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Heineken Unveils James Bond Spy Missions Nationwide

Article: Sandra Ani

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Heineken

Heineken, World’s Premium Lager Beer has partnered with the James Bond franchise to bring Spy mission executions to Nigerian consumers ahead of the James Bond ‘No Time to Die’ movie release.

The dates for the Heineken X Bond missions are September 17th, September 24th, and October 8th across Lagos, Enugu, Port-Harcourt and Abuja.

While the movie is expected to be in cinemas by September 30, 2021, Heineken premium consumers in select cities will have the chance to develop codenames and execute spy missions at the brand’s various mission activations.

The missions would be based on the consumer completing a series of obstacles. Successful completion of each mission guarantees the advancement to the next.

The winners of the Heineken Bond mission activations will have the opportunity to attend the exclusive Heineken X Bond movie screening and win branded goodies.

Since 1997’s Tomorrow Never Dies, Heineken has been a significant sponsor of Bond movies, utilising a combination of product placement and enormous campaigns to make the statement that when Bond chooses beer, he chooses Heineken.

To raise awareness and encourage consumer engagement, the integrated campaign approach combines national television coverage, online and regional activations with high-impact visuals, in a premium style.

Explaining why Heineken continues to be proud of it’s diversity and why it is backing the James Bond Production, Aboyowa Ikpobe, Brand Manager, Heineken Premium Lager Beer stated that “The lengthy Heineken and James Bond franchise and sponsorships, helps highlight how Bond continues on beyond the film. We know that once James Bond, always James Bond.”

Bond Films association has been an important part for our premium consumers, and Heineken sponsorships for Bond has always been in alignment with that connection. We’re really excited to unveil the missions.” She said.

The Bond movie will be nothing short of spectacular, courtesy of the leading beer brand Heineken. In a range of sectors, including sports, fashion, water conservation and energy generation, the Heineken brand is a sign of quality and community spirit, so it is no surprise that entertainment is one of its many diverse undertakings.

Heineken is a proud sponsor of ‘No Time to Die ‘ – The James Bond movie. By regularly giving fans and consumers extraordinary experiences, the beer brand continues to raise the bar of excellence in the industry.

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“Wizkid Is Not The Guy Social Media Keeps Trying To Make Y’all Believe He Is” – Basket Mouth

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Comedian Basket Mouth had this to say about Wizkid

“All these talks about Wizkid being proud will always be funny to me. 2014 I had my show in Lagos and I really needed Wizkid to perform and I was willing to pay him anything.

I contacted him and he told not to bother about paying him. He promised to come as a surprise guest & put up a show for free.

3 days to the event, Wizkid called me that he won’t be able to show up coz a very important family emergency had happened. I was really heartbroken but I just had to accept the reality.

35 minutes after that call, Wizkid asked me to contact any Nigerian artiste I will like to book for the event and get back to him with the bills.

I quickly contacted Lil Kesh, Kcee, Yemi Alade and Phyno. The bill was about 40 Million Naira and Wizkid cleared it all. Mannn! I thought I was dreaming.

Wizkid is not the guy social media keeps trying to make y’all believe he is”

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“My First EP With Sony Music Was A Failure” – Davido

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The singer said;

“My first EP with Sony Music was a failure. I packed my bags and returned to Lagos, gathered all of my producers and said, “We need to teach these people how to make music.”

In their minds, they’ve given me millions of dollars, and they expect me to make the music they want me to make so they can profit.

I said, Let me go home and come back.
They didn’t think my kind of music would work.
When I returned, I released ‘IF’ and it was an instant hit.”

Weldon Davido!

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Olamide Asked Me To Leave The Girlfriend I Had When I Became A Star” – Singer Asake Tells Story

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The YBNL artist said;

“When I made my first big pay check from music, I was so happy that I shared the news with my girlfriend. I gave her full details of how much I made and the next day, I gave her 2 million naira as a gift.

To my surprise, she turned it down saying 2 Million was too small compared to how much I had made. I was abit worried coz this girl is from a humble background and I never imagined her to be like that.

I explained the situation to Olamide and he advised me to leave the girl, he also instructed me to send the 2 Million Naira to my mom.

I’m glad I did coz my mom was able to make good use of the money and open a big provision store. My mom doesn’t call me for financial issues anymore coz she’s doing just fine…”

Wow, Olamide is really a good boss and a good guide too.

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