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Trump Appoints Digital Media Expert to Run His Re-election Campaign

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President Donald Trump has hired Brad Parscale, the digital media director of his 2016 campaign, to run his re-election bid, the campaign announced on Tuesday.

The announcement was initially hyped by The Drudge Report, a website run by Matt Drudge, a conservative figure with considerable influence inside the White House. But it was no surprise that Trump will run for re-election in 2020 — he filed shortly after his 2017 inauguration — but it is unusual for a sitting president to hire a campaign manager three years before the election.

White House press secretary Sarah Sanders told reporters in June 2017 that Trump was going to run for re-election in 2020.

“Of course, he’s running for re-election,” Sanders said.

Eric Trump, one of the President’s sons, touted Parscale as an “amazing talent” who was “pivotal to our success in 2016.”

“He has our family’s complete trust and is the perfect person to be at the helm of the campaign,” he said in a release from the campaign.

Jared Kushner, the President’s son-in-law and senior adviser, added that Parscale was “essential in bringing a disciplined technology and data-driven approach to how the 2016 campaign.”

The campaign also said in the announcement that it would be involved in the 2018 midterm election by “providing candidates with general support, endorsements and rallying the support of the political grassroots by engaging Trump supporters in districts and states.”

The midterm will be pivotal for the future of Trump’s presidency. The party in control of the presidency historically suffers sizable losses in the first election after winning the White House. Trump has already begun mentioning that trend in speeches, hoping to spur his supporters to buck history.

Parscale has remained an active force in his political operation — America First — since the President stepped into the White House. Parscale’s Florida-based firm, Parscale Strategy, has a contract with the Republican National Committee to, among other things, help grow its data base of small donors.

Parscale never worked in politics before joining the Trump campaign in 2015. He knew the candidate and his family from working for the Trump Organization for several years designing websites and helping develop digital strategy for Trump businesses.

Even as Trump went through three campaign managers during his tumultuous presidential bid, Parscale, a close associate of Trump son-in-law Jared Kushner, was a constant, quiet presence.

Parscale’s formal title during the Trump 2016 campaign was digital director, but behind the scenes he grew into much more: directing campaign spending on television ads as well as digital, building a small dollar donor operation, and having significant influence on the overall campaign working closely with then-Republican National Committee chief of staff Katie Walsh and the RNC get out the vote operation.

On digital advertising, Parscale brought Facebook employees into the campaign to better take advantage of social media to promote Trump, and tear down Hillary Clinton.

The unprecedented spending on digital media did not sit well with the candidate. During the campaign, Trump angrily questioned Parscale about how he was spending campaign cash.

“I don’t believe in this mumbo-jumbo digital stuff.” Parscale recalled Trump screaming at him.

“I was crushed actually. It was the first time he had ever, just– I hadn’t even seen him yell at anyone, let alone me,” Parscale told CBS’ “60 Minutes” last year.

Despite getting dressed down, he kept focused on digital media spending.

In fact, during the last week of the campaign, he says he saw data showing movement in Trump’s favor in what were considered likely wins for Clinton, and he pounced, moving money out of Virginia, where he did not think Trump could win, and Ohio, where he felt confident Trump would win.

“I took every nickel and dime I could out of anywhere else. And I moved it to Michigan and Wisconsin. And I started buying advertising, digital, TV,” Parscale told “60 Minutes”.

Parscale has said that after Trump won, the President-elect thanked him and made clear he then understood the power of what he had called “mumbo jumbo digital stuff.”

Parscale has repeatedly insisted he had no knowledge of the Russian operation to influence the 2016 campaign in favor of Trump, and against Clinton. He says that is what he told congressional investigators behind closed doors last year when he went before the Senate and House intelligence committees looking into Russian meddling.

Yet Parscale has gotten caught up in controversial actions Cambridge Analytica, a prominent conservative data firm that he hired to work for the Trump campaign.

In 2016, Cambridge Analytica CEO Alexander Nix tried to reach WikiLeaks founder Julian Assange to try to help take better political advantage of the hacked Clinton emails. The company says Nix never reached Assange, though CNN reported Nix wanted to create a searchable database of the Clinton emails.

Parscale says he had no knowledge of that, and has insisted the only reason he brought in Cambridge Analytica was because a digital expert he wanted to hire — Matt Oczkowski — was under contract there. Parscale ended up bringing more than a dozen Cambridge Analytica employees into the Trump campaign as analysts. Parscale says the campaign never used Cambridge Analytica’s raw data.

The Trump campaign’s data analytics operation is also under scrutiny by special counsel Robert Mueller, CNN reported in May 2017.

Parscale gave private testimony to the House Intelligence Committee last year as part of its investigation of Russian meddling. (CNN)

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NOA Tasks Media Practitioners to Probe Manifestos of Aspiring Political Office Holders

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Lanre Issa-Onilu, the director general of NOA
Lanre Issa-Onilu, the director general of National Orientation Agency (NOA)

The National Orientation Agency (NOA) has encouraged media practitioners to introduce probing of manifestoes of aspiring political office holders as part of their responsibilities to reshape the country from frivolous and unkept promises.

Lanre Issa-Onilu, the director general of the agency, gave the task while speaking a a panelist at the 9th annual conference of the Guild of Corporate Online Publishers (GOCOP), with the theme,’ Reconciling Campaign Promises with Governance Realities: Challenges and Prospect’, held in Lagos

He pointed out that some of the so-called manifestos are not originally from those who presented but the party they belong to, and they end up subscribing to such manifestos, stressing that as media practitioners this should be probed.

‘Some people proposed manifestos which are not theirs, but party manifestos. They end up subscribing to their party manifestos. As journalists, we do not question manifestos, but populated airtime for other things’

He equally pointed out that the manifesto of the federal government is the manifesto that governed Lagos state, explaining that the National Orientation Agency(NOA) is to communicate government projects.

The Director General added that government require value documentation, recalling that before he joined the agency, he was among those who said it should be scrapped, but when he got there, he discovered that the staff there are committed

‘Before I went to NOA. I was among those who said it should be scrapped. It is not the Agency’s problem but a Nigerian problem. When I got there, I discovered that the staff there are committed

‘I am an agency under a Ministry. There is the problem of the need to have them buy into what I want to do. I am lucky to get the support of the president who is interested in the unity of the country’, he stated.

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Enugu State Govt Condemns Murder of Catholic Priest, Places ₦10 Million Bounty on Killers

…Commiserates with family, Catholic Church

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Peter Ndubuisi Mbah

The Enugu State Government has strongly condemned the gruesome murder of Rev. Fr. Mathew Eya of Nsukka Catholic Diocese by unknown assailants.

The government also commiserated with the late priest’s immediate family, the Catholic Diocese of Nsukka, and indeed the Catholic faithful in general over the tragic incident, which occurred on Friday, September 19, 2025.

In a statement issued by the Commissioner for Information and Communication, Dr. Malachy Agbo, the government described the action as cowardly and cold-blooded.

Father Eya was said to have been shot dead by a group of assailants, who attacked and killed him along Alumona- Eha Ndiagu road in Nsukka Local Government Area of Enugu.

The government has, therefore, reiterated that security of lives and property remains its priority and vowed to bring the perpetrators to justice.

It added that it would not spare any resources within its reach, including technology and credible intelligence to track down the criminals and defeat the remnant agents of evil in the state.

Consequently, the Enugu State Government has placed a ₦10 million reward for anyone with credible information that could lead to the arrest of the perpetrators of the heinous crime.

Anybody with credible information about the perpetrators should quickly contact 07077451426. 

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IPI Raises Alarm over Rising Media Repression in Nigeria

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International Press Institute - IPI
L-R: President, International Press Institute (IPI) Nigeria, Musikilu Mojeed; Director General, Voice of Nigeria (VON), Jibrin Baba Ndace; immediate past Director, Digital Media, VON, Hajia Sani; retired News Agency of Nigeria (NAN) staff, Ameena Sani; Senior Special Assistant on Media and Publicity to President Muhammadu Buhari, Garba Shehu; and former President of the Nigeria Union of Journalists (NUJ), Abdulwaheed Odusile, during a dinner organised on Saturday in Abuja by some members of IPI Nigeria in honour of Hajia Sani, who recently retired from VON.

The International Press Institute (IPI), a global body committed to protecting press freedom and the free flow of information, has raised concern over the recent cases of media repression in the country.

Mr Musikilu Mojeed, president, IPI Nigeria, raised the alarm at a dinner organised by the institute, to honour one of its members and a retired Director, Digital Media, Voice of Nigeria (VON) Hajia Hadiza Hussaina Sani in Abuja on Saturday.

The News Agency of Nigeria (NAN) reports that the dinner was organised to honour the media icon for her dedication and service, after clocking mandatory retirement age of 60 years.

NAN also reports that the identical twin sister of the celebrator, Hajia Ameena Hassana Sani, equally retired meritoriously from the service of the agency (NAN) as a Director.

Speaking at the event, Mojeed, Editor-in-Chief, Premium Times, cited the recent “disturbing” instances of banning of live political programme in Kano State and the arrest of a journalist in Ekiti State.

“Akwa Ibom State Government recently evicted Channels TV crew, a journalist and a cameraman, from the press centre inside Government House, Uyo.

“The repressive action was taken, over the publication of a video clip, where the governor, eventually confirmed he is defecting from the Peoples Democratic Party (PDP) to the All Progressives Congress (APC).

“A journalist with FIJ, Sodiq Atanda was recently arrested by the police in Ekiti State.

“A former “ThisDay” employee, Azuka Ogujiuba, was reportedly arrested and harassed by the Police for doing her job.

“Every single day you wake up, it is one form of harassment or the other against the media,” he said.

Mojeed, called for continued advocacy to protect press freedom and promote independent journalism.

He stressed that, efforts to protect journalists’ rights and promote independent journalism are crucial in Nigeria’s media landscape.

Mojeed said Sani’s retirement came at a critical time when the media sector in Nigeria is facing numerous challenges, including harassment, arrests, and censorship.

He noted Sani’s significant contributions to IPI Nigeria, including her role in organising its World Congress in Nigeria in 2018, as well as her subsequent active participation in various committees.

Mojeed appealed to the celebrator to continue advocating for press freedom and supporting the work of IPI Nigeria, emphasising that her expertise and experience are invaluable to the organisation.

The Director-General, VON, Mallam Jibrin Ndace, expressed gratitude to IPI Nigeria for recognising Sani’s contributions, stating that the gesture also reflected positively on the entire VON team.

He described Sani as a professional journalist who seamlessly transitioned from traditional journalism to modern digital practices, leading the digital department with innovation.

According to the DG, Sani’s leadership in the digital space, kept VON at the forefront of public media institutions and global competitiveness.

He commended her experience, passion, and love for journalism, which he said, enabled her to excel in her role and serve as a role model for younger journalists.

The VON DG emphasised that, “journalism is a marathon, not a sprint”, and Sani’s long-standing career is a testament to her dedication and commitment to the profession.

Mr Garba Shehu, s spokesman to late President Muhammadu Buhari, described the retirement of Sani as a significant loss for the organisation but a potential gain for other sectors of the journalism profession.

Shehu praised her, as “a strong and young professional with much to contribute to journalism”.

He highlighted her unique qualities, particularly her social responsibility, selflessness, and commitment to helping others to succeed.

According to him, Sani embodies the principles of servant leadership, a concept often touted by politicians but rarely exemplified.

“Her legacy as a role model for young journalists and a champion of socially responsible journalism will continue to inspire others in the field,” he said.

Abdulwaheed Odusile, former President of the Nigeria Union of Journalists (NUJ), commended Sani’s dedication and expertise, which he said, have earned her recognition and respect in the industry..

On her part, Sani expressed gratitude to God and her family for their support throughout her 34 years career in public service.

While reflecting on the challenges and rewards of her time in service, she highlighted the importance of dedication, clear vision, and family support.

Sani emphasised the need for media professionals to adapt to new technologies and appreciate their impact on the industry and the society

She stressed that, telling a good story starts with understanding oneself and one’s audience.

Despite retiring from active public service, she assured to remain active in the media space, pursuing research, teaching, writing, and lecturing.

“It has been a very difficult, challenging, interesting and rewarding 34 years in service.

“It’s not easy. You have new and great ideas, but some people don’t understand, so they find it a bit difficult to agree with you.

“But if you are consistent, if you have a clear vision of what you want to achieve, and you are dedicated and resolute, the sky is not the limit.

“I have pulled out from active public service, but have not retired. My brain is still exceptionally active, and I plan to utilise it.

“I’ll be doing a lot of research work and writing, and I won’t get tired of seeing myself in the media space,” she said.

NAN reports that Sani’s dedication to her work and her commitment to excellence have been hallmarks of her career, which started with the Nigeria Television Authority (NTA) before joining VON.

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