GRTech

5 Interesting Things to Learn About the Life of Nigerians

By Sandra Ani

Published

3 years ago

March 29, 2022

grassroots

Two,Young,People,Successfully,,Share,Content,Via,Their,Mobile,Phones

With billions of people using sharing apps globally, it’s becoming increasingly easy to understand how digital patterns and routines impact their physical lives.

In Nigeria where millions of the young users have embraced SHAREit Lite as their preferred content sharing platform, similar behavioural patterns are observed across different segments of the demographic.

Marvin Umebiye, Regional Marketing Director, SHAREit Lite, Nigeria says “Nigeria is widely acclaimed as a high-potential nation with a population of over 200 million people, whose uniquenesses are portrayed in their Music, Art, Culture, Food, and digital lifestyle. This makes Nigerians very important in the grand scheme of life itself..”

Below are interesting facts we’ve come to learn about Nigerians – most of which aren’t surprising given the energetic and animated minds of most Nigerians.

1. Nigerians love sharing content and telling their own stories

Irrespective of the age, gender, religion or beliefs, storytelling is a big part of life for an average Nigerian. This is reflected in how much they like to take pictures and document videos to later share within their networks.

On key occasions such as birthdays, family parties, weddings, house warming parties and even outings, the sharing habit quadruples.

The affinity of Nigerians to savor memories through pictures and videos contributes to why smartphone penetration is on the rise, exceeding 30 million people compared to the previous decade.

It equally explains why many Nigerians use SHAREit Lite to ensure that their stories and content are shared in a coordinated manner and the quality of shared files is retained, compared to other platforms.

2. Music is a big part of Nigerians’ way of life

On a platform like SHAREit Lite, music is one of the most-shared file categories in recent times. If history is anything to go by, Nigerians are largely drawn to their music.

Little wonder its music industry has recorded major success with Nigerian songs and artistes taking the center stage on the global music mainstream.

Currently, Nigeria’s multi-billion dollar music industry is valued at $8billion. Beyond intellectual royalties, the digital behaviour of Nigerians towards streaming, downloading, and sharing local songs contributes to the industry’s success.

As afro-beats and African music continue to evolve, Nigerians are getting more attached to indigenous artists and their works.

Of late, there has been a surge in music content sharing and this trend continues to rise among the young demographic.

3. Nigerians give high importance to education and learning

Education is important to Nigerians. More often than not, Nigerians rely on digital platforms to enhance their learning processes due to easy content accessibility, group sharing, and peer-to-peer learning.

However, when it comes to learning, the content sharing behaviour plays out more vividly during critical times; example of such is when millions of students enroll for regional or national exams.

As of 2021, West African Examination Council – WAEC (a regional exam) recorded more than 1.57 million students undergoing the academic exercise. During times like this, documents such as past questions or exam theses are exchanged among studies across mobile devices.

A wide range of academic materials are also shared with each other regularly by Nigerian students looking to ace their studies – the rate of academic file sharing only dwindles during non-academic seasons.

4. Nigerians use a wide variety of mobile and creativity applications

One important digital behavior of Nigerians is their high appetite for mobile app usage. Nigerians use various social media , gaming, finance, and other apps for their day-to-day activities. For instance, every Nigerian has at least one gaming or creativity application on their phones which they relish during their leisure time.

As such, they are prone to recommending similar apps to their friends and loved ones, thereby improving the sharing frequency of such apps across different mobile devices. Nigerians love spending ample time on their phones and sharing apps that keep them engaged regularly.

5. Entertainment in Nigeria is getting more personalised

Nigeria has one of the largest entertainment industries in the world. PWC reports in its Global E & M Industry Outlook that “Nigeria will be the world’s fastest growing E&M market”.

Currently, its movie industry, Nollywood, is regarded as the second-largest producer of movies globally, and it is also valued at $6.4 billion.

More recently, Nigeria’s entertainment landscape is becoming fragmented, leading to the creation of sub-players and personal entertainment hubs.

Shifting from the norm of mainstream entertainment, regular Nigerians are now creating and sharing content using their mobile phones.

Ultimately, this new shift has resulted in a new crop of content creators, who despite being fragmented, constitute a significant part of Nigeria’s successful entertainment landscape.

With transfer apps like SHAREit Lite, emerging content creators have been able to personalise their content, spread their work and expand their reach faster since they do not have to worry about internet lags or mobile data restrictions.

GRTech

Glo reduces international call rates

By Sandra Ani

Published

1 hour ago

August 17, 2025

grassroots

Technology Company, Globacom, has announced significant reductions in its International Direct Dialing (IDD) rates, making international calls more affordable for its existing and new customers across Nigeria.

Effective August 10, the new rates began applying to over 15 popular international destinations, including United States which will has moved to ₦30 per minute, down from ₦35, United Kingdom is now N350 from ₦400, while India also moved down to ₦40 from N45.

The rates for China, Saudi Arabia and Cameroon however recorded major reduction moving to N75, N300 and ₦700 respectively.

The reduction was also extended to African countries including Benin Republic which goes for ₦650 per minute, Niger Republic ₦750, Ghana ₦500, and Togo ₦650. United Arab Emirates also moved from ₦450 to ₦325, Germany to ₦550, Côte d’Ivoire ₦700, Libya ₦700, while calls to Malawi is now N1,100 from ₦1,200.

Glo aims to provide more value for its customers through these revised rates, encouraging them to make Glo their preferred network for international calls. New IDD bundles will also be introduced, offering frequent international callers even more attractive deals.

Globacom, which remained optimistic that frequent international callers will benefit immensely from the reductions in IDD bundles, enjoined customers to take advantage of the new rates to stay connected with friends and business associates across the globe.

GRTech

Oil subsidy removal freed up resources for infrastructure – Enugu Governor

By Orji Israel, South East Correspondent

Published

1 hour ago

August 17, 2025

grassroots

The Executive Governor of Enugu State, Peter Mbah, has attributed the financing of numerous infrastructure projects embarked by the state government to the oil subsidy removal policy of the President Bola Ahmed Tinubu administration.

He made this declaration at the Govermment House, Enugu, during a courtesy visit by a delegation of federal government led by Minister of Information and National Orientation, Mohammed Idris, as part of activities lined up for the 2-day Citizens’ Engagement Series in the South East geo-political zone.

“For us in Enugu, we are able to accomplish all we promised our people during the campaign, thanks to the bold decision taken by President Bola Tinubu, which has freed up resources needed to execute humongous capital projects,” said Governor, while listing ongoing projects in the state, which include the construction of 7,000 classrooms, 3,300 hospital beds and 2,000-hectare of 260 farm estates across the 260 wards of the state.

Governor Mbah also pledged more support for the policies of the federal government, saying they are in the best interest of the people of the state.

TechNews

Samsung Launches Vision AI TV: A New Era in Home Entertainment, Celebrating 19 Consecutive Years as the Global No. 1 TV Brand

Published

3 days ago

August 14, 2025

grassroots

L-r: Ikechukwu Ijeh, Head of Retail, Samsund Consumer Electronics; Jingak Chung, CE Product Manager, Samsung Electronics West Africa; Oge Maduagwu, Head of Marketing Communications Samsung Electronics West Africa; Tae Sun Lee, CEO Samsung Electronics West Africa; Harris Kwak, Business Manager Samsung Electronics West Africa; Ajay David, Head Consumer electronics ,Samsung West Africa, and Adekunle Adewale, Management Strategy, Samsung Consumer Electronics, Samsung West Africa, at the launch of Samsung Vision AI TV in Lagos

Samsung Electronics has announced the launch of its groundbreaking Samsung Vision AI TV, marking a bold new chapter in the company’s history of innovation and leadership in the television industry.

For 19 consecutive years, Samsung has held the position of the world’s No. 1 TV brand, a testament to its unwavering commitment to quality, design, and user experience. This remarkable journey of excellence has been defined by a series of world first innovations that have consistently set new standards in the industry.

From the debut of the Bordeaux LCD TV in 2006, admired for the world’s first sensuous design, to other breakthroughs like the first edge type LED TV, the first Smart TV with applications, the brilliance of 100% Color Volume QLED technology, and the refined Curved UHD TV, Samsung has never stopped setting new standards for what a TV can achieve.

Now in 2025, the company has taken another bold step forward with Samsung Vision AI which positions Samsung TVs as more than entertainment devices. They enhance content interaction, smart home functionality and synergy across devices, while maintaining strong privacy with the Samsung Knox security.

“Our mission has always been to create technology that feels personal, intuitive, and inspiring,” said Tae Sun Lee, CEO of Samsung Electronics West Africa. “With Vision AI, we’re not just offering a TV, we’re introducing a smarter, more connected way to live, building on almost two decades of global leadership.”

Samsung Vision AI is packed with features designed to make the TV experience smarter and more personal:

• Click to Search – Find information and personalized content recommendations about what you’re watching instantly, with just one click.

• Future-Proof Design – Enjoy 7 years of free OS updates so that your TV keeps evolving, unlocking new AI-powered experiences over time.

• Smart Home Control Tower – Effortlessly connect and control your Galaxy devices, Bespoke appliances, and other IoT products through SmartThings.

• Knox Security – Advanced protection to keep your personal information safe while you stay connected.

• Art & Entertainment – Seamlessly integrates with the Samsung Art TV lineup and offers immersive gaming, making it a hub for both creativity and play.

According to Oge Maduagwu, Head of Marketing & Communications, Samsung Electronics West Africa, “These new TVs are intelligent lifestyle hubs as they leverage Vision AI to deliver personalized, contextual, and seamless experiences that redefine television. Combining TV, AI Art, Live translations and sleek designs to set our TVs miles ahead of others”.

Continuing she said:

“Samsung’s 2025 TV lineup delivers our most advanced viewing experience yet, with innovations across OLED, Neo QLED, QLED, and lifestyle models. This year, we’ve introduced glare-free OLED and expanded anti-glare technology to more Neo QLED models, boosted brightness by up to 30%, and added high refresh rates up to 240Hz for ultra-smooth motion. Our new Vision AI enhances picture, sound, and even integrates smart home features like pet and family care monitoring.

“We’ve launched premium additions such as Neo QLED Mini-LED with wireless One Connect, plus Nigeria’s first 100-inch Neo QLED. From breathtaking picture quality to intelligent home integration, 2025 Samsung TVs are designed to deliver unmatched clarity, style, and connectivity.”

She reiterated Samsung’s commitment to shaping the viewing experience of tomorrow, with innovations designed to bring joy, connection, and inspiration to households worldwide.

“For years, customers have put their trust in Samsung TVs, trusting them to get quality and value for their money, thus, making them the global No.1 TV brand for 19 years consecutively and the brand continues to honor that trust by delivering products that exceed expectations.

“The new Neo QLED 8K, OLED, Neo QLED 4K, QLED & Crystal UHD TVs are now available at all authorized Samsung stores nationwide”, she Maduagwu added.