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Here are top 10 keywords of StarTimes in 2018

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7 years ago

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2018 is special for StarTimes as it marks the 30th anniversary of the founding of the company and it is also the 10th year since StarTimes has entered African market in 2008. Now, with nearly 20 million users all across the continent through terrestrial and satellite television as well as its new online video streaming service, StarTimes is the leading digital TV operator in Africa.

The followings are Top 10 keywords of StarTimes in the past year:

As the official broadcaster of 2018 Russia World Cup, StarTimes broadcasted all 64 matches in full HD on both DTT and DTH platforms, enabling African football fans to enjoy a clearest World Cup ever.

StarTimes in Russia

During World Cup, all of live games, full highlights, build-ups, interviews, analysis and magazine shows on StarTimes sports channels will be offered in full HD.

To get people into World Cup atmosphere, StarTimes forged a series of World Cup special programs, such as World Cup Trekker, World Cup Fiesta and Road to Russia.

For the commentaries, StarTimes tried to satisfy diverse demands of audiences. StarTimes offered English, French, Swahili and Pidgin commentaries to diverse audience groups.

Startimes ON

In November 2018, StarTimes launched a new brand, StarTimes ON, for its online video streaming service, dedicated to providing ultimate entertainment and enriched experience.

With the launch of StarTimes ON, the original StarTimes App has been upgraded to StarTimes ON. StarTimes ON provides Live TV, VOD and short videos with covering news, sports, movies, series, music, entertainment, documentary, kids and religion.

Access to Satellite TV for 10,000 African Villages

Currently, there are total 150+ channels in over 10 languages available on StarTimes ON online platform with now over 140 channels being limited free.

Under the guide of Chinese and African governments, StarTimes rolled out the project of “Access to Satellite TV for 10,000 African Villages” in 2018, which enabled thousands of African rural villagers to watch satellite TV.

The project was first announced by Chinese President Xi Jinping on December 4th, 2015, when he was delivering a keynote speech at the opening ceremony of the Johannesburg Summit of the Forum on China-Africa Cooperation.

FOCAC Beijing Summit

There are over 10,000 villages in 23 African countries benefiting from the project of “Access to Satellite TV for 10,000 African Villages”.  Under the project, each village is aided with two StarTimes Projector TVs, one 32 inch Digital TV set and 20 DTH decoders and satellite dishes.  Projector TVs and Digital TV set will be equipped with solar power systems and DTH access units.

The Forum on China-Africa Cooperation (FOCAC) Summit was successfully held in Beijing in September with over 3,200 participants from China, Africa and international organizations having attended the summit, making it the largest and most high-profile diplomatic event ever hosted by China.

StarTimes, Africa’s leading digital TV operator as well as a Chinese influential media group, has been a star of China-Africa Cooperation with playing active roles in African digital migration progress, the project of Access to Satellite TV for 10,000 African Villages and African HIV/AIDS Prevent Campaign.

During the summit, StarTimes attracted 18 African presidents and distinguished guests to visit its Beijing headquarters and all of them expressed their admiration and support to StarTimes career in Africa.


HIV/AIDS Prevention

In September, First Lady of the Republic of Malawi Gertrude Mutharika, UNAIDS Executive Director Michel Sidibé and StarTimes Group Vice President Guo Ziqi held a meeting in Beijing with the theme of “Value of new media in African HIV/AIDS Prevention Campaign”.

UNAIDS and StarTimes agreed to explore collaboration on increasing HIV/AIDS awareness among African young people with mobile online video application as Now new HIV infections and AIDS-related deaths are more likely to occur among young people in Africa because HIV/AIDS prevention information and knowledge don’t reach out to young people efficiently.

After the meeting, StarTimes promoted 4 UNAIDS PSAs on the front page of its online video streaming platform, StarTimes ON in September and December, which helped deliver the HIV/AIDS Prevention messages to African young people.

SOS Children’s Villages

On May 14th, 2018, StarTimes and SOS Children’s Villages International signed a Memorandum of Understanding (MOU) in Nairobi that the two organizations partner towards supporting vulnerable families and children, with an emphasis on empowering youth in light of the United Nations Sustainable Development Goals.

The MOU sees StarTimes support SOS Children’s Villages programs in over ten African countries specifically in broadening local learning opportunities and extending diverse experiences to young people from SOS Children’s Villages programmes.

It includes technical and vocational skills training and mentorship, alongside driving access to digital television in SOS Children’s Villages programs and benefitting from media exposure on the StarTimes platform.

SOS Children’s Villages would share resources, skills and knowledge as far as youth employability and capacity building is concerned towards the implementation of the MOU.

African Digital TV Development Seminar

On June 28th, 2018, the 8th edition of African Digital TV Development Seminar, organized  by StarTimes, was held in Beijing with a focus on reviewing trends, developments and cooperation towards digitalizing broadcasting in Africa, as well as OTT industry which is upgrading African television landscape.

This year’s seminar recorded a landmark with over 400 delegates, dignitaries, heads of broadcasting corporations and guests from 48 African and Asian countries attended the event.

Alagbara

In Nigeria, StarTimes in collaboration with veteran Nollywood actor, Adebayo Salami, popularly known as Oga Bello, completed the production of an exclusive TV series titled Alagbara.

The production of was commissioned by StarTimes early 2018, making it the first fully commissioned series by StarTimes and one of the best production ever done in the Yoruba movie industry.

According to Oga Bello: “Producing this series for StarTimes was a deliberate decision because of the positive impact that StarTimes has had on the African continent especially with its contribution to local content across Africa.”

UPL

In 2018, StarTimes unveiled the biggest ever single sponsorship in the history of Ugandan sport after remarkably securing the Uganda Premier League and FUFA Big League “Title and Broadcasting Rights” from FUFA for a staggering US$ 7,240,000 for 10 years starting with the 2018/2019 season.

The FUFA President Moses Magogo was full of praise for StarTimes and thanked them for the endorsement this gesture has given to FUFA’s leadership: “The enabling environment that FUFA has created by improving the image of local football and setting in place visible systems and structures to improve the game is now paying off. Sponsors are strategic stakeholders in football and it’s incumbent upon the football fraternity, leaders, players and everyone to support StarTimes who have selflessly demonstrated their goodwill to see Ugandan football progress with this historic sponsorship.”

The Vice President of StarTimes Uganda company, Aldrine Nsubuga said: “The legacy we want to leave behind in the Ugandan local communities is the support towards the development of football -the game that unites the whole country without bias. A strong top division league reflects on the strength of our national team the Cranes.”

30th Anniversary

18th October, 2018 marks the 30th anniversary of the founding of StarTimes. President of StarTimes Group, Pang Xinxing led a running for the 30th anniversary and gave a stirring speech for the celebration at StarTimes Beijing Headquarters on the day, stressing the “We never give up” spirit of the company.

The StarTimes President said in his speech: “In the past 30 years, the setbacks that we have had experienced, the difficulties we have had overcome, and the crises that had been resolved cannot be expressed by numbers. But no matter what, we always stay true to our mission and never give up. In the spirit of persistence, we are unswervingly moving toward our established goals.”

He stressed that no matter how the market changes, no matter how perilous the situation is, our vision of “enabling every African family to afford digital TV, watch digital and enjoy digital TV” remains unchanged.

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African Voices Highlights Tems’s Path of Passion and Purpose   

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3 days ago

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October 11, 2025

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Tems and African Voices
Tems

Grammy-winning Nigerian singer and songwriter, Temilade Openiyi, popularly known as Tems, takes centre stage in a new edition of CNN International’s magazine programme, African Voices Changemakers, sponsored by telecommunications giant, Globacom.

Hosted by ace journalist Larry Madowo, the episode, which aired on Saturday, October 4, 2025, traces Tems’ inspiring journey from producing music in her Lagos bedroom to becoming a global music sensation and one of Africa’s most distinctive voices.

In the feature, Tems discusses her creative process, her swift rise to international fame, and her mission to uplift women through the Leading Vibe Initiative, which encourages young African women to pursue their dreams with confidence.

The episode explores Tems’ unique sound, her drive to redefine global music on her own terms, and the personal experiences that have shaped her artistry. Viewers gain a deeper understanding of her authenticity, resilience, and dedication to elevating African music on the global stage.

To accommodate viewers across various time zones, the programme will be rebroadcast on Saturday, October 11, at 7:30 a.m. and 11:00 a.m.; Sunday, October 12, at 3:30 a.m. and 6:00 p.m.; and Monday, October 13, at 3:00 a.m. (all in West Africa Time).

This edition promises fans and music lovers an intimate and inspiring glimpse into the life of one of Africa’s most influential voices, whose artistry continues to shape and redefine contemporary global music.

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British Council, FG drive socio-economic growth in creative industry through Creative Economy Week 2025

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September 23, 2025

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Creative Economy Week 2025

The potential of Nigeria’s creative industry to contribute to socio-economic growth and development was re-emphasised at the Creative Economy Week 2025, a groundbreaking platform initiated by the British Council in collaboration with the Federal Government, and key stakeholders.

The Creative Economy Week 2025 is a week-long programme aimed at harnessing and nurturing the abundant creativity in Nigeria while repositioning the creative industry as a driver of national economic growth.

Hon. Minister of Arts, Culture, Tourism & Creative Economy, Barrister Hannatu Musa Musawa, who delivered a keynote address at the event in Lagos, emphasised the significant potential of United Kingdom-Nigeria partnerships in enhancing the creative economy, and emphasised that the collaboration will accelerate capacity building and skills exchange to cultivate a thriving creative industry in Nigeria.

“The creative industry in the United Kingdom is very developed. We believe we can also have a thriving creative industry. The government has stepped in to facilitate this essential handshake. With collaboration with the United Kingdom, Nigeria’s creative sector will further thrive. And beyond that, there are a lot of skills.”

In her remarks, the minister noted that raw talent and creativity are abundant in Nigeria, while noting that the collaboration will foster mutual benefits through training, festivals, and exchanges.

The minister concluded, “With the right training and support, Nigeria’s creative sector can not only thrive but also contribute significantly to job creation and economic development.”

Creative Economy Week Nigeria 2025 spanned across five Nigerian cities: Abuja, Lagos, Port Harcourt, Kano, and Enugu, and it will culminate in a landmark London showcase on 11 October. The initiative is designed to identify, nurture talents and creativity in Nigeria. It brought together artists, creative entrepreneurs, cultural hubs, industry leaders, policymakers, investors, and international partners.

The event series showcases the power of creativity and culture as catalysts for inclusive economic growth, youth empowerment, and global connection while spotlighting diaspora voices, strengthening international collaboration, and forging new opportunities for global creative exchange.

During the Week, engaging sessions took place in Lagos. These included discussions on the Women in Film Conference, the Africa Film Finance Forum (AFFF), and presentations focusing on unlocking Nigeria’s Creative Tech and Digital Storytelling Frontiers. Additionally, topics such as the expanding role of music in job creation and market reach were explored, alongside a fireside chat addressing crucial steps for enhancing Nigeria’s creative industry.

In addition, masterclass sessions were conducted on various subjects including, the role of Intellectual Property (IP) in the film industry, SME creative entrepreneurship, and practice management for the film sector. These discussions are pivotal in promoting professionalism and growth within the industry, further driving socio-economic growth and creating job opportunities.

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Spotify Launches “Afrobeats: Culture in Motion” – A Global Project Tracing the Genre’s Explosive Rise

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3 weeks ago

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September 23, 2025

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Spotify launched Afrobeats

Today, Spotify launched Afrobeats: Culture in Motion, a global project that documents the genre’s evolution over the last five years and the people propelling its forward momentum.

The initiative highlights how Afrobeats has grown from a regional sound into a global cultural force, generating over 240 million discoveries on Spotify worldwide in the last 12 months alone.

The launch is centered on a new Spotify documentary, Culture in Motion, which follows the next generation of Afrobeats artists. This is complemented by an immersive  microsite on Spotify’s newsroom, For the Record, that breaks down the movement across five key pillars using exclusive interviews, expert context, and fresh Spotify listening data.

Key Trends Revealed by Spotify Data

Spotify launched Afrobeats
Spotify | Afrobeats

The microsite’s data offers a deep dive into the genre’s remarkable transformation. The sound of Afrobeats is becoming more emotionally resonant, with introspective and emotionally charged vocals now accounting for 38% of global streams.

Its reach is expanding rapidly, with listenership in Latin America growing by more than 180% year-over-year, and streams in Brazil alone are up 500% since 2020.

Female artists are also at the forefront of the genre’s global success, with Tems becoming the first African female artist to surpass 1 billion Spotify streams for a single track.

At the same time, the visual language of Afrobeats is shaping global culture, while fan communities are playing a vital role in discovery, acting as the new tastemakers and driving the genre’s growth in real time.

Nigeria: The Cultural Heartbeat of Afrobeats

In its birthplace, Afrobeats is more than just music—it’s a cultural heartbeat. Over 180 million hours of Afrobeats have been streamed in Nigeria this year alone, with the genre’s passion most evident in the top three streaming cities: Lagos, Abuja, and Port Harcourt.

Nigerian Gen Z listeners connect with Afrobeats on a deeper level, with their top three listening moods for the genre being “whiny,” “island vibes,” and “playful.” 

This passion has also fueled a powerful, community-driven movement that started in Nigeria, with fan-made Afrobeats playlists growing by nearly 3000% in the last decade worldwide.

Notably, a new sub-genre, Afro-Adura, has seen incredible growth with streams increasing over 4000%.

All things Afrobeats can be explored on the dedicated  Afrobeats Destination on Spotify.

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