Spotlight
MTN Go MAD Campaign Inspires Aba’s Entrepreneurial Spirit
Reporter: SANDRA ANI


MTN Nigeria’s Go Make A Difference (Go MAD) campaign brought its message of innovation and empowerment to Aba, the renowned hub of enterprise, on Sunday, March 23, 2025. The event, held at Sugarland, Luxury City Hotel, celebrated local creativity and resilience while encouraging Nigerians to take bold steps toward transforming their communities.
Onyinye Ikenna-Emeka, Chief Marketing Officer of MTN Nigeria had earlier the inspiration behind the Go M.A.D initiative. “The Go M.A.D. campaign is rooted in the belief that MTN data gives you the power to take on the world, to achieve the extraordinary, and to make a meaningful difference, in your community, your family, and your workplace.”
The campaign has already made stops in cities like Abuja, Enugu, Calabar, Ibadan, and Benin, showcasing changemakers who embody the spirit of progress. In his opening remarks, MacDaniels Enwemuche, Regional Manager, Sales & Trade Development at MTN Nigeria, emphasised the importance of resilience during challenging times. He stated: “MTN is here to remind us that every great achievement starts small. We’re providing a platform for Nigerians to showcase their skills and products, not just locally but globally, removing limitations and amplifying their impact.”
Describing Aba as Nigeria’s “Silicon Valley”, Enwemuche explained the need to activate this campaign in Aba, due to the city’s industrious spirit and alignment with the Go MAD philosophy: “Aba is already making a difference. Every person — doctor, teacher, shoemaker — has a role to play in our ecosystem. Do it well.”
The event featured inspiring stories from local changemakers. Like chessmaster Tunde Onakoya, the campaign’s ambassador, these stories reflected how small steps can lead to global impact. Onakoya rose from humble beginnings to become a Guinness World Record holder for the longest chess marathon. His journey exemplifies the transformative power of determination and digital connectivity.
Local talents also took centre stage in a vibrant showcase. A body painter, tailor, and mechanical engineer demonstrated their crafts live, while fashion designer Prinna Nnanna unveiled an athleisure line sewn overnight and modelled on-site.
The Icons of Impact session highlighted changemakers using MTN data to drive social change. Dr. Precious Uche, CEO of Tonatel Beauty and Spa, shared her mission to redefine beauty standards:
“My business fights bleaching and promotes ‘black is beautiful.’ MTN data has helped me spread this message across Owerri and Aba.”
Fashion entrepreneur Michael Chinedu Ogbonna, CEO of Mua Couture, discussed how digital tools have expanded his reach: “The internet has made the world a global village. I now create clothes for clients in Malaysia, the US, and Canada — all thanks to data.”
Through storytelling, cultural showcases, and real-life examples, the Go MAD Aba activation reminded attendees that even small acts of courage can spark significant change. The campaign continues to celebrate resilience and innovation across Nigeria while empowering communities with digital tools.
With upcoming activations planned for cities like Jos, Lagos, and Kano, MTN remains committed to inspiring Nigerians to make a difference, one bold step at a time.
Spotlight
PRCAN Congratulates Mrs. Bolajoko Bayo-Ajayi on Her Historic Election as President of NIMN
Reporter: SANDRA ANI


The Public Relations Consultants Association of Nigeria (PRCAN) has extended its heartfelt congratulations to Mrs. Bolajoko Bayo-Ajayi on her election as the President of the National Institute of Marketing of Nigeria (NIMN).
In a statement signed by Dr. Nkechi Ali-Balogun, fnipr, Chair/CEO of PRCAN, the association described Mrs. Bayo-Ajayi’s election as a landmark achievement and a significant moment in the history of the marketing and communications profession in Nigeria.
“On behalf of PRCAN, I extend our warmest congratulations to Mrs. Bolajoko Bayo-Ajayi on her historic election as the first female President of the National Institute of Marketing of Nigeria. Her emergence is not only a celebration of professional excellence but also a beacon of inspiration to practitioners across the integrated marketing communications industry,” Dr. Ali-Balogun stated.
She further noted that Mrs. Bayo-Ajayi’s distinguished career and consistent dedication to the development of the marketing profession have earned her this well-deserved recognition.
“Her leadership comes at a critical time in Nigeria’s evolving marketing and communications landscape. We are confident that NIMN will continue to thrive under her visionary guidance, championing innovation, professionalism, gender inclusion, and sustainable growth in the sector,” she added.
PRCAN expressed optimism about strengthening institutional collaborations between NIMN and PRCAN to advance professional development and capacity building in Nigeria’s integrated marketing communications ecosystem.
“We look forward to deeper synergy between our two organisations as we collectively strive to elevate standards, empower practitioners, and shape the future of our industry,” the statement concluded.
PRCAN once again congratulates Mrs. Bayo-Ajayi on this outstanding achievement and wishes her a successful and impactful tenure.
Spotlight
Obasanjo, Christ Embassy, and Eminent Nigerians Honour Pastor Sylvester Ebhodaghe at 50
Former President Olusegun Obasanjo and top dignitaries celebrate media leader and minister at milestone birthday thanksgiving, reports SANDRA ANI


A constellation of national leaders, spiritual luminaries, and prominent Nigerians gathered on Thursday to honour Pastor Sylvester Ebhodaghe—publisher of National Daily Newspaper and National Standard Magazine—as he marked his 50th birthday with a grand Thanksgiving Service and Banquet at Christ Embassy, Isheri, along the Lagos-Ibadan Expressway.
Among the high-profile attendees was former President Chief Olusegun Obasanjo, who lauded Pastor Ebhodaghe for his steadfast commitment to God and his enduring service to humanity. In a heartfelt goodwill message, Obasanjo commended the celebrant’s journey of faith and purpose.
“An occasion like this is not just for celebration, but for deep gratitude to God. Fifty years and nine months, counting from your mother’s womb, is no small milestone,” Obasanjo said. Reflecting on life beyond the golden jubilee, he added, “After 50 glorious years of grace and divine favour, the next chapter must be about even greater service—to God, and through that, to humanity. I pray you enjoy another half-century of impactful living.”
In a touching conclusion, the former president remarked, “When you celebrate your next 50 years, I may no longer be here. But wherever I am, I will be remembering you.”
A Celebration of Faith, Leadership, and Impact
The thanksgiving event drew key figures from the religious, political, business, and media spheres, creating a vibrant atmosphere of unity and reverence. The service was hosted by Christ Embassy and officiated by prominent ministers, who welcomed attendees and led the formal proceedings.
Most Reverend Tom Amenkhienan, a senior member of the Loveworld Central Executive Council, offered an anointed prayer for Pastor Ebhodaghe and his family, declaring blessings of divine health, spiritual elevation, and unstoppable progress. “Your going and your coming shall be blessed. No weapon formed against you shall prosper,” he prayed.
Delivering the sermon, Pastor Moses Olayemi of Christ Embassy Benin Zone 1 drew from Psalms 1 and 4 to illustrate the celebrant’s life as one rooted in godliness and integrity. “You can see from the calibre of individuals present today that Pastor Sylvester is a man who walks with God,” he said. He encouraged attendees to examine their spiritual walk, drawing on the biblical example of Cornelius, who despite his righteousness, sought spiritual renewal.
A Life Transformed by Calling
In an emotional vote of thanks, Pastor Sylvester Ebhodaghe paid special tribute to Pastor Chris Oyakhilome, President, Loveworld Incorporated, crediting him with a life-changing spiritual encounter.
“Twenty-seven years ago, I turned on the television and saw Pastor Chris preaching. I heard a voice say, ‘Your destiny is connected to his ministry.’ That moment changed the course of my life,” he shared, visibly moved.
Pastor Ebhodaghe also thanked his family, friends, colleagues, and fellow ministers for their unwavering support and encouragement over the decades.


Guest List
The celebratory banquet saw an impressive turnout of distinguished personalities from across various sectors. Alongside Chief Obasanjo were:
Otunba Oyewole Fasawe, businessman and political figure
Sir Dr. Mike Okiro, former Inspector General of Police
Dr. Ernest Ndukwe, Chairman, MTN Nigeria Communications Plc
Prince Bisi Olatilo, Chairman, Biscon Communications Group
Dr. Uche Ogah, President, Masters Energy Group
Dr. Ayodele Ogunsan, Director, Lagos State Security Trust Fund
Mr. Oladimeji Oresanya, Ogun State Commissioner for Environment
Dr. Tola Salah, Special Adviser on STEM to the Kwara State
Spotlight
Glo Foundation holds “Rest and Relaxation Day” for Sanitation Workers
… to train them in skills acquisition, reports SANDRA ANI


Glo Foundation, Globacom’s CSR arm, on Saturday celebrated more than 1,000 sanitation workers in Lagos State at a special event tagged, Rest and Relaxation Day, held at the headquarters of the Lagos Waste Management Authority, (LAWMA), Ijora, Olopa, Lagos.
Apart from treating the sweepers to great fun, music, games, food, and bonding activities, aimed at reducing stress and promoting the health and wellness of the workers, the Foundation also promised a four-week skills acquisition training for the workers or their dependents in bead making, barbing, fashion design, digital skills and more, to equip them with permanent vocations.
Head of Glo Foundation, Mrs. Jumobi Mofe-Damijo, explained that the Foundation decided to honour the cleaners with a Rest and Relaxation event to express gratitude to them for the important work they do daily, event at great danger to their lives on roads across the state. She noted that the effort of Glo Foundation in this regard would also extend to other states across the country so as to renew a sense of belonging among those who are doing critical jobs across the country.
“We recognize the important and thankless jobs that you do all over the state in ensuring that our roads and streets are clean every day. We recognize the hazards you face from drivers who don’t appreciate you and are at times impatient while you are by the roadside sweeping. It is the reason why we are here today to let you know how much we value you and your huge contributions to keeping Lagos clean on a continuous basis,” she added.
She also disclosed that there were empowerment and skills acquisition programmes planned for the sweepers which will be held in the following months. They include Fashion Skills (Fashion Design, jewelry making, Fabric Embellishment & Beading); Baking skills: (Basic cake and decoration, Fried and baked pastry, Bread making, soft skills and Entrepreneurship class); Digital Skills (Digital marketing, social media management, and e-commerce).
Speaking at the event, the Managing Director/CEO of LAWMA, Dr. Muyiwa Gbadegesin, lauded the initiative as a well thought-out idea, to shield the workers from health risks and boost their wellness status.
According to him: “This gesture falls squarely within the frame of the THEMES+ agenda of the Governor Babajide Sanwo-Olu’s Administration, which prioritizes health and wellness of the people. No doubt that we are used to the culture of working round the clock, and hardly finding the time for intentional rest, during which to recuperate and rejuvenate our tired minds and bodies, to reduce stress and prevent health risks. This much needed occasional relief is at the heart of today’s event. And we thank the Glo Foundation for the kind gesture and encouragement”.
The LAWMA boss thanked the foundation for its planned skill acquisition programme for some sanitation workers, aimed at equipping them for financial stability. “As the saying goes, when you teach a man to fish, you have succeeded in feeding him for the rest of his life. That is exactly what Glo Foundation is set to achieve with that programme, and we are eternally grateful for the kind gesture”, he noted.
Some sanitation workers expressed heartfelt gratitude to Glo Foundation for organizing the event, promising to continue their diligent work to keep Lagos State clean.
“It’s been a while since I have had this much fun, I am truly grateful to LAWMA and the Glo Foundation for organizing this amazing event. I am looking forward to enjoying every moment of it,” said Iyabo Joseph.
Another sweeper, Lateefat Alabi said: “I am very happy today. I appreciate our Glo Foundation and LAWMA for this event. This will motivate me to keep doing my job diligently always”.
Other highlights of the event included dance competition, raffle draw, and gift presentation, where two sweepers won a microwave and a grinding machine, bringing joy to the winners.
In attendance were LAWMA management staff, the Bobakeye of Ijora, Iganmu & Apapa kingdom, Prince Adekemi Ojora, and several Glo Foundation officials, who engaged directly with the workers and freely shared in the fun and pageantry.
As the sun slowly set and the music wound down, there was a lingering sense of fun and humour, suggesting that the event was actually more than just a corporate gesture — it was a statement that every worker matters. It was a good opportunity for the sweepers to be celebrated and be seen beyond the orange uniforms and daily street sweeping schedules.
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