GRTech
Komputer Village Magazine to hit news stands July 1


Komputer Village Magazine is launching July 1, this year in a pioneering drive to introduce a dedicated publication promoting Nigeria’s largest technology market, Computer Village, Ikeja located in the heart of Africa’s emerging Smart City, Lagos.
Technology Times Media Limited (TTML), owners of Technology Times, iSpace Magazine announced that the monthly Komputer Village Magazine is the latest addition to its print, digital, Internet and events properties focused on promoting Nigeria’s rising contributions to the global information and communication technology (ICT) industry.
Mr Shina Badaru, Founder of Technology Times, who announced the introduction of Komputer Village Magazine during a courtesy visit to the Computer and Allied Products Dealers Association of Nigeria (CAPDAN), the umbrella body for the market, says the publication fills a needed gap to showcase and promote entrepreneurship, innovation and consumer technology trends from inside Nigeria’s largest technology market.
“We are pleased to launch a fully dedicated publication that showcases the very best of Computer Village, which is the largest technology market in Nigeria and also the hub of a thriving technology SME ecosystem that shapes and defines consumer technology trends across Nigeria, West Africa and beyond.”
Komputer Village Magazine will be available in hybrid of print and digital issues to be distributed across Nigeria, Africa and beyond, says Badaru while briefing the top-level CAPDAN leadership that received the TTML management team during the courtesy visit.
The CAPDAN executive team included Mr. Ahmed Ojikutu, President, CAPDAN; Mr. Boniface Aniah, Vice President, CAPDAN; Mr. Shedrack Egbule, General Secretary, CAPDAN and Mr Ibadan Presley, Assistant PRO, CAPDAN.
According to Badaru, “Komputer Village Magazine’s unique development journalism-meets-industry news hybrid is intended to appeal to the mix of technology professionals, mobile phone and cutting-edge consumer technology enthusiasts, banks and financial services industry, SME policy makers, entrepreneurs and technology innovation lovers.”
Commenting on the roadmap plan for the publication, the Technology Times Founder says “Komputer Village Magazine is on a mission to be the storyteller that positively shapes the narratives of inspiring business leaders, game-changing innovators and cutting edge consumer technology trends driving Nigeria’s rising technology hub in the heart of the emerging Smart City of Lagos.”
According to Badaru, “we find inspiring stories of innovation around every corner in Nigeria’s largest technology market and home to a rising tribe of entrepreneurs, innovators and consumer technologies that shape and define consumer technology trends and tech lifestyles across Nigeria, West Africa and beyond.”
He says that Komputer Village Magazine is delivered in elegant prose, enhanced with appealing aesthetics and visual communications assets of exquisite photography, videos and infographics that attract and engage the interest of millions of readers across Nigeria and beyond.
According to Badaru, “the overarching vision of Komputer Village Magazine is to take Computer Village, Ikeja to the world and bring the world to Computer Village, Ikeja. “With Komputer Village Magazine and complementary online platforms on www.komputervillage.ng, we advances our strategic mission to enable businesses in Nigeria’s largest technology hub achieve digital transformation by gaining and retaining customers through our ecosystem of business platforms like Directory, Classifieds, Marketplace, Events and more.”
The first copies to reach print subscribers will arrive newsstands July 1, this year with the inaugural 60-page issue that features articles from TTML journalists, writers and contributors on business leaders in the market, top ranking phones in the market, how-we-started interviews, and industry leader interviews that features prominent Nigerian technology industry entrepreneurs, market news, business profiles, directory and product round-ups, among other exciting content.
Komputer Village Magazine, which is launching with a run of 10,000 copies and is available as a digital issue with the same look and feel available on the complementary www.komputervillage.ng portal will leverage the borderless Internet to extend the global distribution network beyond Nigeria, according to the Technology Times Founder.
Also commenting, the Head of Business, TTML, Mrs Temitope Osinoiki, says that “instead of traditional advertising, Komputer Village Magazine will transparently promote branded content sponsored by companies and organisations that want to reach the thriving technology SME community that will represent the a key segment of the readership base of our publication.
“With Komputer Village Magazine, we are promoting a unique genre of hyper-local journalism that focuses on the issues that matters most to the merchants in Computer Village and let our coverage reflect their unique realities. We are blending that with a developmental reportage to reshape the narratives around the market by emphasising their triumphs as creative entrepreneurs, game-changing innovators and consumer technology trend drivers.”
While commenting, the President of CAPDAN, Mr. Ahmed Ojikutu, welcome the planned introduction of Komputer Village Magazine as one of several initiatives that will promote the key technology market hub as an environment that drives ICT growth in Nigeria.
According to the CAPDAN President, Computer Village, Ikeja generates over over N1.5 billion as the market recovers from the recession that faced the broader Nigerian economy.
Ojikutu says that “as at today, the daily turnover in Computer Village is about N1.5 billion and we have over 125,000 transactions online and offline on a daily basis.”
Badaru says that “as the pioneering publication for Nigeria’s largest technology market hub, Komputer Village Magazine will be read by in-market players and beyond by decision makers at OEMs, multinational technology brands, banks and policy makers that need to feel the pulse of the largest cluster of technology SMEs in Nigeria.”
GRTech
The Economics of Product Decisions: Applying Behavioural Economics and Game Theory in PM


Product managers often need to make a clear-cut decision: what should we build next? But the decisions which hold real importance go beyond adding features.
It’s about getting what makes people tick.
It goes way beyond what you would expect, getting into how people behave and using game theory.
These areas give insight into how users decide and how a product’s design can improve growth and keep people interested.
This is what Amarachi Nnochiri excels at. She is a senior product manager that knows how to use economics and psychology in her job.
She goes beyond simply managing product tasks; she develops whole product systems based on how users think, feel, and use a service. Her background shows how understanding human psychology and behaviour can give you a significant advantage in the competition.
One idea Amarachi uses is “loss aversion.” In this scenario, people feel worse about losing something than they feel good about gaining something of equal value.
She uses this when designing her products, mostly when it comes to pricing and getting people to try new strategies. For example, instead of giving a free trial, she might use a freemium setup where users get some stuff for free but could lose it if they don’t buy an upgrade. This pushes them to pay.
She might also use progress bars or streak counters, since losing progress gets people to keep using the product.
Amarachi also uses ideas from “game theory” to get how users act and change their behavior. She realizes that users are doing more than operating a product, but are playing a game with other users or with the product itself. She designs things that use ideas like “Nash equilibrium,” where nobody can do better by changing what they’re doing. For a social product, this could mean creating a system where doing something good for yourself (like inviting friends) also helps everyone else. This makes the whole thing stable and positive.
Her know-how in game theory also applies to making strong “network effects.” This means making stuff that gets better as more people use it.
A good example is a social network where each new user makes the product more helpful for everyone else. Amarachi endeavours to make things go viral on purpose, not just by luck.
She might use “commitment devices,” which are things that make a user stick with a behaviour by making them depend on it socially or functionally. For example, inviting team members to a tool makes the user stick with the platform and makes the product’s network stronger.
This way of thinking is better than just following the usual steps. By using these economic and psychological tricks, Amarachi develops competitive advantages which are difficult to replicate.
She knows that a company’s best thing is not just a simple interface, but a product that’s designed to sync with how people behave.
Her product choices aren’t just about the needs of users, but equally focus on motivating them to like the product, use it, and stick with it.
In her work, choosing a subscription price isn’t just a business thing; it’s about behaviour. Designing a social feed isn’t just about the content; it’s about balancing what people want and watching how they interact. Amarachi knows extensively about the economics of product decisions. This makes her products innovative and appealing to human behaviour, which leads to more use, keeps people around, and helps the product grow. She’s a leader in product management, where identifying customer desires is backed by understanding human motivation.


Technology Company, Globacom, has announced significant reductions in its International Direct Dialing (IDD) rates, making international calls more affordable for its existing and new customers across Nigeria.
Effective August 10, the new rates began applying to over 15 popular international destinations, including United States which will has moved to ₦30 per minute, down from ₦35, United Kingdom is now N350 from ₦400, while India also moved down to ₦40 from N45.
The rates for China, Saudi Arabia and Cameroon however recorded major reduction moving to N75, N300 and ₦700 respectively.
The reduction was also extended to African countries including Benin Republic which goes for ₦650 per minute, Niger Republic ₦750, Ghana ₦500, and Togo ₦650. United Arab Emirates also moved from ₦450 to ₦325, Germany to ₦550, Côte d’Ivoire ₦700, Libya ₦700, while calls to Malawi is now N1,100 from ₦1,200.
Glo aims to provide more value for its customers through these revised rates, encouraging them to make Glo their preferred network for international calls. New IDD bundles will also be introduced, offering frequent international callers even more attractive deals.
Globacom, which remained optimistic that frequent international callers will benefit immensely from the reductions in IDD bundles, enjoined customers to take advantage of the new rates to stay connected with friends and business associates across the globe.
GRTech
Oil subsidy removal freed up resources for infrastructure – Enugu Governor
By Orji Israel, South East Correspondent


The Executive Governor of Enugu State, Peter Mbah, has attributed the financing of numerous infrastructure projects embarked by the state government to the oil subsidy removal policy of the President Bola Ahmed Tinubu administration.
He made this declaration at the Govermment House, Enugu, during a courtesy visit by a delegation of federal government led by Minister of Information and National Orientation, Mohammed Idris, as part of activities lined up for the 2-day Citizens’ Engagement Series in the South East geo-political zone.
“For us in Enugu, we are able to accomplish all we promised our people during the campaign, thanks to the bold decision taken by President Bola Tinubu, which has freed up resources needed to execute humongous capital projects,” said Governor, while listing ongoing projects in the state, which include the construction of 7,000 classrooms, 3,300 hospital beds and 2,000-hectare of 260 farm estates across the 260 wards of the state.
Governor Mbah also pledged more support for the policies of the federal government, saying they are in the best interest of the people of the state.
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