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Nigerian Red Cross Sets Up 140 Mothers Clubs to Tackle Acute Hunger, Malnutrition in Most Impacted Communities

The clubs are spread across three local governments each in Sokoto, Katsina, Kebbi, Zamfara, Benue, Nasarawa and Niger states.

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The Nigerian Red Cross Society has set up 140 Mothers Clubs in North-Central and North-West

The Nigerian Red Cross Society has set up 140 Mothers Clubs in North-Central and North-West Nigeria as part of the Nigeria Hunger Crisis Appeal.

The clubs are spread across three local governments each in Sokoto, Katsina, Kebbi, Zamfara, Benue, Nasarawa and Niger states.

3,500 mothers (Pregnant and Lactating Women) are being targeted in 140 Mothers Clubs (21,000 indirect beneficiaries) through an integrated community-based campaign on Acute malnutrition and promoting Infant and Young Child Feeding (IYCF) for care givers and lactating mothers in the North-West and North-Central parts of the country through the Hunger Crisis Emergency Appeal in collaboration with the International Federation of Red Cross and Red Crescent Societies (IFRC).

The Nigerian Red Cross Society has set up 140 Mothers Clubs in North-Central and North-West
Screening for Malnutrition

The mothers are being trained on best health and nutritional practices that will help keep infants and young children healthy and productive.

Training is being provided by the Nigerian Red Cross Society with support from the Federal Ministry of Health.

According to the Federal Ministry of Health report and a report, Cadre Hamonize, Nigeria has the second highest burden of stunted children in the world, of an estimation of 2 million, with a national prevalence rate of 32 percent of these children being under five with seven percent of women of childbearing age suffering from acute malnutrition.

The report says, Seven percent of women of childbearing age also suffer from acute malnutrition, thus the campaign aims to empower mothers and care givers with knowledge on nutrition in local communities in 7 states namely Benue, Katsina, Kebbi, Sokoto, Nasarawa, Niger and Zamfara where it is also estimated that about 19.4 million people will be facing acute hunger between June and August 2022.

The Secretary General of the Nigerian Red Cross Society, Abubakar Kende says: “acute hunger breeds malnutrition and this requires immediate action particularly for pregnant, lactating mothers and vulnerable children.

A good number of them are now in a situation where they eat what they can get instead of choosing diets that will make them and their children healthy and this is something that concerns us greatly.”

The Nigerian Red Cross Society has set up 140 Mothers Clubs in North-Central and North-West
| Hunger Crisis Mother’s Club 2 Obi LG Nasarawa State

“Kende further said, “we are grateful to our funding partners; The American Red Cross, British Red Cross, Canadian Red Cross, Japanese Red Cross, and Netherlands Red Cross who have gone ahead to provide much needed resources to allow us to reach the most vulnerable people in these 7 states, however more support is still required as the funding gap is still huge vis a vie the needs.” Currently through the Hunger Crisis Appeal 700 Pregnant and Lactating women (PLWs) received a second round of supplementary conditional cash grants to boost their nutritional status and that of the babies they carry or infants that they are nursing to add to the 5000 HHs which received multipurpose cash grants to fight Hunger across 7 states.

Dr. Manir Jega, Coordinator, Health, and Care, NRCS says, the activity will, through the formation of mother’s clubs share information on nutrition, identify and refer malnourished children and lactating mothers to the nearest health facility after being measured with the Mid Upper Arm Circumference, MUAC tape.

 “We know that if mothers and care givers have better information, it will lead to healthier children and a better society, we have set up 140 Mothers Club in the 7 states. We are working closely with Federal Ministry of Health on this.”

One of the leading causes of malnutrition in Nigeria is poor dietary knowledge adding that the network of Red Cross volunteers would help educate lactating mothers and care givers on how to combine available foods to reduce malnutrition and improve the production of breast milk for infants during the weekly mother’s club meetings. This is expected to go a long way in reducing malnutrition, prevent child mortality, morbidity and promote a healthy diet, Dr. Jega noted.

According to Benson Agbro, Coordinator Disaster Management, the spate of farmer herder conflicts and banditry in the country is another leading cause of malnutrition. “When people cannot access markets to buy food, or they cannot access their fields to grow the required dietary foods, they will eat whatever food they see is available to them in order to just fill their stomachs and live to fight another day without minding the nutritional value”.

The Nigerian Red Cross Society has set up 140 Mothers Clubs in North-Central and North-West
| Hunger Crisis Mother’s Club 1 Obi LG Nasarawa State

The Nigerian Red Cross with support from the International Federation of Red Cross and Red Crescent Societies (IFRC) is working to reduce acute hunger in Nigeria and improve the nutrition and livelihoods of 51,000 beneficiaries in North-West and North-Central Nigeria.

The impacted communities are experiencing acute hunger because of climate change, COVID 19 and insecurity which prevents many of them from accessing their farmland and in some cases has forced them to flee their homes.

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Peak 456 celebrates Children’s Day with free nutritious breakfast

The free meals served by FrieslandCampina WAMCO, makers of Peak 456 Growing Up Milk, to children in the select age bracket at events

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Peak 456
L-R: FrieslandCampina WAMCO Marketing Manager, Specialized Nutrition, Akon Imoh; siblings, Franklin and Naomi Ashien, and Food Nutritionist, Damilola Alabi during the sampling of Peak 456 Growing Up Milk at a Children’s Day Celebration held at Ndubuisi Kanu Park, Alausa Ikeja on Friday, May 27th.

Nigeria’s leading children’s dairy brand, Peak 456 Growing Up Milk, celebrated this year’s Children Day on Friday, May 27th, serving 4–6-year-olds free nutritious breakfasts and gifts.

The free meals served by FrieslandCampina WAMCO, makers of Peak 456 Growing Up Milk, to children in the select age bracket at events held at the Ndubuisi Kanu Park, Alausa  was in continuation of efforts to offer better nutrition to every Nigerian child.

The children had lots of fun, and nutritious meals served with Peak 456 Growing up Milk at the event.

In addition to the breakfast meals, they also got free sachets of Peak 456 Growing Up Milk plus other gifts, courtesy of the brand and its promise of providing ‘Better Nutrition for Every Child.’

Explaining the initiative, the Marketing Manager Specialized Nutrition, Akon Imoh, said that the company made Children’s Day special with nutritious and age-appropriate meals for children.

“Peak 456 Growing Up Milk is for children aged 4-6 years, and since this is a special day for children, we want to share the joy of the occasion with them. They deserve this and a lot more, but this is just us demonstrating our care and affection. Studies have shown that serving them nutritious and age-appropriate breakfast meals would help improve their attention span and memory necessary for learning,” Imoh said.

Child nutritionists have highlighted the importance of eating breakfast. Furthermore, research has shown that children who eat a healthy breakfast are more active and creative, have better hand-to-eye coordination and miss fewer school days.

“Peak 456 Growing Up Milk is specially formulated to meet the nutritional requirements of children 4-6 years old to help them grow up strong and smart. It is the first milk of its kind in Nigeria. FrieslandCampina WAMCO believes that every child has the right to better nutrition. Hence, making age-appropriate nutrition accessible to every Nigerian child starting from breakfast,” Imoh said.

Peak 456 Growing Up Milk contains nutrients essential in building the brain’s structure and supporting the optimal brain development of children aged 4-6 years.

She said, “Peak 456 Growing Up Milk also has supportive growth nutrients such as a high-quality protein, calcium and Vitamin D to support physical growth and the achievement of key developmental milestones. This is in addition to immune-supportive nutrients like Vitamin A, D, E and C, Zinc, Selenium and Manganese to strengthen the body’s natural resistance.”

Speaking on the day’s significance, a parent at the Ndubuisi Kanu Park event, Mrs Toyin Ashien, said she was elated to celebrate the day with her children. She commended Peak 456 Growing Up Milk for serving nutritious breakfast to children.

“I am excited to be here with my children. I’ve had so much fun with them. Children are the future leaders of tomorrow and require proper nutrition at an early age for their growth. I admire what Peak 456 Growing Up Milk has done here today, and I hope they continue to do more of this,” she said.

Breakfast plus Peak 456 Growing Up Milk helps children get more nourishment. Peak 456 Growing Up Milk aims to promote the nutritional well-being of growing up children.

Peak 456 Growing Up Milk is a brand of FrieslandCampina WAMCO, an affiliate of Royal Friesland Campina in the Netherlands.

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Flour Mills Launches 400g Golden Penny Pasta

The new product, launched into the market represents Flour Mills of Nigeria’s proactive response to consumer demand for varied sizes of Golden Penny pasta suitable for different occasions.

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Golden Penny 400g - Spaghetti by Flour Mills

As part of its commitment to feeding the Nation every day, Nigeria’s leading manufacturer of superior quality products and a notable player within the food and agro-allied sector, Flour Mills of Nigeria, has announced the launch of the Golden Penny 400g Pasta pack.

The outstanding player within the FMCG industry and owners of the iconic brand ‘Golden Penny’ unveiled the 400g Pasta to afford customers an invaluable opportunity of varied tasty nutritious pasta options.

The new product, launched into the market represents Flour Mills of Nigeria’s proactive response to consumer demand for varied sizes of Golden Penny pasta suitable for different occasions.

With the new 400g pack, FMN continues its dedication to retaining the nutritional quality of its signature pasta while providing young families with midi packs designed to serve various purposes and needs.

Made from the finest quality Durum, Golden Penny Pasta is a great nutritional source of dietary fibre, Energy, protein, and vitamin A, necessary for healthy growth and vitality. Variants of the premium Golden Penny pasta brand include consumer favourites, such as Spaghetti, Spaghettini, Macaroni, Twist, and Couscous.

Speaking on the proactive nature of FMN as a leading food manufacturing company in Nigeria, the Managing Director, Food Division, Flour Mills of Nigeria Plc (FMN), Devlin Hainsworth stated “FMN as a Group has been relentlessly feeding the nation for over six decades. The Group’s iconic brand ‘Golden Penny’ embodies our invaluable food brands which are designed to always afford our consumers tasty yet nutritious food options. Our launch of the 400g pasta pack is still a pragmatic response to our consumers’ needs and we believe that this new product invariably creates a wider range of options for young families in accordance with their budgets.

Also, remarking on the new product launch, The Marketing Director, Foods, Bisi Idowu noted “As a Group, FMN is committed to delivering superior quality products that satisfy different nutritional needs of families, groups, and communities, especially Nigerian young growing families. Consumers can expect quality, tasty, and highly nutritious pasta products in the 400g pack, the same qualities that have endeared them to our pasta brand over the years. This product is a pragmatic response to their demand for quality products suitable for various occasions, especially for family consumption, which reiterates our dedication to the family bond that strengthens society.”

With the new 400g Golden Penny pasta pack, Flour Mills aims to continue to foster close-knit bonds among young families while providing great tasting and nourishing food to millions of Nigerian homes.

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FMN Celebrates ‘The Amazing In Every Child

Some physical and physiological underdevelopment in children is associated with malnutrition.

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Pack Shot Amazing Day - FMN

Every child is endowed with special character traits and abilities.  These strengths most times do not always manifest fully during a child’s developmental stage until parents and other adults in a child’s life put in efforts to nurture these character traits. 

Although some parents begin to notice peculiar attributes about their children early in life, for instance, their ability to sing, dance, lead, coordinate, run, swim, read, etc., other parents do take a while to recognize these abilities in their kids.

While many have long debated whether “nature” or “nurture” plays a stronger role in child development, available reports and data show that the totality of a sound and well-adapted person is a product of both nature and nurture.

What a child experiences and is exposed to interacts with his or her underlying biological makeup.

Learning and development for young children are both rapid and cumulative, continuously laying a foundation for later learning.

These and related insights emerging from research have strong implications for settings where young children are cared for and educated.

Also, nutrition is invaluable when it comes to ensuring that both the physical and physiological aspects of children are developed.

Some physical and physiological underdevelopment in children is associated with malnutrition.

Poor diet, frequent illness, and inadequate or inattentive care for young children can lead to malnutrition. What we eat, and when we eat it is a vital aspect of human growth.  

Suitable nutrition is an important factor influencing growth & immunity. Children need sufficient amount of Calciums, protein, fat, vitamins, minerals, and fibre in their daily diets. Each of these nutrients has a vital role in the all-around growth and development of children.

Therefore, as part of a well-planned proactive response to the needs of consumers, Flour Mills of Nigeria Plc (FMN) commemorates the 2022 Children’s Day in an impactful way through an advocacy campaign themed ‘Feed Their Amazing’., This is an advocacy project that solicits healthy feeding for holistic child growth.

From dancing to singing, piano playing, golfing, and swimming, these are some known human character traits that require a certain level of nurturing and healthy eating for their actualization. FMN through the ‘Feed their Amazing’ campaign advocates for parents to identify and feed their children’s amazing.

For over six decades, the Group has been championing growth in the FMCG industry as an integrated food and agro-allied company and manufacturer of superior quality products.

FMN owns the iconic Golden Penny brand and has orchestrated a series of wholesome nutritious food products for the consuming pleasure of many.

In a bid to ensure that parents have access to nutritious food for themselves and their children, Flour Mills of Nigeria Plc (FMN) through its core purpose of feeding the Nation every day proactively created Amaizing Day breakfast cereal mostly for children.

Amaizing Day breakfast cereal is a soft-flake instant breakfast cereal made from the right combination of nutritious natural ingredients which are Whole Maize, pure Soya Bean flour, and Cassava flour.

It is also prepared with Vitamins and Minerals that support the growth and development of a healthy body, sound mind, strong bones, and sharp eyes.

Amaizing Day breakfast cereal is exceedingly fortified with four key nutrients (the power of 4) needed for a child’s mental and physical development as listed below:

  • Calcium, for bone health. Amaizing Day breakfast cereal is richly fortified with calcium and thus should be every mother’s breakfast choice for their children to help build their bones, body, and mind.
  • Protein, for growth and maintenance of body cells and tissues. Golden Penny’sAmaizing Day cereal is a sure source of protein for children. Parents who feed their children Amaizing Day breakfast cereal get to see them identify and manifest their ‘amazing’ early in life.
  • Dietary Fibre, for easy digestion: Dietary fiber is an essential part of a healthful diet. Golden Penny now brought this goodness to every parent’s doorstep through its superior quality breakfast cereal, Amaizing Day. As a wholesome source of Dietary Fibre, Amaizing Day breakfast cereal is designed to afford kids an opportunity for a wholesome meal in every pack.
  • Vitamin A, for clearer Vision: it helps form and maintains healthy teeth, skeletal and soft tissue, mucus membranes, and skin. It is also known as retinol because it produces pigments in the retina of the eye. Amaizing Day breakfast cereal is richly fortified with Vitamin A that promotes good eyesight for children, and for stronger and sharper vision.

Instilling healthy eating habits and providing good nutritional choices in children are extremely important to ensure holistic development.

FMN believes that every child is endowed with innate capabilities that need to be properly groomed and fed to ensure the full manifestation of these traits. 

It is therefore pertinent that parents identify these unique abilities in their children and afford them amazing nutritional meals like the Amaizing Day breakfast cereal to help nurture these traits and grow their amazing physiological traits fostering individual productivity and balanced societal adaptation as productive Citizens.

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