announced a $400 million investment to double its production capacity in Ethiopia.

He added that: “Over the past 15 years, DCP has committed more than $8.5 billion in capital investments across Africa, underscoring our long-term confidence in the region’s growth prospects.”

The Group Chairman of the Nigerian Exchange Group (NGX Group), Alhaji (Dr.) Umaru Kwairanga, praised the President/Chief Executive, Dangote Group, Aliko Dangote, for his substantial contributions to the Nigerian capital market and private sector development. He said the former Chairman of Dangote Cement, who is also his mentor, has clearly shown that wealth can be created but also transferred to the public through the capital market.

Group Managing Director and Chief Executive of the Nigerian Exchange Group, Temi Popoola, also lauded the new Management and Board of Dangote Cement, noting that with Mr. Ikazoboh as the Chairman, the shareholders will surely be happy.

It would be recalled that the shareholders of the company, in its last Annual General Meeting (AGM) for the year 2024, were full of praise for the Board, Management, and staff of the company after approving a dividend payout of N502.6 billion, which translated to N30 kobo per share. 

The company, in the same vein, also significantly increased its social investments by 469.8 per cent to N3.2 billion. The corporate social responsibility (CSR) activities were in education, healthcare, agriculture, infrastructure, and economic empowerment. 

President of the Association for the Advancement of Rights of Nigerian Shareholders (AARNS), Faruk Umar, said the shareholders were pleased with Aliko Dangote and his team. He said that for the company to still pay a robust dividend despite the obvious economic challenges, which also affected their operations, shows the doggedness and fighting entrepreneurial spirit of the management of the company. 

According to him: “We are happy with this result. The year 2024 was very challenging due to the fluctuations in the foreign exchange market and the company’s expansion programme. But despite all these challenges, the company was still able to pay us a very good dividend and even gave us hope of better returns on our investments in the years to come. This is very commendable, and it is only a company like Dangote Cement that can achieve this laudable feat.”

Chairperson of the Pragmatic Shareholders Association of Nigeria, Bisi Bakare, also commended the company’s consistent dividend payment, noting that the company is moving in the best way of corporate governance. He stated that: “As a shareholder and an active investor of this company, I am very happy and pleased with the performance of our company so far. The earnings are not even up to N30 per share, and for the company to still declare N30 per share dividend speaks volumes of the quality of leadership that we are lucky to have in Dangote Cement. It should also be noted that Dangote Cement is the only manufacturing company that paid the highest dividend in the year under review. So, we are happy and very proud to be part of this company.”

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Finance

Expert: Fintech, Financial Inclusion Critical for Sustainable Growth of Nigerian Economy

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Dr. Biodun Adedipe, CEO, B. Adedipe & Associates Limited
Dr. Biodun Adedipe, CEO, B. Adedipe & Associates Limited

A renowned economist, Dr. Biodun Adedipe, the Chief Consultant/CEO, B. Adedipe & Associates Limited, says fintech and financial inclusion are not only contemporary in the Nigerian financial ecosystem, they also hold exciting promises in the transition of the Nigerian economy from jobless growth of over two decades now, to inclusive and sustainable growth that assures shared prosperity for all stakeholders.

Adedipe added that over $2 billion were invested in fintech and startups by over 50 angel investors and venture capitalists in 2024.

Delivering the keynote paper at the 2nd Business Journal Fintech & Financial Inclusion Roundtable 2025 in Lagos, Adedipe described financial inclusion as a critical driver of economic growth and poverty alleviation.

“This makes financial inclusion critical to developing economies, especially those like Nigeria that have been experiencing jobless growth in the last 20 years thereabout and also deep in multi-dimensional poverty. The real challenge resides at the bottom of the pyramid where there is not only poor access to finance but also lack of the basic elements that define good quality of life.”

In its 2023 survey, EFInA reported 64% financial inclusion in Nigeria, driven by marginal growth in the banked population and major gains in non-bank formal adoption.

He listed the opportunities of both fintech and financial inclusion in Nigeria to include youthful and tech savvy population, increasing demand for financial services, unbanked and under-served population, significant informal economy estimated at 54% to 58% of Nigeria’s Gross Domestic Product (GDP) and necessity-based entrepreneurship, which is a rampant phenomenon in fragile economies where informal economic activities and low income are pervasive.

Adedipe said the challenges facing the Nigerian economy in terms of fintech and financial inclusion include the ability and capacity of the Central Bank of Nigeria (CBN) in promoting and regulating the two concepts effectively.

He listed past and current CBN interventions as the National Financial Inclusion Strategy, National FinTech Strategy, Strategy for Leveraging Agent Networks to Drive Women’s Financial Inclusion and Payment System Vision 2025.

Other key pitfalls to avoid are measuring, identifying and filling gaps, consumer protection and awareness, cost and affordability, technology and infrastructure.

The economist added that both regulators and operators also face significant risks – market, structural, strategic, cybersecurity and operational, as well cultural barriers and gender bias, and credit assessment and KYC.

“If Nigeria (or any developing country for that matter) will maximally benefit from financial inclusion and the deep role that fintech plays in that process, there must be a balance of interests. That balance will be effective only if all stakeholders collaborate (no one seeking to take advantage of the other) and maintain tight focus on the over-arching purpose of inclusive growth and shared prosperity.”

He said for Nigeria to have an inclusive financial system, policies, regulations, products, services, technology and infrastructure must be inclusive by design.

Other factors include integrated system, safe and efficient digital payment/finance ecosystem, economically sustainable and commercially viable market infrastructure, robust data information system and effective regulation.

According to Remita “as Nigeria continues to embrace digital transformation and foster innovation in the financial sector, the role of fintech in empowering SMEs will only grow in significance. With a young and dynamic entrepreneurial ecosystem, the demand for fintech solutions tailored for SMEs is expected to soar, driving further innovation and competition in the market.”

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Energy

DAPPMAN Urges Calm and Collaboration in Nigeria’s Oil & Gas Sector

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DAPPMAN | NNPC | Petrol | Tankers
NNPC fuel station

The Depot and Petroleum Products Marketers Association of Nigeria (DAPPMAN) said it has observed with deep concern the rising tension within the downstream oil and gas industry and the possibility of an industrial action that could disrupt national petroleum supply and distribution.

As responsible stakeholders in this vital sector of the Nigerian economy, Olufemi Adewole, executive secretary, DAPPMAN, said they recognize the central importance of industrial harmony to the stability of the industry, the protection of jobs, and the sustenance of revenues accruable to the nation.

He said that the potential impact of any strike on ordinary Nigerians, businesses, and government finances cannot be overstated.

“DAPPMAN therefore appeals to all parties involved to exercise utmost restraint and embrace constructive dialogue as the most effective means of resolving disagreements.

“In particular, DAPPMAN calls for the urgent intervention of the Federal Government in addressing the concerns of all aggrieved persons.

“We firmly believe that engagement at the roundtable will yield lasting solutions and prevent avoidable disruptions in the sector.

“Our Association’s consistent position has always been to collaborate with government, labour unions, investors, and other critical stakeholders to create a win-win situation that sustains investment, protects workers’ rights, and guarantees an uninterrupted supply of petroleum products nationwide.

“We humbly urge all parties to sheath their swords, avoid actions that could escalate the situation, and allow room for negotiations that will address concerns in a fair, balanced, and sustainable manner. “The Depot and Petroleum Products Marketers Association of Nigeria remains committed to playing a constructive role in facilitating peace, cooperation, and progress in the oil and gas sector for the ultimate benefit of Nigeria and her citizens.’

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