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Mobile Marketing for Nigerian SMEs

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By Godslove Adagbonyin, Communications Manager at Kirusa

Mobile is now a key part of the marketing strategy for Nigerian businesses. But it doesn’t have to be limited solely to large companies.

Today, a world of mobile opportunity awaits for smart SMEs who are willing and able to get behind the mobile revolution and put a strategy in place. And it doesn’t have to require a huge commitment in terms of time or budget.

Here are four tried-and-tested mobile marketing quick wins that you can start implementing today.

The Flash call

Companies of all sizes traditionally devote much of their efforts to outbound marketing activities – pushing out messages and offers to prospects and customers through a variety of channels, including mobile of course.

However, mobile has a critical role to play in so-called inbound marketing – the art of creating pull from customers and prospects to build relationships and generate leads.

Just one example is the simple flash call – where a prospect is given a specific mobile number to use to express interest in a product; or pledge to a particular cause; enter a contest; vote for something they love or provide feedback on a company.

The consumer’s call is not answered so no calling charge is incurred. Instead your company grabs the caller’s number so that they can be either called back or provided with more information via text.

Getting a flash call campaign up-and-running couldn’t be easier. You simply buy a batch of mobile phone numbers (either long or short) and advertise them on printed materials such as billboards, posters, brochures, flyers, and even invoices.

Best of all, the success of a flash call campaign can be easily measured by simply tracing the calls made to the mobile numbers you’ve purchased.

  1. Outbound Dialling
    You don’t need expensive call center agents to reach out to customers via mobile technology. It’s now very easy for companies to send customised voice messages to large groups of customers and prospects.

These messages can be used to provide information about new products and special deals; or to check on customer orders and activity.

3. SMS Tagging

Many of us are bombarded with promotional text messages from multiple (and sometimes unknown) sources. As a result, we activate DND lists, and get used to ignoring these messages.

So how can you ensure that your promotional SMS gets opened and viewed by the recipient? One solution is SMS Tagging, a unique service that sends your message as part of a transactional SMS from the prospect’s operator.

Because this message comes from a trusted source (the operator) it is far more likely to be viewed – and acted upon.

In the past, SMS Tagging could be difficult to deploy because operators didn’t make it easy. However, this has now changed with the advent of CPaaS, which leads me neatly onto my next tip…

  1. CPaaS

This acronym stands for Communications Platform as a Service. It’s a cloud-based platform that provides companies with an easy and cost-effective way to communicate with customers and prospects via SMS, voice, email and chat.

Most importantly, it does all this without the need to build expensive and time-consuming backend infrastructure and interfaces.

In fact all the examples outlined above – Flash Calling, SMS Tagging and outbound dialling – are extremely easy to conduct using a CPaaS system. The infrastructure is established and ready to use, along with the necessary relationships – for example with all the Nigerian and West Africa’s operators. It’s a genuine plug-and-play solution.

Taking the first steps to success…

There has never been a better time for Nigerian SMEs to benefit from mobile marketing technology. Campaigns are now very easy to deploy, manage, monitor and measure.

As the industry evolves, companies like Kirusa are now enabling smaller organisations to conduct successful mobile marketing campaigns using the CPaaS and so avoiding the need for a huge capital investment.

Kirusa has been active in Nigeria and West Africa for 6+ years and is known for the high-quality voice over data services that it provides for Mobile Network Operators. The company has used its R&D team and existing expertise to develop Kirusa Konnect – a family of voice and message-based tools that organisations of all sizes can use to create unique and meaningful mobile communications campaigns for their target audiences.

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Energy

Equatorial Guinea Boosts Liquefied Natural Gas (LNG) Production with Chevron Aseng Agreement

The agreement aims to unlock additional gas reserves offshore Equatorial Guinea, supporting the country’s goals to become a regional gas processing hub, reports ISRAEL ORJI

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Equatorial Guinea LNG Production with Chevron Aseng Agreement
Equatorial Guinea LNG Production with Chevron Aseng Agreement

The Government of Equatorial Guinea has taken a decisive step to advance its natural gas agenda, signing an Incentives Agreement with energy major Chevron for the development of the Aseng Gas Project in Block I.

The landmark agreement – signed between the Ministry of Hydrocarbons and Mining Development the Ministry of Finance and Chevron – underscores the country’s long-term strategy to consolidate its position as a premier hub for natural gas in Africa. 

The Aseng Gas Project represents an initial investment of approximately $690 million. The development will unlock new volumes of natural gas that will be directed toward domestic power generation and processing at the EGLNG facility.

In doing so, it secures feedstock for one of the country’s most important industrial assets, the Punta Europa Gas Complex, while creating new opportunities for value addition and energy security.  

This agreement signals more than a single project milestone. It demonstrates the government’s commitment to advancing the Gas Mega Hub (GMH) initiative – a bold strategy that leverages Equatorial Guinea’s existing infrastructure to monetize regional gas resources.

The integration of gas produced from the Aseng field represents the third phase of the GMH. By ensuring reliable supply to midstream facilities, the Aseng development positions the country as a critical partner in the continent’s energy future. 

“The Aseng Gas Project will provide a reliable supply of LNG to global markets while serving as a catalyst for advancing strategic developments such as the Punta Europa complex. In addition, it will enhance national and regional energy security, support clean cooking initiatives and drive economic growth through a sustainable energy supply,” stated Antonio Oburu Ondo, Minister of Hydrocarbons and Mining Development of Equatorial Guinea. 

Equatorial Guinea’s GMH has been a focal point of regional cooperation since its inception. The initiative seeks to aggregate stranded or associated gas resources from domestic fields and neighboring countries, processing them through existing infrastructure at Punta Europa.

By doing so, the country is transforming potential flared or underutilized resources into export revenue, domestic power and industrial growth.

In recent years, the government has signed a series of agreements aimed at expanding the scope of the hub. Partnerships with international operators have allowed Equatorial Guinea to process gas from the Alen Field and other regional assets.

The Aseng Gas Project adds further momentum, with Chevron consolidating its position as a strategic partner committed to the long-term success of the initiative. 

Chevron’s agreement follows key milestones in Equatorial Guinea’s gas market. Notably, ConocoPhillips exports its first cargo from the Punta Europe facility in June 2025, representing a critical step towards advancing the GMH initiative.

The Aseng Gas Project represents a cornerstone for the next phase of the country’s energy development.

By combining strategic partnerships, progressive reforms and visionary infrastructure planning, Equatorial Guinea is demonstrating how gas can serve as both an export revenue generator and a catalyst for broad-based economic transformation.

As the GMH advances, the country is solidifying its reputation as a model for African energy development – one where resource monetization, investor confidence, and sustainable growth converge. 

Building on this momentum and to reinforce its attractiveness as an investment destination, the government is undertaking comprehensive regulatory reforms.

The Hydrocarbons Law, Tax Law, Labor Law and the Special Economic Zones framework are all under review, reflecting a deliberate effort to create a modern, transparent, and competitive environment for investors.

These reforms will not only strengthen Equatorial Guinea’s credibility as a reliable partner but also lay the foundation for sustained project development across the oil and gas value chain.

The reforms complement a drive by the Ministry of Hydrocarbons and Mining Development to attract new investment across the market.

The country is preparing to launch its 2026 licensing round, featuring key assets that will support the country’s production goals.

By working closely with foreign operators, introducing new investment prospects and revisiting its regulatory environment, Equatorial Guinea is positioning itself for long-term growth.  

The African Energy Chamber (AEC), the voice of the African energy sector, supports the Aseng Gas Project agreement as it secures new gas supply, strengthens the Punta Europa complex, and drives the success of the Gas Mega Hub. 

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Energy

Ogoni Re-entry is a Beacon of Reconciliation through Collaboration – NNPC Ltd

By ORJI ISRAEL

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Group Chief Executive Officer of NNPC Ltd, Engr. Bashir Bayo Ojulari
Group Chief Executive Officer of NNPC Ltd, Engr. Bashir Bayo Ojulari

The re-entry into Ogoniland marks a historic turning point for Nigeria, not just in terms of oil production, but more broadly, this milestone reflects the spirit of President Bola Ahmed Tinubu’s Renewed Hope Agenda, which commits to building a stronger country, attracting responsible investment, and ensuring that community development is at the heart of national progress.

Speaking during the presentation of the Ogoni Consultations Report at the State House in Abuja on Wednesday, President Tinubu acknowledged that the Ogoni people have endured long years of pain, and that this re-entry reflects the government’s recognition of their sacrifices.

“We are not, as a government, taking lightly the years of pain endured in Ogoniland. We recognise that, otherwise we would not be here today…We declare with conviction that hope is here and is back with us,” the President said.

The Group Chief Executive Officer of NNPC Ltd, Engr. Bashir Bayo Ojulari, echoed the President’s sentiments, calling the development a re-affirmation of the company’s unwavering commitment to the Ogoni re-entry plan and a bold step towards justice, healing, and national prosperity. He emphasized that the re-entry demonstrates that Nigeria can confront its past, honour the sacrifices of its communities, and forge a new path with a vision of prosperity and justice for all.

“The re-entry into Ogoniland is not just about oil and gas. It is about justice, healing, and charting a new future for our nation,” Ojulari said.

Ogoni re-entry can be seen as both a test and an opportunity for the country. It demonstrates that equity can exist in national development, and oil can co-exist with environmental stewardship and inclusive nation-building. This milestone is a practical example of how President Tinubu’s Renewed Hope Agenda translates into reality by strengthening our country, creating conditions for responsible investment, while prioritising the prosperity of host communities.

Ojulari acknowledged the pivotal leadership of the National Security Adviser, Mallam Nuhu Ribadu, in convening a committee that brought diverse stakeholders together, creating the platform for dialogue and consensus that made this breakthrough possible. He also praised the work of Professor Don Baridam and members of the Presidential Committee, who engaged tirelessly and transparently with all relevant parties to produce a report that tells a story of fairness and inclusivity that will ultimately bring closure and renew hope for the Ogoni people and all Nigerians.

“The lesson is that this journey cannot be driven solely by production volumes. It must be anchored on justice, equity, sustainability, and most importantly, collaboration with the very people whose land bears this wealth,” he stated.

To that end, Ojulari was categorical that in resuming operations in Ogoni, NNPC Ltd will continue to build trust by prioritising community engagements with key stakeholders, investing in infrastructure, and empowering local enterprise.

He confirmed that NNPC has already began initiatives in road construction, infrastructure upgrades, and economic empowerment programs designed to rebuild trust and demonstrate accountability in an inclusive manner. “NNPC Ltd is determined to transform Ogoniland from a symbol of conflict into a beacon of reconciliation, renewal, and sustainable progress,” he concluded.

In his remarks, the National Security Adviser, Mallam Nuhu Ribadu, echoed the general sentiments that sustainable progress is possible and proven through collaboration with all parties concerned. He said the report was the outcome of an intensive, methodical, and transparent engagement, while Professor Baridam, on behalf of the Committee, thanked the President for his unwavering commitment to the well-being of the Ogoni people, stressing that through diplomacy and relentless insistence on dialogue, host community trust was earned, and hope restored.

This restored hope is also a message for the international community— Ogoni re-entry is more than a Nigerian milestone. It is a classic example of how a resource-rich nation like Nigeria can reconcile environmental protection with energy security. By placing community benefit at the centre, Nigeria is rewriting the global playbook on how oil and gas operations can co-exist with local aspirations, sharing a global example of how energy development can be reconciled with environmental protection and community inclusion.

For Nigeria, it signals progress is being redefined as a partnership between government, industry, and the people.

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Energy

Sahara Group Highlights Collaborative Approach to Africa’s Energy Transition at AEW 2025

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Sahara Group

Sahara Group, a leading global energy and infrastructure conglomerate, will spotlight “cooperation, innovation and sustainability” as crucial elements for Africa’s energy transition during the 2025 Africa Energy Week (AEW) in Cape Town.

For three decades, Sahara Group has powered growth and broadened access to energy across Africa and will through its delegation to the AEW urge the continent’s stakeholders, policy makers, and governments to join forces towards driving Africa-centric solutions for all sectors in the energy value chain. 

The 2025 Africa Energy Week (AEW), scheduled for Cape Town, South Africa, from September 29 to October 3, will focus on the theme: “Invest in African Energies: Positioning Africa as the Global Energy Champion.”

Speaking ahead of the event, Ade Odunsi, Executive Director, Sahara Group, said “Sahara Group believes Africa can shape a future that secures energy access for Africans safely, reliably, and sustainably by leveraging technology, innovation, and collaborating on policies to drive affordable, reliable, and cleaner energy across the continent.”

Sahara Group’s delegation to AEW 2025 include Leste Aihevba, Chief Technical Officer, Asharami Energy, a Sahara Group Upstream Company, Bethel Obioma, Head Corporate Communications, Sahara Group, Dr. Tosin Etomi, Head of Commercial and Planning, Asharami Energy, and Mariah Lucciano-Gabriel, Head of Integrated Gas Ventures, Asharami Energy.

Aihevba, who is leading the charge for advancing digital oilfield technologies to drive triple digit growth ambitions, will showcase how domestication of international best practices can help shape the local capacity building narrative to deliver significant improvements in operational efficiency and climate conscious sustainability initiatives in Africa.

“Asharami Energy is aligning global best practices with local realities, building capacity, and driving operational excellence across our portfolio. This synergy of innovation and responsibility is what ensures we deliver value today while safeguarding the energy future of tomorrow.”

Etomi will highlight the critical role data should play in harnessing opportunities for growing the energy sector in Africa. “Data has become the most powerful currency in building efficiency and resilience. By applying advanced analytics to our operations across Africa, we are improving asset performance, enhancing transparency, and unlocking financing pathways that ensure African energy projects compete on a global stage.”

Lucciano-Gabriel will speak on gas commercialisation, highlighting Gas as Africa’s bridge to a cleaner energy future. “With projects focused on capturing and monetizing flare gas, Asharami Energy is at the helm of efforts that are not only boosting domestic energy availability and driving the Nigerian Decade of Gas strategy but also curbing emissions and accelerating sustainable growth across the continent.”

Obioma, who will moderate the AEW 2025 session on “Rethinking Utility Models to Build Resilient and Affordable Electricity Markets,” said “The future of electricity in Africa will be defined by models that support a mix of micro grids, mini grids, national grids and renewable solutions, designed to serve communities and industries sustainably.”

With an integrated energy model spanning upstream, midstream, downstream, power, and infrastructure in Africa, Asia, Europe and the Middle East, Sahara Group remains committed to delivering value across the energy value chain.

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