By Nmerichukwu Igweamaka

The Chuba Ikpeazu Stadium in Onitsha came alive on Friday, November 23, as popular Nigerian music artists took to the stage to thrill the crowd at the fourth edition of the Hero Lager fiesta. Popular artists like Duncan Mighty, Timaya, Harrysong, Omawunmi, Reekado Banks and Rudeboy, one half of PSquare, performed their popular songs as they celebrated with Hero Lager, a premium brand from the stable of International Breweries, a proud part of the AB InBev family.

As a brand that has always represented the South East of Nigeria, the music fiesta themed the Bridge Edition, is aimed at identifying and elevating major landmarks that typifies South East which the Niger Bridge epitomizes.  This edition of the music fiesta is also significant as it connects the brand with its teeming consumers and customers.

Speaking at the event, Marketing Director, International Breweries, Plc., Mrs. Tolu Adedeji said every year, the Hero fiesta attracts thousands of fans who are loyal to the brand and appreciate what it stands for.

“We made the decision to make Onitsha the venue of our annual fiesta as a way of appreciating the acceptance and the loyalty enjoyed by Hero Lager beer and it gets bigger and better with each passing year. We hope to continue bringing so much value to our customers and maintaining the good relationship,” Adedeji said.

Launched into the Nigerian market in August 2012, Hero Lager beer worked its way into the hearts of consumers in the South Eastern region who christened the beer ‘Oh Mpa’, in reverence and as a mark of respect (Mpa means father in Igbo language). The premium lager, Hero, was also only recently knighted with a new crown cork -a Red Cork and with the title of “Dike Mba Nile.”

Marketing Manager, Hero Lager, Obumneke Okoli, said, “Hero is a well-established brand in the eastern part of the country and International Breweries Plc. is tremendously thrilled to bring to them a night packed with fun and excitement as a way of expressing our unwavering gratitude to our Igbo brothers.”

In addition to the fiesta, more winners emerged in the HEROnaire mega promo, a reward scheme that offers consumers above the legal drinking age with N1 million for eight weeks over the next two months. “Hero Lager is always glad to put a smile on the faces of its consumers and we are looking forward to rewarding even more consumers across the country, giving people the opportunity to win big and become HEROnaires,” said Sales Director, International Breweries Plc., Mr. Godwin Oche.

Hero fiesta is an annual music extravaganza put together by International Breweries to celebrate its customers for their patronage and loyalty, while identifying with the culture and the traditions of the people, particularly those resident in the South-Eastern part of the country.