With billions of people using sharing apps globally, it’s becoming increasingly easy to understand how digital patterns and routines impact their physical lives.
In Nigeria where millions of the young users have embraced SHAREit Lite as their preferred content sharing platform, similar behavioural patterns are observed across different segments of the demographic.
Marvin Umebiye, Regional Marketing Director, SHAREit Lite, Nigeria says “Nigeria is widely acclaimed as a high-potential nation with a population of over 200 million people, whose uniquenesses are portrayed in their Music, Art, Culture, Food, and digital lifestyle. This makes Nigerians very important in the grand scheme of life itself..”
Below are interesting facts we’ve come to learn about Nigerians – most of which aren’t surprising given the energetic and animated minds of most Nigerians.
1. Nigerians love sharing content and telling their own stories
Irrespective of the age, gender, religion or beliefs, storytelling is a big part of life for an average Nigerian. This is reflected in how much they like to take pictures and document videos to later share within their networks.
On key occasions such as birthdays, family parties, weddings, house warming parties and even outings, the sharing habit quadruples.
The affinity of Nigerians to savor memories through pictures and videos contributes to why smartphone penetration is on the rise, exceeding 30 million people compared to the previous decade.
It equally explains why many Nigerians use SHAREit Lite to ensure that their stories and content are shared in a coordinated manner and the quality of shared files is retained, compared to other platforms.
2. Music is a big part of Nigerians’ way of life
On a platform like SHAREit Lite, music is one of the most-shared file categories in recent times. If history is anything to go by, Nigerians are largely drawn to their music.
Little wonder its music industry has recorded major success with Nigerian songs and artistes taking the center stage on the global music mainstream.
Currently, Nigeria’s multi-billion dollar music industry is valued at $8billion. Beyond intellectual royalties, the digital behaviour of Nigerians towards streaming, downloading, and sharing local songs contributes to the industry’s success.
As afro-beats and African music continue to evolve, Nigerians are getting more attached to indigenous artists and their works.
Of late, there has been a surge in music content sharing and this trend continues to rise among the young demographic.
3. Nigerians give high importance to education and learning
Education is important to Nigerians. More often than not, Nigerians rely on digital platforms to enhance their learning processes due to easy content accessibility, group sharing, and peer-to-peer learning.
However, when it comes to learning, the content sharing behaviour plays out more vividly during critical times; example of such is when millions of students enroll for regional or national exams.
As of 2021, West African Examination Council – WAEC (a regional exam) recorded more than 1.57 million students undergoing the academic exercise. During times like this, documents such as past questions or exam theses are exchanged among studies across mobile devices.
A wide range of academic materials are also shared with each other regularly by Nigerian students looking to ace their studies – the rate of academic file sharing only dwindles during non-academic seasons.
4. Nigerians use a wide variety of mobile and creativity applications
One important digital behavior of Nigerians is their high appetite for mobile app usage. Nigerians use various social media , gaming, finance, and other apps for their day-to-day activities. For instance, every Nigerian has at least one gaming or creativity application on their phones which they relish during their leisure time.
As such, they are prone to recommending similar apps to their friends and loved ones, thereby improving the sharing frequency of such apps across different mobile devices. Nigerians love spending ample time on their phones and sharing apps that keep them engaged regularly.
5. Entertainment in Nigeria is getting more personalised
Nigeria has one of the largest entertainment industries in the world. PWC reports in its Global E & M Industry Outlook that “Nigeria will be the world’s fastest growing E&M market”.
Currently, its movie industry, Nollywood, is regarded as the second-largest producer of movies globally, and it is also valued at $6.4 billion.
More recently, Nigeria’s entertainment landscape is becoming fragmented, leading to the creation of sub-players and personal entertainment hubs.
Shifting from the norm of mainstream entertainment, regular Nigerians are now creating and sharing content using their mobile phones.
Ultimately, this new shift has resulted in a new crop of content creators, who despite being fragmented, constitute a significant part of Nigeria’s successful entertainment landscape.
With transfer apps like SHAREit Lite, emerging content creators have been able to personalise their content, spread their work and expand their reach faster since they do not have to worry about internet lags or mobile data restrictions.
71% of Nigerian Organizations Hit by Ransomware – Sophos’ Annual “State of Ransomware 2022”
Sophos report shows 44% of Nigerian Organizations that had Data Encrypted in a Ransomware Attack Paid the Ransom
The report shows that 71% of Nigerian organizations surveyed were hit with ransomware in 2021, up from 22% in 2020. Forty-four percent of the organizations that had data encrypted paid the ransom to get their data back, even if they had other means of data recovery, such as backups.
The report summarizes the impact of ransomware on 5,600 mid-sized organizations in 31 countries across Europe, the Americas, Asia-Pacific and Central Asia, the Middle East, and Africa.
“The survey shows that, globally, the proportion of victims paying the ransom continues to increase, even when they may have other options available,” said Chester Wisniewski, principal research scientist at Sophos. “There could be several reasons for this, including incomplete backups or the desire to prevent stolen data from appearing on a public leak site. In the aftermath of a ransomware attack there is often intense pressure to get back up and running as soon as possible”.
Continuing, Wisniewski said, “Restoring encrypted data using backups can be a difficult and time-consuming process, so it can be tempting to think that paying a ransom for a decryption key is a faster option. It’s also an option fraught with risk. Organizations don’t know what the attackers might have done, such as adding backdoors, copying passwords and more. If organizations don’t thoroughly clean up the recovered data, they’ll end up with all that potentially toxic material in their network and potentially exposed to a repeat attack.”
The main findings of the State of Ransomware 2022 global survey from the Nigerian respondents, which covers ransomware incidents experienced during 2021, as well as related cyber insurance issues, include:
- More victims are paying the ransom – In 2021, 44% of organizations that had data encrypted in a ransomware attack paid the ransom
- The impact of a ransomware attack can be immense –The average cost to recover from the most recent ransomware attack in 2021 was US$3.43 million. It took on average one month to recover from the damage and disruption. Ninety-seven percent of organizations said the attack had impacted their ability to operate, and 96% of the victims said they had lost business and/or revenue because of the attack
- Many organizations rely on cyber insurance to help them recover from a ransomware attack – 81% of mid-sized organizations had cyber insurance that covers them in the event of a ransomware attack – and, in 97% of incidents, the insurer paid some or all the costs incurred
- Ninety-one percent of those with cyber insurance said that their experience of getting it has changed over the last 12 months, with higher demands for cybersecurity measures, more complex or expensive policies and fewer organizations offering insurance protection
“The findings suggest we may have reached a peak in the evolutionary journey of ransomware, where attackers’ greed for ever higher ransom payments is colliding head on with a hardening of the cyber insurance market as insurers increasingly seek to reduce their ransomware risk and exposure,” said Wisniewski. “In recent years, it has become increasingly easy for cybercriminals to deploy ransomware, with almost everything available as-a-service. Second, many cyber insurance providers have covered a wide range of ransomware recovery costs, including the ransom, likely contributing to ever higher ransom demands. However, the results indicate that cyber insurance is getting tougher and in the future ransomware victims may become less willing or less able to pay sky high ransoms. Sadly, this is unlikely to reduce the overall risk of a ransomware attack. Ransomware attacks are not as resource intensive as some other, more hand-crafted cyberattacks, so any return is a return worth grabbing and cybercriminals will continue to go after the low hanging fruit.”
Sophos recommends the following best practices to help defend against ransomware and related cyberattacks
- Install and maintain high-quality defenses across all points in the organization’s environment. Review security controls regularly and make sure they continue to meet the organization’s needs
- Proactively hunt for threats to identify and stop adversaries before they can execute their attack – if the team lacks the time or skills to do this in house, outsource to a Managed Detection and Response (MDR) specialist
- Harden the IT environment by searching for and closing key security gaps: unpatched devices, unprotected machines, open RDP ports, etc. Extended Detection and Response (XDR) solutions are ideal for this purpose
- Prepare for the worst. Know what to do if a cyber incident occurs and keep the plan updated
- Make backups, and practice restoring from them so that the organization can get back up and running as soon as possible, with minimum disruption
Read The State of Ransomware 2022 report for the full global findings and data by sector.
OnePort 365 Secures $5 million Seed Funding To Digitize Freight Management In Africa
OnePort 365, a digital freight forwarding company that makes it easier to move cargo to, from and within Africa, has raised $5 million in seed funding to drive the end-to-end digitisation of freight management in Africa and support its expansion into new markets across the continent.
The seed funding round was led by Mobility 54 (the Venture Capital arm of Toyota Tsusho and CFAO Group), with participation from SBI Investment, Flexport, ODX, a Singaporean syndicate fund and other strategic angel investors. Samurai Incubate also re-invested after participating in the previous round.
With active operations in Nigeria and Ghana, and ongoing explorations in other markets, OnePort 365 is building an operating system for cross-border trade in Africa, helping traders to manage their freight processes through a digital platform that enables seamless freight forwarding and other value-added services.
With this new funding, OnePort 365 is positioned to further improve efficiency and lower overheads in cross-border trading across the continent, as well as deliver a wide range of new services that will increase profitability across the board.
Africa contributes an increasingly significant amount to global maritime trade, with a reported 12 percent of the 811 million containers handled at ports worldwide. Africa’s clearing and forwarding market is also growing, with latest figures suggesting a market size of $4.2 billion and a projected 12.5 percent growth with new services emerging.
However, a wide range of challenges including congestion at ports, difficulty with accessing effective service providers and complex payment systems have resulted in increased costs, inefficiencies and many missed opportunities for traders.
With OnePort 365, traders no longer have to wait up to two weeks to compare the best rates from different service providers. With pre-negotiated rates, they can explore competitive offers on the platform and book freights in 30 seconds or less.
Traders can also connect with shipping and inland transportation vendors and manage the entire process (from booking to payment) on one single platform. Traders get GPS-enabled, real-time visibility of their shipments and they can view all documents relating to the shipment via the platform, eliminating the laborious process of physically retrieving these documents from offices or shipping line centres.
The platform also leverages advancements in payment technology and the Pan-African Payment and Settlement System (PAPSS) to power instant payments.
The platform covers air freight, ocean freight, inland haulage (trucking, barge, and rail), as well as Pay-As-You-Go warehousing, marine insurance, customs brokerage and more. Since OnePort 365 started operations in 2019, it has increased the number of twenty-foot equivalent unit containers (TEUs) by 140 percent and grown its revenue by more than 420 percent.
Commenting on the new funding Hio Sola-Usidame, CEO and founder of OnePort 365 said “we are super excited to have these investors onboard to support our mission to optimize cross-border trading across the continent. With new regulations like the Africa Continental Free Trade Agreement creating the potential for a new era of trade on the continent, we want to make it easier for traders to maximise the opportunity. We believe managing freights should be as easy as booking a flight or ordering a ride-hailing service and we are building the operating system to make this possible.”
Takeshi Watanabe, CEO of Mobility 54 Investment SAS said “we are delighted to support Hio and the OnePort 365 team as they embark on the journey of digitizing the end-to-end freight management process in Africa. There is great potential to unlock significant commercial opportunities across the continent by addressing the longstanding challenges that have made it difficult to move freights into and around the continent, and we are confident that OnePort 365 has what it takes to succeed.”
Rena Yoneyama, Managing Partner at Samurai Incubate Africa said, “since the first day we joined the company as an investor in 2020, we’ve believed that this team is the one that could build a cross-border trading platform tailored for the African continent. We’re very happy to back OnePort 365 again”.
Billionaire Elon Musk Acquires Twitter At $44bn
Twitter on Monday confirmed it is selling the platform to billionaire entrepreneur Elon Musk in a deal valued at $44 billion.
The sale was a dramatic shift for the board, which had originally maneuvered to block Musk from taking the social media network private.
“Free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated,” Musk said in a joint statement announcing the takeover.
Musk had taken a major stake in the firm earlier this month before lining up last week some $46.5 billion in financing to push forward with the purchase.
Twitter moves to block Elon Musk’s takeover
Twitter board chair Bret Taylor said the body “conducted a thoughtful and comprehensive process to assess Elon’s proposal with a deliberate focus on value, certainty, and financing,” according to the statement.
“The proposed transaction will deliver a substantial cash premium, and we believe it is the best path forward for Twitter’s stockholders.”
The polarizing Tesla chief’s campaign to buy the social media giant sparked concern that his unpredictable statements and alleged bullying are contradictory to his stated aims for the platform.