GROpinion
Five Ways Tech Can Help Your Business Do More With Less
BY: Adeniyi Ogunfowoke
When properly harnessed, technology has the ability to revolutionize businesses. This is especially true for small and medium scale enterprises. Does this mean that technology can negate the effects of bad business strategies, poor management, or inept leadership? No.
However, it does mean that these small businesses that, at least, perform well in most areas can benefit immensely from technology by growing and becoming more effective.
eCommerce companies like Jumia, has employed and deployed technology as well as the internet to bring convenience to the doorsteps of Nigerians over the past 6 years. From humble beginnings as one vertical business that offers online shopping, it has evolved into a company that provides different eCommerce services including hotel and flight bookings, logistics and ordering of food. Thanks to technology. So, how can your business scale technology to do more for less?
Social media
Social media allows businesses to do several things that were nearly impossible to accomplish as a business. Social media allows businesses to observe nearly every aspect of the audience’s behaviour. This gives you a big insight into what your customers’ motivations are. In turn, you can use this knowledge to become a better seller by leveraging the marketing potential of social media.
Analytical tools
There are numerous analytical tools that you can use to determine the strengths and weaknesses of your business. Thanks to the internet, many of these tools can be deployed within a matter of seconds and it is free. For instance, you can gauge the percentage of visitors to your website that browses your site on their mobile browsers or you can assess your page load speeds. When it comes to measuring your company’s key performance indicators, you have enough data. This data can be used to improve your business and you do not need to pay anyone for this data.
Web-based payment systems
Web-based payment systems make it easy to send or receive payments just like Jumia’s payment gateway, Jumia Pay. Jumia Pay offers a flexible and secure payment platform to Jumia customers to make payment for transaction easy. As a result of this newfound payment flexibility, businesses can gain access to entirely new customer segments. Ultimately, this means more clients that you can offer your products and services to just by virtue of accepting another method of payment.
Better marketing campaigns
Digital marketing campaigns have the potential to offer highly specific targeting, immediate results, easy testing environments, and two-way engagements. More importantly, they tend to offer higher returns on marketing spend than some traditional forms of advertising. These characteristics make digital marketing much more accessible to businesses than other types of marketing. One of the reasons online marketing appeals to businesses is that unlike print, radio, or TV advertising, you don’t have to wait until the campaign is over to review campaign results.
Improved customer service
Recent technological advances have made communication and interaction with customers very seamless. Not only is it ridiculously easy to communicate in this day and age, but communicating with your customers is both lightning fast and incredibly affordable. The options are infinite and they include Twitter, Facebook, WhatsApp, Instagram, and mobile phones. You do not have any excuse for not having a good Net Promoter Score.
The recent activities of some individuals with one Davids Iyida attempting to sabotage the MoMo Payment Service Bank project intended to benefit, especially Enugu Ezike people, have raised significant concern and outrage within the community.
Such actions aimed at undermining a project with immense potential to uplift and empower the people of Enugu Ezike can only be described as malicious.
The MoMo PSB project is designed to bring financial services closer to the people of Enugu Ezike, facilitating easier access to banking and financial transactions.
This project is expected to create jobs, stimulate local businesses, and provide a much-needed boost to the local economy. In a region where such opportunities are rare, the MoMo PSB project represents a beacon of hope for many residents.
It is particularly baffling and disheartening to witness a member of the community collaborate with outsiders to hinder the progress of their own people.
The reasons behind such alliances remain unclear, but the impact of these actions is evident and deeply troubling. Working to obstruct the project is not only delaying progress but also actively working against the welfare and advancement of Enugu Ezike.
The efforts to destroy Kingsley Ifeanyi Adonu’s good intention, despite all the positive contributions he has made, are nothing short of wickedness.
Adonu, a visionary entrepreneur and the leading MTN Partner in the South East, has dedicated significant resources and efforts to bring the MoMo Payment Service Bank project to fruition.
His vision for the community includes economic growth, financial inclusion, and overall development. Attacking his vision is an attack on the progress and future of Enugu Ezike.
The question that lingers in the minds of many is: Why sabotaging our own benefits? In a time when unity and collective effort are paramount for the community’s advancement, such actions of sabotage are counterproductive and harmful. The community needs all hands on deck to drive development and improve the quality of life for its residents. Internal conflicts and malicious actions only serve to set back these efforts.
Despite the challenges and the malicious attempts to derail the project, it is important to reaffirm that S Mobile Group vision for establishing a MoMo Payment Service Bank in Enugu Ezike will prevail.
The community stands behind this vision, recognizing the immense benefits it promises to bring. Efforts to hinder progress will ultimately fail in the face of collective determination and support.
The actions of these ungrateful individuals, aimed at sabotaging the MoMo PSB project, are grave disservice to the community of Enugu Ezike.
In a time when progress and development are desperately needed, such malicious activities are deeply regrettable.
However, the vision and determination of Kingsley Ifeanyi Adonu and the community’s support ensure that the project will succeed, bringing much-needed growth and prosperity to Enugu Ezike.
Let it be known that no amount of sabotage can dim the light of progress and unity.
Nwodo, a public commentator writes from Enugu State
Columnists
Cybersecurity in 2024: Towards Ever Greater Sophistication of Tactics
Writer: CHESTER WISNIEWSKI, Director Global Field CTO, Sophos
With 2024 fast approaching, what are the results for 2023 and what are the developments in the threat landscape for this new year?
The year 2023 was marked by persistence in the tactics of cybercriminals, with the predominance of ransomware, the exploitation of vulnerabilities, theft of credentials and even attacks targeting the supply chain. The common point in all his attacks is their formidable effectiveness.
It is therefore essential to ask what trends will persist in 2024 and what strategies businesses should adopt to deal with these future cyber threats.
Between persistent trends and evolving cybercrime tactics
In 2024, the threat landscape is not expected to change radically, particularly with regard to attack typologies and criminal tactics and procedures.
Criminal groups still primarily focus their attention on financial gains and ransomware remains their weapon of choice. These cybercriminals tend to take the easy way out by opportunistically attacking unpatched security vulnerabilities.
The recent Citrix Bleed attack demonstrated the agility of cybercriminals when it comes to quickly and effectively exploiting these new vulnerabilities.
However, once patches are applied to these vulnerabilities, cyberattackers tend to revert to more common strategies of stealing credentials or, failing that, cookies or session cookies, which, while slightly slower, constitute always a proven means that allows them to penetrate within a system.
In 2024, however, we should expect increased sophistication in defense evasion tactics, particularly due to the generalization of certain technologies such as multi-factor authentication. These attacks will combine malicious proxy servers, social engineering techniques and repeated authentication request attacks or “fatigue attacks”.
AI and regulations will continue to shape cybersecurity
In 2024, the development of AI will have a positive impact on the efficiency of IT teams and security teams by enabling them to strengthen defenses and work more efficiently, including through the processing of vast volumes of data in the aim of detecting anomalies. It should make it possible to respond more quickly in the event of an incident.
Indeed, analysis of attacks in 2023 showed a shortening of the time between network penetration and the triggering of a final attack – using malware or ransomware. The need for rapid detection and response tools to prevent costly incidents is therefore essential.
Finally, regulatory developments could have a major influence on measures taken against ransomware. The need to take more substantial measures could push some states to penalize the payment of ransoms, which would represent a brake on malicious actors and change the perspective of companies in the event of an attack.
Other stricter legislation, such as the implementation of the European NIS2 Directive, is also expected to force companies to take additional measures, particularly regarding their abilities to collect data sets.
To protect themselves against increasingly rapid, effective and costly attacks, companies will need to strengthen their defenses by equipping themselves with tools that allow them to detect and respond to incidents more quickly.
The worsening cybersecurity talent shortage does not appear to be as serious as some studies claim. On the contrary, companies have implemented more lax hiring criteria and more open-mindedness in the recruitment process.
From this perspective, to guarantee their survival in a constantly evolving threat landscape, companies have every interest in establishing partnerships with cybersecurity experts whose main mission is to make the hyperconnected world safer, to advise and assist them. in setting up effective defenses.
GROpinion
The Internal Threat: The Hidden Face of Corporate Threats
Businesses today face many threats; but if those coming from outside are their main source of concern with a priority focus on ransomware, they too often forget to consider internal threats which can be just as devastating.
In fact, they take less time to assess the adaptability of their internal security measures in case a cyberattacker manages to break through their defenses from the inside and recover sensitive data that is easily accessible to him. So, what are the means to put in place to detect these threats and respond to them effectively?
The sources of these insider threats are diverse and very often undetected or detectable. They can thus be the result of negligence or even malice.
They can, for example, come from an implementation of relaxed security controls that do not apply to certain systems, or from a lack of logging and identification of these malicious activities.
Although, difficult to measure – since they are rarely the subject of dedicated reports – these internal attacks have already affected many companies.
What are the reasons for the appearance of these threats?
Intentionally or not, insider threats are legion. For example, when an employee carelessly forgets a USB key containing copies of critical information on the train, he then neglects to comply with all the rules in force.
This type of situation can be tragic for the company since there is therefore a risk of theft or public exposure of information that could lead to a violation of official regulations imposed by a governing body (usually GDPR, PCI and HIPPA) or by several regulatory bodies’ premises.
The company must then be extremely transparent by disclosing to its employees – and more broadly to the general public – that it has been the victim of a data breach within the organization, and it must also be held accountable. of all actions associated with this data breach.
But it can also be actions triggered intentionally for a wide variety of reasons. An employee may, for example, realize that he has the possibility of carrying out a malicious action in his workplace because of relaxed controls or because he has high visibility.
This type of situation can lead to the theft of confidential information belonging to the company. The employee then seizes this opportunity to harm the company with impunity.
Various flaws and patterns
Cybersecurity experts have identified three distinct insider threat motives which are revenge, greed, and inattention.
The first two reasons include, for example, intentional and accidental acts, and are more likely to occur following a dismissal or a resignation. However, these reasons vary according to the type of activity of the company.
In the case of the defense sector, it can be corruption or espionage, unlike the ICT sector, where commercial data theft is more widespread.
Employees in charge of selling products and solutions can thus save their customers’ contact details in files and programmers can steal the source code. Despite their media coverage, on the whole, cases of espionage or sabotage remain, fortunately, exceptions.
More generally, data leaks are often caused by insider threats, when sensitive information belonging to the company becomes “uncontained”, when it should be classified confidential according to the operational context.
This information then becomes “public” and people whose position has nothing to do with it can consult it. Very often, when businesses are faced with such accidental data loss or leakage, it is the result of carelessness, inadvertence or clumsiness – such as the loss of mobile devices, USB storage media or public exposure of repositories stored in the cloud.
The classic example of accidental data release comes from the use of the “To” and “CC” fields when sending an email to multiple external recipients, where personally identifiable information is exposed to all of these recipients; a situation that could have been avoided by using the “CCI” (blind copy) mode.
Finally, data destruction is also a typical action where the integrity and availability of data is taken away from the business.
This has the effect of preventing him from accessing critical information, which can directly impact the operational capacity of the company. While this activity is mostly associated with ransomware operators, it can also be attributed to insider threats.
It should be borne in mind that there are many reasons that could lead to such acts, but the main reason remains that the data is generally stored in a weak way, which allows too many people to access information that has nothing to do with the tasks entrusted to them.
These people can steal sensitive data for revenge, but also destroy it or remove it from the company or even try to extort its return.
How can we best respond to these threats?
The implementation of a strategy to prevent these internal threats remains difficult to implement, since once the attack has been launched, anticipation and control are already outdated. It is therefore extremely important to set up preparation sessions aimed at determining the impact of these attacks.
Thus, training employees in the correct use and understanding of internal company systems and processes can go a long way towards avoiding errors associated with accidental data leaks.
In addition, it can be useful to turn to several solutions and tools such as file and document management systems to better manage the critical data that the organization has in its possession. ZTNA limits access to only required tools/services/apps rather than everything on a company’s LAN.
It is also possible to employ Data Leakage Prevention (DLP) tools, capable of preventing accidental data leaks – except in the case of intentional theft. XDR systems and firewalls can also be very useful as part of the disaster prevention and recovery plan because they allow DLP to be implemented and log access and data movement at the same time. Their actions facilitate forensic work, particularly in understanding failures and their consequences.
Finally, the implementation of technical controls capable of regulating access to data and systems that contain sensitive information, as well as the monitoring of the results of these controls and the responses to violations of the security policy contribute to the detection of ‘a malicious attack in progress.
To protect their company and their employees from these internal threats, managers must imperatively limit access to the data to the persons concerned and ensure the implementation of strict controls on the most sensitive data, while providing them with the support they need.
In essence, therefore, the right balance must be struck between people, process and technology, since any imbalance can favor the introduction of instability, as well as an easier increase and spread of risks – whether they either external or internal to the company.
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