GRTech

The Economics of Product Decisions: Applying Behavioural Economics and Game Theory in PM

Published

1 day ago

August 18, 2025

Amarachi Nnochiri

Product managers often need to make a clear-cut decision: what should we build next? But the decisions which hold real importance go beyond adding features.

It’s about getting what makes people tick.

It goes way beyond what you would expect, getting into how people behave and using game theory.

These areas give insight into how users decide and how a product’s design can improve growth and keep people interested.

This is what Amarachi Nnochiri excels at. She is a senior product manager that knows how to use economics and psychology in her job.

She goes beyond simply managing product tasks; she develops whole product systems based on how users think, feel, and use a service. Her background shows how understanding human psychology and behaviour can give you a significant advantage in the competition.

One idea Amarachi uses is “loss aversion.” In this scenario, people feel worse about losing something than they feel good about gaining something of equal value.

She uses this when designing her products, mostly when it comes to pricing and getting people to try new strategies. For example, instead of giving a free trial, she might use a freemium setup where users get some stuff for free but could lose it if they don’t buy an upgrade. This pushes them to pay.

She might also use progress bars or streak counters, since losing progress gets people to keep using the product.

Amarachi also uses ideas from “game theory” to get how users act and change their behavior. She realizes that users are doing more than operating a product, but are playing a game with other users or with the product itself. She designs things that use ideas like “Nash equilibrium,” where nobody can do better by changing what they’re doing. For a social product, this could mean creating a system where doing something good for yourself (like inviting friends) also helps everyone else. This makes the whole thing stable and positive.

Her know-how in game theory also applies to making strong “network effects.” This means making stuff that gets better as more people use it.

A good example is a social network where each new user makes the product more helpful for everyone else. Amarachi endeavours to make things go viral on purpose, not just by luck.

She might use “commitment devices,” which are things that make a user stick with a behaviour by making them depend on it socially or functionally. For example, inviting team members to a tool makes the user stick with the platform and makes the product’s network stronger.

This way of thinking is better than just following the usual steps. By using these economic and psychological tricks, Amarachi develops competitive advantages which are difficult to replicate.

She knows that a company’s best thing is not just a simple interface, but a product that’s designed to sync with how people behave.

Her product choices aren’t just about the needs of users, but equally focus on motivating them to like the product, use it, and stick with it.

In her work, choosing a subscription price isn’t just a business thing; it’s about behaviour. Designing a social feed isn’t just about the content; it’s about balancing what people want and watching how they interact. Amarachi knows extensively about the economics of product decisions. This makes her products innovative and appealing to human behaviour, which leads to more use, keeps people around, and helps the product grow. She’s a leader in product management, where identifying customer desires is backed by understanding human motivation.

GRTech

Glo reduces international call rates

By Sandra Ani

Published

2 days ago

August 17, 2025

grassroots

Technology Company, Globacom, has announced significant reductions in its International Direct Dialing (IDD) rates, making international calls more affordable for its existing and new customers across Nigeria.

Effective August 10, the new rates began applying to over 15 popular international destinations, including United States which will has moved to ₦30 per minute, down from ₦35, United Kingdom is now N350 from ₦400, while India also moved down to ₦40 from N45.

The rates for China, Saudi Arabia and Cameroon however recorded major reduction moving to N75, N300 and ₦700 respectively.

The reduction was also extended to African countries including Benin Republic which goes for ₦650 per minute, Niger Republic ₦750, Ghana ₦500, and Togo ₦650. United Arab Emirates also moved from ₦450 to ₦325, Germany to ₦550, Côte d’Ivoire ₦700, Libya ₦700, while calls to Malawi is now N1,100 from ₦1,200.

Glo aims to provide more value for its customers through these revised rates, encouraging them to make Glo their preferred network for international calls. New IDD bundles will also be introduced, offering frequent international callers even more attractive deals.

Globacom, which remained optimistic that frequent international callers will benefit immensely from the reductions in IDD bundles, enjoined customers to take advantage of the new rates to stay connected with friends and business associates across the globe.

GRTech

Oil subsidy removal freed up resources for infrastructure – Enugu Governor

By Orji Israel, South East Correspondent

Published

2 days ago

August 17, 2025

grassroots

The Executive Governor of Enugu State, Peter Mbah, has attributed the financing of numerous infrastructure projects embarked by the state government to the oil subsidy removal policy of the President Bola Ahmed Tinubu administration.

He made this declaration at the Govermment House, Enugu, during a courtesy visit by a delegation of federal government led by Minister of Information and National Orientation, Mohammed Idris, as part of activities lined up for the 2-day Citizens’ Engagement Series in the South East geo-political zone.

“For us in Enugu, we are able to accomplish all we promised our people during the campaign, thanks to the bold decision taken by President Bola Tinubu, which has freed up resources needed to execute humongous capital projects,” said Governor, while listing ongoing projects in the state, which include the construction of 7,000 classrooms, 3,300 hospital beds and 2,000-hectare of 260 farm estates across the 260 wards of the state.

Governor Mbah also pledged more support for the policies of the federal government, saying they are in the best interest of the people of the state.

TechNews

Samsung Launches Vision AI TV: A New Era in Home Entertainment, Celebrating 19 Consecutive Years as the Global No. 1 TV Brand

Published

5 days ago

August 14, 2025

grassroots

L-r: Ikechukwu Ijeh, Head of Retail, Samsund Consumer Electronics; Jingak Chung, CE Product Manager, Samsung Electronics West Africa; Oge Maduagwu, Head of Marketing Communications Samsung Electronics West Africa; Tae Sun Lee, CEO Samsung Electronics West Africa; Harris Kwak, Business Manager Samsung Electronics West Africa; Ajay David, Head Consumer electronics ,Samsung West Africa, and Adekunle Adewale, Management Strategy, Samsung Consumer Electronics, Samsung West Africa, at the launch of Samsung Vision AI TV in Lagos

Samsung Electronics has announced the launch of its groundbreaking Samsung Vision AI TV, marking a bold new chapter in the company’s history of innovation and leadership in the television industry.

For 19 consecutive years, Samsung has held the position of the world’s No. 1 TV brand, a testament to its unwavering commitment to quality, design, and user experience. This remarkable journey of excellence has been defined by a series of world first innovations that have consistently set new standards in the industry.

From the debut of the Bordeaux LCD TV in 2006, admired for the world’s first sensuous design, to other breakthroughs like the first edge type LED TV, the first Smart TV with applications, the brilliance of 100% Color Volume QLED technology, and the refined Curved UHD TV, Samsung has never stopped setting new standards for what a TV can achieve.

Now in 2025, the company has taken another bold step forward with Samsung Vision AI which positions Samsung TVs as more than entertainment devices. They enhance content interaction, smart home functionality and synergy across devices, while maintaining strong privacy with the Samsung Knox security.

“Our mission has always been to create technology that feels personal, intuitive, and inspiring,” said Tae Sun Lee, CEO of Samsung Electronics West Africa. “With Vision AI, we’re not just offering a TV, we’re introducing a smarter, more connected way to live, building on almost two decades of global leadership.”

Samsung Vision AI is packed with features designed to make the TV experience smarter and more personal:

• Click to Search – Find information and personalized content recommendations about what you’re watching instantly, with just one click.

• Future-Proof Design – Enjoy 7 years of free OS updates so that your TV keeps evolving, unlocking new AI-powered experiences over time.

• Smart Home Control Tower – Effortlessly connect and control your Galaxy devices, Bespoke appliances, and other IoT products through SmartThings.

• Knox Security – Advanced protection to keep your personal information safe while you stay connected.

• Art & Entertainment – Seamlessly integrates with the Samsung Art TV lineup and offers immersive gaming, making it a hub for both creativity and play.

According to Oge Maduagwu, Head of Marketing & Communications, Samsung Electronics West Africa, “These new TVs are intelligent lifestyle hubs as they leverage Vision AI to deliver personalized, contextual, and seamless experiences that redefine television. Combining TV, AI Art, Live translations and sleek designs to set our TVs miles ahead of others”.

Continuing she said:

“Samsung’s 2025 TV lineup delivers our most advanced viewing experience yet, with innovations across OLED, Neo QLED, QLED, and lifestyle models. This year, we’ve introduced glare-free OLED and expanded anti-glare technology to more Neo QLED models, boosted brightness by up to 30%, and added high refresh rates up to 240Hz for ultra-smooth motion. Our new Vision AI enhances picture, sound, and even integrates smart home features like pet and family care monitoring.

“We’ve launched premium additions such as Neo QLED Mini-LED with wireless One Connect, plus Nigeria’s first 100-inch Neo QLED. From breathtaking picture quality to intelligent home integration, 2025 Samsung TVs are designed to deliver unmatched clarity, style, and connectivity.”

She reiterated Samsung’s commitment to shaping the viewing experience of tomorrow, with innovations designed to bring joy, connection, and inspiration to households worldwide.

“For years, customers have put their trust in Samsung TVs, trusting them to get quality and value for their money, thus, making them the global No.1 TV brand for 19 years consecutively and the brand continues to honor that trust by delivering products that exceed expectations.

“The new Neo QLED 8K, OLED, Neo QLED 4K, QLED & Crystal UHD TVs are now available at all authorized Samsung stores nationwide”, she Maduagwu added.