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How Nollywood Demarkets Nigeria to the World

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By Reno Omokri

Nollywood, the Nigerian movie industry, is by and large the brain work of people of Ndi’Igbo origin. The official birth of Nollywood can be traced to the movie, Living in Bondage, which is now studied around the world as a unique vehicle that launched a whole industry.

It was written, directed, and starred an all Igbo cast. And very little has changed since the birthing of the industry. The Igbo still dominates Nollywood. However, a weapon is only as good as the wielder.

Ndi’Igbo should have used Nollywood the way the Yoruba are using the media. Sadly, Nollywood actually works against them. It makes others perceive the Igbo, wrongly, as ritualists. It makes people wary of the Igbos in politics and business. Nollywood has been a great disservice to the Igbo nation.

Ndi’Igbo saw Nollywood as a money maker. They failed to see it as a game-changer. And now, the damage that it has done to them, within Nigeria, and to the larger Nigerian society outside Nigeria, is almost unquantifiable.

The mistake Igbos made, which the Jews in Europe and America did not make, is that they focused only on dominating Nigeria’s commercial sector, and forgot the media.

The media is like airpower. Once you have it, no one will mess with you! Why? Because the collateral damage to them will be more than their attack on you. And only a mad man fights a war he knows he is going to lose.

You use your control of the economy to reward your friends and use your power over the media to punish your enemies. Carrot and stick, that is what makes the world go round. How do you think Orji Kalu got his release? Because he is the only Igbo man that controls a national media (Daily Sun).

However, let us talk about the larger damage that Nollywood has done, not just to the Igbo, but to Nigeria.

I have been to many African and Caribbean countries. Once they know you are Nigerian, many become wary. Not because of 419. But because of juju. Nollywood has conditioned them to see all Nigerians as fetish juju people. We did this to ourselves!

True story: in 2011, Kanayo O Kanayo and I were walking in San Francisco. An American lady recognised him. I brought out my camera, thinking she wanted a photo. She screamed and said ‘you want to use my photo for juju’! That is what Nollywood has done to us!

Nollywood is itself more racist than even White Supremacists. Take Nollywood, for instance. The typical movie consists of painting African culture as fetish and evil. Then the hero goes to church and defeats the African evil. We hardly project our own cultures positively.

When I was a child, I watched Tales by Moonlight on NTA which used African culture to teach moral lessons to children in a fun manner. I remember Auntie Nkem with Nostalgia. Nollywood should learn from her. Project African culture positively.

You will never see a Bollywood movie project Indian culture the way Nollywood movies project African culture. Many of us fell in love with India and Indians because of Bollywood movies. But if an Indian watched a Nollywood movie, he would be afraid of Africa. Hollywood was used by America to market her culture and commerce to the world by glamorising America. Nollywood, on the other hand, is being used to demarket Africa to the world by demonising our culture and commerce!

The Igbo apprenticeship system is the most successful in the world bar none. Alaba International market alone generates $4 billion, according to ‪Robert Neuwirth. Why can’t Nollywood do a movie about that and promote the Ndi’Igbo ethnic nationality, rather than this near-obsessive focus rituals and juju?

It will serve them better if they use Nollywood to project positive things about their race that are already happening. Sadly, this is not the case. Not at all. Not at all.

You can imagine a movie called The Great Tycoon, about Cosmas Maduka, based on his rise to billionaire status, from a lowly second school dropout from Nnewi, who went to Lagos with nothing but the clothes on his back after the civil war. That will be better than rituals! It will project Ndi’Igbo and Nigeria positively.

I watched The Greek Tycoon as a child, and that made me want to go to Greece to see the land of Aristotle Onassis. While in Greece, I spent close to $1000. That is what movies should do. They make you want to invest in a culture. Nollywood does the exact opposite!

Movies are make-believe. And that is what Nollywood does not understand, or if they understand it, they fail to appreciate. They are selling a fantasy that people end up believing even if it is not true. What Nollywood ought to do is project a truth worth selling, not a lie that brings money.

A notable Nollywood actor, who I happen to admire, responded to me by saying that Hollywood does shooting movies, yet tourists still go to America, hence I should leave Nollywood alone, especially as we politicians did not fix Nigeria.

First, let me say that I am guilty as charged. I was a Presidential spokesman to a President that built or repaired over 10,000KMs of roads and built 12 new universities and 165 almajiri schools as well as the super-fast Kaduna Abuja railway. We could still have done more.

However, what this Nollywood star may not have taken into account is that while Hollywood does violent movies, it balances things by producing other genres of movies, unlike Nollywood, who focus almost exclusively on the negative themes of juju and fetish practices.

As a matter of fact, Hollywood churns put more romantic comedies and science function movies than violent movies. For example, the biggest grossing Hollywood movies are Gone With the Wind, Avatar and Titanic. All of them are romantic movies.

Yet, even when Hollywood shows violent movies, the criminals are almost always apprehended by the law and made to pay for their crimes. This makes America attractive as a country with law and order. Bad things can happen, but bad people won’t win!

Nollywood should not see my exposition as criticism. I am trying to help them sell Nigeria better. When they do, they will be better able to break through the international market and ultimately make more money, which is the object of business.

As proof of my assertions, I point to The Wedding Party, The Wedding Party 2, Chief Daddy, Sugar Rush and King of Boys. These are the highest-grossing Nollywood movies, and they are not based on juju and fetish. You don’t have to go that route!

I am a patriot, and my counsel is borne out of love for my country and not out of any desire to savage anybody or industry. My value as a human being is tied to the value of Nigeria, and it is this shared national objective that moves me to make these suggestions.

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Shocking departure of Rafatu Salami: Thunderbolt on journalism

By Dimeji Kayode-Adedeji

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Late Rafatu Salami
Late Rafatu Salami

I still find it difficult to believe sudden demise of Rafatu Salami.  I first came in physical contact with her when I joined International Press Institute (IPI), Nigeria. Before then, we had never met, but only knew our names while practicing journalism

That our maiden meeting was at the 3-day conference of International Press Conference (IPI), in October 2024, held in Government Reservation Area (GRA), Ikeja axis of Lagos State and I can attest to the proactive nature of Rafat, which I admired, as she was up and doing to ensure a successful outing. That skills coupled with her accommodating nature made us to be professionally close

In similar vein, our second encounter was during a training organized for senior journalists in Nigeria by the Nestle Nigeria Plc held between September 11 to 13, 2024. Interestingly, myself and Rafat represented International Press Institute (IPI) and this also provided opportunity for two of us to be more united in journalism.

I recalled vividly that she exhibited her cerebral skills at the training session with robust contributions, and also added glamour to the programme, with her no dull moment nature, which also caught attention of all participants.

Penpushers
Penpushers

I can attest to the accommodating nature of Rafat, and it will be difficult for all other participants that we knew each other less than two years, because her accommodating nature was superb. She always relates with me as if we have known each other for decades.

The known outspoken and vibrant late female journalist is somebody I cherished because of her humility, proactive nature and hardwork among other qualities, particularly in the media industry. She doesn’t believe in failure, but always optimistic that there should be positive results for whatever project she shows interest

In October 25, 2024 she sent me a message about a proposed conference being organized by an establishment to take place in Abeokuta, and asked me to help secure venue and attend to other logistics, which I swiftly responded to, as a way to also appreciate her, because if you handover an assignment to her, Rafatu would also ensure that she provide good results

In the course of our discussions, I even encouraged her to come and join Nigerian Guild of Editors (NGE), which I am also a member, because of her competence in the media, and in response she said she would join when she attain the position of Deputy Director in her office, explaining that she was still an Assistant Director.

Late Rafatu Salami
Rafatu Salami

She expressed optimism that she would soon get her promotion which will pave way for her to join the Guild.

However, on November 3, 2024 when I didn’t hear from her about the proposed conference, I was curious to know cause of delay, but sent me a message that she had been experiencing excruciating pain on her legs and could not walk or sit, but making attempt to walk round her room.

I felt for her, and had to recommend a pain relief lotion which I sent the image to her so she can buy and start applying on the legs, I was thinking it was just a minor pain at that time. She appreciated my concern, and replied me she would source for it.

Below is first round of our WhatsApp contact chat

[09/12, 11:00 pm] Ijesakinsman: Uv done ur conference in Abeokuta?

[09/12, 11:01 pm] Rafatu IPI: No. I’ve been incapacitated for 8 weeks now

[09/12, 11:02 pm] Ijesakinsman: What went wrong

[09/12, 11:02 pm] Rafatu IPI: Had excruciating pain on my right leg, could not walk or sit

[09/12, 11:03 pm] Rafatu IPI: But I have begun walking around my room now

[09/12, 11:03 pm] Rafatu IPI: At least I go to toilet without support

[09/12, 11:05 pm] Ijesakinsman: God perfect ur healing

[09/12, 11:05 pm] Rafatu IPI: Amen

But I became shock on December 12, 2024 when I her saw on wheel chair during the conference of International Press Institute (IPI) held in Abuja. Honestly, I was dazed with that picture posted on the Institute membership platform.

I could not resist to keep mute over the development and had to send text to her later in the evening of the event, telling her that I never, knew the medical situation was so heartbreaking, and in response said she cried for hours before she could accept to use the wheel chair to attend the event

This worrisome development motivated me for regular and daily contact with her both on chat and video calls, to know how she’s fairing everyday. This our regular conversation was between December 9 to 17, 2024, as produced below, not until early morning of Friday, just about 48 hours of our chat and video discussions with her, I got the sad news.

Yet I still didn’t believe, because I still spoke with her few days. My curiosity made me to put a call across to her phone at about 7am, that was when it dawned on me, when receiver of the phone call who identified himself as a brother-in-law confirmed the bad news which shattered the day for me and the journalism family.

One thing that is clear is that we cannot query God, who knows everything. Rafat has done her bit, came and gone, but her good work, particularly in the media industry will forever remain a reference point in the nobble profession. No doubt, her sudden exit will be felt in the journalism world, which was her love profession. God rest her soul.

Late Rafatu Salami
Rafatu Salami at IPI Nigeria

As I earlier stated above, second version of our conversation between December 9 till Tuesday December 17 before her final exit from this sinful world is produced below

[12/12, 1:32 pm] Ijesakinsman: I never knew is that serious that ur on wheel chair

[12/12, 1:35 pm] Rafatu IPI: Yeah

[12/12, 10:23 pm] Ijesakinsman: God will perfect the healing

[12/12, 10:50 pm] Rafatu IPI: Amen

[12/12, 11:02 pm] Ijesakinsman: Honestly, I was shocked when I saw it.

[12/12, 11:03 pm] Rafatu IPI: I cried for a whole day before agreeing to use it

[12/12, 11:06 pm] Ijesakinsman: U don’t need to cry, just be optimistic. I can understand cos I know how proactive ur, and to be confine on wheel chair can be difficult experience. I know God will heal you

[14/12, 11:53 pm] Rafatu IPI: Getting better by the day

[14/12, 11:54 pm] Ijesakinsman: I already have you in my prayer point

[14/12, 11:54 pm] Rafatu IPI: Amen and amen

[14/12, 11:56 pm] Ijesakinsman: Honestly, I was shocked when I saw that ur pix at conference. But am optimistic that you will get over it

[14/12, 11:56 pm] Rafatu IPI: By the special grace of God, the worst is already behind us

[14/12, 11:57 pm] Ijesakinsman: God grace

[15/12, 7:20 pm] Ijesakinsman: God grace and very soon you will rise up to your feet and be more agile and proactive

[15/12, 7:30 pm] Rafatu IPI: Amen and amen

[16/12, 11:49 pm] Ijesakinsman: How are u fairing now

[16/12, 11:49 pm] Rafatu IPI: Much better. Thank you sir

[16/12, 11:50 pm] Ijesakinsman: You will walk on ur own

[17/12, 1:11 am] Rafatu IPI: Amen

Dimeji Kayode-Adedeji is founder Penpushing Media and member International Press Institute(IPI). He wrote this piece from Abeokuta, Ogun State, Headquarters of the Penpushing Media

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FG Pledges Enhanced Security for Southeast Region

… Adequate security is vital for business prosperity – Badaru

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Honourable Minister of Defence, H.E. Mohammed Badaru Abubakar
Honourable Minister of Defence, H.E. Mohammed Badaru Abubakar meets with the Miliary and Governor Uzodimma in Imo State

The Honourable Minister of Defence, H.E. Mohammed Badaru Abubakar, has assured the people of the South-East of enhanced security measures, emphasizing that a secure environment is crucial for business growth and prosperity.

During his operational visit to  Enugu in the South-East, the Minister addressed officers and personnel of the 82 Division/Joint task force south  East Operation Udo ka  under the General officer commanding, Major-General H.T Dada .He appreciated their performance  while urging them to intensify their efforts in combating insecurity in the region. He also engaged with key stakeholders, including heads of security agencies, traditional rulers, students, and other community leaders, to discuss collaborative strategies for addressing the current security challenges. Other military platforms visited by the Minister included the Nigerian Airforce base Emene,  Enugu.

“President Tinubu has directed me to engage with you all to find sustainable solutions to insecurity. Without security, there can be no peace or development,” Badaru stated. He acknowledged the entrepreneurial spirit of the South-East populace, asserting that security and peace are essential for businesses to thrive. “We seek your candid suggestions and information on how we can practically enhance security and foster lasting peace in this region,” he added.

The Minister reaffirmed President Bola Tinubu’s commitment to eradicating all forms of insecurity in the South-East . He elucidated on the progress made by the Tinubu administration over the past year in combating insecurity across the nation, particularly in these region.

“There is a renewed determination to intensify our efforts against all forms of insecurity under President Tinubu’s leadership,” he declared.

In his remarks, Major General Hassan Dada, General Officer Commanding (GOC) 82 Division/ JointTask south East Operation Udo ka, announced that the Army is implementing robust strategies to ensure a safe and secure environment for the upcoming festive season. “Through the Joint Security Task Force in the South-East, code-named ‘Operation UDO KA’, we aim to create a secure atmosphere that facilitates the usual mass return for Christmas,” he stated.

Additionally, retired Major General John Nwoga emphasized the role of social media in exacerbating insecurity, noting that the circulation of old videos depicting criminal activities contributes to fear and panic within communities. “It is imperative for our people to collectively address the negative impact of misleading information and fake news proliferated through social media,” Nwoga urged.

Furthermore,  the Minister visited  Imo State in continuation of his operational tour of southEast  on Friday 22nd November 2024. He addressed the troops at the FOB  okigwe,  211 Quick Response Group,  Nigerian Airforce owerri and Naval Base Oguta in Imo State. He expressed President Bola Ahmed Tinubu GCFR message to them and that they should improve on their successes.

The Honourable Minister also paid a courtesy visit to Governor Hope Uzodimma of imo state to extend his gratitude  to the Governor for all his support to the 82 Division of the  Nigerian Army/ Joint Task force south East,  Operation udo ka. “All the officers and men appreciates you.”

The Ministry of Defence remains committed to fostering a secure and peaceful environment conducive to business and community development in the South-East. We are determined to end insecurity in Nigeria.

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Rented Crowed, APC AKIDA Leader with Zamfara State Govt. Buses Embark on Campaign of Calumny at DSS Office

Godiya Hamza, a Media Analyst, writes from Abuja

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APC AKIDA

The orchestrated campaign of calumny against the Honourable Minister of State for Defence H.E Dr Bello Muhammad Matawalle MON by a group of street orchins recruited by the leader of APC AKIDA Tijjani Ramallan is very  preposterous and indecent.

This is politics too far, Ramadan has been attacking President Bola Ahmed Tinubu GCFR right from campaign days. He never supported or participated in APC activities, he has been jealous of Matawalle loyalty to our President.

Tijjani Ramallan has been sponsoring Banditry and romancing with criminals.

The leader of the APC AKIDA  Tijjani Ramallan is being sponsored by the state government to attack the person of Dr Matawalle. It is expected that by now the DSS should have arrested him . He has found himself as a willing tool to be manipulated by Governor Dauda Lawal in attacking Dr Matawalle.

The earlier smear campaign embarked by zamfara state government which was stopped by a court order has forced them to shift to the use of APC AKIDA to carry out their mischief.

What zamfara people need is good governance and not wasting the state resources in trying to pull Matawalle down.

Pull him down syndrome pays no body.

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