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How eCommerce is Driving Selling to People Who Aren’t Online

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By: Adeniyi Ogunfowoke

With the rate or speed at which the internet or World Wide Web is revolutionising the world and Africa, you would think everyone is already online. This is not the case especially in Africa and many emerging economies.

A report by Internet World Stats says that Africa remains the least connected continent. Africa’s broadband household penetration accounted for 36.1% as at June 2018, far behind the worldwide average of 55.1% (North America – 95.0%; Europe – 85.2%, Middle East – 64.5% and Asia 49.0%).

This reveals that quite a handful of people in Africa notwithstanding whether they are inhabiting urban or rural areas are still offline. Despite these figures, it does not disregard the fact that internet usage is growing especially in sub-Saharan Africa.

This rapid internet growth can be observed in the ballooning of eCommerce in countries like Nigeria, Kenya and South Africa ably pioneered by Jumia. Many now order or book items, food and hotels online. This is definitely for those who are online.

The question now is what happens to those who are offline? Don’t they purchase groceries, household items and use hotels? Yes, they do. They will probably visit brick and mortar stores to buy these items and use these services which is obviously very inconveniencing.

Expectedly, since they are offline, they are not supposed to enjoy the benefits of eCommerce. This is also wrong because being offline does not mean you won’t relish these services from Jumia and others. If they are ignored or neglected because they are offline, the truth is eCommerce sites will be losing out on people who have the purchasing power but whose undoing is that they are offline, which is in most situations no fault of theirs.

What is being done to sell to people who are offline?

What??? An eCommerce platform selling to Africans who are offline? It is impossible. Well, as Jumia continues to innovate to satisfy and meet customer demands, it has over the years sold to customers who are offline across its different markets in Africa.

Jumia has set up customer adoption centres (boutique-style booths) with laptops and tablets, where prospective shoppers can navigate its online marketplaces, guided by company representatives. Those who are offline can easily walk into these customer adoption centres to place and process their orders. The booths are situated in strategic locations.

JForce, a similar program, already in place, has salespeople going door to door with Wi-Fi-connected tablets. The top JForce performers can become regional and neighbourhood “captains,” which lets their clients place orders and receive customer service and delivery directly from them. It allows agents to become entrepreneurs effectively operating their own online retail business right from home.

With these painstaking efforts, Jumia has been able to extend the convenience of eCommerce to many offline folks.

GrassRoots.ng is on a critical mission; to objectively and honestly represent the voice of ‘grassrooters’ in International, Federal, State and Local Government fora; heralding the achievements of political and other leaders and investors alike, without discrimination. This daily, digital news publication platform serves as the leading source of up-to-date information on how people and events reflect on the global community. The pragmatic articles reflect on the life of the community people, covering news/current affairs, business, technology, culture and fashion, entertainment, sports, State, National and International issues that directly impact the locals.

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Energy

Boost for Nigeria’s Oil Production, As NNPC’s Utapate Crude Grade Hits Global Oil Market

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Utapate Crude Roadshow

…OML 13 Asset Eyes 80,000 bpd by End of 2025

In a major boost for Nigeria’s crude oil production, revenue generation and economic growth efforts, the NNPC Ltd has officially unveiled its latest crude oil grade, the Utapate crude oil blend, before the international crude oil market.

It would be recalled that in July, 2024, NNPC Ltd and its partner, the Sterling Oil Exploration & Energy Production Company (SEEPCO) Ltd introduced the Utapate crude oil blend, following the lifting of first cargo of 950,000 barrels which headed for Spain.

During a ceremony held at the Argus European Crude Conference taking place in London, United Kingdom, on Wednesday, the Managing Director, NNPC E & P Limited (NEPL), Mr. Nicholas Foucart described the introduction of the Utapate crude oil blend into the market as a significant milestone for Nigeria’s crude oil export to the global energy market.

“Since we started producing the Utapate Field in May 2024, we have rapidly ramped up production to 40,000 barrels per day (bpd) with minimum downtime. So far, we have exported five cargoes, largely to Spain and the East Coast of the United States; while two more additional cargoes have been secured for November and December 2024, representing a significant boost to Nigeria’s crude oil export to the global market,” Foucart told a packed audience of European crude oil marketers.

He added that since its introduction into the global market, the Utapate crude oil blend has enjoyed a positive response from the international crude oil market, due to its highly attractive qualities.

Foucart said the Oil Mining Lease (OML) 13, fully operated by NEPL and Natural Oilfield Services Ltd (NOSL), a subsidiary of SEEPCO Ltd, boasts a huge reserves of 330million barrels of crude oil reserves, 45 million barrels of condensate and 3.5 tcf of gas. 

“We have a number of ongoing projects to increase our production from the current 40,000bopd to 50,000bopd by January 2025 and 60,000bopd to 65,000bopd by June 2025. Essentially, we are targeting opportunities to increase production to 80,000bopd by the end of 2025,” Foucart added.

He said the Utapate crude oil terminal is sustainable, affordable and fully compliant with the rigorous environmental regulations and sustainability principles especially those aimed at reducing carbon emissions and other ecological effects.

Also speaking, the Managing Director of NNPC Trading Ltd (NTL), Mr. Lawal Sade said the pricing structure of the Utapate crude oil blend is similar to that of Amenam crude as it is a light sweet crude which is highly sought after by refiners across the world due to its low sulphur content, efficient yield of high-value products, API gravity and other similarities.

He said in bringing the new crude oil blend to the global market, NNPC Ltd wanted to optimise value for both its producers and counterparties across the globe.

He added to ensure predictability and sustainability of supply, the NNPC Trading intends to run a term contract on the Utapate crude oil blend cargoes, principally targeting off-takers from the European and the US East Coast refineries.

Produced from the Utapate field in OML 13 in Akwa Ibom State in Nigeria, the Utapate crude oil blend is similar to the Nembe crude oil grade. It has a low sulphur content of 0.0655% and low carbon footprint due to flare gas elimination, fitting perfectly into the required specification of major buyers in Europe.

The NNPC E&P Ltd and NOSL partnership is also committed to operating in a manner that is safe, environmentally responsible, and beneficial to the local communities.

The Utapate field development plan, executed between 2013-2019 and approved in October, included converting wells and facilities from swamp/marine to land-based operations.

The plan involved a multi-rig drilling campaign for 40 wells and the development of significant infrastructure such as production facilities, storage tank, a subsea pipeline and an offshore loading platform to facilitate crude oil evacuation and loading.

The entry of the Utapate crude oil blend into the market is coming barely a year after the NNPC Ltd announced the launch of Nembe crude oil, produced by the NNPC/Aiteo operated Oil Mining Lease (OML) 29 Joint Venture (JV).

This remarkable achievement signals the commitment of the NNPC Ltd to increasing Nigeria’s crude oil production and growing its reserves through the development of new assets.

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Energy

NNPC Ltd Set to Supply 100mmscf/d Gas to Dangote Refinery

…10-year Deal to Boost Local Production, Revamp Industrial Growth, reports Ikenna Oluka

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NNPC and Dangote
L-R: Managing Director, Nigeria Gas Marketing Limited (NGML), Barr. Justin Ezeala and President/CEO of the Dangote Group, Aliko Dangote display a signed Gas Sale and Purchase Agreement (GSPA) for the supply of natural gas to the Dangote Petroleum Refinery and Petrochemicals FZE, on Tuesday, in Abuja.

The NNPC Gas Marketing Limited (NGML), a subsidiary of the Nigerian National Petroleum Company (NNPC) Limited, has successfully executed a Gas Sale and Purchase Agreement (GSPA) with Dangote Petroleum Refinery and Petrochemicals FZE.

The agreement, signed by the Managing Director, NGML, Barr. Justin Ezeala and the President/CEO of the Dangote Group, Aliko Dangote on Tuesday at the Corporate Head Office of Dangote in Falomo, Lagos State, outlines the supply of natural gas for power generation and feedstock at the Dangote Refinery, in Ibeju-Lekki, Lagos State.

This major milestone is in line with President Bola Ahmed Tinubu’s policy of utilizing Nigeria’s abundant gas resources towards revamping the nation’s industrial growth and kickstarting its economic prosperity.

This development, which sees a huge investment of this nature penned with zero capital expenditure (CAPEX) outlay, has been described by many as unprecedented in the history of NGML or any gas Local Distribution Company (LDC) in the country.

Under the terms of the agreement, NGML will supply 100 million standard cubic feet per day (MMSCF/D), 50MMSCF/D being firm supply and the rest 50MMSCF/D interruptible natural gas supply to the refinery for an initial period of 10 years, with options for renewal and growth.

This collaboration is a significant step toward ensuring the operational success of the Dangote Refinery and enhancing Nigeria’s domestic gas utilization.

NNPC Ltd, through NGML, its gas marketing subsidiary, continues to lead efforts in promoting the use of domestic gas to support industries and businesses nationwide.

The agreement represents a milestone for both NNPC Ltd and Dangote Refinery, aligning with their shared commitment to boosting local production and providing vital products for the benefit of all Nigerians.

It is also a further proof of NGML’s unwavering commitment to business excellence and fulfilling NNPC Ltd’s core mandate of ensuring Nigeria’s energy security through the execution of strategic gas projects across the country.

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Transport

WIMAfrica and SIFAX Group Partner to Champion Gender Equality in Maritime Industry

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WIMAfrica and SIFAX group
L-R: Mrs. Catherine Abuah, Group Head, Marketing, SIFAX Group; Mrs. Wunmi Eniola-Jegede, Group Coordinating Director, SIFAX Group; Mrs. Carolyn Ufero, Continental Vice President, Women in Maritime Africa; Mrs. Rollens Macfoy, President, WIMA Nigeria and Ms. Jesuyemisi Odeyemi, Group Head, Legal, SIFAX Group at the SIFAX Group Headquarters, Lagos, during a courtesy visit to discuss a partnership aimed at advancing gender equality in Africa’s maritime sector, pictured at the SIFAX Group headquarters on November 12th, 2023.

Women in Maritime Africa (WIMAfrica), in a significant step forward for female representation in the Maritime field, held a strategic meeting with SIFAX Group at the SIFAX headquarters on November 12th, 2023.

The two organizations aim to foster mentorship, sponsorship, and skills development programs that will empower women to pursue and excel in maritime careers, where female representation remains below 1%. Key figures from WIMAfrica, including Continental Vice President Mrs. Carolyn Ufere and Nigeria’s President Mrs. Rollens Macfoy, emphasized the need for corporate partnerships to expand access to training and professional networks for women. SIFAX’s Coordinating Director, Mrs. Wunmi Eniola-Jegede, expressed the Group’s commitment to gender inclusivity and highlighted the presence of women in leadership roles across its various sectors.

In closing, WIMAfrica extended an invitation for SIFAX Group to support its upcoming conference in Lagos, themed “New Economy and Moving Forward for the Next Generation,” which seeks to inspire young women to explore maritime career paths like engineering and marine security. The collaboration between WIMAfrica and SIFAX Group marks a crucial move toward an inclusive future in Africa’s maritime industry.

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