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“Mobile Operators Must Be Compliant With Regulations” – NCC

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Telecom operators have been tasked to always comply with the provisions of extant laws, subsidiary legislations and other regulatory frameworks put in place by the Commission to ensure a more competitive and sustainable telecoms sector in Nigeria.

The Executive Vice Chairman and Chief Executive Officer of the Nigerian Communications Commission, NCC, Prof. Umar Garba Danbatta gave the charge at a two-day tripartite dialogue of the Commission tagged, ‘Talk To The Regulator (TTTR) Forum’ which held in the ancient city of Kano on Friday, October 15, 2021.

The programme had in attendance representatives of more than 104 telecoms licensees in different categories and segments of the Nigerian telecoms market as well as consumers of telecoms services.

Prof. Danbatta said while the Commission continues to engender effective regulatory environment, there is a need for licensees to support several initiatives carefully designed to enhance market opportunities for all its licensees.

“Telecoms industry sustainability can only be guaranteed where all licensees ensure full and effective compliance with licence conditions and other regulatory prescriptions. So, this forum provides an opportunity to discuss areas where some of our licensees are falling short of their licence obligations, and how we can collectively improve on the present situation,” he said.

The EVC highlighted some of the key policies that have been articulated by the Federal Government, including the National Digital Economy Policy and Strategy (NDEPS, 2020-2030); the Nigerian national Broadband Plan (NNBP, 2020-202), the Revised national Digital Identity Policy for SIM Registration, among others, and sought the licensees’ full and unalloyed commitment to ensure their successful implementation.

Danbatta also briefed the licensees about some activities which the Commission is pursuing to further facilitate the achievement of its regulatory mandate.

These include the recently-launched NCC’s five-pillar Strategic Vision Plan (SVP, 2021,2025); commencement of a comprehensive review of its licensing frameworks; ongoing reviews of other key regulatory instruments to align with the rapidly emerging contemporary developments; ongoing National Identification Number (NIN) and Subscriber Identity Module (SIM) linkage exercise; as well as the ongoing efforts to launch the Fifth Generation (5G) network in Nigeria.

The NCC CEO said, as the regulator, the NCC provides the enabling environment for healthy competition in the industry.

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The Economics of Product Decisions: Applying Behavioural Economics and Game Theory in PM

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Amarachi Nnochiri
Amarachi Nnochiri

Product managers often need to make a clear-cut decision: what should we build next? But the decisions which hold real importance go beyond adding features.

It’s about getting what makes people tick.

It goes way beyond what you would expect, getting into how people behave and using game theory.

These areas give insight into how users decide and how a product’s design can improve growth and keep people interested.

This is what Amarachi Nnochiri excels at. She is a senior product manager that knows how to use economics and psychology in her job.

She goes beyond simply managing product tasks; she develops whole product systems based on how users think, feel, and use a service. Her background shows how understanding human psychology and behaviour can give you a significant advantage in the competition.

One idea Amarachi uses is  “loss aversion.” In this scenario, people feel worse about losing something than they feel good about gaining something of equal value.

She uses this when designing her products, mostly when it comes to pricing and getting people to try new strategies. For example, instead of giving a free trial, she might use a freemium setup where users get some stuff for free but could lose it if they don’t buy an upgrade. This pushes them to pay.

She might also use progress bars or streak counters, since losing progress gets people to keep using the product.

Amarachi also uses ideas from “game theory” to get how users act and change their behavior. She realizes that users are doing more than operating a product, but are playing a game with other users or with the product itself. She designs things that use ideas like “Nash equilibrium,” where nobody can do better by changing what they’re doing. For a social product, this could mean creating a system where doing something good for yourself (like inviting friends) also helps everyone else. This makes the whole thing stable and positive.

Her know-how in game theory also applies to making strong “network effects.” This means making stuff that gets better as more people use it.

A good example is a social network where each new user makes the product more helpful for everyone else. Amarachi endeavours to make things go viral on purpose, not just by luck.

She might use “commitment devices,” which are things that make a user stick with a behaviour by making them depend on it socially or functionally. For example, inviting team members to a tool makes the user stick with the platform and makes the product’s network stronger.

This way of thinking is better than just following the usual steps. By using these economic and psychological tricks, Amarachi develops competitive advantages which are difficult to replicate.

She knows that a company’s best thing is not just a simple interface, but a product that’s designed to sync with how people behave.

Her product choices aren’t just about the needs of users, but equally focus on motivating them to like the product, use it, and stick with it.

In her work, choosing a subscription price isn’t just a business thing; it’s about behaviour. Designing a social feed isn’t just about the content; it’s about balancing what people want and watching how they interact. Amarachi knows extensively about the economics of product decisions. This makes her products innovative and appealing to human behaviour, which leads to more use, keeps people around, and helps the product grow. She’s a leader in product management, where identifying customer desires is backed by understanding human motivation.

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Glo reduces international call rates 

By Sandra Ani

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Glo and Globacom


Technology Company, Globacom, has announced significant reductions in its International Direct Dialing (IDD) rates, making international calls more affordable for its existing and new customers across Nigeria.

Effective August 10, the new rates began applying to over 15 popular international destinations, including United States which will has moved to ₦30 per minute, down from ₦35, United Kingdom is now N350 from ₦400, while India also moved down to ₦40 from N45.

The rates for China, Saudi Arabia and Cameroon however recorded major reduction moving to N75, N300 and ₦700 respectively.


The reduction was also extended to African countries including Benin Republic which goes for ₦650 per minute, Niger Republic ₦750, Ghana ₦500, and Togo ₦650. United Arab Emirates also moved from ₦450 to ₦325, Germany to ₦550, Côte d’Ivoire ₦700, Libya ₦700, while calls to Malawi is now N1,100 from ₦1,200.

Glo aims to provide more value for its customers through these revised rates, encouraging them to make Glo their preferred network for international calls. New IDD bundles will also be introduced, offering frequent international callers even more attractive deals.

Globacom, which remained optimistic that frequent international callers will benefit immensely from the reductions in IDD bundles, enjoined customers to take advantage of the new rates to stay connected with friends and business associates across the globe.

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Oil subsidy removal freed up resources for infrastructure – Enugu Governor 

By Orji Israel, South East Correspondent

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Oil benchmark

The Executive Governor of Enugu State, Peter Mbah, has attributed the financing of numerous infrastructure projects embarked by the state government to the oil subsidy removal policy of the President Bola Ahmed Tinubu administration.

He made this declaration at the Govermment House, Enugu, during a courtesy visit by a delegation of federal government led by Minister of Information and National Orientation, Mohammed Idris, as part of activities lined up for the 2-day Citizens’ Engagement Series in the South East geo-political zone.

“For us in Enugu, we are able to accomplish all we promised our people during the campaign, thanks to the bold decision taken by President Bola Tinubu, which has freed up resources needed to execute humongous capital projects,” said Governor, while listing ongoing projects in the state, which include the construction of 7,000 classrooms, 3,300 hospital beds and 2,000-hectare of 260 farm estates across the 260 wards of the state.

Governor Mbah also pledged more support for the policies of the federal government, saying they are in the best interest of the people of the state.

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