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Heineken named Beer of the Decade

By Sandra Ani

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Heineken photo two
L-r: Aboyowa Ikpobe, Brand Manager, Heineken Lager Beer, Nigerian Breweries Plc;  Dr. Ayo Teriba, MD/CEO, Economics Associate; Wasiu Abiola, Head Media, PR, Digital & Sponsorship, Nigerian Breweries Plc, at The Marketing Edge Awards Presentation For Heineken as Lager Brand of the Decade in Lagos last weekend.

World’s premium beer brand, Heineken has won a Medal of Gold as Outstanding Premium Lager Brand of the Decade.

This decoration is courtesy respected Nigerian business magazine Marketing Edge.

Heineken is the only Nigerian beer brand so honoured, during an elite event in Lagos on Friday, August 27, 2021.

Marketing Edge publisher John Ajayi says the award is ‘‘in recognition of the brand’s cumulative strategic initiatives over the years, alongside its unmatched consumer trend forecasting in the country.’’

The bulk of Heineken’s popularity stems from its unique blend of excellent ingredients that impart a distinct flavor, providing beer drinkers across the country with a premium experience. Beyond the sensory pleasure it delivers; it extends its impact on consumers’  lives through its groundbreaking  initiatives.

Heineken asserts a claim to superiority, as evidenced by its campaigns in the last decade, from dominating the lifestyle sector by rebranding the annual Lagos Fashion Week.

The fashion exhibition founded by Omoyemi Akerele showcases the best creatives in Nigeria’s fashion industry and has served as a conduit between local creators and international fashion brands, breathing life into their creative processes through mentoring and masterclasses. One of such initiatives has plunged Heineken into a household name in the fashion world.

The worldwide beer brand didn’t stop at the Lagos Fashion Week; it also signed a ten-year sponsorship deal with the Union of European Football Associations (UEFA).

As a matter of fact, the Heineken-UEFA relationship was birthed in 1994 and its presence in over 190 markets around the world, continues to imprint its impact on the football community.

Kindling the kindred spirit of football lovers in Nigeria, it launched the #NeverWatchingAlone campaign to encourage communal viewing of football matches. For the 2021 UEFA Champions League finals, it convened football lovers in Abuja, with special appearances from Nancy Isime, Uti Nwachukwu, and Samantha Walsh.

Likewise, its UEFA Champions League Trophy Tour, helps fans experience the trophy; touring over 35 cities across the world, including a recent tour to Lagos, Nigeria in April 2019.

Heineken’s topnotch business practices are not left out of its merit for the Beer of the Decade Award as guided by the Heineken Code of Business Conduct (Heicode), positioning it as an unrivaled consumer-focused brand, which at its core is driven by innovation, creativity, and connectivity.

Seeing Heineken initiatives are uniquely tailored to enrich consumers’ lifestyles and uplift values, Heineken’s partnership with the United Nations Industrial Development Organisation (UNIDO) is one of its sustainability initiatives focused on increased water conservation, clean energy production, and local material sourcing, to benefit the immediate community of its operations.

The campaign which commenced in 2015 in the Ibadan region of the Ogun-Oshun catchment area, has had a tremendous impact spanning thousands of homes, local businesses, and communities across the years.

The Heineken brand truly has a midas touch as it has become a symbol of excellence and community in all fields, including sports, fashion, entertainment, environmental sustainability and so much more.

Cheers to a decade of impact!

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Big Congratulations To BBNaija Star, Miracle Igbokwe Who Graduated With Distinction From Embry-Riddle Aeronautical University In Florida USA

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The reality TV star disclosed this on his Instagram story on Friday, sharing a video of the moment he climbed the stage to receive his certificate.

Over the years, He has carried us along his Journey of becoming a trained pilot. In July 2018, Ikechukwu obtained his Private Pilot License and Flight Dispatcher License.

In March 2019, he further disclosed that he obtained his certification as an “Instrument Rated” pilot.

He was also reported to have celebrated passing his Flight Instructor exam in 2023, as he completed his aviation training and earned pilot certification from US aviation authorities in 2024.

Miracle was in aviation school before the BBNaija show and returned to complete his training immediately after clinching the grand prize.

We congratulate him on his commitment to achieving this height. And we wish him the very best ahead.

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Billionaire Socialite, E-Money To Take Full Responsibility Of Junior Pope’s Sons

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Nigerian socialite Emeka Okonkwo, also known as E-Money, recently expressed his sorrow over the tragic death of his late friend, Junior Pope, who passed away in a drowning accident.

In a heartfelt note, E-Money mourned the loss of the Nollywood star and pledged to take care of Junior Pope’s three sons, making them part of his family. This gesture of generosity and support has touched many hearts, raising questions about the importance of friendship and community support in times of grief.

In his post, He wrote;

“We tenderly remember your final words on the boat, “NA ONLY ME DEM BORN I GET 3 CHILDREN NA ME GO RAISE THEM,” and we solemnly commit to honoring that vow. Your children now find solace in the embrace of the Okonkwo family, and we, as members of that family, pledge to nurture them as you would have wished. Your absence leaves a palpable void, JP, and your memory will forever be held dear. Rest peacefully, knowing that you are deeply cherished, and may God’s blessings encompass your soul, your family, and all who hold you in their hearts. ” – E-Money

E-money’s post

God bless him as he keeps his promise.

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Nollywood Producer And Former Boss To Junior Pope, Tchidi Tchikere Pens Down Emotional Tribute To The Late Actor

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Legendary Nollywood director and producer Tchidi Tchikere has penned down an emotional message for late Junior pope

He wrote;

“My boy. My son . Adieu. I feel like a man who has lost a son. You came to dance in my music video. I paid you and you said ‘Thank you sir’ I was touched by your gratefulness and I asked my production manager to call you back. I took your number and told you I d push your career cos out of all the people I paid that day you were the only one who said THANK YOU. So one month later and after auditions , I cast in a leading role in the movie DEEPER THAN FACES. I surrounded you with established actors like Tonto Dikeh. Uche Elendu and the legend Uncle Pete Edochie. Cos I knew casting you among them would make you fly. And fly you did. I carried your career AMAKA MUSTAPHA. BE NOT AFRAID. NEW JOY etcetera, and you kept flying.

“Others began to cast you and I was happy watching you grow. Casting you as Churchill son of legendary actor Kanayo O Kanayo in GLOBACOM’s sitcom Professor Johnbull was one of the best decisions of my career because again you showed your versatility.

“I don’t know how this happened, it s only God that knows, JP, for me you are not dead, you have only gone to another level. That is the only way I can cope with this terrible news. We will keep holding the flag until we meet again”.

Junior Pope and four other crew members died during a boat accident on their way to a movie location on the 10th of April 2024. His death is still a huge shock.

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