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Hero Lager dazzles fans with music fiesta, rewards consumers

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5 years ago

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By Nmerichukwu Igweamaka

The Chuba Ikpeazu Stadium in Onitsha came alive on Friday, November 23, as popular Nigerian music artists took to the stage to thrill the crowd at the fourth edition of the Hero Lager fiesta. Popular artists like Duncan Mighty, Timaya, Harrysong, Omawunmi, Reekado Banks and Rudeboy, one half of PSquare, performed their popular songs as they celebrated with Hero Lager, a premium brand from the stable of International Breweries, a proud part of the AB InBev family.

As a brand that has always represented the South East of Nigeria, the music fiesta themed the Bridge Edition, is aimed at identifying and elevating major landmarks that typifies South East which the Niger Bridge epitomizes.  This edition of the music fiesta is also significant as it connects the brand with its teeming consumers and customers.

Speaking at the event, Marketing Director, International Breweries, Plc., Mrs. Tolu Adedeji said every year, the Hero fiesta attracts thousands of fans who are loyal to the brand and appreciate what it stands for.

“We made the decision to make Onitsha the venue of our annual fiesta as a way of appreciating the acceptance and the loyalty enjoyed by Hero Lager beer and it gets bigger and better with each passing year. We hope to continue bringing so much value to our customers and maintaining the good relationship,” Adedeji said.

Launched into the Nigerian market in August 2012, Hero Lager beer worked its way into the hearts of consumers in the South Eastern region who christened the beer ‘Oh Mpa’, in reverence and as a mark of respect (Mpa means father in Igbo language). The premium lager, Hero, was also only recently knighted with a new crown cork -a Red Cork and with the title of “Dike Mba Nile.”

Marketing Manager, Hero Lager, Obumneke Okoli, said, “Hero is a well-established brand in the eastern part of the country and International Breweries Plc. is tremendously thrilled to bring to them a night packed with fun and excitement as a way of expressing our unwavering gratitude to our Igbo brothers.”

In addition to the fiesta, more winners emerged in the HEROnaire mega promo, a reward scheme that offers consumers above the legal drinking age with N1 million for eight weeks over the next two months. “Hero Lager is always glad to put a smile on the faces of its consumers and we are looking forward to rewarding even more consumers across the country, giving people the opportunity to win big and become HEROnaires,” said Sales Director, International Breweries Plc., Mr. Godwin Oche.

Hero fiesta is an annual music extravaganza put together by International Breweries to celebrate its customers for their patronage and loyalty, while identifying with the culture and the traditions of the people, particularly those resident in the South-Eastern part of the country.

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Entertainment

Big Congratulations To BBNaija Star, Miracle Igbokwe Who Graduated With Distinction From Embry-Riddle Aeronautical University In Florida USA

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2 days ago

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April 27, 2024

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The reality TV star disclosed this on his Instagram story on Friday, sharing a video of the moment he climbed the stage to receive his certificate.

Over the years, He has carried us along his Journey of becoming a trained pilot. In July 2018, Ikechukwu obtained his Private Pilot License and Flight Dispatcher License.

In March 2019, he further disclosed that he obtained his certification as an “Instrument Rated” pilot.

He was also reported to have celebrated passing his Flight Instructor exam in 2023, as he completed his aviation training and earned pilot certification from US aviation authorities in 2024.

Miracle was in aviation school before the BBNaija show and returned to complete his training immediately after clinching the grand prize.

We congratulate him on his commitment to achieving this height. And we wish him the very best ahead.

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Billionaire Socialite, E-Money To Take Full Responsibility Of Junior Pope’s Sons

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2 weeks ago

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April 17, 2024

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Nigerian socialite Emeka Okonkwo, also known as E-Money, recently expressed his sorrow over the tragic death of his late friend, Junior Pope, who passed away in a drowning accident.

In a heartfelt note, E-Money mourned the loss of the Nollywood star and pledged to take care of Junior Pope’s three sons, making them part of his family. This gesture of generosity and support has touched many hearts, raising questions about the importance of friendship and community support in times of grief.

In his post, He wrote;

“We tenderly remember your final words on the boat, “NA ONLY ME DEM BORN I GET 3 CHILDREN NA ME GO RAISE THEM,” and we solemnly commit to honoring that vow. Your children now find solace in the embrace of the Okonkwo family, and we, as members of that family, pledge to nurture them as you would have wished. Your absence leaves a palpable void, JP, and your memory will forever be held dear. Rest peacefully, knowing that you are deeply cherished, and may God’s blessings encompass your soul, your family, and all who hold you in their hearts. ” – E-Money

E-money’s post

God bless him as he keeps his promise.

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Nollywood Producer And Former Boss To Junior Pope, Tchidi Tchikere Pens Down Emotional Tribute To The Late Actor

Published

2 weeks ago

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April 15, 2024

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Legendary Nollywood director and producer Tchidi Tchikere has penned down an emotional message for late Junior pope

He wrote;

“My boy. My son . Adieu. I feel like a man who has lost a son. You came to dance in my music video. I paid you and you said ‘Thank you sir’ I was touched by your gratefulness and I asked my production manager to call you back. I took your number and told you I d push your career cos out of all the people I paid that day you were the only one who said THANK YOU. So one month later and after auditions , I cast in a leading role in the movie DEEPER THAN FACES. I surrounded you with established actors like Tonto Dikeh. Uche Elendu and the legend Uncle Pete Edochie. Cos I knew casting you among them would make you fly. And fly you did. I carried your career AMAKA MUSTAPHA. BE NOT AFRAID. NEW JOY etcetera, and you kept flying.

“Others began to cast you and I was happy watching you grow. Casting you as Churchill son of legendary actor Kanayo O Kanayo in GLOBACOM’s sitcom Professor Johnbull was one of the best decisions of my career because again you showed your versatility.

“I don’t know how this happened, it s only God that knows, JP, for me you are not dead, you have only gone to another level. That is the only way I can cope with this terrible news. We will keep holding the flag until we meet again”.

Junior Pope and four other crew members died during a boat accident on their way to a movie location on the 10th of April 2024. His death is still a huge shock.

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