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UK Academic Says Data Firm Helped Trump Campaign Spread Fear

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By The Associated Press

A propaganda expert who has studied Cambridge Analytica says the company helped Donald Trump’s presidential campaign use false statements and anti-Muslim messages to spread fear and resentment in swing states he needed to win.

University of Essex lecturer Emma Briant made the comments in explanatory essays submitted to the media committee of the U.K. Parliament as part of its inquiry into fake news. She has studied SCL Group, the conglomerate that includes Cambridge Analytica, for a decade.

Briant, who interviewed the group’s employees for her academic research, submitted recordings of those discussions as well as the essays to the U.K. Electoral Commission, the Information Commissioner’s Office and the committee. Her intent was to discuss “Cambridge Analytica’s grossly unethical conduct enacted for profit,” according to evidence released on Monday.

“Using (Cambridge Analytica’s) media strategy, Trump’s false racist and Islamophobic comments, resentment and fear were deployed where they would be most effective — mobilizing swing state audiences, using voters’ personal data to monitor them, and using psychological profiling to manipulate their emotional responses en masse,” Briant wrote.

Briant persuaded key players, including SCL Group founder Nigel Oakes and Cambridge Analytica’s former business development director, Brittany Kaiser, to speak candidly with her for a book she is writing with George Washington University professor Robert Entman. Her evidence was released a day before Kaiser is scheduled to testify to the committee.

Her analysis follows the testimony of Christopher Wylie, the central figure in allegations that Cambridge Analytica improperly harvested information from up to 87 million Facebook accounts to help Trump win the 2016 presidential election.

But Briant said that it was what the company did with information that made it powerful.

“Fetishizing their specific technology will only promote its power,” Briant wrote. “The point is how they abused data (and people) for profit, the political impact of their campaign, and the implications of rapid development in this area for the future for all our democracies.”

Wylie has also alleged that the conglomerate had links to the successful campaign for Britain to leave the European Union. While the company didn’t work for the official campaign group, known as Vote Leave, it did work for a group called Leave.EU in the preliminary stages of the debate, Briant said. This work provided Leave.EU with the “backbone'” of its strategy.

“Leave.EU sought to create an impression of ‘democracy’ and a campaign channeling public will, while creating deliberately ‘provocative’ communications to subvert it and win by channeling hateful propaganda,” Briant wrote.

Cambridge Analytica did not immediately respond to an email seeking comment from The Associated Press on the submission. However, it has denied it used the data scraped from an app that obtained material from Facebook users in the Trump campaign. It also denies working on the Brexit referendum.

“We pitched Leave.eu, Vote.leave and Remain but did no work paid or unpaid for any of these entities,” Cambridge Analytica said in an April 9 statement.

In a statement released with Briant’s research, committee Chairman Damian Collins said Briant’s work offered “unique insight into the private thoughts of key people at Leave.EU and SCL.”

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He singled out comments by Oakes of SCL Group and Andy Wigmore, the former director of communications for Leave.EU, which drew parallels between their techniques and those of Nazi Germany.

Collins said those comments “will raise concerns that data analytics was used to target voters who were concerned about this issue, and to frighten them with messaging designed to create ‘an artificial enemy’ for them to act against.”

Wigmore told Britain’s Press Association that his conversations with Briant were not for publication and described their release as “willful deception and trickery.” The Nazis came up in discussion “in a historical context” in reference to the scare tactics being used by the campaign to remain in the EU, he said.

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Why I Left PDP for APC – Governor Peter Mbah

…Says move is to align Enugu’s progress with national reforms under President Tinubu | Reports ORJI ISRAEL

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Dr. Peter Mbah, Governor of Enugu State
Dr. Peter Mbah, Governor of Enugu State

Enugu State Governor, Dr. Peter Ndubuisi Mbah, has formally announced his defection from the Peoples Democratic Party (PDP) to the ruling All Progressives Congress (APC), declaring that the decision marks “a new chapter for Enugu” and reflects “a conscious step towards a more compelling future.”

Governor Mbah made the announcement on Tuesday, October 14, 2025, during a special address to the people of Enugu titled “Charting a New Course: Transition from PDP to APC.”

He described the move as a product of long reflection and broad consultation, stressing that it was neither impulsive nor politically expedient but a “strategic alignment” designed to deepen Enugu’s transformation and secure federal partnership for the state’s long-term development.

A Moment of Reflection and Renewal

In his address, the governor began by expressing gratitude to God and the people of Enugu, noting that his journey so far had been anchored on trust and shared vision.

“At a time when confidence in political leaders had almost collapsed, Ndi Enugu chose to believe in us. When I declared that ‘Tomorrow Is Here’, you put aside skepticism and stood by us. Without that trust, the transformation we see today would never have happened,” Mbah said.

He highlighted major achievements recorded under his administration in less than three years, including:

  • Smart Green Schools nearing completion across the state,
  • Primary healthcare centres established in all 260 wards,
  • Crime rate reduction by 80%,
  • Massive infrastructure projects, including over 1,000 km of paved roads,
  • AI-driven Command and Control Centre and 150 distress response vehicles,
  • Revamped water supply,
  • 600% growth in Internally Generated Revenue, and
  • Revitalized state assets such as Hotel Presidential and Nigergas.

He also noted that Enugu had earned national recognition as the Cleanest State in Nigeria, winning the Renewed Hope Initiative’s Model Green State Award.

Appreciation to PDP, But Time for Bold Choices

Governor Mbah commended the PDP for providing the platform that brought him to power, describing the party as “a house where Enugu had shared history, struggles, and victories.”

However, he emphasized that leadership sometimes demands “painful but necessary decisions” for the greater good.

“After long reflection, we have made the decision to leave the PDP and join the APC. This is no whimsical decision. It’s a collective move by the political family in Enugu State — members of the National Assembly, House of Assembly, Executive Council, Local Government Chairmen and Councillors, political appointees, and over 80% of party executives,” Mbah explained.

He noted that despite Enugu’s longstanding loyalty to the PDP, “our voices were too often disregarded when it mattered most,” necessitating a shift to a platform where the state’s interests would receive fairer representation.

Partnership for Progress with President Tinubu

Mbah said his decision to join the APC was inspired by President Bola Ahmed Tinubu’s “visionary leadership and courage to make tough choices for national transformation.”

“I have found in His Excellency, President Bola Ahmed Tinubu, not just a leader of our nation, but a partner in purpose, a man with the courage to look beyond today and make the tough choices that secure lasting prosperity for tomorrow,” he said.

He praised the President’s Renewed Hope Ward Development Programme, which targets the empowerment of 8.8 million Nigerians across 8,809 electoral wards, saying it aligns with Enugu’s own grassroots-driven development model.

Mbah described his defection as “alignment at scale”, aimed at connecting Enugu’s destiny with the broader economic and governance reforms driving Nigeria’s renewal.

“We are not moving from resentment or fear. We are confident of our future. This move is about fairness, respect, and partnership. What changes is that our vision now finds stronger reinforcement at the federal level,” he added.

Reassurance to Ndi Enugu and the South East

Addressing concerns about how the political shift might affect ongoing projects, the governor assured citizens that his commitment to the state’s development remained unwavering.

“The progress you see today will not slow, and the projects we have begun will be completed. This is not a detour but a step toward a stronger, more connected Enugu,” he affirmed.

He also called on the political class across the South East to prioritize service delivery and regional interest over partisan loyalty.

“Our people are watching. What they care about most are results. True leadership is about service to the people, not service to self,” he said.

A Call for Unity and Shared Vision

Governor Mbah ended his address with a call for unity, urging Ndi Enugu to rally behind the administration’s vision as the state embarks on a new political and developmental trajectory.

“Let us gather with renewed hope to build the Enugu – and the Nigeria – that our children deserve. Tomorrow is here,” he concluded.

Background

Dr. Peter Ndubuisi Mbah, a lawyer, entrepreneur, and public policy expert, was elected governor of Enugu State under the platform of the PDP in 2023. His administration’s Tomorrow is Here agenda focuses on technology-driven governance, industrialization, education reform, and fiscal expansion.

His defection to the APC marks a major political realignment in the South East, with implications for the region’s relationship with the federal government and the 2027 political landscape.

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New Enugu Group Throws Weight Behind Mbah’s Defection to APC

…Says move will connect Enugu to national development grid | By ORJI ISRAEL

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R-l: President Bola Tinubu and governor Peter Mbah Both of APC

A prominent socio-political group in Enugu State, New Enugu Group, has declared total support for Governor Peter Mbah’s decision to join the All Progressives Congress (APC), describing the move as a bold and strategic step towards linking the state to the centre for greater development opportunities.

Speaking to journalists at the Michael Okpara Square, Enugu, on Tuesday, during the official ceremony where President Bola Tinubu, alongside members of the APC National Working Committee (NWC) and other party stalwarts, presented the party’s flag to Governor Mbah, the convener of the group, Barr. Henry Okeke, commended the governor for what he called a “visionary and courageous decision.”

Okeke noted that the development signaled a decisive break from the past and the beginning of a new political era in Enugu State. He said the governor’s transition to the ruling party would unlock federal attention and investments long denied the state.

“We’re declaring full support for our capacity governor and an icon of the New Enugu State, as he takes this bold, wise, courageous, and historic step to connect our dear state to the Progressives Government at the centre,” Okeke said, adding that “We align fully with His Excellency in this new dawn.”

The group further assured that its members, spread across the 260 electoral wards of the state, would remain steadfast in their support for the Mbah administration.

“We reiterate our commitment and confidence in his leadership. We have activated our structures across the state to mobilize for the governor under the APC. His achievements in just two years have been unprecedented, and we are confident that with this alignment, Enugu will witness more jobs, more opportunities, and accelerated development,” Okeke added.

He further expressed optimism that the governor’s defection to the APC would strengthen the state’s political relevance and ensure the delivery of more democratic dividends to the people.

Governor Mbah had earlier in the day officially announced Enugu State’s transition from the Peoples Democratic Party (PDP) to the All Progressives Congress (APC) in a colourful event witnessed by a massive crowd of supporters.

The governor, in his remarks, explained that the move followed growing pressure from the people of the state, who urged him to connect the state to the national grid of governance to enable greater federal collaboration and development.

The event, which attended by several APC national leaders, governors, stakeholders, former PDP stakeholders both in at the state and national levels, was described as a watershed moment in the political history of Enugu State by speakers at the rally.

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Enugu Commissioners Defect to APC Ahead of Governor’s likely Jump

By ISRAEL ORJI

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Peter Mbah of Enugu State
Governor Peter Mbah of Enugu State

Several commissioners in Enugu State have officially joined the All Progressives Congress (APC), in what appears to be a precursor to Governor Peter Mbah’s anticipated defection to the ruling party.

The defections include Lawrence Ezeh, Commissioner for Innovation, Science and Technology; Amaka Ngene, Chair of the Science, Technical and Vocational Schools Management Board; and Felix Nnamani, Commissioner for Labour and Employment.

A video released by Dan Nwomeh, the Governor’s Senior Special Assistant on Media, shows the commissioners holding APC flags and declaring their allegiance publicly.

Although Governor Mbah has not yet commented, reports suggest the formal defection is imminent. According to News Express, plans are underway for a ceremony in Enugu as early as Tuesday to receive him into the party.

Political watchers view the move as a major shift in the South East, potentially making Enugu the first state in the region under APC control since the 2023 elections.

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