GRBusiness
Mobile Marketing for Nigerian SMEs


By Godslove Adagbonyin, Communications Manager at Kirusa
Mobile is now a key part of the marketing strategy for Nigerian businesses. But it doesn’t have to be limited solely to large companies.
Today, a world of mobile opportunity awaits for smart SMEs who are willing and able to get behind the mobile revolution and put a strategy in place. And it doesn’t have to require a huge commitment in terms of time or budget.
Here are four tried-and-tested mobile marketing quick wins that you can start implementing today.
The Flash call
Companies of all sizes traditionally devote much of their efforts to outbound marketing activities – pushing out messages and offers to prospects and customers through a variety of channels, including mobile of course.
However, mobile has a critical role to play in so-called inbound marketing – the art of creating pull from customers and prospects to build relationships and generate leads.
Just one example is the simple flash call – where a prospect is given a specific mobile number to use to express interest in a product; or pledge to a particular cause; enter a contest; vote for something they love or provide feedback on a company.
The consumer’s call is not answered so no calling charge is incurred. Instead your company grabs the caller’s number so that they can be either called back or provided with more information via text.
Getting a flash call campaign up-and-running couldn’t be easier. You simply buy a batch of mobile phone numbers (either long or short) and advertise them on printed materials such as billboards, posters, brochures, flyers, and even invoices.
Best of all, the success of a flash call campaign can be easily measured by simply tracing the calls made to the mobile numbers you’ve purchased.
- Outbound Dialling
You don’t need expensive call center agents to reach out to customers via mobile technology. It’s now very easy for companies to send customised voice messages to large groups of customers and prospects.
These messages can be used to provide information about new products and special deals; or to check on customer orders and activity.
3. SMS Tagging
Many of us are bombarded with promotional text messages from multiple (and sometimes unknown) sources. As a result, we activate DND lists, and get used to ignoring these messages.
So how can you ensure that your promotional SMS gets opened and viewed by the recipient? One solution is SMS Tagging, a unique service that sends your message as part of a transactional SMS from the prospect’s operator.
Because this message comes from a trusted source (the operator) it is far more likely to be viewed – and acted upon.
In the past, SMS Tagging could be difficult to deploy because operators didn’t make it easy. However, this has now changed with the advent of CPaaS, which leads me neatly onto my next tip…
- CPaaS
This acronym stands for Communications Platform as a Service. It’s a cloud-based platform that provides companies with an easy and cost-effective way to communicate with customers and prospects via SMS, voice, email and chat.
Most importantly, it does all this without the need to build expensive and time-consuming backend infrastructure and interfaces.
In fact all the examples outlined above – Flash Calling, SMS Tagging and outbound dialling – are extremely easy to conduct using a CPaaS system. The infrastructure is established and ready to use, along with the necessary relationships – for example with all the Nigerian and West Africa’s operators. It’s a genuine plug-and-play solution.
Taking the first steps to success…
There has never been a better time for Nigerian SMEs to benefit from mobile marketing technology. Campaigns are now very easy to deploy, manage, monitor and measure.
As the industry evolves, companies like Kirusa are now enabling smaller organisations to conduct successful mobile marketing campaigns using the CPaaS and so avoiding the need for a huge capital investment.
Kirusa has been active in Nigeria and West Africa for 6+ years and is known for the high-quality voice over data services that it provides for Mobile Network Operators. The company has used its R&D team and existing expertise to develop Kirusa Konnect – a family of voice and message-based tools that organisations of all sizes can use to create unique and meaningful mobile communications campaigns for their target audiences.
GRBusiness
Beer Sectoral Group Appoints Carlos Coutino as Chairman


The Beer Sectoral Group (BSG), a sector under the Manufacturers Association of Nigeria (MAN), has announced the appointment of Carlos Coutino as Chairman of the Group, effective 1st February 2025.
Mr. Coutino takes over from Hans Essaadi, Managing Director and Chief Executive Officer of Nigerian Breweries Plc, who has served as BSG Chairman since December 2022.
The BSG is a trade association of beer manufacturers in Nigeria, comprising Nigerian Breweries Plc, Guinness Nigeria Plc, and International Breweries Plc. The Group plays a vital role in advocating for responsible alcohol consumption and advancing the interests of the beer industry within the Nigerian market.
Mr. Coutino, who currently serves as the Managing Director/CEO of International Breweries Plc, has nearly two decades of leadership experience within the AB InBev Group. A graduate of Industrial Engineering with an MBA specializing in Strategy, he joined AB InBev in 2004 and has since held top-level roles across three continents and seven countries in Sales, Marketing, and Trade Marketing. He will serve as BSG Chairman for a two-year tenure. In this capacity, he will collaborate closely with the Board of CEOs to provide strategic direction for the BSG, ensuring the Group continues to support industry growth, stakeholder engagement, and regulatory alignment.
Finance
Stanbic IBTC Capital leads Presco PLC’s ₦82.9 Billion Bond Issuance to drive West African market growth
Reporter: SANDRA ANI


Presco PLC (Presco or the “Company”), has achieved a significant milestone with the successful issuance of its ₦82,896,000,000 7-year 23.75% senior unsecured fixed rate Series I Bonds under its ₦150 billion bond issuance programme (the “Transaction”) with the Securities and Exchange Commission (“SEC”). Stanbic IBTC Capital Limited (“Stanbic IBTC Capital”) acted as the Lead Issuing House on the Programme.
The proceeds from the Transaction will enable the Company fund its acquisition of a 100% equity stake in Ghana Oil Palm Development Company (GOPDC), further supporting its strategic expansion objectives.
Speaking on the transaction registration, Mr Reji George, Managing Director / CEO, Presco PLC commented:
“The successful completion of our Series 1 Bond issuance solidifies Presco’s foundation for continued growth and expansion. Aligned with our strategic objectives of increasing our planted area of palm oil and, to lead Africa in the fully integrated edible oil and fats business in the nearest future, the proceeds from this issuance will be primarily directed towards the acquisition of a majority equity stake in the Ghana Oil Palm Development Company (GOPDC).
This not only enhances our operational efficiencies, It also solidifies our market presence and competitive advantage in the palm oil sector beyond Nigeria. Most importantly, this will enable us to better serve our valued customers and deliver sustainable value to our shareholders. We extend our sincere gratitude to Stanbic IBTC Capital and all our advisors for their support throughout this process.”
Also speaking on the transaction registration, Oladele Sotubo, Chief Executive, Stanbic IBTC Capital, said:
“Stanbic IBTC Capital is proud to have advised Presco PLC on the successful issuance of its ₦82.9 billion Series 1 bond. As the largest local currency corporate bond issuance in the Nigerian market in recent years, this milestone underscores our deep expertise in capital markets and our commitment to delivering innovative, high-impact financial solutions.
Beyond reinforcing Presco’s strategic growth, this transaction enhances funding diversification within the agricultural sector, driving sustainable industry expansion. We appreciate Presco PLC’s trust in Stanbic IBTC Capital and the consortium of advisors who contributed to the successful execution of this landmark deal.
Transport
Travelers to Make Money as Ozi Launches to Redefine $460 billion Global Package Delivery Market


Key Takeaways from Ozi launch:
- With logistics representing a $1.34 billion in Africa, the demand for innovative delivery solutions has never been greater
- Nigerians face numerous hurdles when it comes to moving packages, ranging from delays and high costs to a lack of secure options


Ozi (www.ozionline.com), a pioneer community-driven delivery app, launches today, offering users a new way to send packages and earn extra cash.
By connecting people traveling with those needing package delivery, Ozi turns everyday trips into profitable opportunities, aiming to disrupt the global parcel delivery industry, also known as the Courier, Express, and Parcel (CEP) market, currently valued at around $460 billion.
Imagine this scenario – You’re traveling to Abuja from Lagos and have empty space in your car. With Ozi, that unused capacity can earn you extra cash by delivering a package along the way. Or maybe you’re a small business owner who needs to send a package to another state but balk at the high cost of courier services.
With Ozi, you can find a verified traveler heading in the right direction to handle your delivery, Engr. Christian Chime, Ozi’s co-founder and CEO, said during the startup launch held today at Four Point by Sheraton, Victoria Island, Lagos.
“Why travel empty when you can earn?” asks Engr. Chime said. “Ozi allows travelers to make the most of their journeys while helping others get their packages delivered with ease.”
“This simple yet powerful idea leverages the daily movements of millions of Nigerians to create a logistics network that is fast, affordable, and efficient.
“Ozi’s unique approach leverages the everyday movement of travelers to bridge this gap, creating a system where everyone benefits”.
He said that the choice of Nigeria as the first launch-location for Ozi was due the potential the country holds in the parcel delivery sub-sector.
“Actually, we had the opportunity to launch OZI in other country outside Nigeria but for their believe in the Nigeria dream and its potentials made us to choose the country as the first to witness Ozi’s innovation”, the CEO said. “Travelers can now monetize their journeys by delivering packages along their routes, while senders gain access to an affordable and convenient alternative to traditional courier services”.
Ozi combines convenience, innovation, and community to deliver a win-win solution for Nigerians. From quick intra-city deliveries to long-distance trips, Ozi offers an affordable, efficient solution for all.
Whether you’re a traveler looking to earn on your trips or a sender seeking a reliable delivery option, Ozi offers a solution that works for everyone.
In the words of Azubuike Augustine, the co-founder and Chief Technology Officer of Ozi, “Ozi’s mission goes beyond simplifying package delivery. The app represents a broader effort to create shared value for all stakeholders in the logistics process. By connecting senders and travelers, Ozi creates a win-win scenario where costs are reduced, trust is built, and income opportunities are created”.
“Ozi prioritizes safety and transparency. Every user, whether sender or traveler, undergoes a comprehensive verification process that includes ID checks and phone number authentication. This ensures that all participants in the system are trustworthy and accountable”.
To enhance security further, Azubuike said that Ozi offers real-time tracking for all transactions. Senders can monitor their packages throughout the delivery process, ensuring peace of mind. For high-value items, optional insurance coverage provides an added layer of protection, reinforcing Ozi’s commitment to reliability.
“At Ozi, we understand that trust is critical in logistics,” the CTO added. “That’s why we’ve built a platform where every step is designed to safeguard both the traveler and the sender.”
“Ozi is more than an app; it’s a community where everyone wins,” said Ikenna Ani, co-founder/COO of Ozi.
“From today, travelers across the globe can sign up through www.ozionline.com and start making every trip count”, he said. “We have put measures in place to ensure only genuine and verified travelers or senders use the platform. Security is primary for us”.
He added that the app will be released on Google Play Store and Apple (iOS) on January 1, 2025. Ozi Live on Instagram | Facebook.