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City Sports Group signs partnership agreement with LaLiga club Real Betis

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City Sports Group and LaLiga club, Real Betis have agreed to a partnership deal to collaborate on areas such as brand exposure, talent development, exploring commercial opportunities and creating pathways for young Nigerian talents to visit Spain for further training and assessment.

The collaboration was facilitated by the LaLiga office in Nigeria as part of its efforts to build bridges between the Nigerian football ecosystem and Spanish clubs.

Speaking on the partnership, Shola Opaleye, CEO of the City Sports Group said he is excited with the partnership because of the many areas of collaboration and the opportunities it opens up for the City Sports Group, its development programs as well as exciting Nigerian talent. “We have been in talks with a few clubs but this is the perfect deal for us.

I have been to Spain twice in the past few months with my team and I have to say we felt right at home in Betis and we are delighted we share the same views about what can be achieved with partnerships such as this.

Their facilities are excellent and their coaching philosophy is outstanding. We are excited to work with Betis and to open this opportunity for young Nigerian talents. We shall be holding periodic camps facilitated by their coaches, develop a training program and every year, we will send our teams for further training in Betis thereby exposing them to what life behind the scenes at the top-level looks and feels like for a week, an immersion program where they will see how football clubs and teams operate, prepare for games.”

Ramon Alarcon, Chief Business Officer of Real Betis also said that CSG are the right partners as they look to connect and engage more fans globally.

“My team has been working together with Shola and his team for the past few months and we are happy to finally reach an agreement with great potential for both parties and for Nigerian young talent. The objective of this partnership is for us to connect more with Nigerians and to share some of the knowledge we have through training camps and other programs.

We are looking forward to a successful partnership and expanding our brand in Nigeria. This is just another step into our international growth and our first kind of a deal in Africa, where we think we have a lot of potential.”

City Sports Group is Nigeria’s leading sports brand. A total sports company with one of its focus areas being the identification, engagement and nurturing of sports talents.

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MTN Nigeria Excites Fans with The Manchester Derby

Reporter: Sandra Ani

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MTN Nigeria Excites Fans with The Manchester Derby
MTN Watch Party

MTN Nigeria, the official sponsor of the English Premier League (EPL) on SuperSport, successfully hosted an electrifying Manchester Derby watch party at Bay Lounge, Lekki, on April 6, 2025. Football fans gathered for a superb night of live-action football, engaging discussions, and exciting giveaways.

Building on the success of its previous Arsenal vs. Manchester United watch party, MTN Nigeria once again provided a premium viewing experience that brought fans together to celebrate their shared passion for football.

These fans enjoyed their match on a big screen among other football lovers. The Derby ended in a tense goalless draw that, while lacking in goals, was full of drama.

Fans erupted at every near-miss, debated tactical battles, and rode the emotional rollercoaster of a match that left City’s Champions League hopes hanging and reflected Manchester United’s season frustrations. 

Looking ahead, this draw presents an opportunity for Newcastle United, as they could overtake City for fifth place if they secure a victory against Leicester City, who are battling relegation, on Monday; highlighting the competitive nature of the league and the dynamic possibilities for all teams involved.

Nwadinma Gregory, one lucky attendee who walked away with an MTN broadband MiFi, said “The energy at the MTN Nigeria watch party was absolutely incredible! Watching the Manchester Derby with fellow fans, experiencing every goal, every near miss and every thrilling moment together made it unforgettable. MTN really knows how to bring football lovers together for an amazing experience!”

One of the biggest talking points was Kevin De Bruyne, who recently announced this would be his final season at Manchester City.

Fans took the opportunity to reflect on his remarkable legacy. Mickhael Ehi, an attendee, shared his thoughts on De Bruyne’s impact and contribution to the team, highlighting the significance of his career at the club: “Seeing De Bruyne in what might be his last Manchester Derby was bittersweet. He’s been a Premier League legend: the assists, the vision, the leadership. Even if he wasn’t at his peak today, you could feel the respect from the crowd. Players like him don’t come around often.”

Lakinbofa Goodluck, MTN Nigeria’s PR Manager, highlighted the brand’s dedication to enhancing football experiences:

“At MTN Nigeria, we are committed to enriching the experiences of our customers and football lovers. The Premier League is more than just football; it’s about community, passion, and unforgettable moments, and we are proud to bring that to our fans.” 

With the EPL season still in full swing, MTN Nigeria will continue to create unique engagement opportunities for fans, ensuring they stay connected to the game they love.

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We’re Confident in the Super Eagles – Karl Toriola

Reporter: SANDRA ANI

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MTN and Super Eagles
MTN loves the Super Eagles

…reaffirms MTN Nigeria’s support following ‘draw’ with Zimbabwe. 

MTN Nigeria, the official telecommunications partner of the Nigerian Football Federation (NFF), has reiterated its unwavering support for the Super Eagles following their spirited draw with Zimbabwe in the World Cup qualifier match at the Godswill Akpabio Stadium in Uyo, Akwa Ibom.

Building on the momentum from their recent victory against Rwanda, MTN Nigeria had expressed strong backing for the national team ahead of the crucial fixture. Tobe Okigbo, MTN Nigeria’s Chief Corporate Services & Sustainability Officer, stated before the game, “We are confident in the team’s ability to make Nigeria proud and qualify for the World Cup.”

Despite the draw, MTN Nigeria’s CEO, Karl Toriola, maintained a positive outlook. “While tonight’s outcome wasn’t what we hoped for, we remain steadfast in our support for the Super Eagles. This result is just part of the journey towards World Cup qualification, and we believe in the team’s resilience and ability to succeed,” Toriola said.

 The match showcased the Super Eagles’ grit and determination as they found their rhythm against the Zimbabwean side. Nigeria scored the first goal, demonstrating their prowess and fighting spirit, although the match ultimately ended in a draw. This result has added to the excitement of Nigeria’s path to the 2026 FIFA World Cup.

 MTN Nigeria, which signed a deal with the NFF in 2021 as the Official Telecoms Partner, has been a constant pillar of support for Nigerian football for over two decades. The company’s commitment extends from grassroots to national levels, investing significantly in the development of local football.

 “Our support for the Super Eagles and all national teams is part of our long-standing tradition,” Toriola added. “We are building a sustainable legacy of collaboration, growth, and development in the football space. Tonight’s result doesn’t change our belief in the team’s potential to make all Nigerians proud on the global stage. We believe in our Eagles.”

 As the Super Eagles regroup and prepare for their next qualifier, MTN Nigeria has called on all Nigerians to rally behind the team. The company emphasized that this is a crucial time for unity and continued support, expressing confidence that the Super Eagles will overcome this challenge and strive towards securing a spot in the 2026 FIFA World Cup.

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Portugal Football Club Signs on 19-Year-Old Nigerian- born Footballer, Yaqub Usman-Malah

Reporter: Sandra Ani

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Portugal Football Club signs Nigerian
L-r: President, Brito Sport Club, Jose de Castro Dias and Nigerian-born young footballer, Yaqub Usman-Malah during the official contact signing in Portugal recently.

Brito Sporting Club of Portugal, a football club founded in 1956, has signed an official contract with a United Kingdom-based highly-talented, young Nigeria-born footballer, Yaqub Usman-Malah.

The official unveiling of the young promising footballer was carried out on Saturday, January 4, 2025.

Yaqub, born in Nigeria in 2006, is a budding Nigerian talent with unquantifiable promise and potential.

Prior to his official contract with Brito Sporting Club of Portugal, he was a student and a trainee player with the Brooke College Football Academy in the United Kingdom.

At Brooke College Football Academy, Yaqub had an impressive goal average of 17 goals in 32 matches with no injuries in 116 training days, cumulating into 2, 270 minutes of on-field action.

A clear testimony of his outstanding performance at the Academy was provided by the lead coach of the Under-17B team Yaqub played with.

The lead coach, Tomasz Wasylik, described Yaqub as a ‘well-liked person’ and a role model to his teammates due to his professionalism and unmatched work rate.

The Lead Coach further stated that Yaqub has played in National School Cup competitions against other colleges and programmes in the 2023/2024 session and is a good ‘tactical player’, ‘technically good” and can ‘play in multiple positions on the field’.

It is expected that Yaqub will live to the potential and promise identified by Coach Tomasz Wasylik of the Brooke College Football Academy and achieve greatness in his new club.

“While looking forward to the display of his unarguable skills and boundless stamina, we wish Yaqub a successful career and a place in the halls of football greatness across the globe,” Yaqub’s father, Mr Usman Malah said in a statement issued to the media, on Wednesday 8, 2025.

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