In bid to provide quality video entertainment for its customers, Information and communication technology company (ICT), MTN has announced its new strategic partnership with Kwese Iflix; the joint venture between pan-regional media company, Econet Media and entertainment service for emerging markets provider, Iflix.

The partnership will provide MTN subscribers access to the vast Iflix library which includes international first-run exclusive shows, award-winning TV series and blockbuster movies such as ICE, The Royals, Family Time, Love and Hip Hop, Chasing Life. Viewers will also find popular local and regional content, including telenovelas such as El Fantasma De Elena, Passion and Power and La Vuida Negra.

For the younger members of the family, there is a wide variety of children’s content, and there is a world of lifestyle-orientated content too.

To celebrate the launch, MTN is offering an amazing streaming data bundle that gives customers unlimited 24-hour streaming to all Kwesé iflix premium VIP content for N250 a day. Customers can simply download the iflix App from the Google Play or Apple App stores. To access the data bundles, MTN customers can Dial *3731# to choose between 1-Day, 3-Day, 7-Day or 30-Day VIP Passes.

Speaking about the partnership, MTN’s General Manager, Brands and Communication, Richard Iweanoge said,

“We are excited to be working with Nigeria’s emergent digital entertainment provider to offer premium TV and video content to our consumers. Some of the extraordinary content on offer includes live coverage of the upcoming World Cup tournament in Russia; blockbuster movies and much more. This is part of our effort to continue to deliver innovative services to Nigerians through our wide distribution network across the country – in consonance with the MTN vision to lead the delivery of a bold, new, digital world.”

Commenting on the partnership, Kwesé iflix CEO, Mayur Patel, said,

“We are excited to be working with MTN to deliver our content into the hands of even more Nigerians.’ Leveraging MTN’s superfast 4G network, subscribers will be able to stream Kwesé iflix’s world-class programming on their connected devices, using innovative data bundles, that will be available to MTN customers.”

One of the main attractions is the ‘Freemium’ tier which allows users to get keep up with local news and international sports daily without paying any subscription fee as well as access to a huge library of content that includes movies and tv series from Nigeria, and around the world, all free of charge.