GRTech

As many organisations head to the cloud, the first stop might be ‘hybrid’

Published

6 years ago

December 20, 2019

Wale Olokodana

Moving to the cloud is not unlike relocating your business to a prime piece of real estate. The benefits are many, but the transition can be tricky. As governments and businesses race to take advantage of cloud computing, they are navigating current and future data regulations, as well as how to make the most of existing IT infrastructure.

Across the Middle East and Africa (MEA), businesses are prioritising cloud adoption. Research shows most organisations in the Middle East are either using cloud computing services or plan to do so in the next two years. African businesses are following closely, with cloud adoption becoming near pervasive.

With its improved security and cost savings, cloud has become key for businesses looking to compete in the digital era. But there are sometimes obstacles on the road to digitisation, and this is where hybrid cloud is playing an invaluable role in helping businesses digitally transform.

Hybrid cloud enables businesses to store and process data in their on-premises private clouds and take advantage of a public cloud provider. Hybrid cloud computing is a “best of all possible worlds” platform, delivering all the benefits of cloud computing—flexibility, scalability, and cost efficiencies.

Data regulations and the cloud

One particularly important consideration when it comes to cloud adoption is regulatory compliance, and many of these policies are still being created across MEA.

Countries in the Gulf Cooperation Council have begun addressing issues around data privacy at a national level, but as it stands there is no overarching law that deals with data protection in the region. The African Union Convention on Cyber Security and Personal Data Protection has also recently made an appeal for countries to start adopting stricter legal frameworks for data protection purposes.

In Kenya, for example, The Data Protection Bill, 2019, was recently enacted and will regulate the processing of personal data and information governed by General Data Protection Regulation (GDPR) . Those violating this law face a penalty notice of up to five million shillings, or in the case of an undertaking, up to two per centum of an organization’s annual turnover of the preceding financial year, whichever is higher.

Future-proofing your IT strategy

Hybrid cloud is helping organisations future-proof their digital strategies, allowing them to explore the benefits of the cloud for data storage and applications, while using their existing on-premises servers for information, other applications and data with data residency implications.

It was for this exact reason that Oman Data Park(ODP), a leading IT managed services provider, deployed Microsoft Azure Stack, a hybrid cloud solution. ODP offers hosting, security and cloud services as well as virtual data centre services, leveraging its own data centres in Oman. But when it came to delivering on its digital transformation promises to clients through the provision of Azure services, ODP needed to navigate the Sultanate’s regulatory requirement to store data locally.

So ODP looked to Microsoft to build and deploy hybrid applications, while still meeting local data sovereignty and regulatory requirements. ODP now serves as a digital enabler for other organisations in Oman.

Utilising existing technology investments

Hybrid cloud is particularly important for companies like banks, which have significant existing IT infrastructure investments. With hybrid cloud computing, banks can maintain their mainframe systems while simultaneously adopting new cloud technologies. Banks are using Azure Stack to link their current systems, while building an intelligent layer of digital services on top. The Microsoft Azure cloud platform then supports scalable hybrid environments for moving between on-premises and cloud computing environments seamlessly.

Sterling Bank is aimed at improving the time-to-market and improving the service quality to its customers. The bank prioritized cloud services, the cloud-first approach was the rationale behind the selection of Microsoft Azure – for building, testing, deploying, and managing applications and services through a global network of Microsoft-managed data centers. So far, the bank has already deployed several products including Fare Pay which is addressing transportation; Specta – a community lending solution which gives out loans in 5 minutes; i-invest which is now a popular product in the market that allows anybody to buy or trade a treasury bill. Another consumer propositions that the bank introduced is OnePay – all which were deployed via Microsoft Cloud.

Is the future hybrid?

Innovations to cloud computing are also making it easier to manage hybrid cloud environments. Microsoft recently launched Azure Arc, enabling businesses to use Azure cloud tools across different cloud and computing services. As most organisations have IT infrastructure spread across multiple datacentres, clouds and edge locations, the ability to run on-premise and multi-cloud environments from one central space is a game-changer.

Not surprisingly, hybrid cloud adoption is expected to accelerate at a rapid pace – confirming that the future of cloud computing may well be hybrid. This is particularly the case in the Middle East which is already outpacing the average global adoption rate.

When deploying from the hybrid cloud, businesses have more control over their IT, improving the latency and reliability of their services. This would make hybrid cloud a particularly attractive option for businesses operating in the Middle East and North Africa, which is one of the most under-represented areas in the world when it comes to per capita Internet connectivity.

As businesses set out on their hybrid cloud journeys, it is important they begin with specific business objectives in mind, considering company needs and priorities. This will help them determine which workloads should be shifted to the cloud. Achieving the right balance between public and private cloud usage involves several different considerations, such as IT budget, regulatory requirements, as well as the nature of different applications and where they are best deployed.

Partnering with a service provider that can manage and integrate your company’s different IT environments can help ensure your business optimises its hybrid cloud investment and that, ultimately, the move to becoming a digitally empowered business is much smoother.

GRTech

The Economics of Product Decisions: Applying Behavioural Economics and Game Theory in PM

Published

5 days ago

August 18, 2025

Ani Sandra

Amarachi Nnochiri

Product managers often need to make a clear-cut decision: what should we build next? But the decisions which hold real importance go beyond adding features.

It’s about getting what makes people tick.

It goes way beyond what you would expect, getting into how people behave and using game theory.

These areas give insight into how users decide and how a product’s design can improve growth and keep people interested.

This is what Amarachi Nnochiri excels at. She is a senior product manager that knows how to use economics and psychology in her job.

She goes beyond simply managing product tasks; she develops whole product systems based on how users think, feel, and use a service. Her background shows how understanding human psychology and behaviour can give you a significant advantage in the competition.

One idea Amarachi uses is “loss aversion.” In this scenario, people feel worse about losing something than they feel good about gaining something of equal value.

She uses this when designing her products, mostly when it comes to pricing and getting people to try new strategies. For example, instead of giving a free trial, she might use a freemium setup where users get some stuff for free but could lose it if they don’t buy an upgrade. This pushes them to pay.

She might also use progress bars or streak counters, since losing progress gets people to keep using the product.

Amarachi also uses ideas from “game theory” to get how users act and change their behavior. She realizes that users are doing more than operating a product, but are playing a game with other users or with the product itself. She designs things that use ideas like “Nash equilibrium,” where nobody can do better by changing what they’re doing. For a social product, this could mean creating a system where doing something good for yourself (like inviting friends) also helps everyone else. This makes the whole thing stable and positive.

Her know-how in game theory also applies to making strong “network effects.” This means making stuff that gets better as more people use it.

A good example is a social network where each new user makes the product more helpful for everyone else. Amarachi endeavours to make things go viral on purpose, not just by luck.

She might use “commitment devices,” which are things that make a user stick with a behaviour by making them depend on it socially or functionally. For example, inviting team members to a tool makes the user stick with the platform and makes the product’s network stronger.

This way of thinking is better than just following the usual steps. By using these economic and psychological tricks, Amarachi develops competitive advantages which are difficult to replicate.

She knows that a company’s best thing is not just a simple interface, but a product that’s designed to sync with how people behave.

Her product choices aren’t just about the needs of users, but equally focus on motivating them to like the product, use it, and stick with it.

In her work, choosing a subscription price isn’t just a business thing; it’s about behaviour. Designing a social feed isn’t just about the content; it’s about balancing what people want and watching how they interact. Amarachi knows extensively about the economics of product decisions. This makes her products innovative and appealing to human behaviour, which leads to more use, keeps people around, and helps the product grow. She’s a leader in product management, where identifying customer desires is backed by understanding human motivation.

GRTech

Glo reduces international call rates

By Sandra Ani

Published

5 days ago

August 17, 2025

grassroots

Technology Company, Globacom, has announced significant reductions in its International Direct Dialing (IDD) rates, making international calls more affordable for its existing and new customers across Nigeria.

Effective August 10, the new rates began applying to over 15 popular international destinations, including United States which will has moved to ₦30 per minute, down from ₦35, United Kingdom is now N350 from ₦400, while India also moved down to ₦40 from N45.

The rates for China, Saudi Arabia and Cameroon however recorded major reduction moving to N75, N300 and ₦700 respectively.

The reduction was also extended to African countries including Benin Republic which goes for ₦650 per minute, Niger Republic ₦750, Ghana ₦500, and Togo ₦650. United Arab Emirates also moved from ₦450 to ₦325, Germany to ₦550, Côte d’Ivoire ₦700, Libya ₦700, while calls to Malawi is now N1,100 from ₦1,200.

Glo aims to provide more value for its customers through these revised rates, encouraging them to make Glo their preferred network for international calls. New IDD bundles will also be introduced, offering frequent international callers even more attractive deals.

Globacom, which remained optimistic that frequent international callers will benefit immensely from the reductions in IDD bundles, enjoined customers to take advantage of the new rates to stay connected with friends and business associates across the globe.

GRTech

Oil subsidy removal freed up resources for infrastructure – Enugu Governor

By Orji Israel, South East Correspondent

Published

5 days ago

August 17, 2025

grassroots

The Executive Governor of Enugu State, Peter Mbah, has attributed the financing of numerous infrastructure projects embarked by the state government to the oil subsidy removal policy of the President Bola Ahmed Tinubu administration.

He made this declaration at the Govermment House, Enugu, during a courtesy visit by a delegation of federal government led by Minister of Information and National Orientation, Mohammed Idris, as part of activities lined up for the 2-day Citizens’ Engagement Series in the South East geo-political zone.

“For us in Enugu, we are able to accomplish all we promised our people during the campaign, thanks to the bold decision taken by President Bola Tinubu, which has freed up resources needed to execute humongous capital projects,” said Governor, while listing ongoing projects in the state, which include the construction of 7,000 classrooms, 3,300 hospital beds and 2,000-hectare of 260 farm estates across the 260 wards of the state.

Governor Mbah also pledged more support for the policies of the federal government, saying they are in the best interest of the people of the state.