Entertainment
How Nigeria’s Hospitality Industry can Leverage the Entertainment Sector
Hospitality has so many branches which include but not limited to music and film. To present a total hospitality package to tourists and visitors, these two must be aligned.
In Nigeria, you can arguably posit that there is yet to be a synergy between the hospitality and entertainment industry. This is a minus for both industries because the country is losing out from a major revenue loop. Although both sectors can exist independently, it will do the economy a whole lot of good if they synergise.
Let’s give more credence to this. According to Nigeria’s Hospitality Report, Travel and Tourism was directly responsible for 1.9% (N2.3 billion in actual numbers) of the country’s total GDP in 2017.
Meanwhile, a report in the Vanguard Newspaper reveals that the entertainment and creative sector contributed 2.3 per cent which was approximately N239 billion to the nation’s Gross Domestic Product, GDP in 2016. Definitely, the numbers would have increased in 2017.
You can only imagine how much the Nigerian government will earn if both industries are synergised. In fact, more than the above-referenced figures can be earned if the government and stakeholders explore the endless gains of the hospitality and entertainment industry.
Nigeria’s Entertainment Industry
The entertainment industry has grown by leaps and bounds. Unlike in the past when Nigerians have the knack for foreign films and music, the opposite is the case now. They have embraced Nigerian films and music. The likes of Rita Dominic, Genevieve Nnaji, Pete Edochie, Funke Akindele, Wizkid, Olamide, and Davido et al are known all over the world including African countries. They are also celebrated in the country. Hence, they are ‘tools’ that can be used to push the Nigerian hospitality industry.
Interestingly, the government has recognised that the creative industry has a huge goldmine and has supported the industry with several grants.
In 2013, the government then established N200 billion (or about $1.2 billion) intervention fund for the entertainment industry. Last year, the federal government again supported the Nigerian film industry with N420m grant.
The government support has largely boosted the entertainment industry. You can observe this in the quality of videos and songs emerging from the country.
The Hospitality industry
There has really been no reported grant or fund for the hospitality industry unlike what is happening in entertainment. This is probably why the industry is laid back.
When you talk about hospitality in Nigeria, we mostly look at it from the perspective of hotels and tourist attractions-which need government attention. It is beyond this. There is food, flight, festivals, culture, film, music and much more.
The industry has infinite opportunities that only being explored by a few stakeholders and government interest is limited.
Again, quoting the Nigeria Hospitality report, the number of direct jobs created by the sector peaked at 1.2 million compared to 651,000 in 2016 (1.6%), that’s 1.8% of total employment in the country. This is estimated to rise by 4.7% by end of 2018 to approximately 1.3 million jobs (1.8% of total employment). If the government could invest in the hospitality industry, these figures will definitely increase.
How the hospitality industry can leverage the entertainment sector
Since entertainment is getting more attention from the government, it can be said that the hospitality industry will have to leverage on entertainment for the purpose of business and earn more revenue.
This said it is not rocket science to synergise both sectors to earn more revenue.
Artists and producers must recognise that there are beautiful, pleasant and awesome Nigerian destinations where they can shoot their videos. For example, we have the Obudu Cattle Ranch, the Kajuru Castle, Olumirin Waterfalls and a host of others.
They do not need to visit South Africa or Dubai to shoot their movies. The more these destinations get celebrity endorsements, the more Nigerians will be interested in checking out these destinations and of course, these destinations can earn more revenue.
Furthermore, hospitality stakeholders should partner with artists so that they can endorse their hospitality spots. They do not need to pay the artists cash but they can compensate them in kind. For example, whenever, they have shows or performances, they can provide a certain number of rooms to the artistes and his backroom staff. This will translate to more bookings for the hotel.
Finally, the Nigerian tourist spots need dire attention. So, these artists can organise shows and performances at these spots. The more performances at these tourists attractions, the more they feature prominently in the media. Since the media sets the agenda, the condition of these destinations will be known to the government. They can now, in turn, develop these destinations.
Conclusion
Entertainment and Hospitality can contribute more than it is currently doing to Nigeria’s Gross Domestic Product. That is if it is synergised. The government have a key role to play. They have to also give the grant to the hospitality sector. However, because hospitality is yet to have the influence or impact that entertainment has, the former can leverage on the later to more revenue.
Submitted by Ogunfowoke, Adeniyi Ayuba
Governor of Enugu State, Dr. Peter Mbah, has expressed deep grief over the death of music icon, ‘Gentleman’ Mike Ejeagha, saying the legend had created a void that would be too difficult to fill.
Mbah described Ejeagha as an unassuming and easygoing personality, whose fanbase spread across international boundaries.
Recall that the news of the passing on of the ‘Gwo gwo gwo ngwo’ crooner at age 95 filtered into public space Friday evening.
Reacting to the sad development, the governor, who had celebrated the folklorist during his lifetime by reconstructing the popular Obinagu Road and the adjoining Chief Mike Ejeagha Crescent leading directly to his residence in Abakpa Nike, Enugu, a long wish of the icon left unfulfilled by successive administrations in the state, and by renaming Obinagu Road as Chief Mike Ejeagha Road in his honour, assured that his government would further immortalise the legend in death.
Taking to his verified social media handles, @PNMbah, the governor paid a heartfelt tribute to the Enugu-born musician
“I’m profoundly saddened by the death of music icon, Gentleman Mike Ejeagha.
“Mike Ejeagha was a legend, a cultural ambassador and a revered son of Enugu State.
“He was one of the finest musicians of his generation with an easygoing personality and humility that belied his towering celebrity status.
“I will always cherish fond memories of the time spent in his company – the warmth and wisdom he radiated; the joy he found in the ordinary.
“This is a loss not only for his immediate family; it’s a big loss for Enugu State, the entire music community, and the country as well.
“Ejeagha’s immense talent and genius lay in how he took simple indigenous folktales and turned them into unforgettable songs that resonate across cultures.
“Ejeagha’s fan-base transcended boundaries. He was easily one of the most recognizable voices in music.
“His death leaves a huge void that will be difficult to fill. But the legacies he has left behind will last a lifetime.
“On behalf of the Enugu State government, I offer heartfelt condolences to the Ejeagha family, and assure them of our support.
“As a government, we would ensure that his memory is duly immortalized.
“Above all, I pray that his family experiences the comforting grace of God’s love, and the fortitude to bear the loss.”
Entertainment
From Bomb Blast to Praise: Maureen J’s Miracle Song
–Lagos bomb blast survivor tells her story through soul-stirring gospel track
From the ashes of one of Nigeria’s most devastating tragedies has emerged a powerful testimony in song. “How Do I Kelee Gi?” — a soul-stirring blend of English and Igbo meaning “How do I thank You?” — is the heartfelt anthem of Maureen Onwuka, popularly known as Maureen J, a survivor of the January 27, 2002 Lagos bomb blast.
The blast, which rocked the Ikeja Cantonment area, left hundreds dead and thousands displaced in an unforgettable moment of national grief.
For Maureen, then a young evangelist, it marked the beginning of an emotional and spiritual journey that would change her life and eventually give birth to a song of thanksgiving.
On the day of the explosion, Maureen had stepped out for routine evangelism when she was caught in the chaos. Fleeing with a panicked crowd, she found herself at the edge of a canal near Ajao Estate. She couldn’t swim. Before she could react, the surging crowd pushed her into the water.
“I found myself stepping on bodies. People who had already drowned. It was like walking on human carpet, and I didn’t even know at first,” she recounts, her voice heavy with emotion. “Some were grabbing at me, trying to come up, but every time someone held my leg, I felt myself going under.”
Maureen screamed out a desperate prayer: “Lord, remember me! I was just out telling people about You! Please show me mercy!” In that moment, a stranger appeared in the water — a man who swam to her, pulled her to safety, and vanished without a trace. “I don’t know who he was. I believe he was an angel,” she says.
She escaped with her life, but the images of that day, especially the lifeless bodies of children, women, and men, remained etched in her memory. In the aftermath, she made a solemn vow to God: to tell the world what He did for her.
That vow found its fullest expression in “How Do I Kelee Gi?” — a song she describes as a sacred offering of gratitude. “Words weren’t enough to carry my story. I had to pour it into music,” Maureen explains. “Mixing English and Igbo was intentional — what God did for me was too great to explain in just one language.”
Though the song was written two to three years after the tragedy and initially recorded with little fanfare, Maureen never stopped sharing her story. Encouraged by those who’ve heard the track and urged her to push it further, she is now relaunching the song with renewed purpose.
“This song is my flagship,” she says. “It’s time to tell the world. I want people to not just hear my voice, but to know the miracle behind it.”
Maureen, who hails from Umukparo, Mbala Isuochi, in Abia State, has always been musically inclined, serving in choirs from her youth. But the 2002 experience gave her voice a new purpose. “After the blast, music became more than a gift — it became a mission,” she says.
Inspired by gospel icons like Mercy Chinwo, Sinach, and Nathaniel Bassey, Maureen hopes to reach hearts and stir worship through her sound. “Their songs move me toward God. That’s what I want mine to do too.”
“How Do I Kelee Gi?” is currently available on Audiomack and CD Baby, with plans for a full official launch slated for August this year.
From tragedy came a testimony. From near-death, a new life’s mission. And through it all, Maureen J stands — a living witness that miracles still happen, and when they do, the only fitting response is to sing.
Entertainment
You’re a priceless gift: Gov Mbah Celebrates Jim Nwobodo at 85
… Nwobodo: Mbah is a Success, reports SANDRA ANI
Governor of Enugu State, Dr. Peter Mbah, at the weekend, led other who-is-who in the state to celebrate elder statesman and a former governor of old Anambra State, Senator Jim Nwobodo
Speaking during the 85th birthday anniversary celebration event in honour of Nwobodo at his Amechi Awkunanaw, Enugu, country home, Friday evening, Mbah recalled the octogenarian’s outstanding service to Enugu State, old Anambra State, Nigeria, and humanity in various capacities, describing him as an epitome of excellence.
“It will be difficult to find words that amply capture the true essence of what Dr. Jim Ifeanyichukwu Nwobodo represents. Your life is a living proof that the true value of existence is selfless service.
“Nothing endears one to his people than selfless service. That is what you epitomise. The men and women gathered here today to celebrate you is a reflection of that selfless service that you have provided for the people of Enugu State and Nigeria.
“Today, we celebrate an extraordinary journey. We celebrate 85 years of impactful life.
“As Governor at 39 years, you left bold legacies that are still evident today. As a Minister of Youth and Sport, your record remains unbeatable; and it’s still a heartwarming reference point in this country. As a Senator of the Federal Republic of Nigeria, you were an epitome of courage and patriotism. We are indeed very proud of you.
“You are a priceless gift to humanity and to Enugu State and indeed our dear country. We are so blessed to have you. You have also provided a shoulder on which countless leaders stand on. You are a charismatic, yet unassuming leader; a man of all seasons,” the governor stated.
He wished him many happy returns in sound health and cherished moments so that the new generation of leaders could continue to benefit from his fatherly counsel and wealth of experience.
In his remarks, Nwobodo enjoined leaders to utilise the opportunities God had given to them to work for the people, citing the Mbah example in Enugu State.
“Today, Peter (Mbah) is a success. Whether anybody likes it or not. He is a success because the results speak for him. Whatever he is in Enugu today was God’s design from time. God gave it to him. God inspires all that he is doing in Enugu today.
“Governor Mbah also listens. He really does. I suggested something to him not long ago. He reflected on it and told me that he would do it. Today, he is already doing it. That is how your know a leader that would go far,” the elder statesman said.
While thanking the governor for organising a state event to mark his birthday, Nwobodo said that Mbah had underscored the need to celebrate people while they are alive.
“I did not expect an elaborate celebration as this. But the governor insisted on celebrating me so well. He maintained that it was better to celebrate people when they are alive, to say all the beautiful things to their hearing. So, Governor, I thank you for this show of love and thank all of you, who came out in your numbers to celebrate me,” he added.
Also, at the event were the former governor of Enugu State, Rt. Hon. Ifeanyi Ugwuanyi; Deputy Governor of Enugu State, Barr. Ifeanyi Ossai; members of the Enugu State Executive Council; serving and former federal and state lawmakers, Council Chairmen under the leadership of the Chairman, Enugu State chapter of ALGON, Hon. Okechukwu Edeh, as well as the traditional rulers led by the Chairman, Enugu State Traditional Rulers Council, His Majesty, Igwe Samuel Ikechukwu Asadu, among a host of others.
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From Bomb Blast to Praise: Maureen J’s Miracle Song
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