Sports
Global digital payment company Visa is expands its football portfolio


By: Sandra Nnaemeka
Visa, the Official Payment Services Partner of FIFA, has announced partnerships with the Union of European Football Associations’ (UEFA) Women’s Football Competitions and the Confederation of African Football (CAF) Total Africa Cup of Nations tournament to evolve its sponsorship portfolio and connect with fans around the world.
Leveraging its sponsorship expertise and success at the 2018 FIFA World Cup Russia™, Visa will implement its innovative payment technology at the tournament venues and deliver exclusive experiences for cardholders and clients.
By tapping into the strength of the Visa brand and its influential role for fans in football, Visa will help to further elevate women’s football and these regional tournaments.
“Visa has strategically positioned itself at the center of football and these events will further exemplify the unique experiences only Visa can provide to fans across the globe,” said the Chief Brand and Innovation Marketing Officer, Visa Inc. Chris Curtin, “These tournaments allow us distinctive opportunities to showcase Visa’s payment innovation, strengthen partnerships and highlight our evolved offerings to clients and fans.”
Expanding Global Football Portfolio
Visa is partnering with the UEFA Women’s Football Competitions through 2025 to continue its efforts to inspire and empower women, as women’s football continues to grow at all levels.
Through its partnership, Visa will collaborate with UEFA for the 2021 Women’s European Championships in the United Kingdom and the annual Women’s Champions League beginning in 2019.
Complementing the national team tournament with the world’s finest club competition allows Visa to be at the center of women’s football and strengthens its efforts around diversity, acceptance, and inclusion leading up to the FIFA Women’s World Cup France 2019™.
Visa also announced its partnership with CAF as a sponsor of the Total Africa Cup of Nations (AFCON) tournament in 2019 and 2021.
The deal will make Visa the exclusive payment services provider at all venues and the official partner of the player escort program.
With CAF, Visa will be able to capitalize on football’s popularity throughout the continent, tap into high-growth markets and continue to deliver exclusive benefits to its local communities, clients, partners and fans as they come together to support the best of African football.
Driving Innovation around the Fan Experience
Visa, a FIFA partner since 2007, continues to drive toward new payment innovation that provides fans with faster and enhanced experiences at checkout.
Whether it be remote and mobile ticket purchasing, contactless payment technology at transit locations, in-seat ordering or new ways to pay for retail, Visa will utilize its transit, retail and commerce expertise to deliver innovative payments that reimagine the fan experience.
These tournaments present an opportunity for the brand to build upon its success of 2018 FIFA World Cup Russia™.
Visa brought contactless payment technology to 12 tournament stadiums and curated unforgettable experiences for more than 250 clients and 3,000 consumers who traveled from over a hundred different countries.
In 103 markets around the world, Visa partnered with more than 500 issuers and 40 merchants in 24 languages on a variety of FIFA-related activities, whether to run custom marketing programs, host in-market viewing parties or utilize Visa’s exclusive marketing campaign assets to drive mutual business priorities.
FIFA Women’s World Cup France 2019™ Ticket Presale for Visa Cardholders
Following the FIFA Women’s World Cup France 2019™ Draw on December 8, Visa will offer an exclusive opportunity for cardholders to be the first fans to purchase individual match tickets for the tournament.
The exclusive presale phase will take place from December 10 through December 23 and tickets for all matches will be available. FIFA recently announced that 150,000 FIFA Women’s World Cup France 2019™ tickets have been sold since package sales opened in September.
Source: TechEconomy.ng
Sports
Mbah Receives EPL Trophy, Seeks Guinness’ Partnership to Grow Sports in Enugu
…Why we choose Enugu- Guinness, reports SANDRA ANI


The Governor of Enugu State, Dr. Peter Mbah, has expressed his eagerness to partner with Guinness Nigeria PLC to accelerate his administration’s sports development effort, describing the state as the home of sporting legends, who have ruled the world of sports as well as home of abundant talents for the future.
Mbah spoke when a team of Guinness Nigeria’s management showcased the English Premier League, EPL, trophy, to him at Government House, Enugu, on Friday.
It is recalled that Guinness Nigeria and the Premier League partnered to bring the iconic silverware for display in Enugu on Friday, May 16 and in Lagos on Saturday May 17 and Sunday, 18 to give EPL’s teeming fans in Nigeria the rare opportunity to experience the trophy.
Speaking during the presentation of the trophy at the Lion Building, Enugu State Government House, Mbah noted that beside putting in place legislative frameworks for sports development, his administration was also embarking on a massive reconstruction of the Nnamdi Azikiwe Stadium and Awgu Games Village preparatory to hosting the 2026 edition of the National Sports Festival.
“Like Guinness, we regard sports as a positive force in Enugu. We are not surprised that the Guinness flagship event is being held here in Enugu. Just like Guinness, we also see sports as a platform to foster social cohesion. We are not just paying lip service to sports; we actually have our skin in the game.
“We believe that the EPL is quite a spectacle with audiences across the world and you couldn’t have chosen a better city for the flagship event than Enugu.
“Again, since here is the home of Rangers and since we have also recognised that this is where it all happens, let us begin to think about more collaboration with Guinness to see how we can secure endorsement with the Guinness corporate brand. This should be on the table because Rangers also won the 2023/2024 Nigerian Premier League title.
“We are just about giving the Nnamdi Azikiwe Stadium and Awgu Games Village a new lease of life, making sure they meet FIFA and World Athletics standards ahead of the National Sports Festival. So, we look forward to more strategic collaboration with Guinness. We are quite a business-friendly state,” he stated.
Earlier, the leader of the delegation and the Corporate Relations Director at Guinness Nigeria PLC, Rotimi Odusola, described Enugu State as the spiritual home of sports in Nigeria, noting the exploits of Rangers.
He said it was only natural to choose Enugu for the display of the EPL silverware, given its history and the great job Governor Mbah had done in repositioning the state.
“Some may wonder why Enugu. There is a reason for us to choose Enugu as the first place in Nigeria since this trophy arrived yesterday. It is because we know that Enugu State is the spiritual home of football in Nigeria. As a young football lover, I can’t forget all of the stories around Enugu Rangers football team.
“I want to also appreciate you for the work you are doing. The last time I was in Enugu was in 2022 and I have seen remarkable improvements in Enugu State since my last visit.
“This presentation of the EPL trophy is an opportunity for us to reinforce Guinness Nigeria being a business that has been intricate in the fabric of Nigeria for 75 years. We also want to use this opportunity to create magical moments for our consumers and members of the public through the collaboration between Guinness globally and the English Premier League,” he added.
The event was witnessed by the Commissioner for Youth and Sports Development, Enugu State, Barr. Lloyd Ekweremadu; Commissioner for Culture and Tourism, Dame Ugochi Madueke; Director, Marketing and Innovations, Guinness Nigeria, Yinka Bakare; Director, Corporate Relations, Guinness Nigeria, Rotimi Odusola; Head of Marketing, Guinness Nigeria, Ramanathan Sollayepan; Head of Division, South-East Region, Guinness Nigeria, Adesoji Opeyemi; General Manager, Rangers International Football Club of Enugu, Barr. Amobi Ezeaku; and the Chairman, Enugu State Football Association, Barr. Tony Ugwu, among others.


MTN Nigeria, the official sponsor of the English Premier League (EPL) on SuperSport, successfully hosted an electrifying Manchester Derby watch party at Bay Lounge, Lekki, on April 6, 2025. Football fans gathered for a superb night of live-action football, engaging discussions, and exciting giveaways.
Building on the success of its previous Arsenal vs. Manchester United watch party, MTN Nigeria once again provided a premium viewing experience that brought fans together to celebrate their shared passion for football.
These fans enjoyed their match on a big screen among other football lovers. The Derby ended in a tense goalless draw that, while lacking in goals, was full of drama.
Fans erupted at every near-miss, debated tactical battles, and rode the emotional rollercoaster of a match that left City’s Champions League hopes hanging and reflected Manchester United’s season frustrations.
Looking ahead, this draw presents an opportunity for Newcastle United, as they could overtake City for fifth place if they secure a victory against Leicester City, who are battling relegation, on Monday; highlighting the competitive nature of the league and the dynamic possibilities for all teams involved.
Nwadinma Gregory, one lucky attendee who walked away with an MTN broadband MiFi, said “The energy at the MTN Nigeria watch party was absolutely incredible! Watching the Manchester Derby with fellow fans, experiencing every goal, every near miss and every thrilling moment together made it unforgettable. MTN really knows how to bring football lovers together for an amazing experience!”
One of the biggest talking points was Kevin De Bruyne, who recently announced this would be his final season at Manchester City.
Fans took the opportunity to reflect on his remarkable legacy. Mickhael Ehi, an attendee, shared his thoughts on De Bruyne’s impact and contribution to the team, highlighting the significance of his career at the club: “Seeing De Bruyne in what might be his last Manchester Derby was bittersweet. He’s been a Premier League legend: the assists, the vision, the leadership. Even if he wasn’t at his peak today, you could feel the respect from the crowd. Players like him don’t come around often.”
Lakinbofa Goodluck, MTN Nigeria’s PR Manager, highlighted the brand’s dedication to enhancing football experiences:
“At MTN Nigeria, we are committed to enriching the experiences of our customers and football lovers. The Premier League is more than just football; it’s about community, passion, and unforgettable moments, and we are proud to bring that to our fans.”
With the EPL season still in full swing, MTN Nigeria will continue to create unique engagement opportunities for fans, ensuring they stay connected to the game they love.


…reaffirms MTN Nigeria’s support following ‘draw’ with Zimbabwe.
MTN Nigeria, the official telecommunications partner of the Nigerian Football Federation (NFF), has reiterated its unwavering support for the Super Eagles following their spirited draw with Zimbabwe in the World Cup qualifier match at the Godswill Akpabio Stadium in Uyo, Akwa Ibom.
Building on the momentum from their recent victory against Rwanda, MTN Nigeria had expressed strong backing for the national team ahead of the crucial fixture. Tobe Okigbo, MTN Nigeria’s Chief Corporate Services & Sustainability Officer, stated before the game, “We are confident in the team’s ability to make Nigeria proud and qualify for the World Cup.”
Despite the draw, MTN Nigeria’s CEO, Karl Toriola, maintained a positive outlook. “While tonight’s outcome wasn’t what we hoped for, we remain steadfast in our support for the Super Eagles. This result is just part of the journey towards World Cup qualification, and we believe in the team’s resilience and ability to succeed,” Toriola said.
The match showcased the Super Eagles’ grit and determination as they found their rhythm against the Zimbabwean side. Nigeria scored the first goal, demonstrating their prowess and fighting spirit, although the match ultimately ended in a draw. This result has added to the excitement of Nigeria’s path to the 2026 FIFA World Cup.
MTN Nigeria, which signed a deal with the NFF in 2021 as the Official Telecoms Partner, has been a constant pillar of support for Nigerian football for over two decades. The company’s commitment extends from grassroots to national levels, investing significantly in the development of local football.
“Our support for the Super Eagles and all national teams is part of our long-standing tradition,” Toriola added. “We are building a sustainable legacy of collaboration, growth, and development in the football space. Tonight’s result doesn’t change our belief in the team’s potential to make all Nigerians proud on the global stage. We believe in our Eagles.”
As the Super Eagles regroup and prepare for their next qualifier, MTN Nigeria has called on all Nigerians to rally behind the team. The company emphasized that this is a crucial time for unity and continued support, expressing confidence that the Super Eagles will overcome this challenge and strive towards securing a spot in the 2026 FIFA World Cup.
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