Facebook changes corporate logo to distinguish products from main app

On Monday, the social media giant said it’s changing its corporate logo from one that’s synonymous with its main Facebook app and website to one that can better mesh with the other products it owns and operates, including Instagram, WhatsApp and Oculus. 

Antonio Lucio, Facebook’s chief marketing officer, said in a blog post that the new branding — which has the Facebook name spelled out in a different font than the one that’s adorned its namesake service for years — was “designed for clarity, and uses custom typography and capitalization to create visual distinction between the company and app.”

The new logo is designed to pair with its various services, changing color to match the product it’s accompanying, such as green for WhatsApp or the purple and orange hue that’s associated with Instagram. The move is also a sign that Facebook is trying to make it more obvious to consumers that it owns other social networks and messaging services