Connect with us

GRTech

5 Must Have Skills for Social Media Manager in 2018

Published

on

Imagine you launched a brand and within two weeks you were able to garner over 5000 audience as ‘loyal fans’. It is actually in this era of social media that such can become very possible, owing to the fact it the networks have become ubiquitous. Yes, from Facebook to Twitter, WhatsApp, Instagram, Snapchat, Pinterest, Google+, YouTube, the convergence they bring makes it possible that any brand can easily be noticed. Oh, but it is not quite easy to achieve. It takes a ‘special hand’ to bring your brand to the ‘flash spot’ on the social media space. As Celestine Achi, the founder of DigitalPR-Wire would say, “We are in the era of engagement economy where the digital natives will enjoy the competition whereas the laggards will be digitally punished, because they will continue to lose customers”. This is very true, and in this article, GrassRoots.ng want to show you the skill sets to look out for while searching for a Social Media Manager

  1. Writing Skill

It may not be necessarily advanced writing skills, however, a social media manager should have a good command of the language and the ability to express him or herself in writing. While your social media manager may not be writing blog posts, he or she will be communicating with customers on a daily basis – and 99% of this communication will be in writing.

Can he/she clearly convey your brand’s idea in writing? Is he/she able to maintain a consistent voice when writing on behalf of the company? Can he/she convey passion and excitement for the business or products(s) through his/her writing? Can he/she maintain top-notch professionalism and avoid embarrassing grammatical or spelling errors? These are questions you must ask yourself.

  1. Graphics production

When he/she has finished penning down the article, can this person translate the piece to work of graphics that can ‘sell’ or ‘tell’ the brand’s message?

According to Jeff Bullas, articles with images receive 94% more views than those without. Buffer says tweets with images receive 18% more clicks than those without, and research from Wishpond shows photo posts on Facebook get 120% more engagement than other types of posts.

So, the choice is yours because for businesses targeting women, millennials or teens, images are even more important. Visual-centric platforms targeting these demographics – like Pinterest and Instagram – require a near-constant influx of high-quality, original images.

  1. Near perfect understanding of SEO and content marketing

Yes, we say near perfect understanding of search engine optimisation (SEO), because it is difficult to get someone with 100% skills set in that area in Nigeria. But as a person involved in the day-to-day management, promotion and distribution of blog content, an understanding of SEO and content marketing is a must have skill for your social media manager. He or she should have a big picture understanding of how blog and social media content fit into search rankings, and how all content operates within the business’s marketing funnel.

  1. A customer-service orientation

Please, take this very seriously, because lack of customer service acumen is actually one of the reasons customers fall out with brands these days. With more customers than ever using social media to get assistance from brands, your social media manager must be customer-service minded. Posting pithy or clever sayings, captivating images and inspirational content will only get you so far if you’re not responding appropriately to customer-service queries.

Your social media manager should understands what a quick response to questions and complaints, and “customer first” mindset really are! The SMM’s ability to move difficult questions offline are all important aspects of social customer service. A successful social media manager knows that your social media presence is your brand’s face online; that everything they say or do on social media is a representation of the brand – for good or for bad.

  1. Social advertising experience

Now, focusing directly to the SMM: According to the Salesforce 2015 State of Marketing report, social media advertising is one of the top two priorities for marketers this year. In fact, 70% of marketers say they plan to increase spending in this area in 2015.

Social ads may look like traditional ads, but come with their own unique challenges and opportunities. You need to understand this. Unlike traditional magazine, TV or newspaper ads, social ads are competing directly with content created specifically for the user – from friends and family members. Despite this challenge, social ads also offer the ability for unprecedented targeting and the ability to take advantage of online word-of-mouth marketing. A social media manager must understand how to utilize social ads to take advantage of these opportunities and to scale their organic social media effects.

(You can consult GrassRoots.ng for your SMM concerns).

 

 

GrassRoots.ng is on a critical mission; to objectively and honestly represent the voice of ‘grassrooters’ in International, Federal, State and Local Government fora; heralding the achievements of political and other leaders and investors alike, without discrimination. This daily, digital news publication platform serves as the leading source of up-to-date information on how people and events reflect on the global community. The pragmatic articles reflect on the life of the community people, covering news/current affairs, business, technology, culture and fashion, entertainment, sports, State, National and International issues that directly impact the locals.

Continue Reading

GRTech

Sophos Partners with Tenable to Launch New Sophos Managed Risk Service

Published

on

Sophos Partners with Tenable

. New Fully Managed Solution Provides Visibility, Risk Monitoring, Prioritization, Investigation, and Proactive Notification to Prevent Cyberattacks  

April 4, 2024 – Sophos, a global leader of innovative security solutions that defeat cyberattacks, today announced a strategic partnership with Tenable, the Exposure Management company, to provide Sophos Managed Risk, a worldwide vulnerability and attack surface management service.

The new service features a dedicated Sophos team that leverages Tenable’s exposure management technology and collaborates with the security operations experts from Sophos Managed Detection and Response (MDR) to provide attack surface visibility, continuous risk monitoring, vulnerability prioritization, investigation, and proactive notification designed to prevent cyberattacks.

The modern attack surface has expanded beyond traditional on-premises IT boundaries, with organizations operating frequently unknown numbers of external and internet-facing assets that are unpatched or under protected, leaving them vulnerable to cyberattackers.

This is evident in the newest Sophos Active Adversary Report, also released, which identifies three tasks that organizations must prioritize to minimize the risk of brazen intrusions that lead to ransomware or other types of attacks.

These include closing exposed Remote Desktop Protocol (RDP) access, enabling multi-factor authorization and patching vulnerable servers, all of which were top entry points in breaches handled by Sophos Incident Response in 2023.

The Sophos Managed Risk service can assess an organization’s external attack surface, prioritize the riskiest exposures, such as open RDP, and provide tailored remediation guidance to help eliminate blind spots and stay ahead of potentially devastating attacks.

“Sophos and Tenable are two industry security leaders coming together to address urgent, pervasive security challenges that organizations continuously struggle to control. We can now help organizations identify and prioritize the remediation of vulnerabilities in external assets, devices and software that are often overlooked. It is critical that organizations manage these exposure risks, because unattended, they only lead to more costly and time-consuming issues and are often the root causes of significant breaches,” said Rob Harrison, senior vice president for endpoint and security operations product management at Sophos. “We know from Sophos’ worldwide survey data that 32% of ransomware attacks start with an unpatched vulnerability and that these attacks are the most expensive to remediate. The ideal security layers to prevent these issues include an active approach to improving security postures by minimizing the chances of a breach with Sophos Managed Risk, Sophos Endpoint, and 24×7 Sophos MDR coverage.”

“While the latest zero day may dominate the headlines, the biggest threat to organizations, by a large margin, is still known vulnerabilities – or vulnerabilities for which patches are readily available,” said Greg Goetz, vice president of global strategic partners and MSSP, Tenable. “A winning approach includes risk-based prioritization with context-driven analytics to proactively address exposures before they become a problem. Sophos Managed Risk, powered by the Tenable One Exposure Management Platform, delivers outsourced preventive risk management, enabling organizations to anticipate attacks and reduce cyber risk.”

Specific key benefits of Sophos Managed Risk include:

  • External Attack Surface Management (EASM): Advanced identification and classification of internet-facing assets, such as web and email servers, web applications, and public-facing API endpoints
  • Continuous monitoring and proactive notification of high-risk exposures: Proactive notification when a new critical vulnerability is identified in an organization’s internet-facing assets
  • Vulnerability prioritization and identification of new risks: Swift detection of high-risk and zero-day vulnerabilities, followed by real-time notification to ensure critical internet-facing assets are promptly identified, investigated and responded to by order of importance

“One of the biggest challenges organizations face when improving their security posture is prioritizing what to handle first. This type of guidance helps solve that issue and reduces the workload for security teams tasked with tackling vulnerability and exposure management,” said Craig Robinson, research vice president of Security Services, IDC. “Solutions such as Sophos Managed Risk can be a differentiator by enabling overwhelmed teams to take a more holistic approach to continuous monitoring and threat management.”  

Sophos Managed Risk is available as an extended service with Sophos MDR, which already protects more than 21,000 organizations globally. The Sophos Managed Risk team is Tenable-certified and works closely with Sophos MDR to share essential information about zero-days, known vulnerabilities and exposure risks to assess and investigate possibly exploited environments.

“Sophos Managed Risk simplifies the difficult and resource consuming task of identifying vulnerabilities, really understanding the extent of risk exposure, and prioritizing necessary remediations,” said Kieron Stone, cybersecurity business development manager at Phoenix Software Ltd. “As a trusted managed service provider (MSP), this is a service we’re proud to stand behind, and nearly all our customers using it have already discovered significant vulnerabilities that they were previously unaware of. For organizations that don’t already have a well-defined vulnerability patching cadence, this is a must-have service for the identification of vulnerabilities and building that schedule; and for organizations that are already managing vulnerabilities, it’s a second set of eyes for added peace of mind that they’re not missing anything.”

Organizations benefit through regular interaction, including scheduled meetings with Sophos experts to review recent discoveries, insights into the current threat landscape, and recommendations for remediation and prioritizing actions. Additionally, organizations can initiate inquiries via the Sophos Central platform, allowing users to directly engage with the Sophos Managed Risk team for tailored support, reports and to review their latest prioritized alerts.

“You can’t fix what you can’t see. Sophos Managed Risk is shining a light on areas of exposure that require remediation in order to keep customers protected. Combining Sophos’ elite MDR experts with Tenable’s industry-leading exposure management technology gives us a full picture view of vulnerabilities with the guidance we need to minimize risk,” said Brooks Roy, president at Communications Consulting, Inc. “The real value add for us as a channel partner is having the ability to easily manage Sophos Managed Risk’s prioritized alerts across our customer base on the Sophos Central dashboard.”

Sophos Managed Risk is available with a term license through Sophos’ global network of channel partners and Managed Service Providers (MSPs). A Sophos MSP Flex version will be available in 2024.

Continue Reading

TechNews

inq.Digital Supports Payments Forum Nigeria [PAFON 1.0]

Published

on

PAFOn 1.0
PAFON SPEAKERS

Inq. Digital Nigeria Limited has been announced as a sponsor of Payments Forum Nigeria [PAFON 1.0] maiden edition holding this Thursday in Lagos.

inq. Digital Nigeria Limited, a subsidiary of inq. Group is an emerging leading digital and cloud solutions provider that delivers simpler seamless solutions to complex business challenges.

With offices in Lagos, Abuja, Port Harcourt and Kano, inq. provides reliable and affordable Intelligent Connectivity, SDN/NFV, Cloud and Digital services (including Edge –AI) for Nigerian businesses including those in the payment space.

Participation is FREE, however, pre-registration is required: https://bit.ly/4c4N19H.

Speaking ahead of Payments Forum Nigeria [PAFON 1,0] scheduled to take place at Oriental Hotel, Lekki Road, Lagos on Thursday, March 21, 2024 by 9am under the theme: “Payments: Trust, Security and Privacy in AI Era”, Mr. Chike Onwuegbuchi, the co-founder of TechCastle Foundation, the organisers, said the goal is to enable information exchange and knowledge sharing on key industry insights issues amongst key stakeholders, with the objective of ensuring a collaborative and proactive approach to push for policies that enable growth, tackling/mitigating fraud and limiting occurrences and losses.

Speakers

The following speakers are lined up for the Forum: Chibuzo Efobi, Director, Payments System Management, Central Bank of Nigeria (CBN); Festus Amede, Chairman, Committee of Chief Information Security Officers of Nigerian Financial institutions (CCISONFI; Dr. Adewale Peter Obadare, Chief Visionary Officer (CVO), Digital Encode Limited; Adetokunbo Omotosho, Chief Executive Officer, Cybervergent; Roosevelt Elias, Founder, Payble; Ikenna Ndugbu, chief compliance officer, Moniepoint MFB, and Peter Evbota, Sales Director at inq. Digital Nigeria Limited.

Payments Forum Nigeria is organised by TechCastle Foundation and sponsored by: inq. Digital Nigeria Limited, Cybervergent, Moniepoint, Digital Encode Limited, Payble with support from the Central Bank of Nigeria (CBN).

Continue Reading

GRTech

S Mobile Tech Hub Opens Registration to Entrepreneurs in Southeast

Published

on

Kingsely Adonu, founder and CEO, S Mobile Group

•⁠ ⁠500 successful candidates to get starter-packs

•⁠ ⁠Rolls our Free Data, Airtime to Civil Servants, Students, others

S Mobile Tech Hub, an offspring of S Mobile Group has open applications to technology entrepreneurs in the Southeast Nigeria.

S Mobile Tech Hub was recently conceived by Mr. Kingsley Adonu, a visionary entrepreneur and CEO/Founder S Mobile Group, who aims to manifest the Group’s deliberate programmes towards building a dynamic and vibrant startup ecosystem in eastern region of the country.

APPLY by visiting www.smobilegroup.com to register.

Speaking against this backdrop, Mr. Adonu, said that even against tremendous challenges faced by the youth in the Southeast, they must be actively engaged in digital skills development in order to eschew social vices and make positive contributions towards maintaining peace and progress in the region.

“Unfortunately, a lot of our young people are facing numerous barriers to participating in formal and informal sectors today. In December 2015, the United Nations Security Council adopted UNSCR 2250 on Youth, Peace and Security. The resolution was the first to recognise the important role young people can play in preventing conflicts, and sustaining peace.

“It is on this premise and more that S Mobile is thinking out of the box by extending digital skills programmes to empower the youth to be more economically relevant. This will also go a long way in supporting the efforts of the Governors in the Southeast who are not resting on their oars until we have crime-free society with less poverty index.

“S Mobile Tech Hub has been positioned as a platform for entrepreneurs to leverage trends to accelerate their skills and innovation especially in the areas of artificial intelligence, robotics, big data, etc., which have become embedded in our daily lives.

“We are rolling out free data and airtime to civil servants, students, farmers and other entrepreneurs, for connecting with MTN Nigeria services.

Also during the cohort 1 of S Mobile Tech Hub programme 500 successful technology entrepreneurs across the Southeast region will be sponsored with the starter-tools to live their dreams.

“Together, let’s turn technology into your personal pathway to empowerment, growth, and societal well-being. Don’t just dream about a brighter tomorrow; let’s build it together today!”, the company said on Wednesday.

Continue Reading

Trending