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STRATEGY: How MAX.ng, Riby.me and Flutterwave.com leveraged Microsoft 4Afrika inspiring stories

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By Sandra Nnaemeka

Through their fresh ideas and potential for growth, startup companies are reaping the many benefits of innovation – particularly in relation to economic and digital growth in Africa.

It is with this in mind that 4Afrika, Microsoft’s business and development engine in Africa, supports startups like MAX.ng, an on-demand ride-hailing mobile application, Riby.me, a fintech solutions that enables co-operatives to plan, save and invest regardless of members’ earning power and Flutterwave.com that drives growth for banks and businesses across Africa through digital payment technology; three exciting Nigerian startups – to offer funding opportunities, technological access and skills transfer, and other support that has helped their businesses develop, and positon themselves for the next step in their journeys, according to a report by TechEconomy.ng.

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The founders of these Nigerian startups were on hand during a Microsoft fireside chat session to discuss the importance of innovation in their respective industries and their contributions toward Africa’s digital transformation.

MAX.ng’s Story

Chinedu Azodoh is CTO and Co-founder at MAX; Chinedu develops MAX’s financing and pricing models and validates the key business model assumptions.

Currently, MAX.ng has grown the riders’ network from 3000 to 5000. With over 60 employees and does minimum of $100,000 monthly turnover, MAX has gone ahead to launch ‘Champion Academy’, which is a reward system whereby a rider turns to bike owner.

Here Chinedu’s comments: “What we have doing is trying to change the narratives among ‘Okada’ riders to bike riding. We are working in Lagos State Government and the Federal road Safety Commission, trying to help the riders and invariably the passengers and the economy achieve three key things- safety, affordability and accessibility.

“It may interest you to know that after 7pm, 73% of riders are women. Our platform is such to support these people”, he said.

In terms of safety, MAX is changing the mentality among riders. For stance statistics from the FRSC indicates that 1.4% (passengers), 1.3% (riders) is the compliance rates on wearing of helmet; MAX.ng wants to change that as wearing of helmet brings about 70% less injury during accident. 

“Affordability: we are about 50-60% cheaper than what other taxi hailing platforms are doing. Okada of 120mh costs about N600k each. We are providing them to our riders in an affordable manner. Others not on our platform pay 75% additional fee on the ride yearly and find it difficult to meet up. We are leveraging data to provide these services and make it affordable for people in a safe manner.

Impact of Microsoft 4Afrika on MAX.ng

Interestingly, MAX.ng started discussions with Microsoft in far- away New York. Chinedu recalls, “Our first interaction with Microsoft was in 2015. At that time, we were not considering massive infrastructure or hosting, but as the conversation continued we embraced Azure and have essentially grown with it.

“Through Microsoft mentorship programme, we do a lot of work on data analytics and machine learning. It has been an amazing help. Microsoft has been a dependable partner. 4Afrika has had a huge impact on MAX.ng and what we have been able to achieve so far”.

“The money we would have ordinarily spent on hosting alone is being channelled to other things that MAX Champion Academy which was we launched to take away young people off the street; provide them with technology to help them start off”.

Riby.me

Salami Abolore is the CEO of Riby. For 5 years between 2012 & 2016, he was central to $10m in revenue and managed about $30m in business value. During this period, Salami founded Riby, a FinTech company that focuses on finance management for Cooperatives- Savings & Trade Groups- and that helps the groups & their individual members Save, Borrow & Invest, Together.

The goal here is to see everyone using Riby.me system achieve a sustainable and repeatable Business & Personal Finance Growth. Simply put, with Riby.me ‘Isusu’ has gone digital; it about a complete digital inclusion package.

In numbers: Riby.me launched in May 216 is working with Union Bank, and other branchless banks with over 1.3million people in different cooperative societies are registered on the platform. It has qualified over 700,000 for credits. 300,000 have already accessed the credits!

“Our role is helping groups’ embodied members, create accounts and process members’ funds. We are like bank without walls.

“We are headed to where anybody that works (artisans or salary earners) can have a future through consistent saving of funds. Through that, we are changing the mentality of non-saving culture; and giving cooperative societies more access to members and open them to extra lenders. It is a means of fighting poverty through job creation; teach the principles of consistent savings.

Riby.me’s unique prepositions

“If we don’t do that in two years-time people would ask why isn’t anybody doing this. Millions of people are into cooperative society and there is no banking solution around them. In fact, they are not treated as critical customers of the banks. It is easy to engage in ‘Ajuo’ (financial contributory system among members of cooperative society that has no banking system around it), but that is less than 10% of what cooperative society is.

If you look at different sectors of the economy the staff cooperative society have billions circulating among members, but there is no solution to harness the economic potentials.

The USP is how to digitise the whole process such that through the platform a cooperative society can open account for member, issue ATM, and conduct a whole lot of checks and balances.

Riby.me’s encounter with 4Afrika and the Impact so far:

Salami continues, “In February 2017 we had just 50 people on our platform, but we knew we are going to grow very readily. Today, we work with a lot of enterprises; thus, we needed 24/7 uptime; that is how we connected with 4Afrika- the Azure has been available and we are even getting more supports. We are even trying to get to other Microsoft platforms that will enable the groups on our platforms to chat.

I see Microsoft as a matured company that wants startups to succeed; all I can advise other startups is get prepared, be focused (be sure of what you want to achieve) and approach Microsoft for mentorship, funding and other opportunities”.

Well, Riby.me is seriously deepening digital inclusion and currently records 40,000 new signups monthly for a startup that started with 75 signups per month; that is a huge leapfrog thanks to the power of technological backup provided by 4Afrika.

Let us hear from Flutterwave.com.

Azeez Oluwafemi is the Vice-President of Product Engineering Flutterwave Inc. He is a software engineer and leads the product engineering team at Flutterwave. He started his career at GTBank where he worked for 8 years and helped build robust and stable innovative solutions for the payment industry.

In other words, Azeez understands the pain points when Nigerians want to send or receive funds from partners abroad. Yes, Flutterwave is about connecting Africa to global economy.

“There are businesses that suffered from getting payment from partners abroad. To receive payment on online store was hellish. So far, Flutterwave an infrastructure company makes payment easy. We power other banking solutions like ALAT”, said Azeez.

“Our goal is to see that any merchant in Africa can process their payment with ease”, he added while he further disclosed that “Flutterwave has done 30 million transactions and N1billion worth of processed payments in the last two years. We are restoring confidence of the outside world on Africa. We are critically involved in the process of financial inclusion”.

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Well, Mastercard and Visa of this world are there, but how is Flutterwave penetrating the market? “Before you can transact with other platforms you need to do some integrations; we do that for you”. Connecting to Fluterwave connects you to the global economy and offers greater reach”, he further explained.

Flutterwave and 4Afrika: the convincing story:

“Our goal has been to provide always available infrastructure- which isn’t easy to do in Nigeria. It was becoming harder for us to achieve until an encounter with Azure- Most of our core- infrastructure run on Azure. Because of that seamless offerings following optimal network availability, we are now present in five African countries and United States with target to launch in other cities soon.

From MAX, Riby to Flutterwave and other500,000 SMEs online that have been brought online and offered support, the mission of Microsoft 4Afrika Programme is being fulfilled.

This mission was re-echoed by the Communications Lead, Microsoft, Yemi Orimolade who moderated the fireside chat session.

He said, “Microsoft’s mission is to support any individual, startup or organisation irrespective of geographical location. This has been well pronounced by the stories of these startups in Nigeria who actually started conversation with Microsoft in either New York or Nairobi”.

GrassRoots.ng is on a critical mission; to objectively and honestly represent the voice of ‘grassrooters’ in International, Federal, State and Local Government fora; heralding the achievements of political and other leaders and investors alike, without discrimination. This daily, digital news publication platform serves as the leading source of up-to-date information on how people and events reflect on the global community. The pragmatic articles reflect on the life of the community people, covering news/current affairs, business, technology, culture and fashion, entertainment, sports, State, National and International issues that directly impact the locals.

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Heifer Announces Three AgriTech Innovators as AYuTe Africa Challenge (Nigeria) Winners

As a result, the competition will increase visibility for growth and improve smallholder farmers’ productivity.

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Heifer Announces Three AYuTe Winners for 2022

Three young agric-tech innovators in Nigeria have emerged final winners of this year’s Agriculture, Youth and Technology (AYuTe) Africa Challenge Nigeria, an enterprise development program initiated by Heifer International to identify, nurture, and support innovative, relevant, and technology-driven agric-centric enterprises that grow, scale and help smallholder farmers to thrive in Africa.

Announcing the winners in Lagos on Wednesday, November 30 at the Grand Finale of the keenly contested Challenge that saw well over 600 entries, the Country Director, Rufus Idris said the newly introduced annual challenge in Nigeria serves as a springboard for identifying outstanding young agritech innovators, as well as assisting in the formation of strong partnerships.

As a result, the competition will increase visibility for growth and improve smallholder farmers’ productivity.

Ifeoluwa Olatayo, the Managing Director, Soupah Farm-en-Market Limited emerged the grand prize winner for the maiden edition of AYuTe ‘s competition in Nigeria having met all requirements to get the topmost position. She got $10,000 grants as the overall best at the conclusion of Heifer Africa AYuTe’s Challenge to expand her business initiatives in the agriculture value chain.

The second runner’s -up, Rejoice Usim, the Chief Executive of Simkay Foods Limited got $6,000, while Stephen Obe, the CEO of Evet Technology got $4,000 grants to emerge the third place winner.

The winner, Olatayo described the impact of her innovation at Soupah Farm-en-Market Limited thus: “Basically, we connect rural smallholder farmers to urban markets by using short code as a procurement interface. So, rural smallholder farmers will no longer market agriculture produce through middlemen – they will communicate with us directly to collect their produce while we sell to large off takers. Majorly, we are improving the livelihood of the smaller farmers because we buy their farm produce at better prices of about 50% higher than the typical traditional markets”.

She urged youths to engage and think of how to use technology to better the lots of young farmers and boost food production and supply. “I encourage other youth techies to look for those problems within the agriculture industry and solve them with the use of technology to scale faster and grow bigger”,

“The grant will majorly be a benefit to our local farmers. It will also create a supply chain system for them in terms of purchase, storage and selling in a way that it makes them make higher profits than they are making at the moment” she said.

The national competition represents a new phase of Heifer International’s AYuTe Africa Challenge, established in 2021 to award cash grants annually to the most promising young agritech innovators from across Africa. Like the Regional Champions competition, the AYuTe National Champions competition offers prize money and mentorship, helping translate the energy and ideas of young Nigerian agritech innovators into meaningful impact for smallholder farmers across the country, and supporting winners to grow their businesses and profile.

“More than half of our population consists of young people and with inflation skyrocketing, fueled mainly by food inflation, we’ll need the youths with energy, tech-savvy, and entrepreneurial skills that can be channeled to transform the agricultural sector,” said Rufus Idris, Country Director, Heifer Nigeria.

Presenting the awards and the grant to the finalists, Heifer Nigeria’s Country Director, Rufus Idris, said that “We are excited to announce a starting cash grant of $20,000 to the most promising young agritech innovator in Nigeria. This is in line with Heifer’s strategic goal of unleashing the hidden agricultural treasures among African youths.

“We strongly believe that the new ideas and technologies by this Africa’s tech-savvy youths discovered in this competition will help to convert the huge potential in agriculture to economic growth and employment across Africa while transforming the sector.

“Through this challenge, we hope to further inspire the Nigerian youth population to continue to embrace agriculture as a career option of choice, while promoting creative professionals that are using technology to re-imagine farming and food production across the country”, said Idris at the close of the competition.

Since 1944, Heifer International has worked with more than 39 million people around the world to end hunger and poverty in a sustainable way. Working with rural communities in 21 countries in Africa, Asia, and the Americas, Heifer International supports farmers and local food producers to strengthen local economies and build secure livelihoods that provide a living income.

The event brought together stakeholders within the ecosystem including government representatives, tech hubs and agripreneurs, who are relevant to supporting the development and scale-up of innovative, commercially viable and sustainable agricultural technologies, capable of transforming Nigeria’s agricultural sector and her food security.

The keynote speaker and Lagos State Commissioner for Agriculture, Ms.Abiola Olusanya who was represented by the Director of Agriculture Training Institute, Mr Emmanuel Fatai Audu, said that “At every point in time, there is always a demand for food in Lagos State. Food worth N9 billion is consumed every day. If we can expand that across Nigeria and Africa, that tells you the immense potential that the food value chain brings to the table in terms of economic gains to value chain outburst, especially our youths here today. He encouraged the youths to go into Agriculture as it is the next oil.

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OnePort 365 Secures $5 million Seed Funding To Digitize Freight Management In Africa

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OnePort 365, a digital freight forwarding company that makes it easier to move cargo to, from and within Africa, has raised $5 million in seed funding to drive the end-to-end digitisation of freight management in Africa and support its expansion into new markets across the continent.

The seed funding round was led by Mobility 54 (the Venture Capital arm of Toyota Tsusho and CFAO Group), with participation from SBI Investment, Flexport, ODX, a Singaporean syndicate fund and other strategic angel investors. Samurai Incubate also re-invested after participating in the previous round.

With active operations in Nigeria and Ghana, and ongoing explorations in other markets, OnePort 365 is building an operating system for cross-border trade in Africa, helping traders to manage their freight processes through a digital platform that enables seamless freight forwarding and other value-added services.

With this new funding, OnePort 365 is positioned to further improve efficiency and lower overheads in cross-border trading across the continent, as well as deliver a wide range of new services that will increase profitability across the board.

Africa contributes an increasingly significant amount to global maritime trade, with a reported 12 percent of the 811 million containers handled at ports worldwide. Africa’s clearing and forwarding market is also growing, with latest figures suggesting a market size of $4.2 billion and a projected 12.5 percent growth with new services emerging.

However, a wide range of challenges including congestion at ports, difficulty with accessing effective service providers and complex payment systems have resulted in increased costs, inefficiencies and many missed opportunities for traders.

With OnePort 365, traders no longer have to wait up to two weeks to compare the best rates from different service providers. With pre-negotiated rates, they can explore competitive offers on the platform and book freights in 30 seconds or less.

Traders can also connect with shipping and inland transportation vendors and manage the entire process (from booking to payment) on one single platform. Traders get GPS-enabled, real-time visibility of their shipments and they can view all documents relating to the shipment via the platform, eliminating the laborious process of physically retrieving these documents from offices or shipping line centres.

The platform also leverages advancements in payment technology and the Pan-African Payment and Settlement System (PAPSS) to power instant payments.

The platform covers air freight, ocean freight, inland haulage (trucking, barge, and rail), as well as Pay-As-You-Go warehousing, marine insurance, customs brokerage and more. Since OnePort 365 started operations in 2019, it has increased the number of twenty-foot equivalent unit containers (TEUs) by 140 percent and grown its revenue by more than 420 percent.

Commenting on the new funding Hio Sola-Usidame, CEO and founder of OnePort 365 said “we are super excited to have these investors onboard to support our mission to optimize cross-border trading across the continent. With new regulations like the Africa Continental Free Trade Agreement creating the potential for a new era of trade on the continent, we want to make it easier for traders to maximise the opportunity. We believe managing freights should be as easy as booking a flight or ordering a ride-hailing service and we are building the operating system to make this possible.”

Takeshi Watanabe, CEO of Mobility 54 Investment SAS said “we are delighted to support Hio and the OnePort 365 team as they embark on the journey of digitizing the end-to-end freight management process in Africa. There is great potential to unlock significant commercial opportunities across the continent by addressing the longstanding challenges that have made it difficult to move freights into and around the continent, and we are confident that OnePort 365 has what it takes to succeed.”

Rena Yoneyama, Managing Partner at Samurai Incubate Africa said, “since the first day we joined the company as an investor in 2020, we’ve believed that this team is the one that could build a cross-border trading platform tailored for the African continent. We’re very happy to back OnePort 365 again”.

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Curacel Unveils Grow, Enabling Any Technology Company To Seamlessly Offer Insurance

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Curacel, the leading African insurance infrastructure startup, has launched Curacel Grow, an embedded insurance product that empowers technology companies to seamlessly offer insurance as part of their existing products and services.

The startup is also part of the Winter 2022 cohort of Silicon Valley’s prestigious Y Combinator accelerator, joining the growing list of successful African startups that have participated in and benefitted from the program.

Curacel is launching Grow to support more effective distribution of insurance to millions of Africans through partners like Barter by Flutterwave, Float, Payhippo and other leading technology companies. The startup will also enable seamless embedding of insurance in customer user journeys.

With Curacel Grow, airlines will be able to offer travel insurance to their customers through simple APIs. Automotive dealers will also be able to seamlessly sell insurance to customers as a value-added service. Curacel has built its market leading infrastructure that powers claims and fraud protection for forward thinking insurers like AXA Mansard and Old Mutual, and this expansive network of underwriters enables the distribution of insurance at scale.

Insurance penetration in Africa currently stands at less than 3 percent, with most policies sold offline and manually via brokers and agents.

This cumbersome process makes insurance products expensive and out of reach for many price-sensitive Africans. As a result, market penetration of insurance products in Africa is half of the global average and premiums per capita are 11 times lower than the global average.

The insurance industry in Africa also represents less than one percent of insured catastrophe losses worldwide, although it’s home to almost 17 percent of the global population. This suggests that there is significant scope for growth.

With Grow, insurers can accelerate the distribution of their products by taking advantage of Curacel’s technology to easily embed insurance within other digital experiences in a more accessible way.

Technology companies can also increase their recurring revenue by offering the protection their consumers need without the hassle of finding integration and negotiating terms with insurers and brokers.

The solution is designed to integrate seamlessly with any technology platform and Curacel’s AI-powered infrastructure means claims can be submitted and processed in real time.

Commenting on the new product, Henry Mascot, CEO and co-founder of Curacel, said, “risk protection is a major consideration for Africa’s growing middle class. As it becomes easier to access credit and other financial services to enable new experiences, we want to make it easier to protect these experiences and enjoy them with full confidence.

The success of various technology companies over the years has opened the door to many previously underserved people and we want to take advantage of this to accelerate the penetration of much needed insurance products across the continent.”

Curacel has a presence in 8 countries across Africa, enabling insurers to connect with digital distribution channels and administer their claims cost-effectively.

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