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5 Interesting Things to Learn About the Life of Nigerians

By Sandra Ani

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Two,Young,People,Successfully,,Share,Content,Via,Their,Mobile,Phones

With billions of people using sharing apps globally, it’s becoming increasingly easy to understand how digital patterns and routines impact their physical lives.

In Nigeria where millions of the young users have embraced SHAREit Lite as their preferred content sharing platform, similar behavioural patterns are observed across different segments of the demographic.

Marvin Umebiye, Regional Marketing Director, SHAREit Lite, Nigeria says “Nigeria is widely acclaimed as a high-potential nation with a population of over 200 million people, whose uniquenesses are portrayed in their Music, Art, Culture, Food, and digital lifestyle. This makes Nigerians very important in the grand scheme of life itself..”

Below are interesting facts we’ve come to learn about Nigerians – most of which aren’t surprising given the energetic and animated minds of most Nigerians.

1. Nigerians love sharing content and telling their own stories

Irrespective of the age, gender, religion or beliefs, storytelling is a big part of life for an average Nigerian. This is reflected in how much they like to  take pictures and document videos to later share within their networks.

On key occasions such as birthdays, family parties, weddings, house warming parties and even outings, the sharing habit quadruples.

The affinity of Nigerians to savor memories through pictures and videos contributes to why smartphone penetration is on the rise, exceeding 30 million people compared to the previous decade.

It equally explains why many Nigerians use SHAREit Lite to ensure that their stories and content are shared in a coordinated manner and the quality of shared files is retained, compared to other platforms.

2. Music is a big part of Nigerians’ way of life

On a platform like SHAREit Lite, music is one of the most-shared file categories in recent times. If history is anything to go by, Nigerians are largely drawn to their music.

Little wonder its music industry has recorded major success with Nigerian songs and artistes taking the center stage on the global music mainstream.

Currently, Nigeria’s multi-billion dollar music industry is valued at $8billion. Beyond intellectual royalties, the digital behaviour of Nigerians towards streaming, downloading, and sharing local songs contributes to the industry’s success.

As afro-beats and African music continue to evolve, Nigerians are getting more attached to indigenous artists and their works.

Of late, there has been  a surge in music content sharing and this trend continues to rise among the young demographic.

3. Nigerians give high importance to education and learning

Education is important to Nigerians. More often than not, Nigerians rely on digital platforms to enhance their learning processes due to easy content accessibility, group sharing, and peer-to-peer learning.

However, when it comes to learning, the content sharing behaviour plays out more vividly during critical times; example of such is when  millions of students enroll for regional or national exams.

As of 2021, West African Examination Council – WAEC (a regional exam) recorded more than 1.57 million students undergoing the academic exercise. During times like this, documents such as past questions or exam theses are exchanged among studies across mobile devices.

A wide range of academic materials are also shared with each other regularly by Nigerian students looking to ace their studies – the rate of academic file sharing only dwindles during non-academic seasons.

4. Nigerians use a wide variety of mobile and creativity applications

One important digital behavior of Nigerians is their high appetite for mobile app usage. Nigerians use various social media , gaming, finance, and other apps for their day-to-day activities. For instance, every Nigerian has at least one gaming or creativity application on their phones which they relish during their leisure time.

As such, they are prone to recommending similar apps to their friends and loved ones, thereby improving the sharing frequency of such apps across different mobile devices. Nigerians love spending ample time on their phones and sharing apps that keep them engaged regularly.

5. Entertainment in Nigeria is getting more personalised

Nigeria has one of the largest entertainment industries in the world. PWC reports in its Global E & M Industry Outlook that “Nigeria will be the world’s fastest growing E&M market”.

Currently, its movie industry, Nollywood, is regarded as the second-largest producer of movies globally, and it is also valued at $6.4 billion.

More recently, Nigeria’s entertainment landscape is becoming fragmented, leading to the creation of sub-players and personal entertainment hubs.

Shifting from the norm of mainstream entertainment, regular Nigerians are now creating and sharing content using their mobile phones.

Ultimately, this new shift has resulted in a new crop of content creators, who despite being fragmented, constitute a significant part of Nigeria’s successful entertainment landscape.

With transfer apps like SHAREit Lite, emerging content creators have been able to personalise their content, spread their work and expand their reach faster since they do not have to worry about internet lags or mobile data restrictions.

GrassRoots.ng is on a critical mission; to objectively and honestly represent the voice of ‘grassrooters’ in International, Federal, State and Local Government fora; heralding the achievements of political and other leaders and investors alike, without discrimination. This daily, digital news publication platform serves as the leading source of up-to-date information on how people and events reflect on the global community. The pragmatic articles reflect on the life of the community people, covering news/current affairs, business, technology, culture and fashion, entertainment, sports, State, National and International issues that directly impact the locals.

GRTech

Sophos Partners with Tenable to Launch New Sophos Managed Risk Service

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Sophos Partners with Tenable

. New Fully Managed Solution Provides Visibility, Risk Monitoring, Prioritization, Investigation, and Proactive Notification to Prevent Cyberattacks  

April 4, 2024 – Sophos, a global leader of innovative security solutions that defeat cyberattacks, today announced a strategic partnership with Tenable, the Exposure Management company, to provide Sophos Managed Risk, a worldwide vulnerability and attack surface management service.

The new service features a dedicated Sophos team that leverages Tenable’s exposure management technology and collaborates with the security operations experts from Sophos Managed Detection and Response (MDR) to provide attack surface visibility, continuous risk monitoring, vulnerability prioritization, investigation, and proactive notification designed to prevent cyberattacks.

The modern attack surface has expanded beyond traditional on-premises IT boundaries, with organizations operating frequently unknown numbers of external and internet-facing assets that are unpatched or under protected, leaving them vulnerable to cyberattackers.

This is evident in the newest Sophos Active Adversary Report, also released, which identifies three tasks that organizations must prioritize to minimize the risk of brazen intrusions that lead to ransomware or other types of attacks.

These include closing exposed Remote Desktop Protocol (RDP) access, enabling multi-factor authorization and patching vulnerable servers, all of which were top entry points in breaches handled by Sophos Incident Response in 2023.

The Sophos Managed Risk service can assess an organization’s external attack surface, prioritize the riskiest exposures, such as open RDP, and provide tailored remediation guidance to help eliminate blind spots and stay ahead of potentially devastating attacks.

“Sophos and Tenable are two industry security leaders coming together to address urgent, pervasive security challenges that organizations continuously struggle to control. We can now help organizations identify and prioritize the remediation of vulnerabilities in external assets, devices and software that are often overlooked. It is critical that organizations manage these exposure risks, because unattended, they only lead to more costly and time-consuming issues and are often the root causes of significant breaches,” said Rob Harrison, senior vice president for endpoint and security operations product management at Sophos. “We know from Sophos’ worldwide survey data that 32% of ransomware attacks start with an unpatched vulnerability and that these attacks are the most expensive to remediate. The ideal security layers to prevent these issues include an active approach to improving security postures by minimizing the chances of a breach with Sophos Managed Risk, Sophos Endpoint, and 24×7 Sophos MDR coverage.”

“While the latest zero day may dominate the headlines, the biggest threat to organizations, by a large margin, is still known vulnerabilities – or vulnerabilities for which patches are readily available,” said Greg Goetz, vice president of global strategic partners and MSSP, Tenable. “A winning approach includes risk-based prioritization with context-driven analytics to proactively address exposures before they become a problem. Sophos Managed Risk, powered by the Tenable One Exposure Management Platform, delivers outsourced preventive risk management, enabling organizations to anticipate attacks and reduce cyber risk.”

Specific key benefits of Sophos Managed Risk include:

  • External Attack Surface Management (EASM): Advanced identification and classification of internet-facing assets, such as web and email servers, web applications, and public-facing API endpoints
  • Continuous monitoring and proactive notification of high-risk exposures: Proactive notification when a new critical vulnerability is identified in an organization’s internet-facing assets
  • Vulnerability prioritization and identification of new risks: Swift detection of high-risk and zero-day vulnerabilities, followed by real-time notification to ensure critical internet-facing assets are promptly identified, investigated and responded to by order of importance

“One of the biggest challenges organizations face when improving their security posture is prioritizing what to handle first. This type of guidance helps solve that issue and reduces the workload for security teams tasked with tackling vulnerability and exposure management,” said Craig Robinson, research vice president of Security Services, IDC. “Solutions such as Sophos Managed Risk can be a differentiator by enabling overwhelmed teams to take a more holistic approach to continuous monitoring and threat management.”  

Sophos Managed Risk is available as an extended service with Sophos MDR, which already protects more than 21,000 organizations globally. The Sophos Managed Risk team is Tenable-certified and works closely with Sophos MDR to share essential information about zero-days, known vulnerabilities and exposure risks to assess and investigate possibly exploited environments.

“Sophos Managed Risk simplifies the difficult and resource consuming task of identifying vulnerabilities, really understanding the extent of risk exposure, and prioritizing necessary remediations,” said Kieron Stone, cybersecurity business development manager at Phoenix Software Ltd. “As a trusted managed service provider (MSP), this is a service we’re proud to stand behind, and nearly all our customers using it have already discovered significant vulnerabilities that they were previously unaware of. For organizations that don’t already have a well-defined vulnerability patching cadence, this is a must-have service for the identification of vulnerabilities and building that schedule; and for organizations that are already managing vulnerabilities, it’s a second set of eyes for added peace of mind that they’re not missing anything.”

Organizations benefit through regular interaction, including scheduled meetings with Sophos experts to review recent discoveries, insights into the current threat landscape, and recommendations for remediation and prioritizing actions. Additionally, organizations can initiate inquiries via the Sophos Central platform, allowing users to directly engage with the Sophos Managed Risk team for tailored support, reports and to review their latest prioritized alerts.

“You can’t fix what you can’t see. Sophos Managed Risk is shining a light on areas of exposure that require remediation in order to keep customers protected. Combining Sophos’ elite MDR experts with Tenable’s industry-leading exposure management technology gives us a full picture view of vulnerabilities with the guidance we need to minimize risk,” said Brooks Roy, president at Communications Consulting, Inc. “The real value add for us as a channel partner is having the ability to easily manage Sophos Managed Risk’s prioritized alerts across our customer base on the Sophos Central dashboard.”

Sophos Managed Risk is available with a term license through Sophos’ global network of channel partners and Managed Service Providers (MSPs). A Sophos MSP Flex version will be available in 2024.

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inq.Digital Supports Payments Forum Nigeria [PAFON 1.0]

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PAFOn 1.0
PAFON SPEAKERS

Inq. Digital Nigeria Limited has been announced as a sponsor of Payments Forum Nigeria [PAFON 1.0] maiden edition holding this Thursday in Lagos.

inq. Digital Nigeria Limited, a subsidiary of inq. Group is an emerging leading digital and cloud solutions provider that delivers simpler seamless solutions to complex business challenges.

With offices in Lagos, Abuja, Port Harcourt and Kano, inq. provides reliable and affordable Intelligent Connectivity, SDN/NFV, Cloud and Digital services (including Edge –AI) for Nigerian businesses including those in the payment space.

Participation is FREE, however, pre-registration is required: https://bit.ly/4c4N19H.

Speaking ahead of Payments Forum Nigeria [PAFON 1,0] scheduled to take place at Oriental Hotel, Lekki Road, Lagos on Thursday, March 21, 2024 by 9am under the theme: “Payments: Trust, Security and Privacy in AI Era”, Mr. Chike Onwuegbuchi, the co-founder of TechCastle Foundation, the organisers, said the goal is to enable information exchange and knowledge sharing on key industry insights issues amongst key stakeholders, with the objective of ensuring a collaborative and proactive approach to push for policies that enable growth, tackling/mitigating fraud and limiting occurrences and losses.

Speakers

The following speakers are lined up for the Forum: Chibuzo Efobi, Director, Payments System Management, Central Bank of Nigeria (CBN); Festus Amede, Chairman, Committee of Chief Information Security Officers of Nigerian Financial institutions (CCISONFI; Dr. Adewale Peter Obadare, Chief Visionary Officer (CVO), Digital Encode Limited; Adetokunbo Omotosho, Chief Executive Officer, Cybervergent; Roosevelt Elias, Founder, Payble; Ikenna Ndugbu, chief compliance officer, Moniepoint MFB, and Peter Evbota, Sales Director at inq. Digital Nigeria Limited.

Payments Forum Nigeria is organised by TechCastle Foundation and sponsored by: inq. Digital Nigeria Limited, Cybervergent, Moniepoint, Digital Encode Limited, Payble with support from the Central Bank of Nigeria (CBN).

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GRTech

S Mobile Tech Hub Opens Registration to Entrepreneurs in Southeast

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Kingsely Adonu, founder and CEO, S Mobile Group

•⁠ ⁠500 successful candidates to get starter-packs

•⁠ ⁠Rolls our Free Data, Airtime to Civil Servants, Students, others

S Mobile Tech Hub, an offspring of S Mobile Group has open applications to technology entrepreneurs in the Southeast Nigeria.

S Mobile Tech Hub was recently conceived by Mr. Kingsley Adonu, a visionary entrepreneur and CEO/Founder S Mobile Group, who aims to manifest the Group’s deliberate programmes towards building a dynamic and vibrant startup ecosystem in eastern region of the country.

APPLY by visiting www.smobilegroup.com to register.

Speaking against this backdrop, Mr. Adonu, said that even against tremendous challenges faced by the youth in the Southeast, they must be actively engaged in digital skills development in order to eschew social vices and make positive contributions towards maintaining peace and progress in the region.

“Unfortunately, a lot of our young people are facing numerous barriers to participating in formal and informal sectors today. In December 2015, the United Nations Security Council adopted UNSCR 2250 on Youth, Peace and Security. The resolution was the first to recognise the important role young people can play in preventing conflicts, and sustaining peace.

“It is on this premise and more that S Mobile is thinking out of the box by extending digital skills programmes to empower the youth to be more economically relevant. This will also go a long way in supporting the efforts of the Governors in the Southeast who are not resting on their oars until we have crime-free society with less poverty index.

“S Mobile Tech Hub has been positioned as a platform for entrepreneurs to leverage trends to accelerate their skills and innovation especially in the areas of artificial intelligence, robotics, big data, etc., which have become embedded in our daily lives.

“We are rolling out free data and airtime to civil servants, students, farmers and other entrepreneurs, for connecting with MTN Nigeria services.

Also during the cohort 1 of S Mobile Tech Hub programme 500 successful technology entrepreneurs across the Southeast region will be sponsored with the starter-tools to live their dreams.

“Together, let’s turn technology into your personal pathway to empowerment, growth, and societal well-being. Don’t just dream about a brighter tomorrow; let’s build it together today!”, the company said on Wednesday.

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