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Jumia kicks off 6th Black Friday campaign to promote Nigerian SMEs
Jumia Nigeria has announced the commencement date for its 6th Black Friday campaign, aimed at revolutionising the shopping habit of Nigerians, promoting the convenience of online shopping and growing small and medium businesses across the country.
The chief executive officer of Jumia Nigeria, Mrs Juliet Anammah who made the announcement during a press conference to flag off the campaign in Lagos said the campaign will run from Friday, November 2nd (midnight at 12.01am) through November 30th, 2018.
Anammah also stated that special deals such as flash sales, treasure hunts and special vouchers will be exclusively available to customers who shop on the Jumia App.
“We expect to see an increase of 50% website traffic as a build up over last year’s Black Friday. The rise of mobile penetration in the country which stands at 84% is one of the factors driving our App and website visits; others being our amazing deals. Last year, 79% of our customers shopped on mobile phones (website & App), and we are looking to upturn the numbers to 100% at the end of 2018, in order to achieve the country’s goal of becoming a mobile-first country,” she added.
Speaking of the concerted efforts Jumia has put in providing customers with a wide assortment of quality products to choose from, the chief commercial officer of Jumia Nigeria, Shobhit Pandey said: “We have doubled our product assortment compared to 2017 Black Friday campaign. This year, with the support of our vendors, we are offering our customers discounts as high as 80% on categories such as men’s and women’s fashion, 70% on wristwatches and sunglasses, 65% on health and beauty products, 50% on mobile phones, electronics, and groceries, and 40% on fitness and automobile products. Unlike last year, these amazing deals will only be available every Friday of the week in the month of November.” He further thanked Jumia’s partners, such as Binatone, HP, Samsung, and Haier for offering the best rates during the campaign.
Prasun Banerjee, managing director, Binatone Nigeria who spoke about why the partnership with Jumia for Black Friday will help deepen ecommerce penetration in the country, said: “Jumia has made the Black Friday sales event a wonderful opportunity for us to offer huge discounts to their customers, thereby enabling us to sell more items than we projected. This means that more Nigerians will shop during this period.” Banerjee also mentioned that the Black Friday campaign has become, through Jumia, the most anticipated shopping festival since 2013 in Nigeria.
Although, logistics has always been the biggest challenge facing most eCommerce companies in the world and in Nigeria especially during special sales campaign such as Black Friday. However, the country manager for Jumia Services (Jumia’s logistics arm), Tolulope George-Yanwah has assured customers to expect excellent delivery services during and after the campaign. According to her, Jumia has identified some logistics challenges during Black Friday, and these have been fixed ahead of November 2nd.
“We have a projection to process 50% more orders than last year’s Black Friday, and we have ensured to put in place an increased workforce, split across the major cities in the country. Our delivery associates have been trained on the best technologies that will aid the discharge of their duties. We have also provided a real-time technology that allows our customers to trace the fulfilment process of their orders from when they are shipped from the warehouse till they are delivered. This is besides necessary partnership that we have entered with other delivery companies to support our efforts towards ensuring orders are delivered on time,” added Anammah
Head of Engagement Marketing, Jumia Nigeria, Olamide Amosu explained why the company is focused on driving its App usage, especially for the Black Friday period. She said: “We’re focused on encouraging our customers to make all their purchases on the mobile App due to the increasing number of customers shopping on our website via their mobile phones, and the easy access it provides customers to access bigger deals and enhance price comparison. Shopping on the App consumes less data which helps customers to save money, and to make it attractive for use, special deals such as flash sales, treasure hunts and special vouchers will be exclusively available to customers who shop on the Jumia App.
On the other hand, Jumia’s all in one App – Jumia One – in the spirit of Black Friday, will be giving 10 lucky customers N10,000 worth of airtime, 10 lucky customers N10,000 worth of TV and internet subscriptions if they buy from at least 2 different services on the App, 10 lucky customers N10,000 worth of airtime if they purchase a minimum of N1,000 airtime, and 50% cashback for airtime purchase within the first 1 hour.
The Enugu State government has inaugurated a steering committee to eliminate Gender-Based Violence, GBV, in the state, declaring zero tolerance for the social malaise.
The inauguration took place at the Government House Enugu.
The panel, which is chaired by the Commissioner for Children, Gender Affairs and Social Development, Mrs. Ngozi Enih, draws its membership from the Nigeria Police Force, Ministry of Agriculture and Agro Industrialisation, Ministry of Local Government, Rural Development and Chieftaincy Affairs, Ministry of Human Development and Poverty Reduction, Ministry of Trade, Investment and Industry, Ministry of Justice, Ministry of Health, Ministry of Education as well as the Civil Society.
Inaugurating the panel known as the Steering Committee for Strengthening Institutional and Community Responses to End Gender-Based Violence/Domestication of Enugu State Gender Policy using the Oputa Panel approach, Governor Peter Mbah restated his administration’s commitment to not bringing perpetrators of GBV to book, but also putting in place proactive measures – activities, infrastructure, and systems in place to prevent them.
Mbah, who was represented by the Secretary to the State Government, Prof. Chidiebere Onyia, said, “We take gender-based violence seriously. We have zero tolerance for it, and in Enugu State, we are ready to go the extra mile to deal with it.
“If you notice, the government has selected people that are very committed to this goal. This is not an activity where we just want to check-off the list. We will track this. We will monitor this, and we will have quarterly engagements on the successes that this particular committee has achieved in terms of reference that we are going to send.
“We will tighten those terms of reference indicators, so that we monitor what we are doing both in terms of cost input and the value added. It’s very important to us. Many people will be involved – civil society, the police and various ministries.”
He however, said that the effort was to protect everyone, men and women alike, as GBV was not restricted to any gender.
“The whole idea is to hold people responsible that are involved in matters relating to gender violence and deter people that by culture or by association get involved in that, protect women, protect our children, and in the case of violence against men, protect our men because most times we misconstrue gender violence to mean women, but it can also be men too.
“We encourage our men to speak out and to make sure they understand that the policy that Enugu State is soon going to domesticate is for everyone, and not only for the female gender,” he stated.
In her remark, Mrs. Enih, explained that the Oputa Panel approach was inspired by the need to cover all local peculiarities in domesticating the policy on GBV, restarting government’s confidence in the members of the panel.
“The approach we are going to use is the Oputa Panel approach, and in the Oputa Panel approach, we are going to tour the 17 Local Government Areas to get firsthand information about what our people are going through because policy is meant for the people, and a policy should suit the people.
“Again, every community has its peculiar problems, so that’s why the government decided that if we have to domesticate the gender policy, we have to hear from the people who own the policy and know the changes that they desire to see. That is the reason we are using this approach.
“The committee members are to also serve as judges. As we gather this information from our people, we will come back to tailor it in a way to suit the people of Enugu State, and then our policy is ready.
“We want the people to know that there is a gender policy for them. I can assure you that when the people are aware that there is such a policy, they will seek for the enforcement of that policy. So, this is not going to be one of those policies that will just lie on the shelf,” she said.
Digital solutions provider, Globacom, has congratulated Christians in Nigeria on this year’s Easter celebration, and urged them to emulate the noble qualities of Jesus Christ.
The company, in a goodwill message to the Christian faithful in the country, lauded their perseverance through the Lenten period which preceded Easter. It enjoined them to always promote the ideals of selflessness, love and peace among all as a way of demonstrating the virtues of the exemplary life of Jesus Christ.
“Peace, love and sacrifice are the central message of Easter. Christ offered himself in atonement for the sins of the world and he lived a life which made Him an eternal symbol of peace and goodwill for mankind”, Globacom added.
The company enjoined all Nigerians to share in the lessons of promoting selflessness, a necessary ingredient in the growth and development of every society. It also enjoined all Nigerians to join hands to make Nigeria a better place for all.
Easter is celebrated yearly at the end of the Lenten season of fasting and prayer considered as a ritual of purification for the Christian faithful. It also precedes the crucifixion of the Lord Jesus Christ on Good Friday and His eventual resurrection on Easter Sunday.
The company assured its customers of seamless voice, data and Short Messaging Service (SMS) during and after the Easter celebrations, while urging them to avail themselves of the various data and voice offerings on the network.
The Guild of Private Broadcast Managers has extended its heartfelt congratulations to the Nigeria Union of Journalists (NUJ) as it celebrates its 70th Anniversary.
In a congratulatory message signed by the Guild’s National President, Ambassador Patrick Uzoyi-Peters, JP MNGRM, the guild described the milestone as a testament to the NUJ’s unwavering commitment to upholding press freedom, journalistic integrity, and the advancement of democracy in Nigeria.
“For seven decades, the NUJ has played a pivotal role in shaping the media landscape, advocating for the rights and welfare of journalists, and ensuring that the voice of the people remains strong and unyielding. Your resilience, professionalism, and dedication to ethical journalism have been instrumental in fostering transparency, accountability, and national development”.
Celebrating this historic achievement, the Guild’s President, Uzoyi-Peters recognized the sacrifices and contributions of journalists across the nation who work tirelessly to inform, educate, and empower society.
The Guild reiterated it commitment towards collaborating with the NUJ in promoting responsible journalism and strengthening the media industry for the greater good.
While wishing the NUJ continued success, growth, and greater impact in the years ahead, President Uzoyi-Peters prayed that the anniversary serve as a renewed call to uphold the principles of truth, fairness, and press freedom in our collective pursuit of a more informed and just society.
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