Sports
10 finalists chosen in 2019 Startup Competition
BY: Ikenna Oluka
- Almost 300 companies from 55 countries took part in the initial competition.
- Projects relating to Fan Engagement, Media, Smart Venue and Performance were selected in the final ten.
- The chosen companies, which hail from Spain, United Kingdom, United States and Australia, will take part in a Growth Acceleration Program which includes mentoring and contact sessions with investors and top directors at LaLiga and GSIC powered by Microsoft, among others.
The Startup Competition 2019 from The Original Inspiration Centre by LaLiga supported by GSIC has chosen the 10 winners of the first stage of the competition.
This initial phase saw a total of 279 companies from 55 different countries and five continents take part.
The competition, organised by LaLiga and the Global Sports Innovation Center powered by Microsoft, is part of the global agreement signed by LaLiga and Microsoft in 2016.
The initiative seeks to boost digital talent and ideas by promoting disruptive solutions that can help LaLiga and its clubs continue to grow in the field of innovation and technology, acting as a gateway into the sports and entertainment world for new companies around the world.
All solutions submitted for consideration had to be based on the following fundamental aspects: Media (OTT, Broadcasting, Digital Content, etc); Fan Engagement (Fan Profiling, Social Media, eSports, etc.); Smart Venue (Security, Ticketing, Cashless Payment, etc.); Performance (Analytics, Injury Prevention, Health, etc.); and others such as Big Data, Artificial Intelligence and Machine Learning.
Below are the projects chosen for each area by a panel drawn from LaLiga, GSIC and Microsoft representatives:
Smart Venue:
1. A project presented by an Australian company offering solutions in the fields of access control, cashless payments and user experience. Can also in the future develop solutions which will facilitate the purchase of official merchandise and prevent piracy.
2. An app developed in the United Kingdom which helps capture fans’ most exciting moments inside a stadium. Can help generate high-quality and viral content for clubs across LaLiga.
Performance:
3. A solution developed in Spain which helps to analyse the cause of injuries and, above all, how to avoid them. Facilitates the work of backroom staff across LaLiga and helps reduce the number of injuries suffered by LaLiga players.
4. Another Spanish initiative which can recreate a 3D body model with a scanner to direct medical supervisions and track the progress of each player.
Media:
5. A Spanish-developed product that allows for instant movement between different cameras to improve the fan experience, with the added ability to connect with different events simultaneously.
6. An application developed in the United States which offers different commenting options for live games. Can facilitate the adaptation of LaLiga-developed content for broadcast in different countries.
Fan engagement:
7. A solution developed by a UK-based company which connects users and allows them to interact during match broadcasts. Can help to improve LaLiga’s television broadcasts, connecting fans from across the world.
8. A Spanish application which gives fans the chance to have digital autograph collections certified by blockchain technology, in addition to offering a marketplace where users can buy, sell and exchange memorabilia. Can strengthen the club-fan relationship for every club at both a national and international level.
9. A U.S.-developed application which helps fans travelling in another country to find fellow fans of their club and watch the game at a venue in the city they’re in. No matter the place, fans will always be able to share and exchange their football experiences.
10. A Spanish solution which analyses user behaviour and habits through the use of artificial intelligence and data analysis to make content recommendations. Can help generate more user-specific content, improving fan experience as a result.
The Managing Director at GSIC powered by Microsoft, Iris Cordoba, said: “Thanks to The Startup Competition 2019, ten innovative companies will have the opportunity to explore synergies on an individual level with LaLiga and in group with other winners, and, as a result, initiate pilot schemes within one of the most important sports organisations in the world. At GSIC powered by Microsoft we will help them at this stage through our growth acceleration program and by incorporating them into our ecosystem, boosting the integration of these solutions into LaLiga’s strategy.”
Also speaking, LaLiga’s Innovation Director, Minerva Santana, said: “We are convinced that we have picked the perfect startups to improve the LaLiga fan experience and boost our clubs’ technological growth. From this point on we’ll be working hand-in-hand with them in order to maximise the potential of these pioneering projects.”
A unique growth acceleration program
The ten chosen teams will prepare through July and August for the immersion week, which will take place in September. In this final phase of the competition the ten selected startups will arrive in Madrid to prepare their final presentations at the World Football Summit (24-25 September). This preparation stage, which will extend until December, will help them to better understand the organisation and familiarise themselves with the areas in which their pilot projects will be developed.
During the period the ten startups will start the growth acceleration program with GSIC powered by Microsoft featuring mentoring sessions, contact with investors and high-level directors at both LaLiga and GSIC powered by Microsoft, digital transformation certification and the chance to access the Microsoft for Startups program. In addition, pilot projects approved by LaLiga will begin development during this time.
The ten finalist start-ups will also be able to enjoy free GSIC membership for six months with all the services and benefits the center provides its ecosystem: networking, participation in activities aimed at innovation and applied research, B2B contacts, media coverage and international events, among others.
Sports
Mbah Receives EPL Trophy, Seeks Guinness’ Partnership to Grow Sports in Enugu
…Why we choose Enugu- Guinness, reports SANDRA ANI
The Governor of Enugu State, Dr. Peter Mbah, has expressed his eagerness to partner with Guinness Nigeria PLC to accelerate his administration’s sports development effort, describing the state as the home of sporting legends, who have ruled the world of sports as well as home of abundant talents for the future.
Mbah spoke when a team of Guinness Nigeria’s management showcased the English Premier League, EPL, trophy, to him at Government House, Enugu, on Friday.
It is recalled that Guinness Nigeria and the Premier League partnered to bring the iconic silverware for display in Enugu on Friday, May 16 and in Lagos on Saturday May 17 and Sunday, 18 to give EPL’s teeming fans in Nigeria the rare opportunity to experience the trophy.
Speaking during the presentation of the trophy at the Lion Building, Enugu State Government House, Mbah noted that beside putting in place legislative frameworks for sports development, his administration was also embarking on a massive reconstruction of the Nnamdi Azikiwe Stadium and Awgu Games Village preparatory to hosting the 2026 edition of the National Sports Festival.
“Like Guinness, we regard sports as a positive force in Enugu. We are not surprised that the Guinness flagship event is being held here in Enugu. Just like Guinness, we also see sports as a platform to foster social cohesion. We are not just paying lip service to sports; we actually have our skin in the game.
“We believe that the EPL is quite a spectacle with audiences across the world and you couldn’t have chosen a better city for the flagship event than Enugu.
“Again, since here is the home of Rangers and since we have also recognised that this is where it all happens, let us begin to think about more collaboration with Guinness to see how we can secure endorsement with the Guinness corporate brand. This should be on the table because Rangers also won the 2023/2024 Nigerian Premier League title.
“We are just about giving the Nnamdi Azikiwe Stadium and Awgu Games Village a new lease of life, making sure they meet FIFA and World Athletics standards ahead of the National Sports Festival. So, we look forward to more strategic collaboration with Guinness. We are quite a business-friendly state,” he stated.
Earlier, the leader of the delegation and the Corporate Relations Director at Guinness Nigeria PLC, Rotimi Odusola, described Enugu State as the spiritual home of sports in Nigeria, noting the exploits of Rangers.
He said it was only natural to choose Enugu for the display of the EPL silverware, given its history and the great job Governor Mbah had done in repositioning the state.
“Some may wonder why Enugu. There is a reason for us to choose Enugu as the first place in Nigeria since this trophy arrived yesterday. It is because we know that Enugu State is the spiritual home of football in Nigeria. As a young football lover, I can’t forget all of the stories around Enugu Rangers football team.
“I want to also appreciate you for the work you are doing. The last time I was in Enugu was in 2022 and I have seen remarkable improvements in Enugu State since my last visit.
“This presentation of the EPL trophy is an opportunity for us to reinforce Guinness Nigeria being a business that has been intricate in the fabric of Nigeria for 75 years. We also want to use this opportunity to create magical moments for our consumers and members of the public through the collaboration between Guinness globally and the English Premier League,” he added.
The event was witnessed by the Commissioner for Youth and Sports Development, Enugu State, Barr. Lloyd Ekweremadu; Commissioner for Culture and Tourism, Dame Ugochi Madueke; Director, Marketing and Innovations, Guinness Nigeria, Yinka Bakare; Director, Corporate Relations, Guinness Nigeria, Rotimi Odusola; Head of Marketing, Guinness Nigeria, Ramanathan Sollayepan; Head of Division, South-East Region, Guinness Nigeria, Adesoji Opeyemi; General Manager, Rangers International Football Club of Enugu, Barr. Amobi Ezeaku; and the Chairman, Enugu State Football Association, Barr. Tony Ugwu, among others.
MTN Nigeria, the official sponsor of the English Premier League (EPL) on SuperSport, successfully hosted an electrifying Manchester Derby watch party at Bay Lounge, Lekki, on April 6, 2025. Football fans gathered for a superb night of live-action football, engaging discussions, and exciting giveaways.
Building on the success of its previous Arsenal vs. Manchester United watch party, MTN Nigeria once again provided a premium viewing experience that brought fans together to celebrate their shared passion for football.
These fans enjoyed their match on a big screen among other football lovers. The Derby ended in a tense goalless draw that, while lacking in goals, was full of drama.
Fans erupted at every near-miss, debated tactical battles, and rode the emotional rollercoaster of a match that left City’s Champions League hopes hanging and reflected Manchester United’s season frustrations.
Looking ahead, this draw presents an opportunity for Newcastle United, as they could overtake City for fifth place if they secure a victory against Leicester City, who are battling relegation, on Monday; highlighting the competitive nature of the league and the dynamic possibilities for all teams involved.
Nwadinma Gregory, one lucky attendee who walked away with an MTN broadband MiFi, said “The energy at the MTN Nigeria watch party was absolutely incredible! Watching the Manchester Derby with fellow fans, experiencing every goal, every near miss and every thrilling moment together made it unforgettable. MTN really knows how to bring football lovers together for an amazing experience!”
One of the biggest talking points was Kevin De Bruyne, who recently announced this would be his final season at Manchester City.
Fans took the opportunity to reflect on his remarkable legacy. Mickhael Ehi, an attendee, shared his thoughts on De Bruyne’s impact and contribution to the team, highlighting the significance of his career at the club: “Seeing De Bruyne in what might be his last Manchester Derby was bittersweet. He’s been a Premier League legend: the assists, the vision, the leadership. Even if he wasn’t at his peak today, you could feel the respect from the crowd. Players like him don’t come around often.”
Lakinbofa Goodluck, MTN Nigeria’s PR Manager, highlighted the brand’s dedication to enhancing football experiences:
“At MTN Nigeria, we are committed to enriching the experiences of our customers and football lovers. The Premier League is more than just football; it’s about community, passion, and unforgettable moments, and we are proud to bring that to our fans.”
With the EPL season still in full swing, MTN Nigeria will continue to create unique engagement opportunities for fans, ensuring they stay connected to the game they love.
…reaffirms MTN Nigeria’s support following ‘draw’ with Zimbabwe.
MTN Nigeria, the official telecommunications partner of the Nigerian Football Federation (NFF), has reiterated its unwavering support for the Super Eagles following their spirited draw with Zimbabwe in the World Cup qualifier match at the Godswill Akpabio Stadium in Uyo, Akwa Ibom.
Building on the momentum from their recent victory against Rwanda, MTN Nigeria had expressed strong backing for the national team ahead of the crucial fixture. Tobe Okigbo, MTN Nigeria’s Chief Corporate Services & Sustainability Officer, stated before the game, “We are confident in the team’s ability to make Nigeria proud and qualify for the World Cup.”
Despite the draw, MTN Nigeria’s CEO, Karl Toriola, maintained a positive outlook. “While tonight’s outcome wasn’t what we hoped for, we remain steadfast in our support for the Super Eagles. This result is just part of the journey towards World Cup qualification, and we believe in the team’s resilience and ability to succeed,” Toriola said.
The match showcased the Super Eagles’ grit and determination as they found their rhythm against the Zimbabwean side. Nigeria scored the first goal, demonstrating their prowess and fighting spirit, although the match ultimately ended in a draw. This result has added to the excitement of Nigeria’s path to the 2026 FIFA World Cup.
MTN Nigeria, which signed a deal with the NFF in 2021 as the Official Telecoms Partner, has been a constant pillar of support for Nigerian football for over two decades. The company’s commitment extends from grassroots to national levels, investing significantly in the development of local football.
“Our support for the Super Eagles and all national teams is part of our long-standing tradition,” Toriola added. “We are building a sustainable legacy of collaboration, growth, and development in the football space. Tonight’s result doesn’t change our belief in the team’s potential to make all Nigerians proud on the global stage. We believe in our Eagles.”
As the Super Eagles regroup and prepare for their next qualifier, MTN Nigeria has called on all Nigerians to rally behind the team. The company emphasized that this is a crucial time for unity and continued support, expressing confidence that the Super Eagles will overcome this challenge and strive towards securing a spot in the 2026 FIFA World Cup.
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