GRTech
Sophos is a Leader in the IDC MarketScape for Worldwide Modern Endpoint Security for Midsize Businesses in 2024
Reporter: SANDRA ANI


Sophos, a global leader in innovating and delivering cybersecurity as a service, has announced its recognistion as a Leader in the IDC MarketScape: Worldwide Modern Endpoint Security for Midsize Businesses 2024 Vendor Assessment, which evaluates the solutions and business strategies of 16 modern endpoint security (MES) vendors.
Sophos Endpoint defends more than 300,000 organizations worldwide against advanced attacks with anti-ransomware, anti-exploitation, behavioral analysis, and other technologies that stop threats before they escalate. In the report, IDC applauds Sophos Endpoint for including “a more expansive set of protection technologies (host-based firewall and IDS/IPS, device control, DLP, and encryption) as standard features in its endpoint security offering.”
In addition, “in the discipline of systematically strengthening customers’ security posture, Sophos has a strong set of features in customer security advisory recently enhanced with an account health-checking feature (detecting and remediating security configuration drift).”
The report also praises Sophos for adding “several new capabilities: adaptive attack protection, critical attack warning and data protection and recovery” to further mitigate risks.
With an extensive and expanding range of integrated capabilities spanning protection, detection, response, and recovery, Sophos Endpoint seamlessly integrates with other vendors’ and Sophos products including Sophos Managed Detection and Response (MDR), the most widely used MDR offering. Sophos Endpoint is also the foundation for Sophos Extended Detection and Response (XDR) and Sophos Endpoint Detection and Response capabilities (EDR).
“We’ve strategically engineered our products and services to work together and with third-party systems to create comprehensive, preventive and highly actionable defenses,” said Rob Harrison, senior vice president of product management at Sophos. “We’re also committed to innovation, which is critical for consistent protection against aggressive and determined cybercriminals. Sophos Endpoint protections, specifically Sophos Intercept X, continue to be recognized as industry-leading, which reflects our innovative approach to developing defenses against the latest and anticipated attacker tactics, techniques and procedures, including the recent increase in the deliberate use of remote ransomware to evade detection.”
“Adaptive attack protection, introduced in early 2023, is a demonstration of Sophos’ means to disrupt hands-on-keyboard attackers while minimizing potential disruption to legitimate operations. Tuned to detect attackers pivoting to more aggressive tactics, protection sensitivity is automatically elevated to prevent damage. Once the malicious activity is no longer present, normal protections are automatically reestablished. Sophos critical attack warning alerts security personnel when immediate attack responses are necessary. Responses, estate wide if warranted, can be orchestrated through Sophos MDR, incident response (IR) or XDR. The prevalence of ransomware attacks compels organizations to be prepared to recover,” said the IDC report.
“With their professional and managed security services, expanded product set, and ability to integrate with existing security investments, it’s clear that Sophos understands the needs and challenges of a midsize business,” said Michael Suby, research vice president, Security & Trust, IDC. “Sophos’s comprehensive approach from prevention through recovery places Sophos on the shortlist of midsize businesses looking for an established and effective partner for security.”
Managed in the cloud-native Sophos Central platform, Sophos’ portfolio solutions are part of the Sophos Adaptive Cybersecurity Ecosystem, where security data is collected, correlated and enriched with additional context to enable automatic and synchronized responses to active threats. This platform is further optimized by Sophos X-Ops threat intelligence, a cross-operational task force of more than 500 security experts within SophosLabs, Sophos SecOps and SophosAI.
GRTech
The Economics of Product Decisions: Applying Behavioural Economics and Game Theory in PM


Product managers often need to make a clear-cut decision: what should we build next? But the decisions which hold real importance go beyond adding features.
It’s about getting what makes people tick.
It goes way beyond what you would expect, getting into how people behave and using game theory.
These areas give insight into how users decide and how a product’s design can improve growth and keep people interested.
This is what Amarachi Nnochiri excels at. She is a senior product manager that knows how to use economics and psychology in her job.
She goes beyond simply managing product tasks; she develops whole product systems based on how users think, feel, and use a service. Her background shows how understanding human psychology and behaviour can give you a significant advantage in the competition.
One idea Amarachi uses is “loss aversion.” In this scenario, people feel worse about losing something than they feel good about gaining something of equal value.
She uses this when designing her products, mostly when it comes to pricing and getting people to try new strategies. For example, instead of giving a free trial, she might use a freemium setup where users get some stuff for free but could lose it if they don’t buy an upgrade. This pushes them to pay.
She might also use progress bars or streak counters, since losing progress gets people to keep using the product.
Amarachi also uses ideas from “game theory” to get how users act and change their behavior. She realizes that users are doing more than operating a product, but are playing a game with other users or with the product itself. She designs things that use ideas like “Nash equilibrium,” where nobody can do better by changing what they’re doing. For a social product, this could mean creating a system where doing something good for yourself (like inviting friends) also helps everyone else. This makes the whole thing stable and positive.
Her know-how in game theory also applies to making strong “network effects.” This means making stuff that gets better as more people use it.
A good example is a social network where each new user makes the product more helpful for everyone else. Amarachi endeavours to make things go viral on purpose, not just by luck.
She might use “commitment devices,” which are things that make a user stick with a behaviour by making them depend on it socially or functionally. For example, inviting team members to a tool makes the user stick with the platform and makes the product’s network stronger.
This way of thinking is better than just following the usual steps. By using these economic and psychological tricks, Amarachi develops competitive advantages which are difficult to replicate.
She knows that a company’s best thing is not just a simple interface, but a product that’s designed to sync with how people behave.
Her product choices aren’t just about the needs of users, but equally focus on motivating them to like the product, use it, and stick with it.
In her work, choosing a subscription price isn’t just a business thing; it’s about behaviour. Designing a social feed isn’t just about the content; it’s about balancing what people want and watching how they interact. Amarachi knows extensively about the economics of product decisions. This makes her products innovative and appealing to human behaviour, which leads to more use, keeps people around, and helps the product grow. She’s a leader in product management, where identifying customer desires is backed by understanding human motivation.


Technology Company, Globacom, has announced significant reductions in its International Direct Dialing (IDD) rates, making international calls more affordable for its existing and new customers across Nigeria.
Effective August 10, the new rates began applying to over 15 popular international destinations, including United States which will has moved to ₦30 per minute, down from ₦35, United Kingdom is now N350 from ₦400, while India also moved down to ₦40 from N45.
The rates for China, Saudi Arabia and Cameroon however recorded major reduction moving to N75, N300 and ₦700 respectively.
The reduction was also extended to African countries including Benin Republic which goes for ₦650 per minute, Niger Republic ₦750, Ghana ₦500, and Togo ₦650. United Arab Emirates also moved from ₦450 to ₦325, Germany to ₦550, Côte d’Ivoire ₦700, Libya ₦700, while calls to Malawi is now N1,100 from ₦1,200.
Glo aims to provide more value for its customers through these revised rates, encouraging them to make Glo their preferred network for international calls. New IDD bundles will also be introduced, offering frequent international callers even more attractive deals.
Globacom, which remained optimistic that frequent international callers will benefit immensely from the reductions in IDD bundles, enjoined customers to take advantage of the new rates to stay connected with friends and business associates across the globe.
GRTech
Oil subsidy removal freed up resources for infrastructure – Enugu Governor
By Orji Israel, South East Correspondent


The Executive Governor of Enugu State, Peter Mbah, has attributed the financing of numerous infrastructure projects embarked by the state government to the oil subsidy removal policy of the President Bola Ahmed Tinubu administration.
He made this declaration at the Govermment House, Enugu, during a courtesy visit by a delegation of federal government led by Minister of Information and National Orientation, Mohammed Idris, as part of activities lined up for the 2-day Citizens’ Engagement Series in the South East geo-political zone.
“For us in Enugu, we are able to accomplish all we promised our people during the campaign, thanks to the bold decision taken by President Bola Tinubu, which has freed up resources needed to execute humongous capital projects,” said Governor, while listing ongoing projects in the state, which include the construction of 7,000 classrooms, 3,300 hospital beds and 2,000-hectare of 260 farm estates across the 260 wards of the state.
Governor Mbah also pledged more support for the policies of the federal government, saying they are in the best interest of the people of the state.
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