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LaLiga grows 20.6% and posts revenue of €4.479 billion

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  • With a solid, positive and growing set of results across the board, LaLiga has achieved the best figures in the competition’s history.

BY: Justice Godfry

According to the latest Financial Report of Spanish professional football, corresponding to the latest complete season (2017/18), LaLiga’s clubs posted revenue of €4.479 billion, representing growth of 20.6% over the previous season.

This is the largest positive annual change in recent years and particularly notable given that it occurred following several financial years in which it has been consistently posting double-digit growth rates and in which, furthermore, we are at the midway point of the three-year audiovisual cycle for the national market (and, by extension without coinciding with sudden increases in level or discontinuities).

LaLiga’s gross operating profit (EBITDA) was €945m (+20.7%), operating profit (EBIT) was €325m (+11.4%), and the net profit for the year was €189m (+6.7%). In short, LaLiga produced a solid, positive and growing set of results across the board, achieving the best figures in the competition’s history.

The 2017/18 season was surprising due to two new drivers of LaLiga’s growth breaking onto the scene: commercial revenue and revenue from transfers, which have seized the central role held by broadcasting revenues as drivers of annual growth.

In the case of commercial revenue (without including turnover from advertising), the annual increase was 34.1%, amounting to turnover of €838m, which is indicative of the fact that Spanish clubs are becoming an increasingly attractive medium for sponsors.

Meanwhile, in the case of revenue from player transfers (i.e. sale price), the annual increase of 104.3% permitted turnover from this item to double in a single year, with an exceptional entry of €1.018bn, which is symptomatic of the significant capacity for creating sporting value held by the Spanish clubs and SADs.

That said, the audiovisual turnover received by the clubs managed to surpass the €1.5bn mark for the first time and will recover its central role starting in the 2019/20 season as a result of the new audiovisual cycle negotiated for the national market and the international agreements which have been signed.

It is very important to underline that these results have been achieved at the same time as an increase in operating expenses (OPEX) and at a time of high investment intensity (CAPEX).

OPEX (€3.169bn) increased by 18.7% in 2017/18, propelled especially by increases in sports staff expenses, which represent an investment in talent and a potential source of income for LaLiga in the medium term, through both rotation – transfer – as such, as well as the increase in sporting potential and the general appeal of the competition.

Meanwhile, gross CAPEX on infrastructure and players (€1.341bn) followed the same trend with annual growth of 11.8%.

Without doubt, these are highly appreciable levels of expenses and investment, providing the best guarantee of maintaining the quality of LaLiga out on the field of play and its appeal in the medium to long term.

LaLiga achieved all of these figures while simultaneously maintaining a downward trend in the degree of leverage. The ratio of financial debt to EBITDA of the competition was 0.9x, the lowest level on record.

It is equally important to underscore that LaLiga 1|2|3 is contributing more and more not only to the revenue of LaLiga as a whole, but also to the earnings (all the indicators are in positive territory and show upward trends) and to creation of cash flow and value for the business.

Likewise, the two special groupings that we use for internal financial analysis in the Association, Netted LaLiga and Netted LaLiga Santander, which exclude the two largest clubs, are converging more and more rapidly towards LaLiga and LaLiga Santander as a whole respectively. In relative terms, some indexes or ratios are even better. This is indicative of a business that is increasingly more fairly distributed and more sustainable in the long term.

The above has led LaLiga to obtain an overall operating profitability index (ROIC) of 12.3% (15.1% adjusted) in the 2017/18 season, six decimal points higher than the previous season and, in any case, substantially better than those of other leading competitions.

Finally, LaLiga earmarks around 2.0% of its turnover for corporate social responsibility projects, an amount which is significantly greater than the majority of companies and industries of a similar nature. This allows for the development of the pioneering initiatives mentioned in the report which give us hope and stimulate us, and of which we feel proud.

Furthermore, LaLiga’s clubs create a professional football industry which produces an impact on national GDP equivalent to 1.37% and which directly or indirectly employs around 185,000 people (0.98% of average employed population in Spain over the past year). To this we must also add the over €4 billion which it contributes to the state coffers in the form of taxes.

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MTN Nigeria Excites Fans with The Manchester Derby

Reporter: Sandra Ani

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MTN Nigeria Excites Fans with The Manchester Derby
MTN Watch Party

MTN Nigeria, the official sponsor of the English Premier League (EPL) on SuperSport, successfully hosted an electrifying Manchester Derby watch party at Bay Lounge, Lekki, on April 6, 2025. Football fans gathered for a superb night of live-action football, engaging discussions, and exciting giveaways.

Building on the success of its previous Arsenal vs. Manchester United watch party, MTN Nigeria once again provided a premium viewing experience that brought fans together to celebrate their shared passion for football.

These fans enjoyed their match on a big screen among other football lovers. The Derby ended in a tense goalless draw that, while lacking in goals, was full of drama.

Fans erupted at every near-miss, debated tactical battles, and rode the emotional rollercoaster of a match that left City’s Champions League hopes hanging and reflected Manchester United’s season frustrations. 

Looking ahead, this draw presents an opportunity for Newcastle United, as they could overtake City for fifth place if they secure a victory against Leicester City, who are battling relegation, on Monday; highlighting the competitive nature of the league and the dynamic possibilities for all teams involved.

Nwadinma Gregory, one lucky attendee who walked away with an MTN broadband MiFi, said “The energy at the MTN Nigeria watch party was absolutely incredible! Watching the Manchester Derby with fellow fans, experiencing every goal, every near miss and every thrilling moment together made it unforgettable. MTN really knows how to bring football lovers together for an amazing experience!”

One of the biggest talking points was Kevin De Bruyne, who recently announced this would be his final season at Manchester City.

Fans took the opportunity to reflect on his remarkable legacy. Mickhael Ehi, an attendee, shared his thoughts on De Bruyne’s impact and contribution to the team, highlighting the significance of his career at the club: “Seeing De Bruyne in what might be his last Manchester Derby was bittersweet. He’s been a Premier League legend: the assists, the vision, the leadership. Even if he wasn’t at his peak today, you could feel the respect from the crowd. Players like him don’t come around often.”

Lakinbofa Goodluck, MTN Nigeria’s PR Manager, highlighted the brand’s dedication to enhancing football experiences:

“At MTN Nigeria, we are committed to enriching the experiences of our customers and football lovers. The Premier League is more than just football; it’s about community, passion, and unforgettable moments, and we are proud to bring that to our fans.” 

With the EPL season still in full swing, MTN Nigeria will continue to create unique engagement opportunities for fans, ensuring they stay connected to the game they love.

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We’re Confident in the Super Eagles – Karl Toriola

Reporter: SANDRA ANI

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MTN and Super Eagles
MTN loves the Super Eagles

…reaffirms MTN Nigeria’s support following ‘draw’ with Zimbabwe. 

MTN Nigeria, the official telecommunications partner of the Nigerian Football Federation (NFF), has reiterated its unwavering support for the Super Eagles following their spirited draw with Zimbabwe in the World Cup qualifier match at the Godswill Akpabio Stadium in Uyo, Akwa Ibom.

Building on the momentum from their recent victory against Rwanda, MTN Nigeria had expressed strong backing for the national team ahead of the crucial fixture. Tobe Okigbo, MTN Nigeria’s Chief Corporate Services & Sustainability Officer, stated before the game, “We are confident in the team’s ability to make Nigeria proud and qualify for the World Cup.”

Despite the draw, MTN Nigeria’s CEO, Karl Toriola, maintained a positive outlook. “While tonight’s outcome wasn’t what we hoped for, we remain steadfast in our support for the Super Eagles. This result is just part of the journey towards World Cup qualification, and we believe in the team’s resilience and ability to succeed,” Toriola said.

 The match showcased the Super Eagles’ grit and determination as they found their rhythm against the Zimbabwean side. Nigeria scored the first goal, demonstrating their prowess and fighting spirit, although the match ultimately ended in a draw. This result has added to the excitement of Nigeria’s path to the 2026 FIFA World Cup.

 MTN Nigeria, which signed a deal with the NFF in 2021 as the Official Telecoms Partner, has been a constant pillar of support for Nigerian football for over two decades. The company’s commitment extends from grassroots to national levels, investing significantly in the development of local football.

 “Our support for the Super Eagles and all national teams is part of our long-standing tradition,” Toriola added. “We are building a sustainable legacy of collaboration, growth, and development in the football space. Tonight’s result doesn’t change our belief in the team’s potential to make all Nigerians proud on the global stage. We believe in our Eagles.”

 As the Super Eagles regroup and prepare for their next qualifier, MTN Nigeria has called on all Nigerians to rally behind the team. The company emphasized that this is a crucial time for unity and continued support, expressing confidence that the Super Eagles will overcome this challenge and strive towards securing a spot in the 2026 FIFA World Cup.

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Portugal Football Club Signs on 19-Year-Old Nigerian- born Footballer, Yaqub Usman-Malah

Reporter: Sandra Ani

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Portugal Football Club signs Nigerian
L-r: President, Brito Sport Club, Jose de Castro Dias and Nigerian-born young footballer, Yaqub Usman-Malah during the official contact signing in Portugal recently.

Brito Sporting Club of Portugal, a football club founded in 1956, has signed an official contract with a United Kingdom-based highly-talented, young Nigeria-born footballer, Yaqub Usman-Malah.

The official unveiling of the young promising footballer was carried out on Saturday, January 4, 2025.

Yaqub, born in Nigeria in 2006, is a budding Nigerian talent with unquantifiable promise and potential.

Prior to his official contract with Brito Sporting Club of Portugal, he was a student and a trainee player with the Brooke College Football Academy in the United Kingdom.

At Brooke College Football Academy, Yaqub had an impressive goal average of 17 goals in 32 matches with no injuries in 116 training days, cumulating into 2, 270 minutes of on-field action.

A clear testimony of his outstanding performance at the Academy was provided by the lead coach of the Under-17B team Yaqub played with.

The lead coach, Tomasz Wasylik, described Yaqub as a ‘well-liked person’ and a role model to his teammates due to his professionalism and unmatched work rate.

The Lead Coach further stated that Yaqub has played in National School Cup competitions against other colleges and programmes in the 2023/2024 session and is a good ‘tactical player’, ‘technically good” and can ‘play in multiple positions on the field’.

It is expected that Yaqub will live to the potential and promise identified by Coach Tomasz Wasylik of the Brooke College Football Academy and achieve greatness in his new club.

“While looking forward to the display of his unarguable skills and boundless stamina, we wish Yaqub a successful career and a place in the halls of football greatness across the globe,” Yaqub’s father, Mr Usman Malah said in a statement issued to the media, on Wednesday 8, 2025.

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