Entertainment
How Nigeria’s Hospitality Industry can Leverage the Entertainment Sector
Hospitality has so many branches which include but not limited to music and film. To present a total hospitality package to tourists and visitors, these two must be aligned.
In Nigeria, you can arguably posit that there is yet to be a synergy between the hospitality and entertainment industry. This is a minus for both industries because the country is losing out from a major revenue loop. Although both sectors can exist independently, it will do the economy a whole lot of good if they synergise.
Let’s give more credence to this. According to Nigeria’s Hospitality Report, Travel and Tourism was directly responsible for 1.9% (N2.3 billion in actual numbers) of the country’s total GDP in 2017.
Meanwhile, a report in the Vanguard Newspaper reveals that the entertainment and creative sector contributed 2.3 per cent which was approximately N239 billion to the nation’s Gross Domestic Product, GDP in 2016. Definitely, the numbers would have increased in 2017.
You can only imagine how much the Nigerian government will earn if both industries are synergised. In fact, more than the above-referenced figures can be earned if the government and stakeholders explore the endless gains of the hospitality and entertainment industry.
Nigeria’s Entertainment Industry
The entertainment industry has grown by leaps and bounds. Unlike in the past when Nigerians have the knack for foreign films and music, the opposite is the case now. They have embraced Nigerian films and music. The likes of Rita Dominic, Genevieve Nnaji, Pete Edochie, Funke Akindele, Wizkid, Olamide, and Davido et al are known all over the world including African countries. They are also celebrated in the country. Hence, they are ‘tools’ that can be used to push the Nigerian hospitality industry.
Interestingly, the government has recognised that the creative industry has a huge goldmine and has supported the industry with several grants.
In 2013, the government then established N200 billion (or about $1.2 billion) intervention fund for the entertainment industry. Last year, the federal government again supported the Nigerian film industry with N420m grant.
The government support has largely boosted the entertainment industry. You can observe this in the quality of videos and songs emerging from the country.
The Hospitality industry
There has really been no reported grant or fund for the hospitality industry unlike what is happening in entertainment. This is probably why the industry is laid back.
When you talk about hospitality in Nigeria, we mostly look at it from the perspective of hotels and tourist attractions-which need government attention. It is beyond this. There is food, flight, festivals, culture, film, music and much more.
The industry has infinite opportunities that only being explored by a few stakeholders and government interest is limited.
Again, quoting the Nigeria Hospitality report, the number of direct jobs created by the sector peaked at 1.2 million compared to 651,000 in 2016 (1.6%), that’s 1.8% of total employment in the country. This is estimated to rise by 4.7% by end of 2018 to approximately 1.3 million jobs (1.8% of total employment). If the government could invest in the hospitality industry, these figures will definitely increase.
How the hospitality industry can leverage the entertainment sector
Since entertainment is getting more attention from the government, it can be said that the hospitality industry will have to leverage on entertainment for the purpose of business and earn more revenue.
This said it is not rocket science to synergise both sectors to earn more revenue.
Artists and producers must recognise that there are beautiful, pleasant and awesome Nigerian destinations where they can shoot their videos. For example, we have the Obudu Cattle Ranch, the Kajuru Castle, Olumirin Waterfalls and a host of others.
They do not need to visit South Africa or Dubai to shoot their movies. The more these destinations get celebrity endorsements, the more Nigerians will be interested in checking out these destinations and of course, these destinations can earn more revenue.
Furthermore, hospitality stakeholders should partner with artists so that they can endorse their hospitality spots. They do not need to pay the artists cash but they can compensate them in kind. For example, whenever, they have shows or performances, they can provide a certain number of rooms to the artistes and his backroom staff. This will translate to more bookings for the hotel.
Finally, the Nigerian tourist spots need dire attention. So, these artists can organise shows and performances at these spots. The more performances at these tourists attractions, the more they feature prominently in the media. Since the media sets the agenda, the condition of these destinations will be known to the government. They can now, in turn, develop these destinations.
Conclusion
Entertainment and Hospitality can contribute more than it is currently doing to Nigeria’s Gross Domestic Product. That is if it is synergised. The government have a key role to play. They have to also give the grant to the hospitality sector. However, because hospitality is yet to have the influence or impact that entertainment has, the former can leverage on the later to more revenue.
Submitted by Ogunfowoke, Adeniyi Ayuba
Entertainment
You’re a priceless gift: Gov Mbah Celebrates Jim Nwobodo at 85
… Nwobodo: Mbah is a Success, reports SANDRA ANI
Governor of Enugu State, Dr. Peter Mbah, at the weekend, led other who-is-who in the state to celebrate elder statesman and a former governor of old Anambra State, Senator Jim Nwobodo
Speaking during the 85th birthday anniversary celebration event in honour of Nwobodo at his Amechi Awkunanaw, Enugu, country home, Friday evening, Mbah recalled the octogenarian’s outstanding service to Enugu State, old Anambra State, Nigeria, and humanity in various capacities, describing him as an epitome of excellence.
“It will be difficult to find words that amply capture the true essence of what Dr. Jim Ifeanyichukwu Nwobodo represents. Your life is a living proof that the true value of existence is selfless service.
“Nothing endears one to his people than selfless service. That is what you epitomise. The men and women gathered here today to celebrate you is a reflection of that selfless service that you have provided for the people of Enugu State and Nigeria.
“Today, we celebrate an extraordinary journey. We celebrate 85 years of impactful life.
“As Governor at 39 years, you left bold legacies that are still evident today. As a Minister of Youth and Sport, your record remains unbeatable; and it’s still a heartwarming reference point in this country. As a Senator of the Federal Republic of Nigeria, you were an epitome of courage and patriotism. We are indeed very proud of you.
“You are a priceless gift to humanity and to Enugu State and indeed our dear country. We are so blessed to have you. You have also provided a shoulder on which countless leaders stand on. You are a charismatic, yet unassuming leader; a man of all seasons,” the governor stated.
He wished him many happy returns in sound health and cherished moments so that the new generation of leaders could continue to benefit from his fatherly counsel and wealth of experience.
In his remarks, Nwobodo enjoined leaders to utilise the opportunities God had given to them to work for the people, citing the Mbah example in Enugu State.
“Today, Peter (Mbah) is a success. Whether anybody likes it or not. He is a success because the results speak for him. Whatever he is in Enugu today was God’s design from time. God gave it to him. God inspires all that he is doing in Enugu today.
“Governor Mbah also listens. He really does. I suggested something to him not long ago. He reflected on it and told me that he would do it. Today, he is already doing it. That is how your know a leader that would go far,” the elder statesman said.
While thanking the governor for organising a state event to mark his birthday, Nwobodo said that Mbah had underscored the need to celebrate people while they are alive.
“I did not expect an elaborate celebration as this. But the governor insisted on celebrating me so well. He maintained that it was better to celebrate people when they are alive, to say all the beautiful things to their hearing. So, Governor, I thank you for this show of love and thank all of you, who came out in your numbers to celebrate me,” he added.
Also, at the event were the former governor of Enugu State, Rt. Hon. Ifeanyi Ugwuanyi; Deputy Governor of Enugu State, Barr. Ifeanyi Ossai; members of the Enugu State Executive Council; serving and former federal and state lawmakers, Council Chairmen under the leadership of the Chairman, Enugu State chapter of ALGON, Hon. Okechukwu Edeh, as well as the traditional rulers led by the Chairman, Enugu State Traditional Rulers Council, His Majesty, Igwe Samuel Ikechukwu Asadu, among a host of others.
The death, burial and resurrection of Jesus Christ is the cornerstone of Christian faith. In commemoration of this, the Love of God in Christ (LOGIC) Church is hosting the first edition of the Jesus + Nothing Worship, an uplifting evening dedicated to expressing the message of the death, burial and resurrection in music.
This event will be held on, Friday, April 18, 2025, by 4PM, at The LOGIC Church headquarters in Lekki, Lagos.
The event offers worshippers an opportunity to connect with the essence of the Gospel in worship.
The Lead Pastor and Apostolic Head of the LOGIC Church, Apostle Flourish Peters, asserts that worship is a significant part of the New Testament believers’ experience in Christ.
“As a Christocentric faith community, this event is a great way to celebrate the gift of Christ, who laid down his life for our redemption. Good Friday is a great time to have a worship celebration like this,” notes Peters.
On the context for the event, he notes, “Nothing speaks to the culture of a people like the music they listen to.
Jesus + Nothing Worship will contribute to shaping and mainstreaming a culture of christocentric worship, where the Gospel of Christ’s death, burial and resurrection is platformed through worship.
With Nigeria’s young demography heavily influenced by the music and the arts, Christocentric music is a powerful tool in pointing this generation to Christ,”
Guest ministers expected include; Ministers Neon Adejo, Greatman Takit, Victor Thompson, Timi Dakolo, Samuel Giveson (SMJ), Noble G, Steve Hills, and Lily Perez. Others include Ministers Joxie, Anderson Qozan, Pastor Victor Paul, EmekaSongz, Flo, Dorcas Moore, Magpsalms, Mera Owili, Gerald Bishung, Phebe Lion, and the vibrant Evolution Children’s Choir.
The Jesus + Nothing Worship is a free event and attendees are guaranteed an unforgettable experience.
For more information, visit the official website: https://thelogicchurch.org/en/ and follow on YouTube at @TheLOGICChurch and on Instagram at @thelogicchurch.
Spotify today announced the launch of its ‘Detty December’ hub with playlists for December, a celebration of the vibrant festive season in West Africa and South Africa. The hub is a one-stop shop for all things Detty December, with curated playlists featuring the biggest hits and emerging sounds of the season. Users can find everything from Afrobeats and Amapiano anthems to chilled-out vibes for those much-needed recovery days.
“Detty December is a special time for our users in West Africa and ke Dezemba symbolises South Africa’s spirit of celebration,” said Phiona Okumu, Head of Music at Spotify Sub-Saharan Africa. “We’re excited to be part of their celebrations with this dedicated hub and playlists, bringing them the best music to soundtrack their festive moments.”
This unapologetic season of street jams, back-to-back concerts, and endless summer fun has developed its own culture that draws diaspora and local fans alike. The curated sounds of Spotify’s Detty December hub will pay homage to the Lagos rooftop lounges, Accra’s beachside festivals, and South Africa’s township tunes that keep people grooving.
In addition to the hub, Spotify has also launched a new playlist called ‘Songs of Detty December’. This playlist is a curated list from Spotify Africa’s editors on the songs predicted to dominate this year’s Detty December. From DJ Skelm’s Afro Tech sounds to Flytime Fest’s tour of songs that tell Africa’s aspirational stories, the hub will be the home of takeover playlists that display Africa’s diverse talent. Barrier-breaking Amapiano talent Kamo_ww has taken over a South African Summer playlist too.
Spotify is also supporting Jerk x Jollof, a popular event making its way to Africa for the first time, through its Frequency program. Held at The Ostrich event space, the Jerk x Jollof Cape Town takeover will feature DJs and artists such as TxC, DBN Gogo, Spinall, Sarz and Odeal, merging the spirit of Detty December and ke Dezemba experiences and bringing South and West African cultures and artists together.
“We’re committed to supporting African music and culture,” said Okumu. “We believe that music is a powerful way to bring people together, and we’re excited to be part of the Detty December celebrations.”
You can keep the good vibes going as you make your way to the hotel, beach or next Detty December party with Spotify’s curated and immersive sound selection. Discover something new or run the year’s best party anthems back on your app today.
The ‘Detty December’ hub is available now on Spotify.
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