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AdsMyWay declares readiness to change the face of online Advertising in Nigeria

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BY: Sandra Ani

People-based retargeting: a new way of targeting an audience for your product and services. More precision it claims, more effectiveness they insist, the future of advertising they predict.

The Lagos-based technology company reiterates its objective to serve as an engine for growth to small, medium and large businesses, using its people-based retargeting program.

AdsMyWay is the brainchild of Kayode Aladesuyi, Chairman BBGN&K LLC, a US-based tech firm and a member of the highly influential US-based business group, Nigerian American Business Forum (NABF).

The company developed and built its own proprietary ad-serving algorithm and plan to introduce people-based retargeting to help companies achieve higher conversion ratio to grow revenue.

It is by no means abandoning cookie-based retargeting, it has been effective but we will help businesses see greater value in advertising.

People-based retargeting is more effective, it justifies ROI in advertising and leads to more successful businesses while improving the economy.

It uses other identifiers rather than IP-based cookies, to retarget audiences across the platform from desktop to mobile which bridges the gap that exists in cookie-based retargeting.

AdsMyWay program retargets audiences on Facebook, Instagram, Twitter, Google’s paid and organic search results.

The company claims to be partnering with some of Nigeria’s largest online publishers such as New Telegraph Newspaper, Daily Trust, Sound City and several other online entertainment and business publishers.

The Founder of Adsmyway, Kayode Aladesuyi, believes that online advertising has the capacity to turn the fortune of businesses around.  In his words, “we are powering local publishers and monetizing content, allowing businesses to reach much deeper into the community and audience. Local content providers with interesting and audience-driven content will get our attention; they will grow, and create jobs across the entire business spectrum”. He added.

The company is removing the artificial barrier to advertising by removing the myth that only large and wealthy businesses can advertise. It has launched a program that allows small businesses to start Ad campaigns on low budgets; it accepts naira and other local forms of payment.

The president of Nigerian American Business Forum (NABF), Kenneth Shobola, in his goodwill message argues that disruption has been proven to go beyond any region of the world. The NABF strongly support this initiative as a contribution to the economy and encourages businesses looking to advertise to consider AdsMyWay platform.

The advertising space in Nigeria is one that can get disrupted. The market size and audience beg for disruption and innovation. 

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Banks To Now Charge 0.5% Cybersecurity Levy As Directed By CBN; Netizens React

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The Central Bank of Nigeria (CBN) has directed deposit money banks in the country to start charging 0.5% cybersecurity levy on some transactions done by their customers.

The apex bank gave the directive in a circular dated May 6, 2024 and sent to all commercial, merchant, non-interest and payment service banks as well as mobile money operators and payment service providers.

“Following the enactment of the Cybercrime (Prohibition, Prevention, etc) (amendment) Act 2024 and pursuant to the provision of Section 44 (2) (a) of the Act, ‘a levy of 0.5% (0.005) equivalent to a half percent of all electronic transactions value by the business specified in the Second Schedule of the Act’, is to be remitted to the National Cybersecurity Fund (NCF), which shall be administered by the Office of the National Security Adviser (ONSA),” the circular partly read.

The Cybersecurity Levy implementation notice

The apex bank said that the implementation of the levy would start two weeks from the date of the circular.

“The levy shall be applied at the point of electronic transfer origination, then deducted and remitted by the financial institution. The deducted amount shall be reflected in the customer’s account with the narration, ‘Cybersecurity Levy’. Deductions shall commence within two weeks from the date of this circular for all financial institutions and the monthly remittance of the levies collected in bulk to the NCF account domiciled at the CBN by the fifth business day of every subsequent month,” the circular said

The apex bank added that this new levy will not be applied on transactions such as loan disbursements and repayments, salary payments, intra-account transfers within the same bank or between different banks for the same customer, intra-bank transfers between customers of the same bank.

Also exempted from the levy were inter-branch transfers within a bank, cheque clearing and settlements, ⁠Letters of Credits, ⁠Banks’ recapitalisation-related funding only bulk funds movement from collection accounts, savings and deposits including transactions involving long-term investments, among others.

This current implementation however is not sitting well with some netizens as they reacted to the new development.

Here were some of their reactions from X.

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Finance

EFCC Chairman Tasks Nigerian Youths Against Crimes And Fraudulent Acts

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The Chairman of Economic Finance Crime Commission (EFCC), Ola Olukoyede, has stressed the need for Nigerian Youth to see themselves as agents of positive change that have a lot to contribute to the socioeconomic development of the Nation.

Speaking at the 2nd edition of a Leadership Trainings Programme in Abuja, Olukoyede, who was represented by the Head Enlightenment and Re-orientation unit, (EFCC), Aisha Mohammed, said the commission’s dream is to see the youth contribute meaningfully to the society, emphasizing on the need to work together in bringing positive change to society.

The Economic and Financial Crimes Commission Boss declared the readiness of his agency to work with all Stakeholders, including the youth towards changing the narrative and reposition the country to greater exploit.
Also speaking, the representative of the Executive Secretary of Tertiary Education Trust Fund (TETFUND), Sonny Echono, appealed to the youths is to eschew social vices that could deter their full potential in life.

Other speakers at the event, including the Chairperson, Zero Tolerance for Social Immoralities Initiative (ZEITI) Africa, Rasak Jeje called on all stakeholders to join hands in collective pursuit of empowering new generation of leaders to curb the rising tides of social Vice among Nigerian youths.

The Chairperson, Zero Tolerance for Social Immoralities Initiative (ZEITI) Africa, Rasak Jeje made the call while addressing journalists at the 2nd edition of it Leadership Trainings Programme in Abuja on Thursday.
He said the training was aimed to intimate students leaders with knowledge and insights that will help them drive positive change and become exemplary leaders in their respective spheres.

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Finance

AISA Has Refunded The Fees Paid By Yahaya Bello To EFCC

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The Economic and Financial Crimes Commission (EFCC) says the American International School Abuja (AISA) has refunded the fees paid by the immediate past governor of Kogi state, Yahaya Bello, for his children attending the school.

In response to a letter addressed to the Lagos zonal commander of the EFCC, the school said $845,852 was paid in tuition “since the 7th of September 2021 to date”.

AISA said the sum to be refunded is $760,910 because it had deducted educational services already rendered.

“Please forward to us an official written request, with the authentic banking details of the EFCC, for the refund of the above-mentioned funds as previously indicated as part of your investigation into the alleged money laundering activities by the Bello family.

Since the 7th September 2021 to date, $845,852.84 (Eight Hundred and Forty-Five Thousand, Eight Hundred and Fifty Two US Dollars and eighty four cents) in tuition and other fees has been deposited into our Bank account.

We have calculated the net amount to be transferred and refunded to the State, after deducting the educational services rendered as $760,910.84. (Seven Hundred and Sixty Thousand, Nine Hundred and Ten US Dollars and Eighty Four cents).

No further additional fees are expected in respect of tuition as the students’ fees have now been settled until they graduate from ASIA.”

In a chat with The Cable, the spokesperson of the EFCC, Dele Oyewale, confirmed that the school has refunded the money.

‘’The money has been paid into public account,” Dele Oyewale was quoted as saying

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