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LaLiga Santander is back for 2019/20 and better than ever

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  • The best players in the world such as Lionel Messi, Sergio Ramos and Joao Felix, the most advanced broadcast technology and newly-promoted sides Sauna, Granada and Mallorca have kicked off the new season.

BY: Ikenna Oluka

LaLiga Santander, the best league in world football, is back to excite football fans all over the world. With two weeks already in the season, the global stars of world football, high-profile new faces and three freshly-promoted sides have returned to stadiums across Spain and television screens all around the world better equipped than ever to give fans the most thrilling experience possible. In addition, this season will also bring us two new firsts: a whole new sound identity for LaLiga, composed by Emmy Award-winning composer Lucas Vidal; and a new cutting-edge match ball designed by PUMA for both LaLiga Santander and LaLiga SmartBank, the rebranded second tier.

As with each new season, LaLiga Santander welcomed three new teams into the fold for the 2019/20 campaign in the shape of CA Osasuna, Granada CF and RCD Mallorca. Osasuna return to the topflight following a two-year absence after being crowned LaLiga SmartBank champions in 2018/19.

An academy-driven club steeped in tradition – with centenary celebrations on the horizon for 2020 – the side from Pamplona are a welcome addition for what will be their 38th season in the top division.

Granada CF, with a proud reputation as one of LaLiga’s true ‘giant killer’ clubs, likewise return after a two-year absence, together with their fans, known to be among Spanish football’s most passionate. Last but not least are RCD Mallorca, who embark on their eighth stint in LaLiga Santander.

Owned by a forward-thinking consortium including the likes of former NBA MVP Steve Nash, Mallorca will fly the flag for the Balearic Islands as the only side based outside the Iberian Peninsula in the division in 2019/20.

It’s not just new teams that will be gracing LaLiga Santander this season; we’ll also have a host of exciting new signings to join the likes of Lionel Messi, Sergio Ramos and Koke.

Stars of the global game have queued up to join Spanish football among them Eden Hazard and Frenkie de Jong, two of the most blockbuster summer signings in world football, who have joined Real Madrid and FC Barcelona respectively. Over at Atletico de Madrid, Joao Felix became the second-most expensive teenager in football history by joining Diego Simeone’s side while Real Betis beat off competition from Europe’s top sides to secure the signing of French World Cup winner Nabil Fekir.

Notable names heading to pastures new within LaLiga include Uruguayan striker Maxi Gomez, who has joined Valencia CF from RC Celta.

The transfer window closes on September 2nd, giving LaLiga Santander clubs plenty of time to add even more quality to their ranks ahead of the new season.

With the first of 380 nail-biting encounters set played between Athletic Club and Barcelona at San Mames on August 16th, the big games come thick and fast soon after.

The historic Basque and Madrid derbies will be played in September, before El Clasico – the most watched club game in world football – returns in late-October. The historic and always entertaining Seville, Valencia and Barcelona derbies follow in November, December and January, respectively.

LaLiga will continue to offer leading television broadcast technology to millions of fans across the world this season.

State-of-the-art aerial cameras are now operative at 11 different LaLiga stadiums, with Getafe, Eibar and Real Sociedad the latest clubs to adopt the technology, while eight stadiums offer 360° replays.

4K cinematic production is now a permanent feature of LaLiga Santander broadcasts, which last season reached an audience of over 2.7 billion fans around the world. This season will also see the return of VAR (Video Assisted Referee) following a highly successful first season in which the ‘correct decision rate’ in disputed incidents rose from 91.5% to 96.92%.

Both LaLiga Santander and LaLiga SmartBank will feature a new match ball designed by PUMA this season while the competition will also debut an all-new soundtrack written by Emmy Award-winner and Hollywood film composer Lucas Vidal.

The composition features the real-life heartbeats of 90 unborn children – the future fans of LaLiga – and will be used in all LaLiga TV broadcasts across the world.

Santander returns as the competition’s title sponsor, while sports-scoring app Livescore, PUMA and Budweiser join EA Sports, Rexona and Clear Men as global sponsors ahead of the 2019/20 season. Regional sponsors in Nigeria include SportPesa, GB Foods and Big Cola.

Nigerian player, Chidozie Awaziem who was recently signed by CD Leganes will join the likes of Azeez Ramon of Granada FC, Kenneth Omeruo of CD Leganes and Samuel Chwukwueze of Villareal to represent Nigeria in the Spanish league.

Commenting on the new season, LaLiga Delegate in Nigeria, Guillermo Perez Castello said, “We are happy to bring to our Nigerian fans another season of exciting football experience. This season, LaLiga plans to reinforce its commitment to the Nigerian market through partnerships such as the LaLiga – NPFL coaching seminar for Nigerian youth coaches, the LaLiga – NPFL U-15 tournament, the MoU signing with the NWFL to bolster women’s sports, the partnership with HiFL and LaLiga’s partnership with Lagos Business School to provide sports business management programmes”.

With excitement, passion and unrivalled drama guaranteed on every matchday, you won’t want to miss a single moment of LaLiga Santander 2019/20, which will be available on DSTV on Super Sport 7 or GoTV Max on SS4 all season long. LaLiga matches are currently available on 93 international broadcasters in 183 different countries around the world. Let the games begin!

COVER PHOTO CAPTION

L-r: Ayodeji Adegbenro, Projects and Communications Coordinator LaLiga Nigeria; Prahlad Gangudharan, CEO Big Bottling Company; Olajumoke Okikiolu, Consumer Connections Manager International Breweries Plc ; Guillermo Perez Castello, LaLiga delegate in Nigeria; Tolulope Adedeji, Marketing Manager International Breweries Plc Mutiu Adepoju, LaLiga Ambassador in Nigeria; Perpetual Ohiri, Market &Trade Marketing Manager, Big Bottling Company at the LaLiga 2019/2020 Season Kick-Off Event in Lagos.

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Nwosu hails Super Falcons: You’ve shown the Nigeria spirit

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Super Falcons are 10th time WAFCON Champions
Super Falcons are 10th time WAFCON Champions

John C. Nwosu, governorship candidate of the African Democratic Congress (ADC), has hailed the Super Falcons for lifting the Confederation of African Football (CAF) Women’s African Cup of Nations (WACON) held in Morocco for the 10th time, after a dramatic outing in Rabat, capital of the North African nation.

The Nigerian female team came from behind after a 2:0 lead they were handed down by the Atlas Lionesses at half time to turn the tide in a dramatic fashion, marked by energy, resilience, determination and skill, slotting in three goals in less than 30 minutes.

A totally enthralled Nwosu declared that feat clearly showed how with determination and focus, the most difficult tasks could be achieved and toughest challenges could be surmounted, adding that the feat embodied a lot of life’s lessons.

“What we saw today is the can-do spirit of that Nigerians are known for. It is a spirit that has broken many barriers and achieved great things. I particularly noticed the teamwork and synergy among the girls and their determination not to give up. It shows the reward of unity of purpose.

“As I watched our girls lift this beautiful trophy up, my spirit was also lifted. I am sure I am not alone. This spectacular achievement today shows how much we can achieve in Nigeria when we de-emphasise those things that divide the nation and emphasise the things that unite us.

“This is the focus of the ADC. We take it as a task to unite Nigeria by promoting unity, equity, justice and fair play in all facets of the society, knowing that together, working individually and collectively, we wake the sleeping giant.

“It is particularly so as we make deliberate moves to recreate a new Anambra where the government and the people will form an environment of common vision and move in the same direction, achieve a common goal. That vision has gained a strong fillip by this wonderful feat in Morocco.”

Well done girls. Once again, you have put smiles on millions of Nigerians, both home and abroad. May this joy continue to resonate everywhere in the life of our dear nation, now and in future.

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Gov Mbah Congratulates Super Falcons on Historic 10th WAFCON Title

Report by Ikenna Oluka

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WAFCON
Super Falcon players after winning 10th WAFCON

Governor of Enugu State, Dr. Peter Mbah, has congratulated the Super Falcons of Nigeria on their 10th Women African Cup of Nations, WAFCON, title, saying that they demonstrated the resilience of the Nigerian spirit.

The Super Falcons, who fell behind by two goals in the first half, staged a memorable comeback in Rabat in the second half, beating their Moroccan counterparts before their huge crowd of home fans to lift the WAFCON 2025 trophy courtesy of goals delivered by Esther Okoronkwo, Folashade Ijamilusi, and Jennifer Echegini.

Mbah, who took to his verified social media handle, @PNMbah, to celebrate the impressive Nigerian side wrote, “Congratulations, Super Falcons, on your well-deserved WAFCON 2025 triumph.

“Coming from two goals down to beat the Moroccans to the trophy underscores the resilience and invincibility of the Nigerian spirit and what we can achieve as a people by working together in oneness of mind.

“We are super proud of you.

“Again, congratulations, girls, and keep flying higher.”

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Mbah Receives EPL Trophy, Seeks Guinness’ Partnership to Grow Sports in Enugu

…Why we choose Enugu- Guinness, reports SANDRA ANI

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EPL trophy display in Enugu
EPL DISPLAYS TROPHY IN ENUGU L-R: Commissioner for Culture and Tourism, Enugu State, Dame Ugochi Madueke; Commissioner for Youth and Sports Development, Barr. Lloyd Ekweremadu; Director, Marketing and Innovations, Guinness Nigeria, Yinka Bakare; Governor of Enugu State, Dr. Peter Mbah; Director, Corporate Relations, Guinness Nigeria, Rotimi Odusola; Head of Marketing, Guinness Nigeria, Ramanathan Sollayepan; Head of Division, South-East Region, Guinness Nigeria, Adesoji Opeyemi; General Manager, Rangers International Football Club of Enugu, Barr. Amobi Ezeaku; and the Chairman, Enugu State Football Association, Barr. Tony Ugwu, during the showcase of the English Premier League trophy to Governor Mbah by Guiness Nigeria at Government House, Enugu, Friday

The Governor of Enugu State, Dr. Peter Mbah, has expressed his eagerness to partner with Guinness Nigeria PLC to accelerate his administration’s sports development effort, describing the state as the home of sporting legends, who have ruled the world of sports as well as home of abundant talents for the future.

Mbah spoke when a team of Guinness Nigeria’s management showcased the English Premier League, EPL, trophy, to him at Government House, Enugu, on Friday.

It is recalled that Guinness Nigeria and the Premier League partnered to bring the iconic silverware for display in Enugu on Friday, May 16 and in Lagos on Saturday May 17 and Sunday, 18 to give EPL’s teeming fans in Nigeria the rare opportunity to experience the trophy.

Speaking during the presentation of the trophy at the Lion Building, Enugu State Government House, Mbah noted that beside putting in place legislative frameworks for sports development, his administration was also embarking on a massive reconstruction of the Nnamdi Azikiwe Stadium and Awgu Games Village preparatory to hosting the 2026 edition of the National Sports Festival.

“Like Guinness, we regard sports as a positive force in Enugu. We are not surprised that the Guinness flagship event is being held here in Enugu. Just like Guinness, we also see sports as a platform to foster social cohesion. We are not just paying lip service to sports; we actually have our skin in the game.

“We believe that the EPL is quite a spectacle with audiences across the world and you couldn’t have chosen a better city for the flagship event than Enugu.

“Again, since here is the home of Rangers and since we have also recognised that this is where it all happens, let us begin to think about more collaboration with Guinness to see how we can secure endorsement with the Guinness corporate brand. This should be on the table because Rangers also won the 2023/2024 Nigerian Premier League title.

“We are just about giving the Nnamdi Azikiwe Stadium and Awgu Games Village a new lease of life, making sure they meet FIFA and World Athletics standards ahead of the National Sports Festival. So, we look forward to more strategic collaboration with Guinness. We are quite a business-friendly state,” he stated.

Earlier, the leader of the delegation and the Corporate Relations Director at Guinness Nigeria PLC, Rotimi Odusola, described Enugu State as the spiritual home of sports in Nigeria, noting the exploits of Rangers.

He said it was only natural to choose Enugu for the display of the EPL silverware, given its history and the great job Governor Mbah had done in repositioning the state.

“Some may wonder why Enugu. There is a reason for us to choose Enugu as the first place in Nigeria since this trophy arrived yesterday. It is because we know that Enugu State is the spiritual home of football in Nigeria. As a young football lover, I can’t forget all of the stories around Enugu Rangers football team.

“I want to also appreciate you for the work you are doing. The last time I was in Enugu was in 2022 and I have seen remarkable improvements in Enugu State since my last visit.

“This presentation of the EPL trophy is an opportunity for us to reinforce Guinness Nigeria being a business that has been intricate in the fabric of Nigeria for 75 years. We also want to use this opportunity to create magical moments for our consumers and members of the public through the collaboration between Guinness globally and the English Premier League,” he added.

The event was witnessed by the Commissioner for Youth and Sports Development, Enugu State, Barr. Lloyd Ekweremadu; Commissioner for Culture and Tourism, Dame Ugochi Madueke; Director, Marketing and Innovations, Guinness Nigeria, Yinka Bakare; Director, Corporate Relations, Guinness Nigeria, Rotimi Odusola; Head of Marketing, Guinness Nigeria, Ramanathan Sollayepan; Head of Division, South-East Region, Guinness Nigeria, Adesoji Opeyemi; General Manager, Rangers International Football Club of Enugu, Barr. Amobi Ezeaku; and the Chairman, Enugu State Football Association, Barr. Tony Ugwu, among others.

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