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DigiConverge Launches, Sign Exclusive Content Distribution Partnership With VivaliveTV

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Digiconverge, a one-stop digital convergence platform that provides fit-for-purpose services in e-broadcasting and global content syndication has launched operations in Africa, starting with Nigeria. 

The platform which already enjoys the blessings of the Federal Government of Nigeria, has signed an exclusive content distribution partnership for Africa with the Viva Entertainment Group Inc. US to bridge the gap between Hollywood and Nollywood through effective collaborations and broadcast of original and exclusive African movies on the Flikontv Channel. 

The Vice President of Nigeria, Professor Yemi Osinbajo, has described the newly launched Digiconverge as an example of Africa being a producer and not just a consumer of technology products. 

Prof. Osinbajo who gave a keynote address during the virtual launch of Digiconverge on Tuesday, August 18, 2020 through the Special Assistant on Innovation, Office of the President, Mr.Ife Adebayo, spoke on the theme: “Unlocking the benefits of the 4th Industrial revolution”. 

Adebayo expressed confidence that Nigeria, and by extension Africa, can be put on the right path to harnessing the opportunities the fourth (4th) Industrial Revolution presents.

“We need to ensure that as Government we support initiatives like DigiConverge, and create opportunities, develop policies to protect intellectual property, and ensure adequate fundingsources for research and innovation for continuous productimprovement”. 

“The dedication of groups like the team at Digiconverge reinforces my belief. I implore us all, Government, Private Sector, and Academia, to work together to maximize theseopportunities”, he said.

Speaking at the launch, founder and CEO of DigiConverge, Mr. Celestine Achi said DigiConverge is an indigenous all-in-one digital convergence  platform that provides fit-for-all purpose services in e-broadcasting, global content syndication, media intelligence and virtual business support.

According to Achi, DigiConverge offers a wide range of services that ensures business sustainability through cutting edge technology.

He listed other solutions under DigiConverge as DigiBlastream– best for virtual studio, virtual meeting, virtual learning and live streaming.

“DigiGbedu- a music streaming platform on over 200 global platforms including amazon, Spotify, deezer and more. It ensures owners of creative work earn 100% of their royalties.

According to Achi, DigiGbedu enables owners of creative work to earn 100% of their royalties as they have unfettered access to the backend of the portal which enables them monitor all transactions real time. 

“Top on the pack of the product is FlikonTV, an e-broadcast platform designed to enable subscribers launch their own TV channel, talk show, video news on international platforms such as AppleTV, RokuTV, AmazonTV, VivaLiveTV among other channels”, Co-Founder/ED Partnerships of DigiCoverge, Nkechi Ali-Balogun, added.

She further listed some of the premium products of DigiConverge to include Flikon TV, an e-broadcast platform designed to enable subscribers launch their own Tv channel, talk show, video news on  international platforms such Apple TV, RokuTV , Amazon TV, VivaLive TV , among other channels. 

President/CEO of the Viva Entertainment Group Inc (US) a global entertainment and Technology Company publicly trading under the US Stock symbol OTTV, Johnny Falcones, speaking on the exclusive partnership with DigiConverge on their FlikonTV Platform, said that Africa is going to be one of the leading markets in technology as it keeps innovating and pushing forward.

He also said the partnership with DigiConverge will bring great innovations, collaborations and ensure for a quality content and monetization process. 

In his contributions, a consummate public relations practitioner, Development Administrator, Member Governing Board and Executive Secretary Nigerian Prize for Leadership, Dr. Ike Nelaku said that every revolution that has taken place impacted the economy at many levels, economy of the people, the society, the community and the states.

He called on the government to create the enabling environment in terms of policy and leadership for the people to unleash their creative energy and “put Nigeria firmly on the global digital map adding that some people are already talking about the 5th industrial revolution which is a convergence of man and machine”, he said referring to the DigiConverge as a solution that will impact the Africa content delivery space in diverse ways.

In his submission, Prof Ndemo Bitange said Africa must begin to understand big data and make informed analyses to make it easier for governments to make good policies that will create jobs for the youth population and enhance development. 

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The Economics of Product Decisions: Applying Behavioural Economics and Game Theory in PM

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Amarachi Nnochiri
Amarachi Nnochiri

Product managers often need to make a clear-cut decision: what should we build next? But the decisions which hold real importance go beyond adding features.

It’s about getting what makes people tick.

It goes way beyond what you would expect, getting into how people behave and using game theory.

These areas give insight into how users decide and how a product’s design can improve growth and keep people interested.

This is what Amarachi Nnochiri excels at. She is a senior product manager that knows how to use economics and psychology in her job.

She goes beyond simply managing product tasks; she develops whole product systems based on how users think, feel, and use a service. Her background shows how understanding human psychology and behaviour can give you a significant advantage in the competition.

One idea Amarachi uses is  “loss aversion.” In this scenario, people feel worse about losing something than they feel good about gaining something of equal value.

She uses this when designing her products, mostly when it comes to pricing and getting people to try new strategies. For example, instead of giving a free trial, she might use a freemium setup where users get some stuff for free but could lose it if they don’t buy an upgrade. This pushes them to pay.

She might also use progress bars or streak counters, since losing progress gets people to keep using the product.

Amarachi also uses ideas from “game theory” to get how users act and change their behavior. She realizes that users are doing more than operating a product, but are playing a game with other users or with the product itself. She designs things that use ideas like “Nash equilibrium,” where nobody can do better by changing what they’re doing. For a social product, this could mean creating a system where doing something good for yourself (like inviting friends) also helps everyone else. This makes the whole thing stable and positive.

Her know-how in game theory also applies to making strong “network effects.” This means making stuff that gets better as more people use it.

A good example is a social network where each new user makes the product more helpful for everyone else. Amarachi endeavours to make things go viral on purpose, not just by luck.

She might use “commitment devices,” which are things that make a user stick with a behaviour by making them depend on it socially or functionally. For example, inviting team members to a tool makes the user stick with the platform and makes the product’s network stronger.

This way of thinking is better than just following the usual steps. By using these economic and psychological tricks, Amarachi develops competitive advantages which are difficult to replicate.

She knows that a company’s best thing is not just a simple interface, but a product that’s designed to sync with how people behave.

Her product choices aren’t just about the needs of users, but equally focus on motivating them to like the product, use it, and stick with it.

In her work, choosing a subscription price isn’t just a business thing; it’s about behaviour. Designing a social feed isn’t just about the content; it’s about balancing what people want and watching how they interact. Amarachi knows extensively about the economics of product decisions. This makes her products innovative and appealing to human behaviour, which leads to more use, keeps people around, and helps the product grow. She’s a leader in product management, where identifying customer desires is backed by understanding human motivation.

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Glo reduces international call rates 

By Sandra Ani

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Glo and Globacom


Technology Company, Globacom, has announced significant reductions in its International Direct Dialing (IDD) rates, making international calls more affordable for its existing and new customers across Nigeria.

Effective August 10, the new rates began applying to over 15 popular international destinations, including United States which will has moved to ₦30 per minute, down from ₦35, United Kingdom is now N350 from ₦400, while India also moved down to ₦40 from N45.

The rates for China, Saudi Arabia and Cameroon however recorded major reduction moving to N75, N300 and ₦700 respectively.


The reduction was also extended to African countries including Benin Republic which goes for ₦650 per minute, Niger Republic ₦750, Ghana ₦500, and Togo ₦650. United Arab Emirates also moved from ₦450 to ₦325, Germany to ₦550, Côte d’Ivoire ₦700, Libya ₦700, while calls to Malawi is now N1,100 from ₦1,200.

Glo aims to provide more value for its customers through these revised rates, encouraging them to make Glo their preferred network for international calls. New IDD bundles will also be introduced, offering frequent international callers even more attractive deals.

Globacom, which remained optimistic that frequent international callers will benefit immensely from the reductions in IDD bundles, enjoined customers to take advantage of the new rates to stay connected with friends and business associates across the globe.

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Oil subsidy removal freed up resources for infrastructure – Enugu Governor 

By Orji Israel, South East Correspondent

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Oil benchmark

The Executive Governor of Enugu State, Peter Mbah, has attributed the financing of numerous infrastructure projects embarked by the state government to the oil subsidy removal policy of the President Bola Ahmed Tinubu administration.

He made this declaration at the Govermment House, Enugu, during a courtesy visit by a delegation of federal government led by Minister of Information and National Orientation, Mohammed Idris, as part of activities lined up for the 2-day Citizens’ Engagement Series in the South East geo-political zone.

“For us in Enugu, we are able to accomplish all we promised our people during the campaign, thanks to the bold decision taken by President Bola Tinubu, which has freed up resources needed to execute humongous capital projects,” said Governor, while listing ongoing projects in the state, which include the construction of 7,000 classrooms, 3,300 hospital beds and 2,000-hectare of 260 farm estates across the 260 wards of the state.

Governor Mbah also pledged more support for the policies of the federal government, saying they are in the best interest of the people of the state.

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