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Heineken Wraps Up UCL Season with Premium Experience at Cubana Lagos

Fans enjoyed an absolute blast as many walked away with prizes, trays of Heineken cans and other mouth-watering gifts.

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Heineken Wraps Up UCL at Cubana Lagos

To crown what has truly been a remarkable and successful UCL, UEFA Champions League Sponsor and world-renowned beer, Heineken hosted hundreds of fans and consumers to a premium viewing experience at Cubana Motana, Ikeja.

Real madrid vs Liverpool

The brand also treated fans at the Terraform Restuarant & Bar, Lekki and the Heineken UBTH Golf Club House in Benin City, Edo State to thrilling viewing experience with plush after parties.

Heineken Wraps Up UCL at Cubana Lagos (3)

Spiced with a stellar performance by Hip hop artiste, Ladipoe and an equalling exciting DJ performance by CrowdKontroller, the match viewing experience had fans in high energy as they enjoyed the game and showcase by the acts on the night.

Heineken Wraps Up UCL at Cubana Lagos (3)

Fans enjoyed an absolute blast as many walked away with prizes, trays of Heineken cans and other mouth-watering gifts.

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Heineken faceoff

The UCL season will go down in history as one to remember for the Nigerian football fans. From the premium viewing experience in Asaba, Port Harcourt to the UEFA Champions League Trophy Tour that featured 4-time UCL Winner & UEFA Global Ambassador, Clarence Seedorf and other Nigerian football legends to musical performances by Davido, Reekado Banks, Ruger, Ajebo Hustlers and a host of other artistes, Heineken has been created many moments to look back to and reminisce.

Heineken Wraps Up UCL at Cubana Lagos

The match which ended in victory for Real Madrid also saw the Los Blancos increase their trophy tally of the season to two and the number of UCL trophies to 14.

Jurgen Klopp’s men looked like they were on the brink of scoring when they went down to Vinicius Jr goal in the second half of the game. Liverpool had multiple chances of scoring but they were consistently locked out by Real Madrid’s Thibaut Courtois who put in a man of the match performance with many fantastic saves.

With the results, Real Madrid continue their dominance in European football history and Carlo Ancelotti secured a record fourth UCL trophy as a manager.

Heineken Wraps Up UCL at Cubana Lagos (1)

Speaking about the experience, Senior Brand Manager, Heineken, Chinwe Greg-Egu said “This season has been about the fans and creating rewarding moments for them. Without the fans, who cut across social strata and different groups, the fun, the games and the excitement would not have been possible. This year has been great for us because of the smile of our fans and consumers.”

This season’s Heineken UCL campaign tagged #CheersToAllFans highlights the inclusive nature of the beautiful game of football and is a purpose-driven campaign conceived to engender a more inclusive society that does not discriminate or like the round leather ball beloved by millions across the world.

GrassRoots.ng is on a critical mission; to objectively and honestly represent the voice of ‘grassrooters’ in International, Federal, State and Local Government fora; heralding the achievements of political and other leaders and investors alike, without discrimination. This daily, digital news publication platform serves as the leading source of up-to-date information on how people and events reflect on the global community. The pragmatic articles reflect on the life of the community people, covering news/current affairs, business, technology, culture and fashion, entertainment, sports, State, National and International issues that directly impact the locals.

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AMAA -StarTimes Short Film Festival encourages and empowers local filmmakers

Edmond Tawale from Uganda emerged winner of the special prize for a documentary with the movie titled Ateker. Edmond got prize money of $1000.

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AMAA -StarTimes

This year the African Movie Academy Awards (AMAA) has partnered with StarTimes, the biggest pay-tv company in Nigeria, hosted the AMAA-StarTimes Short Film Festival (The Shorts).

The Event is organized to motivate young and promising filmmakers on the African continent by providing a bigger platform for talented young people to succeed.

The festival has shortlisted over 200 short films. Selected from over 500 entries across Africa, the short films were aired daily on the ST Nollywood Plus channel on StarTimes at 8 pm. The pay-tv company has also added the films on the StarTimes-ON mobile app to run throughout the festival period.

Recently in June, StarTimes, in partnership with The Africa Movie Academy Awards (AMAA), rewarded outstanding short filmmakers across Africa. Held in Lagos, the award ceremony had industry experts in attendance, including Femi Odugbemi, Tunde Kelani, Peace Anyiam-Osigwe of AMAA, Femi Adebayo, alongside StarTimes team led by CEO, Alex Jian, and content Director, Viki Liu. 

Edmond Tawale from Uganda emerged winner of the special prize for a documentary with the movie titled Ateker. Edmond got prize money of $1000.

The outstanding short film winners are Frank Abasiekong from Nigeria as 2nd runner-up for his short film titled Room 10; Frank Dzikonu from Ghana as 1st runner-up for his animation movie titled Sad Story of Kojo; while Enobong Nkanta from Nigeria emerged as the winner for his short film titled Mama’s Song.

The 2nd runner-up got $1000, the 1st runner-up got $2000 and a mobile phone; while the winner got $3000 and a laptop.

Speaking at the Award ceremony, Peace Anyiam-Osigwe, Founder of AMAA said, “I’m delighted with this initiative to reward our young filmmaker and happy with the synergy StarTimes is having with the movie industry. Filmmakers need to understand the process of filmmaking. We approached StarTimes for partnership and StarTimes is willing to help us nurture these resourceful people. We have to clear the stage for young and upcoming filmmakers. If we catch them young and structure them properly, it will help the growth of having better films being made along the way.”

Also speaking, the CEO of StarTimes, Alex Jian said, “We are here to award excellence, creativity, hard work, and originality. It’s our goal to provide a bigger platform for talented young people to succeed on their dream roads. StarTimes has been deeply engaged with Nollywood since last year, starting with the production of Ile Alayo Season 1, a great work directed by our friend and ambassador Femi Adebayo.

During the process, we noticed the great potential of the whole industry, and we are surprised by many young content creators. They are passionate, hardworking, and full of inspiration. As a Pay-TV platform rooted in Africa, StarTimes aims at providing the best content to its audience. And we are very willing to support content creators in all kinds of ways because when they grow, the industry grows; if they succeed, we succeed.”

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Desperados Brings the #DespeIgnite Party to Port Harcourt

The tequila-flavoured beer brand has announced its next Ignite Party. Slated for Sunday, June 26, 2022, the Festival will be held at Higi Haga, Port Harcourt.

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Despe Ignite by Desperados

Following the highly successful outing of the Desperados Ignite party at Shalom Gardens in Asaba, Desperados beer is set to delight party lovers in Port Harcourt.

The tequila-flavoured beer brand has announced its next Ignite Party. Slated for Sunday, June 26, 2022, the Festival will be held at Higi Haga, Port Harcourt.

Mirroring elements of its last trek, the youth-centric party rave will glean from the brand’s ethos of ‘experimental fun’ to deliver popular music and fun experiences in the grand space of the Higi Haga.

Asides from DJ Big N and DJ Tohbad who are billed to mount the stage and supply nonstop music for the evening, Radio Nana and Hypeman Faceless will bring energy to the grounds as hosts and there will be plenty to munch on as well as chilled Desperados to heighten the excitement. Another feature the Port Harcourt version will replicate includes fun games and activities with incentives for guests to win multiple gift prizes.

As expected for an event of this magnitude; it will accommodate guests in their hundreds, thus making it the perfect setting for a hangout with friends, celebrities and influencers, as well as providing a space for guests to network with one another.

The Brand Manager, Desperados, NB Plc, Aboyowa Ikpobe, noted the importance of bringing the music festival to Port Harcourt. She said:

“Port Harcourt has a vibrant youth culture, one that is reflected in the Desperados beer brand. We understand our place in all of this and that is why we identify with them through the Ignite Party.

“The Ignite Parties is our way of saying ‘we note the resilience of young people regardless of social status.’ With Desperados, there are no bounds or limitations as to what can be done or achieved, and we are proud to replicate that authenticity through the Desperados Ignite parties as it moves across the country,” Ikpobe concluded.

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Spotify, COLORSxSTUDIOS collaborate to share Nigerian musical talent with the world

COLORSxSTUDIOS, Spotify partner to bring Ayra Starr’s electrifying performance to the masses

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Ayra Starr - Spotify, COLORSxSTUDIOS collaborate
Ayra Starr

Reflecting their mutual commitment to spotlighting hot new talent across the globe, COLORSxSTUDIOS and Spotify have announced an exciting new partnership that will showcase selected African artists.

The artists will also be featured on the COLORSxSTUDIOS website for fans to learn about their stories and the inspiration that guides their music.

Known for its videos of rising stars performing their breakout tracks against a striking, monochromatic backdrop, COLORSxSTUDIOS is teaming up with Spotify to amplify selected up-and-coming Nigerian artists from their RADAR Africa playlist

Spotify’s RADAR Africa programme aims to support emerging artists and put them on the map by presenting them to new audiences. A product of the programme, the RADAR Africa playlist is the number one spot for Spotify listeners to discover their new favourite tracks from the continent.

Recently, Nigeria’s musical talent has been receiving worldwide recognition and the first performer featured for the Spotify COLORS collaboration, Ayra Starr, is no exception. The Lagosian artist has quickly become one of the most exciting voices to come out of Africa’s most populous city. After sharing her eponymous debut EP in 2021 featuring standout singles such as ‘Away’ and ‘Sare’, she went on to cement her promising status by releasing her debut full-length album ‘19 & Dangerous’ later that year. Over the course of the eleven-track project, which includes contributions from the likes of Foushée and CKay, Ayra Starr showcases her musical prowess with punchy, vivid tracks like ‘Fashion Killer’ and ‘Bloody Samaritan’.

“It’s such an honor to be heard on COLORS and to be a Spotify RADAR artist all at once. I have watched so many COLORS videos over the years and always imagined what mine would look like, and I can certainly say I am proud of it!” says Ayra Starr. 

“The song ‘Ase’ is very dear to my heart and I am so excited to share it with the world. I hope it empowers people the way it empowers me,” she adds.

With more than 1.4 million monthly listeners on Spotify, Ayra Starr is a force to be reckoned with. For her COLORS debut, she sets the stage alight with her brand new single ‘ASE’. Serving as another slice of the artist’s signature Afrosoul sound, the track showcases her infectious vocals and confident, empowering lyrics against a bouncy soundscape.

“The marriage between COLORS and Spotify is the perfect way to showcase the talent of artists featured on RADAR Africa,” says Lead Music Strategy and Operations for Spotify Africa, Melanie Triegaardt.

“This partnership represents our commitment to driving artist discoverability on the Spotify platform and helping them reach audiences beyond their home markets,” she adds, highlighting the importance of the collaboration for encouraging the growth of African artists.

“We are excited to get behind Ayra Starr as one of Africa’s fastest rising exports and we can’t wait to see what more this partnership will bring.”

Through collaborations with key music platforms like COLORS, that are dedicated to providing stages for non-ordinary expression, and through proprietary platforming efforts like RADAR Africa, Spotify remains committed to deepening the connection between fans and artists while providing support to African musicians destined for worldwide fame.

Fans should be sure to watch this space, as the collaboration still has much more to come. To check out Ayra Starr’s COLORS performance and discover more, music lovers can visit here

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