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5 Interesting Things to Learn About the Life of Nigerians

By Sandra Ani

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Two,Young,People,Successfully,,Share,Content,Via,Their,Mobile,Phones

With billions of people using sharing apps globally, it’s becoming increasingly easy to understand how digital patterns and routines impact their physical lives.

In Nigeria where millions of the young users have embraced SHAREit Lite as their preferred content sharing platform, similar behavioural patterns are observed across different segments of the demographic.

Marvin Umebiye, Regional Marketing Director, SHAREit Lite, Nigeria says “Nigeria is widely acclaimed as a high-potential nation with a population of over 200 million people, whose uniquenesses are portrayed in their Music, Art, Culture, Food, and digital lifestyle. This makes Nigerians very important in the grand scheme of life itself..”

Below are interesting facts we’ve come to learn about Nigerians – most of which aren’t surprising given the energetic and animated minds of most Nigerians.

1. Nigerians love sharing content and telling their own stories

Irrespective of the age, gender, religion or beliefs, storytelling is a big part of life for an average Nigerian. This is reflected in how much they like to  take pictures and document videos to later share within their networks.

On key occasions such as birthdays, family parties, weddings, house warming parties and even outings, the sharing habit quadruples.

The affinity of Nigerians to savor memories through pictures and videos contributes to why smartphone penetration is on the rise, exceeding 30 million people compared to the previous decade.

It equally explains why many Nigerians use SHAREit Lite to ensure that their stories and content are shared in a coordinated manner and the quality of shared files is retained, compared to other platforms.

2. Music is a big part of Nigerians’ way of life

On a platform like SHAREit Lite, music is one of the most-shared file categories in recent times. If history is anything to go by, Nigerians are largely drawn to their music.

Little wonder its music industry has recorded major success with Nigerian songs and artistes taking the center stage on the global music mainstream.

Currently, Nigeria’s multi-billion dollar music industry is valued at $8billion. Beyond intellectual royalties, the digital behaviour of Nigerians towards streaming, downloading, and sharing local songs contributes to the industry’s success.

As afro-beats and African music continue to evolve, Nigerians are getting more attached to indigenous artists and their works.

Of late, there has been  a surge in music content sharing and this trend continues to rise among the young demographic.

3. Nigerians give high importance to education and learning

Education is important to Nigerians. More often than not, Nigerians rely on digital platforms to enhance their learning processes due to easy content accessibility, group sharing, and peer-to-peer learning.

However, when it comes to learning, the content sharing behaviour plays out more vividly during critical times; example of such is when  millions of students enroll for regional or national exams.

As of 2021, West African Examination Council – WAEC (a regional exam) recorded more than 1.57 million students undergoing the academic exercise. During times like this, documents such as past questions or exam theses are exchanged among studies across mobile devices.

A wide range of academic materials are also shared with each other regularly by Nigerian students looking to ace their studies – the rate of academic file sharing only dwindles during non-academic seasons.

4. Nigerians use a wide variety of mobile and creativity applications

One important digital behavior of Nigerians is their high appetite for mobile app usage. Nigerians use various social media , gaming, finance, and other apps for their day-to-day activities. For instance, every Nigerian has at least one gaming or creativity application on their phones which they relish during their leisure time.

As such, they are prone to recommending similar apps to their friends and loved ones, thereby improving the sharing frequency of such apps across different mobile devices. Nigerians love spending ample time on their phones and sharing apps that keep them engaged regularly.

5. Entertainment in Nigeria is getting more personalised

Nigeria has one of the largest entertainment industries in the world. PWC reports in its Global E & M Industry Outlook that “Nigeria will be the world’s fastest growing E&M market”.

Currently, its movie industry, Nollywood, is regarded as the second-largest producer of movies globally, and it is also valued at $6.4 billion.

More recently, Nigeria’s entertainment landscape is becoming fragmented, leading to the creation of sub-players and personal entertainment hubs.

Shifting from the norm of mainstream entertainment, regular Nigerians are now creating and sharing content using their mobile phones.

Ultimately, this new shift has resulted in a new crop of content creators, who despite being fragmented, constitute a significant part of Nigeria’s successful entertainment landscape.

With transfer apps like SHAREit Lite, emerging content creators have been able to personalise their content, spread their work and expand their reach faster since they do not have to worry about internet lags or mobile data restrictions.

GrassRoots.ng is on a critical mission; to objectively and honestly represent the voice of ‘grassrooters’ in International, Federal, State and Local Government fora; heralding the achievements of political and other leaders and investors alike, without discrimination. This daily, digital news publication platform serves as the leading source of up-to-date information on how people and events reflect on the global community. The pragmatic articles reflect on the life of the community people, covering news/current affairs, business, technology, culture and fashion, entertainment, sports, State, National and International issues that directly impact the locals.

GRTech

Identity Management Day: Sophos Warns Against Data Breaches Linked to Identity Theft

REPORTER: Sandra Ani

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79% of data breaches are linked to identity theft and cost businesses an average of $4.5 million, according to reports from the Identity Defined Security Alliance (IDSA) and the Ponemon Institute.

Additionally, the 2025 edition of the Sophos Active Adversary Report reveals that the average time between the start of an attack and data exfiltration is only 72.98 hours (3.04 days), while the average time between exfiltration and attack detection is just 2.7 hours.

Cyberattacks are becoming increasingly fast, and the longer a compromised identity remains active, the greater the potential damage.

In light of this, Sophos, one of the world’s leading providers of innovative security solutions designed to neutralize cyberattacks, is taking advantage of Identity Management Day, which takes place on Tuesday, April 8, 2025, to remind businesses of the best practices they should follow to manage and secure digital identities.

Cybercriminals can use a compromised identity to access confidential information, steal data, move laterally within the organization, and launch further attacks.

It is therefore crucial to take immediate action to contain breaches and minimize their consequences.

In this context, automation plays a key role by enabling organizations to respond quickly and effectively to identity-related threats.

Five Automated Measures to Protect Against Identity Theft

1. Disable the User

When an identity breach is detected, one of the first steps is to disable the compromised user account. By preventing the attacker from using the stolen identity to access company systems and data, this measure outpaces the hacker and helps contain the breach.
Automation significantly speeds up this process. With automated response tools, businesses can quickly identify compromised accounts and disable them in real-time. This reduces the attack window and minimizes potential damage.

2. Force Password Reset

Passwords are often the first line of defense against unauthorized access attempts. In the event of an identity breach, it is essential to immediately force a password reset for the compromised account to prevent hackers from using stolen credentials.
Automated rules can be set up to trigger an instant password reset as soon as a breach is detected. This saves time and ensures that the reset process is initiated without delay, reducing the risk of further unauthorized access attempts.

3. Force Multi-Factor Authentication (MFA) Reset

Multi-factor authentication (MFA) adds an extra layer of security by requiring users to enter a verification code in addition to their password. If an identity breach occurs, it is crucial to reset MFA for the compromised account. This means that the user will have to re-authenticate using their MFA tool, which automatically invalidates any stolen authentication tokens the attacker may have acquired.

Automated rules can trigger the refresh of MFA tokens, ensuring that compromised accounts are quickly reauthenticated. This prevents cybercriminals from using stolen authentication tokens to access company systems.

4. Lock the Account

Locking a compromised account prevents hackers from attempting to use it until the issue is resolved. This also gives the organization time to investigate the breach and apply the necessary corrective measures.

Automation streamlines the account locking process, allowing businesses to lock compromised accounts as soon as a breach is detected. This immediate response helps contain the breach and blocks further unauthorized access attempts.

5. Revoke Active Sessions

In addition to disabling the user account and forcing a password reset, it is essential to revoke all active sessions associated with the compromised identity. This ensures that the attacker is immediately logged out of all systems they accessed using stolen credentials.
Automated actions can be configured to revoke active sessions in real-time, instantly disrupting any unauthorized access. This is a critical measure to neutralize the breach and prevent further malicious activity.

For more information, please visit: https://www.secureworks.com/blog/5-critical-response-actions-for-an-identity-breach

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GRTech

Samsung Expands Accessibility with Local Language Integration on Galaxy S25, A56, A36, and A26 Devices

By SANDRA ANI

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Samsung local Language integration launch
L-R: Stephen Okwara, Head, Product Management, Mobile Experience, Samsung Electronics West Africa; Joy Tim-Ayoola, Group Head, Mobile Experience, Samsung Electronics West Africa; Tae Sun Lee, Samsung Electronics West Africa CEO; Oge Maduagwu, Head of Marketing Samsung Electronics West Africa, and Nathan Lee, Regional Business Lead, Mobile Experience, Samsung Electronics West Africa, at the launch of Nigeria local language integration on Galaxy S25, A56, A36, and A26 devices, on April 03, 2025.

Samsung Electronics has taken a bold step in enhancing user experience and inclusivity by introducing Hausa, Igbo, and Yoruba as official language options on selected Samsung Galaxy devices.

The feature, which is now available on the Galaxy S25, A56, A36, and A26 devices, reaffirms Samsung’s commitment to delivering innovative technology that speaks the language of its users.

With this groundbreaking update, Samsung users across Nigeria can now navigate their smartphones in their preferred local language, making technology more accessible, while also upholding our cultural heritage.

A Celebration of Culture and Technology

To mark the launch, Samsung hosted a cultural-themed press briefing featuring traditional music, local cuisine, and a showcase of the new language feature. Employees and guests attended in traditional Yoruba, Igbo, and Hausa attires, celebrating Nigeria’s rich cultural diversity.

Samsung also announced plans to expand local language support to more devices in the near future, reinforcing its dedication to making technology more inclusive for African users.

Empowering Users Through Language

The integration of Hausa, Igbo and Yoruba on Samsung devices reflects the brand’s mission to bridge the digital gap and enhance user engagement. Speaking at the press conference, Oge Maduagwu, Head of Marketing, Samsung Electronics West Africa, said, “At Samsung, we understand that technology is most powerful when it is accessible to all. By incorporating our local Nigerian languages, we are making our devices more intuitive and relatable, ensuring that millions of Nigerians can interact with their smartphones in the language they love and understand best”.

Seamless Language Transition on Galaxy Devices

Stephen Okwara, Head of Product Management, Samsung Electronics West Africa added, “The new local language feature is designed to deliver a seamless user experience, allowing customers to easily switch between languages. Users can activate Hausa, Igbo, or Yoruba on the Galaxy S25, A26, A36, and A56 by navigating to:

Settings > Language & Input > Select Language

“This update enhances smartphone usability, particularly for those who prefer their native language over English, ensuring greater digital inclusivity, enhancing digital literacy and encouraging more users to engage with technology in their native tongues”, he concluded.

Availability

Customers can visit all Samsung Experience Stores or authorized retailers in Nigeria to learn more and experience the feature firsthand.

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NITDA DG Inaugurates National Technical Working Group on Cloud Infrastructure

REPORTER: Sandra Ani

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Kashifu Inuwa DG NITDA during virtual inauguration of TWG on National Cloud Infrastructure
The Director General of NITDA, Kashifu Inuwa, during the virtual inauguration of the Technical Working Group on National Cloud Infrastructure

In a significant move to bolster Nigeria’s digital infrastructure, the National Information Technology Development Agency (NITDA) has inaugurated the Technical Working Group (TWG) on National Cloud Infrastructure.

This initiative aims to enhance local cloud capabilities, attract hyper-scale investments, and position Nigeria as a leading technology hub in Africa. 

Speaking at the inauguration, NITDA’s Director-General, Kashifu Inuwa, CCIE, emphasised the need for accurate data and regulatory frameworks to support these initiatives, necessary for Nigeria to control its digital infrastructure, data, and technological future noting that,

“Without this foundation, we cannot achieve true digital sovereignty. Our goal is to build an ecosystem where both local data centre providers can scale, and global hyper-scalers see Nigeria as a viable investment destination.” 

While identifying lack of accurate data on Nigeria’s IT infrastructure as significant challenge, Inuwa noted that while Africa comprises nearly 19% of the world’s population, it hosts less than 1% of global data centres.

“This disparity, coupled with limited insights into Nigeria’s existing IT capacity, hampers investment efforts and without clear data on our infrastructure, attracting investment becomes challenging,” he said.  

The NITDA boss maintained that, to address this, NITDA commissioned comprehensive research to assess Nigeria’s digital landscape which findings have highlighted the need for improved regulatory frameworks, clearer investment incentives, and stronger public-private collaboration. He added that subsequently upon this, NITDA has engaged global consultants to redefine strategies for cloud development. 

As the TWG embarks on its mission, NITDA urges industry experts, policymakers, and stakeholders to contribute their expertise and resources. “With collective effort, Nigeria can emerge as the premier digital hub for West and Central Africa,” Inuwa concluded.

While corroborating the Director General’s point of views, Acting Director of Regulation and Compliance, Barrister Emmanuel Edet, underscored the importance of regulatory intervention in fostering a robust digital economy.

“Our objective is to establish policies and legal frameworks that support cloud development, enabling us to securely host and manage our data. This is crucial for the growth of our digital economy, he said.”  

He also highlights the necessity of capacity building, stating that, “Equipping ourselves with top-tier training and expertise is essential to fully leverage digital technologies.” Barrister Edet called on all stakeholders to actively participate in shaping Nigeria’s digital future.

“Collaboratively, we must develop a framework that reflects our national interests, and it should be widely accepted. This effort will define Nigeria’s role in the global digital arena, he observed. 

The TWG will help in the drive to attract hyperscale investments and enhance local cloud capabilities by proffering measures to encourage the use of accurate data, recommend the enactment and compliance to enabling policies.

Members of the TWG which includes Google, AWS, IBM, Oracle, Microsoft, HUAWEI Cloud, Equinix, Kasi, Rack Centre, Africa Data Centres, several other data centre operators and the Nigeria Data Protection Commission expressed support and readiness to volunteer and contribute resources.

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