Sports
LaLiga, Unilever reach worldwide sponsorship agreement for Clear Men and Rexona brands
- Unilever, one of the most prestigious consumer goods companies in the world, joins forces with LaLiga with the aim of connecting Clear Men & Rexona with the world’s best football league.
By Ikenna Oluka
Friday, Unilever and LaLiga announced an extensive worldwide sponsorship agreement, covering this current season as well as the 2019/20 and 2020/21 campaigns.
The scope of Unilever’s portfolio includes 400 brands in over 190 countries, with the company turning over €50 billion annually and reaching over 2.5 billion customers daily. Two of Unilever’s most iconic personal care brands are part of this sponsorship deal – Clear Men and Rexona, the latter of which is also known as Sure, Degree and Shield, depending on the target country.
Through their Clear and Rexona brands which are part of this agreement, Unilever will be boosted by the success that LaLiga has enjoyed both on and off the pitch over the last four years. In this timeframe, the league’s global influence has skyrocketed, and currently there are more than 2.7 billion LaLiga fans worldwide. In addition, Unilever’s sponsorship agreement with LaLiga will strengthen its growth strategy, which aims at improving consumers’ lives in all four corners of the globe.
Tri Tran Tue, Global Clear’s Vice President shared her excitement on this partnership. “We’re thrilled to form this partnership as LaLiga offers us a strong platform to leverage the Clear Men brand, through campaigns that cut across multiple channels and markets. We will bring fans closer to the action through unique and expansive content strategies, and campaigns that deliver our brand and product narrative.”
Joanna Allen, Rexona’s global brand vice president, offered her thoughts on the agreement. “We’re delighted to announce this new partnership with LaLiga, the home of football’s finest. LaLiga’s international appeal offers us a fantastic platform from which to reach a global audience for Rexona.”
For his part, LaLiga President Javier Tebas believes that this partnership “is further evidence of LaLiga’s efforts to reach out to a global market, alongside a brand that’s as universally recognised as Unilever. This agreement is fantastic news, since we always aim to join forces with leading international brands and get closer to the millions of LaLiga fans around the world. We’ll achieve this thanks to our association with Clear and Rexona, two excellent brands.”
For Unilever, LaLiga’s success is an ideal platform from which to fulfil their brand objectives, thanks to the advantages that come hand-in-hand with this agreement. These include immersive matchday experiences with LaLiga ambassadors, weekly content on social media, as well as football development programs aimed at uncovering upcoming talent.
The agreement will be present globally for Clear Men. In addition, for Rexona, in the United States as Degree, in Brazil, Mexico, Argentina, Central American countries, Russia, Spain, Germany and a large part of Africa, such as Rexona, in the United Kingdom and Ireland, as Sure, and in South Africa as Shield.
Sports
Robinho To Serve A 9 Year Jail Term Over Gang Rape
Former Manchester City and Real Madrid striker Robinho will reportedly serve a nine-year jail sentence for gang rape – Imposed on him by an Italian court — in Brazil, judges in Brasilia has ruled.
The 40-year-old was found guilty in Italy in 2017 and according to Globo, Brazil’s Superior Court of Justice (BSCJ), made the ruling on Wednesday, March 20, 2024.
The former Premier League player, whose real name is Robson De Souza, was one of six men who were found guilty of a§§aulting an Albanian woman in an Italian nightclub in January 2013.
In January 2022, the Supreme Court in Rome dismissed his final appeal against the conviction, according to the report.
Robinho claims he is innocent and has been living in Brazil for the past seven years. It came after nine of the court’s 15 ministers had voted in favour of the decision to incarcerate the footballer in Brazil.
Globo also claims that the ex-footballer, who also spent time at AC Milan and Real Madrid, will now be arrested in Santos, where he currently resides.
Robinho, who was 28 and was playing for AC Milan at the time, admitted during his appeal to having ‘contact’ with the woman, but the Brazilian insisted it was consensual.
The Milan Court of Appeals found Robinho had ‘belittled’ and ‘br¥tally h¥miliated’ the victim as it upheld his original sentence in December 2020.
Intercepted phone calls between the Brazilian and those allegedly involved in the assault were used as key evidence in his initial conviction.
Sports
Former Tennis Champion, Tania Okpala Returns To Tennis After Rehabilitation
Anambra State Governor, Charles Soludo, has revealed that former tennis champion, Tania Okpala, has resumed playing on the courts.
This development follows Soludo’s assurance that she would undergo rehabilitation after a video surfaced online showing her in distress on the streets of Awka, pleading for assistance.
In an update on his social media handle on Thursday, Soludo expressed his satisfaction with Okpala’s return, stating, “Tania Okpala is back on the courts!
“A few months ago, social media was flooded with a viral video showing Ms. Tania in a distressing state on the streets of Awka. I am pleased to report that we have successfully restored Tania to her winning ways.”
Okpala, who hails from Anambra and has a Belarusian mother, represented Nigeria in the 1990s.
Here are pictures of her in the tennis court.
Sports
AFCON: Victor Osimhen Now Cleared To Join The Other Super Eagles Ahead Of Tomorrow’s Game
Good News has it that Victor Osimhen has finally joined the Super Eagles Nigeria team in Bouake, Ivory Coast.
He has been given the clear from the medical team on the abdominal discomfort issue. Earlier it was reported that the player could not join the rest of the team who flew to Ivory Coast ahead of Tomorrow’s football match against South Africa’s Bafana Bafana.
He’s fully fit and ready to play in the Semifinals against South Africa tomorrow.
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