itel Mobile Unveils Olamide As brand Ambassador, Sets New Targets

itel Mobile has unveiled Afro-pop star, Olamide Adedeji as its official brand ambassador.

The Smartphone brand noted that the signing of the famous Afro-pop star was informed by the brand’s desire to enhance consumer engagement and endear more fans to its community.

According to itel Mobile, the choice of Olamide as the face of the brand brings to bear connecting similarities between their target audience and acceptance, with both brands serving mass markets.

No doubt, itel Mobile is a leader in the smartphone mass market in Nigeria offering reliable and affordable smartphones for everyone, while Olamide makes popular music for the streets, rolling out frequent hits they can relate with.

“We are delighted to have Olamide in the itel Mobile family at this time. The choice of Olamide as the face of our brand is based on the many similarities between both brands. Both brands are Real Kings, blessed with a community of hardworking and aspirational individuals.” said Oke Umurhohwo, Marketing Communications Manager (West Africa), itel Mobile, on the partnership