News
Jumia kicks off 6th Black Friday campaign to promote Nigerian SMEs


Jumia Nigeria has announced the commencement date for its 6th Black Friday campaign, aimed at revolutionising the shopping habit of Nigerians, promoting the convenience of online shopping and growing small and medium businesses across the country.
The chief executive officer of Jumia Nigeria, Mrs Juliet Anammah who made the announcement during a press conference to flag off the campaign in Lagos said the campaign will run from Friday, November 2nd (midnight at 12.01am) through November 30th, 2018.
Anammah also stated that special deals such as flash sales, treasure hunts and special vouchers will be exclusively available to customers who shop on the Jumia App.
“We expect to see an increase of 50% website traffic as a build up over last year’s Black Friday. The rise of mobile penetration in the country which stands at 84% is one of the factors driving our App and website visits; others being our amazing deals. Last year, 79% of our customers shopped on mobile phones (website & App), and we are looking to upturn the numbers to 100% at the end of 2018, in order to achieve the country’s goal of becoming a mobile-first country,” she added.
Speaking of the concerted efforts Jumia has put in providing customers with a wide assortment of quality products to choose from, the chief commercial officer of Jumia Nigeria, Shobhit Pandey said: “We have doubled our product assortment compared to 2017 Black Friday campaign. This year, with the support of our vendors, we are offering our customers discounts as high as 80% on categories such as men’s and women’s fashion, 70% on wristwatches and sunglasses, 65% on health and beauty products, 50% on mobile phones, electronics, and groceries, and 40% on fitness and automobile products. Unlike last year, these amazing deals will only be available every Friday of the week in the month of November.” He further thanked Jumia’s partners, such as Binatone, HP, Samsung, and Haier for offering the best rates during the campaign.
Prasun Banerjee, managing director, Binatone Nigeria who spoke about why the partnership with Jumia for Black Friday will help deepen ecommerce penetration in the country, said: “Jumia has made the Black Friday sales event a wonderful opportunity for us to offer huge discounts to their customers, thereby enabling us to sell more items than we projected. This means that more Nigerians will shop during this period.” Banerjee also mentioned that the Black Friday campaign has become, through Jumia, the most anticipated shopping festival since 2013 in Nigeria.
Although, logistics has always been the biggest challenge facing most eCommerce companies in the world and in Nigeria especially during special sales campaign such as Black Friday. However, the country manager for Jumia Services (Jumia’s logistics arm), Tolulope George-Yanwah has assured customers to expect excellent delivery services during and after the campaign. According to her, Jumia has identified some logistics challenges during Black Friday, and these have been fixed ahead of November 2nd.
“We have a projection to process 50% more orders than last year’s Black Friday, and we have ensured to put in place an increased workforce, split across the major cities in the country. Our delivery associates have been trained on the best technologies that will aid the discharge of their duties. We have also provided a real-time technology that allows our customers to trace the fulfilment process of their orders from when they are shipped from the warehouse till they are delivered. This is besides necessary partnership that we have entered with other delivery companies to support our efforts towards ensuring orders are delivered on time,” added Anammah
Head of Engagement Marketing, Jumia Nigeria, Olamide Amosu explained why the company is focused on driving its App usage, especially for the Black Friday period. She said: “We’re focused on encouraging our customers to make all their purchases on the mobile App due to the increasing number of customers shopping on our website via their mobile phones, and the easy access it provides customers to access bigger deals and enhance price comparison. Shopping on the App consumes less data which helps customers to save money, and to make it attractive for use, special deals such as flash sales, treasure hunts and special vouchers will be exclusively available to customers who shop on the Jumia App.
On the other hand, Jumia’s all in one App – Jumia One – in the spirit of Black Friday, will be giving 10 lucky customers N10,000 worth of airtime, 10 lucky customers N10,000 worth of TV and internet subscriptions if they buy from at least 2 different services on the App, 10 lucky customers N10,000 worth of airtime if they purchase a minimum of N1,000 airtime, and 50% cashback for airtime purchase within the first 1 hour.


… GFD Executive Director emerges chapter Vice Chairperson*
The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has elected a new executive council at the close of its flagship Lagos PR Fest 2025, reinforcing its commitment to professionalism, innovation, and societal impact.
In elections supervised by NIPR Registrar, Chief Uzoma Onyegbadue, Samuel Ayetutu emerged as Chairman, while Eniola Mayowa was elected Vice Chairman in a closely contested race.
Other members of the executive include Secretary Samuel Adeyemi, Assistant Secretary Rita Ali-Nock, Public Relations Officer Ogochukwu Okeke, Financial Secretary Bassey Nta, Treasurer Olabamiji Adeleye, Welfare Officer Funmilola Akintola, and Ex-Officio Provost Marshal Quadri Adeleke.
In his acceptance remarks, Ayetutu pledged to drive professional standards, promote inclusiveness, and foster collaboration among members to enhance the chapter’s influence locally and nationally.
This year’s PR Fest, themed “Urban Farming for Food Security: The Role of Communication”, convened communication professionals, policymakers, and stakeholders to explore innovative strategies for tackling food security through effective public engagement.
Over the years, the Lagos PR Fest has evolved into a leading platform for advancing the role of public relations in societal development, with the 2025 edition underscoring the Institute’s mission to position communication as a driver of sustainable development in Nigeria.
News
Nigeria dismantles terror groups, Ansaru and Mahmuda, with the capture of their leaders
BY Sandra Ani


Nigeria has recorded a significant breakthrough in the war against terrorism with the capture of the leaders of Ansaru and Mahmuda.
At a press briefing on Saturday evening, the National Security Adviser, Malam Nuhu Ribadu, said the two terrorists on the wanted list of Nigeria, the US, UK and UN were captured in an operation which was conducted between May and July 2025.
He said the men were captured in a high-risk, intelligence-led, counter-terrorism operation which led to their capture. They are leaders of Jama’atu Ansarul Muslimina fi-Biladis Sudan, commonly known as ANSARU, Nigeria’s Al-Qaeda affiliate.
Ribadu said the two men have been responsible for masterminding many terrorist attacks against Nigeria over the past years.
According to Ribadu:
“The first is Mahmud Muhammad Usman (aka Abu Bara’a/Abbas/Mukhtar), the self-styled Emir of ANSARU. He is the coordinator of various terrorist sleeper cells across Nigeria. He is also the mastermind of several high-profile kidnappings and armed robberies used to finance terrorism over the years.
“The second is Mahmud al-Nigeri (aka Mallam Mamuda), Abu Bara’s proclaimed Chief of Staff and Deputy.
He is the leader of the so-called “Mahmudawa” cell hiding out in and around the Kainji National Park, straddling Niger and Kwara States up to Benin Republic. Mamuda trained in Libya between 2013 and 2015 under foreign jihadist instructors from Egypt, Tunisia, and Algeria, specialising in weapons handling and IED fabrication.
“These two men have been on Nigeria’s most-wanted list for years. They jointly spearheaded multiple attacks on civilians, security forces, and critical infrastructure. Their operations include the 2022 Kuje prison break, the attack on the Niger uranium facility, the 2013 abduction of French engineer Francis Collomp in Katsina, and the May 1, 2019 kidnapping of Alhaji Musa Umar Uba (Magajin Garin Daura). They were also behind the abduction of the Emir of Wawa and they maintain active links with terrorist groups across the Maghreb, particularly in Mali, Niger and Burkina Faso.
“The two men, who are wanted internationally, are currently in custody.
“The capture of Abu Bara and Mallam Mamuda, the group’s leader and deputy commander, respectively, marks one of the most significant achievements to date in our ongoing effort to rid Nigeria of the threat of terrorism. The successful decapitation of the leadership of this dangerous franchise marks the most decisive blow against ANSARU since its inception. This strike has effectively dismantled its central command while paving the path for the complete annihilation of the group”, Ribadu said.
The Ansaru group was first formed in January 2012 with a public declaration in Kano. It emerged as a splinter faction from Boko Haram, positioning itself as a “humane alternative.” However, its stated aim quickly turned to attacking Nigerian security operatives, civilian communities and government infrastructure. The group publicly displayed the setting sun logo of Al-Qaeda in the Islamic Maghreb (AQIM), signalling its ideological and operational alignment with global jihadist movements.
“Over the years, Ansaru entrenched itself in both urban sleeper cells and forest enclaves across several cities in northern Nigeria and in forest-based enclaves, particularly around Kainji National Park, straddling Niger and Kwara States, as well as the Benin Republic”, Ribadu explained.
News
France Urged to Address Colonial Legacy as Senegalese Activists Call for Reparations in Dakar Roundtable
Reporter: Sandra Ani


France’s colonial legacy came under renewed scrutiny as journalists, historians, and pan-African activists gathered at African Memorial Square in Dakar for a powerful roundtable advocating reparations and economic justice.
The event highlighted growing demands for France to take full responsibility for its historical role in Senegal and across West Africa.


Organized by advocacy groups including the Association of Descendants of Senegalese Soldiers, the Front for the Withdrawal of French Military Bases (GASSI), and JIF’AFRIK, the roundtable brought together influential voices pushing for reparatory justice and structural transformation.
Among the key speakers were Babacar Dioh of the Thiaroye 44 Movement—a coalition of descendants of Senegalese tirailleurs—and Souleymane Jules Diallo, leader of JIF’AFRIK. Discussions centered on two central demands: official reparations for colonial-era injustices and the urgent renegotiation of trade and military agreements that activists say perpetuate economic dependence.
“The time for symbolic gestures is over,” said Dioh. “We are now filing an official reparations claim and taking concrete steps to hold France accountable.”
Speakers called for the dismantling of existing neocolonial frameworks, stressing the ecological, financial, and social harm that has endured beyond the colonial period. The roundtable marks a turning point in Dakar’s positioning as a hub for coordinated African-led advocacy aimed at restoring historical justice.
This event adds momentum to a growing continental movement seeking tangible reparative action from former colonial powers and reinforces the call for equity, autonomy, and acknowledgment of historical truths.
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Nigeria dismantles terror groups, Ansaru and Mahmuda, with the capture of their leaders