Sports
Global digital payment company Visa is expands its football portfolio


By: Sandra Nnaemeka
Visa, the Official Payment Services Partner of FIFA, has announced partnerships with the Union of European Football Associations’ (UEFA) Women’s Football Competitions and the Confederation of African Football (CAF) Total Africa Cup of Nations tournament to evolve its sponsorship portfolio and connect with fans around the world.
Leveraging its sponsorship expertise and success at the 2018 FIFA World Cup Russia™, Visa will implement its innovative payment technology at the tournament venues and deliver exclusive experiences for cardholders and clients.
By tapping into the strength of the Visa brand and its influential role for fans in football, Visa will help to further elevate women’s football and these regional tournaments.
“Visa has strategically positioned itself at the center of football and these events will further exemplify the unique experiences only Visa can provide to fans across the globe,” said the Chief Brand and Innovation Marketing Officer, Visa Inc. Chris Curtin, “These tournaments allow us distinctive opportunities to showcase Visa’s payment innovation, strengthen partnerships and highlight our evolved offerings to clients and fans.”
Expanding Global Football Portfolio
Visa is partnering with the UEFA Women’s Football Competitions through 2025 to continue its efforts to inspire and empower women, as women’s football continues to grow at all levels.
Through its partnership, Visa will collaborate with UEFA for the 2021 Women’s European Championships in the United Kingdom and the annual Women’s Champions League beginning in 2019.
Complementing the national team tournament with the world’s finest club competition allows Visa to be at the center of women’s football and strengthens its efforts around diversity, acceptance, and inclusion leading up to the FIFA Women’s World Cup France 2019™.
Visa also announced its partnership with CAF as a sponsor of the Total Africa Cup of Nations (AFCON) tournament in 2019 and 2021.
The deal will make Visa the exclusive payment services provider at all venues and the official partner of the player escort program.
With CAF, Visa will be able to capitalize on football’s popularity throughout the continent, tap into high-growth markets and continue to deliver exclusive benefits to its local communities, clients, partners and fans as they come together to support the best of African football.
Driving Innovation around the Fan Experience
Visa, a FIFA partner since 2007, continues to drive toward new payment innovation that provides fans with faster and enhanced experiences at checkout.
Whether it be remote and mobile ticket purchasing, contactless payment technology at transit locations, in-seat ordering or new ways to pay for retail, Visa will utilize its transit, retail and commerce expertise to deliver innovative payments that reimagine the fan experience.
These tournaments present an opportunity for the brand to build upon its success of 2018 FIFA World Cup Russia™.
Visa brought contactless payment technology to 12 tournament stadiums and curated unforgettable experiences for more than 250 clients and 3,000 consumers who traveled from over a hundred different countries.
In 103 markets around the world, Visa partnered with more than 500 issuers and 40 merchants in 24 languages on a variety of FIFA-related activities, whether to run custom marketing programs, host in-market viewing parties or utilize Visa’s exclusive marketing campaign assets to drive mutual business priorities.
FIFA Women’s World Cup France 2019™ Ticket Presale for Visa Cardholders
Following the FIFA Women’s World Cup France 2019™ Draw on December 8, Visa will offer an exclusive opportunity for cardholders to be the first fans to purchase individual match tickets for the tournament.
The exclusive presale phase will take place from December 10 through December 23 and tickets for all matches will be available. FIFA recently announced that 150,000 FIFA Women’s World Cup France 2019™ tickets have been sold since package sales opened in September.
Source: TechEconomy.ng
Sports
Liverpool Beats Arsenal 1:0 as MTN Thrills Fans with Watch Party


Liverpool beat Arsenal 1-0 in a tense Premier League clash on Sunday, August 31. Reds fans erupted in wild celebration at MTN’s Watch Party at Bay Lounge, Lekki.
The game lived up to expectations as one of the weekend’s biggest fixtures. Arsenal enjoyed more possession but couldn’t make it count, while Liverpool’s persistence finally paid off. Dominik Szoboszlai struck a superb free-kick in the 83rd minute to hand the Reds victory. Despite Arsenal’s late push, Liverpool held firm to secure the win and send fans at the MTN watch party into celebration.
MTN, as the official broadcast sponsor of the Premier League on SuperSport, staged the event as part of its commitment to football in Nigeria. The company also serves as the official communications partner of the Nigeria Football Federation for national teams and a co-sponsor of the Nationwide League One.
Ekundayo Fatoki, Senior Manager, Sales and Distribution, MTN Nigeria, said football is central to how the company connects with its customers. “Football is a key passion point for every Nigerian, no matter their background. Football unites all of us. MTN is tapping into the passion points of Nigerians, to show our love to our customers and our commitment to them,” he said.
He noted that the company invests at every level of the game. “We’re heavily involved in a lot of Nigerian leagues, like NLO, and we heavily sponsored and supported even the under-15 NPFL that happened in Remo. So, we’ve done a lot, trying to support local football, going to the fringes to sponsor football-related events and see how we can empower and build up football talent and bring them to life.”
The watch party featured dance and singing from fans. The energy tied neatly with MTN’s ongoing Next Afrobeats Star talent show, which is aimed at discovering Nigeria’s next global Afrobeats sensation, with prizes worth over $100,000. Winners of games and challenges at the event also walked away with MTN products, adding to the excitement of the night.
For Liverpool fans, Szoboszlai’s late strike was the perfect ending. For MTN, the night reinforced how the beautiful game continues to bring Nigerians together, while underscoring the brand’s broader commitment to creating experiences that engage, delight, and connect with its customers.
Sports
Hope Uzodimma Backs Chiney Ogwumike’s Vision for Girl-Child Empowerment Through Sports
Report by ORJI ISRAEL


The Imo State Governor, Senator Hope Uzodimma, on Monday, warmly received Imo-born American basketball player and ESPN host, Chiney Ogwumike, who visited the State to launch her foundation dedicated to empowering the girl-child through sports.
On behalf of the Governor, the Deputy Governor, Her Excellency Lady Chinyere Ihuoma Ekomaru, PhD, warmly welcomed the American superstar to the State, describing her as a shining example of the excellence of Imo women in sports and other sectors.


She reiterated the State Government’s commitment to talent hunt and sports development, recalling how the Governor recently hosted the triumphant Super Falcons of Imo state extraction and rewarded them handsomely for their commendable roles in the successful outing of the Super Falcons at the Women’s Africa Cup of Nations (WAFCON) in Morocco.
The Deputy Governor commended Ms. Ogwumike for her vision to inspire and support young girls in the state, pursuing their dreams through basketball and other sports. She noted that her remarkable gesture aligns with Governor Uzodimma’s broader vision of creating opportunities for youths across Imo State. She assured her of the government’s readiness to partner with well-meaning Imolites and Nigerians to bring positive development to the State.
Chiney Ogwumike is not only a celebrated WNBA athlete but also a global trailblazer whose achievements resonate deeply. In 2020, she became the first Black woman and the first WNBA player to host a national radio show for ESPN, and one of the youngest commentators ever named as an NBA analyst.
By 2016, she was elected vice-president of the WNBA Players Association, and in October 2023, she made history again as the youngest woman on the White House’s inaugural Advisory Council on African Diaspora Engagement in the United States. Recognized globally, she is a 2021 Forbes 30 Under 30 honouree and an Executive Producer of the ESPN Films documentary 144, which chronicled the 2020 WNBA season.
In her address, Ms. Ogwumike expressed her commitment to helping young girls in Imo pursue their career in sports, especially, basketball. She credited her Igbo heritage for instilling in her the resilience and drive that propelled her to global success, pledging to use her platform to inspire the next generation of talents.
Also speaking at the event, the Commissioner for Sports Development, Hon. Obinna Onyeocha and the Commissioner for Youths and Talent Hunt, Hon. Emeka Ukaegbu, praised Ms. Ogwumike for being a true ambassador of Imo State. They pledged that the Government would support her foundation in achieving its objectives.
Also present at the event were her father, Nze Peter Ogwumike, senior government officials, and stakeholders in sports and youth development.
Sports
MTN Nigeria Awards 150 million Naira to Super Falcons after Historic WAFCON 2024 Win
Reporter: Sandra Ani


MTN Nigeria has rewarded the Nigerian Super Falcons with 150 million naira following their remarkable victory at the 2024 Women’s Africa Cup of Nations (WAFCON).
The announcement was made at a celebratory breakfast reception hosted by the technology company in Lagos, in the presence of Nigerian Football Federation (NFF) leadership and female executives across key sectors, alongside a host of MTN executives who came out to celebrate the champions and reaffirm the company’s commitment to football, inclusion and youth empowerment.
The Super Falcons’ win goes down as one of the most thrilling in tournament history. Facing Morocco on their home soil, Nigeria came back from 2-0 down to secure a dramatic 3-2 victory, clinching their 10th WAFCON title and reinforcing their status as Africa’s most decorated women’s team.
Delivering the opening remarks, MTN’s Chief Marketing Officer, Onyinye Ikenna-Emeka, highlighted the Super Falcons’ win as an inspiration for Nigerian women. “The Women’s African Cup of Nations (WAFCON) is a championship that has been held 13 times and Nigeria has won 10 times. This is no small feat. It is a testament to how determined Nigerian women can be when they set out to achieve something. What you have achieved not only makes Nigeria proud, but it makes us, even we women, proud. Here at MTN, we believe, and one of our values is ‘Can Do’, can do with integrity. Your final match exemplifies that.”
As the official telecommunications partner of the NFF, MTN presented the 150 million naira reward to celebrate the team’s resilience and achievement. MTN director, Ifueko Okauru explained that 115 million naira would go to the players and 35 million to the technical team.
“At MTN we believe in the power of connection, not just through technology, but through our soul, through our spirits, what we share and what unifies us,” said Dr. Karl Toriola, CEO, MTN Nigeria.
Toriola described the company’s investment in the NFF as fruitful. “As proud sponsors of the Nigerian Football Federation, this long-term significantly financially-heavy investment in supporting the NFF has borne so many fruits. We followed you through every match, every challenge, every trial and some of them losses. We followed you and we continue to support you and today we are so proud to say our efforts have not been in vain. We followed you for the big things, we followed you for the smaller things.
He added, “To the Super Falcons, you are more than athletes, you are inspirations. You are an inspiration for everyone in Nigeria, every young lady to go out there and make a difference. You are role models, you are ambassadors, and you are proof that when Nigerian women rise, the world will take notice.”
Captain of the Super Falcons, Rashidat Ajibade, thanked MTN and its board members for their warm reception and support. “We appreciate you a lot. We feel valued, we feel honoured, we feel respected, and this only inspires us to do better, and keep inspiring the next generation.”
“This win is for all of us,” she said, dedicating the 10th title not just to the current Super Falcons squad but to all the players who came before. While grateful for the milestone, she made it clear they were not content. “We want to take this to the next level. We want to be global contenders. We don’t want to be just local champions. It’s time to take it to the next level. We understand the huge responsibility on us, and we hope that we can all work together, the Federation, the federal government, and also private bodies to keep investing and keep supporting the Super Falcons Council so we can all achieve this objective.”
The breakfast reception featured a classical string quartet, stirring soul-Afrobeats choir rendition that had the Falcons on their feet, dancing joyfully in celebration of their hard-won victory. Singer Praiz also delivered a performance that drew cheers from the audience and added to the festive energy in the room.
As the nation continues to celebrate their victory, this moment stands as both a reward and a reminder of what Nigerian women can achieve when backed by belief, investment and opportunity. The celebration was especially timely as it fell on Pan African Women’s Day, a fitting moment to honour the strength, resilience and achievements of Nigerian women on and off the pitch.
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