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Mobile Marketing for Nigerian SMEs

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By Godslove Adagbonyin, Communications Manager at Kirusa

Mobile is now a key part of the marketing strategy for Nigerian businesses. But it doesn’t have to be limited solely to large companies.

Today, a world of mobile opportunity awaits for smart SMEs who are willing and able to get behind the mobile revolution and put a strategy in place. And it doesn’t have to require a huge commitment in terms of time or budget.

Here are four tried-and-tested mobile marketing quick wins that you can start implementing today.

The Flash call

Companies of all sizes traditionally devote much of their efforts to outbound marketing activities – pushing out messages and offers to prospects and customers through a variety of channels, including mobile of course.

However, mobile has a critical role to play in so-called inbound marketing – the art of creating pull from customers and prospects to build relationships and generate leads.

Just one example is the simple flash call – where a prospect is given a specific mobile number to use to express interest in a product; or pledge to a particular cause; enter a contest; vote for something they love or provide feedback on a company.

The consumer’s call is not answered so no calling charge is incurred. Instead your company grabs the caller’s number so that they can be either called back or provided with more information via text.

Getting a flash call campaign up-and-running couldn’t be easier. You simply buy a batch of mobile phone numbers (either long or short) and advertise them on printed materials such as billboards, posters, brochures, flyers, and even invoices.

Best of all, the success of a flash call campaign can be easily measured by simply tracing the calls made to the mobile numbers you’ve purchased.

  1. Outbound Dialling
    You don’t need expensive call center agents to reach out to customers via mobile technology. It’s now very easy for companies to send customised voice messages to large groups of customers and prospects.

These messages can be used to provide information about new products and special deals; or to check on customer orders and activity.

3. SMS Tagging

Many of us are bombarded with promotional text messages from multiple (and sometimes unknown) sources. As a result, we activate DND lists, and get used to ignoring these messages.

So how can you ensure that your promotional SMS gets opened and viewed by the recipient? One solution is SMS Tagging, a unique service that sends your message as part of a transactional SMS from the prospect’s operator.

Because this message comes from a trusted source (the operator) it is far more likely to be viewed – and acted upon.

In the past, SMS Tagging could be difficult to deploy because operators didn’t make it easy. However, this has now changed with the advent of CPaaS, which leads me neatly onto my next tip…

  1. CPaaS

This acronym stands for Communications Platform as a Service. It’s a cloud-based platform that provides companies with an easy and cost-effective way to communicate with customers and prospects via SMS, voice, email and chat.

Most importantly, it does all this without the need to build expensive and time-consuming backend infrastructure and interfaces.

In fact all the examples outlined above – Flash Calling, SMS Tagging and outbound dialling – are extremely easy to conduct using a CPaaS system. The infrastructure is established and ready to use, along with the necessary relationships – for example with all the Nigerian and West Africa’s operators. It’s a genuine plug-and-play solution.

Taking the first steps to success…

There has never been a better time for Nigerian SMEs to benefit from mobile marketing technology. Campaigns are now very easy to deploy, manage, monitor and measure.

As the industry evolves, companies like Kirusa are now enabling smaller organisations to conduct successful mobile marketing campaigns using the CPaaS and so avoiding the need for a huge capital investment.

Kirusa has been active in Nigeria and West Africa for 6+ years and is known for the high-quality voice over data services that it provides for Mobile Network Operators. The company has used its R&D team and existing expertise to develop Kirusa Konnect – a family of voice and message-based tools that organisations of all sizes can use to create unique and meaningful mobile communications campaigns for their target audiences.

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Transport

In an Epic Move, Gov Mbah Inaugurates 5 Ultramodern Bus Terminals, Rolls Out 100 Mass Transit CNG Buses Across Enugu

Reporter: SANDRA ANI

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Enugu CNG buses and commissioning of Terminals

… Launches New Transport Mgt. System, over 80 bus shelters

… This is unprecedented – Planet Project MD

In an uncommon move that changes the transportation landscape in Enugu State, Governor Peter Mbah, on Thursday, inaugurated five ultramodern transport terminals in various parts of the state in line with his integrated blueprint for a modern and multimodal transport ecosystem.

Mbah also launched the Enugu State Modern Transport System that would enable residents commute with ease, as well as a digital platform and over 80 modern bus shelters constructed across the state.

The terminals visited and personally commissioned were the Holy Ghost Terminal 1 (Enugu Central Station 1), designated for inter-state transport; Holy Ghost Terminal 2 (Enugu Central Station 2) for inter-city transport; Nsukka Terminal (Nsukka Central Station); Abakpa Nike Terminal (Abakpa Central Station), and Gariki Terminal (Gariki Central Station).

Enugu CNG buses and commissioning of Terminals
Enugu CNG buses and commissioning of Terminals

Mbah said the projects, which drew huge crowds and elicited palpable joy among the residents, were a key part of the administration’s integrated five-terminal Transport Infrastructure Projects, Phase 1, in line with his vision to grow the state’s economy from $4.4 billion to $30 billion.

Features of the terminal include food courts, banking halls, motels, shops, CNG refilling stations, and cinemas, while the Holy Ghost Terminals 1 and 2 are connected by 400m long sky bridge, said to be the longest in Nigeria. The buses feature free wifi and security equipment.

Addressing a mammoth crowd at the Holy Ghost Terminal 2, the governor recalled that until the commencement of the project in late 2023, the Holy Ghost area was “practically a synonym for chaotic traffic and general disorderliness.”

Continuing, he said, “Aside from the fact it constituted a major municipal blight, we knew we could not attain our audacious economic goals if we lacked an efficient public transport system that offered both comfort and dignity.

“We knew that our goal to make Enugu the most livable city in Nigeria would be a futile bid if we were unable to tackle problems such as persistent traffic gridlock.

“So, from the very first day of this administration, we made a promise: to build a world-class transport system that moves people, connects businesses and communities, and, crucially, that rightfully positions Enugu State as a model of modern governance, sustainable growth, and human dignity.

“Today’s commissioning of the newly completed world-class terminals and the CNG Bus Mass Transit Scheme is indeed beyond a ribbon-cutting exercise. It ushers in a whole new experience; fundamentally connecting our vision to action, and our action to the daily lives of the over seven million residents of Enugu State.”

He explained that alongside the CNG Rapid Bus Service (Mass Transit Scheme), the terminals were “central pillars of our transport agenda – a multimodal highway to the future – integrating road, rail, air, and waterways into one seamless, safe, and efficient ecosystem.”

He also described the terminals as catalysts for economic development and “engines of economic revival.”

“They represent our capacity to deliver projects that empower Ndi Enugu and set our state on a robust trajectory of growth.

“Already, this project is creating jobs, stimulating SMEs, and positioning Enugu to compete with Africa’s best. Through it, we’re creating over 20,000 jobs across BRT, 2,000 hybrid city taxis, airport operations, ride-hailing, and support services.”

He said that the Enugu Transport Management System would eliminate corruption that had been the bane of government enterprises to ensure sustainability, counting on an e-ticketing system that eliminates leakages, guarantees transparency, and ensures every payment is accounted for.

Enugu CNG buses and commissioning of Terminals
Inside the terminal

“Commuters simply need to purchase a ticket and top up as they find suitable. Remarkably, a single valid ticket grants the holder access to other buses. Importantly, our comprehensive insurance coverage protects both the assets and the people who use them,” he stated.

Mbah thanked President Bola Tinubu for his commitment to the state’s development.

“Through words and deeds, the President has demonstrated a sincere love and support towards Enugu – and indeed the South East’s progress. An example is the concession of the Akanu Ibiam International Airport, which would clearly reposition Enugu as an aviation and economic hub.

“So, we commend the President because no administration has given as much support to the sub-nationals as this President has done,” he concluded.

In his goodwill message, the Programme Director/CEO of the Presidential Initiative on CNG, Engr. Michael Oluwagbemi, who was represented by Engr. Tari Mayor-Bright, commended Governor Mbah for the ultramodern terminals and massive deployment of CNG buses.

“This is not just infrastructure, but a bold step in setting up a modern transportation system geared towards a cleaner, safer, and more affordable transport for the people of Enugu State,” he stated.

Also, the Managing Director of the contractors, Planet Project Construction Company, Biodun Otunola, said that building five terminals simultaneously was unprecedented.

“No administration has ever done this before in the history of Nigeria. We are in this industry and we have the records,” he stated.

He described the terminals as products of good research and the political will of the governor to get things done.

Speaking at the various locations, the Commissioner for Transportation, Dr. Obi Ozor; Council Chairman of Enugu North LGA, Dr. Ibenaku Onoh; Chairman of Nsukka LGA, Engr. Jude Asogwa; Chairman, Enugu State Council of Traditional Rulers, Igwe Samuel Asadu; Chairman, Ogige Market Traders Association, Hon. Onyema Idoko; President, Nsukka General Assembly, Clinton Ogbonna; Chairman, Enugu East LGA, Beloved Dan-Anike; Traditional Ruler of Nike, Igwe Julius Nnaji; Chairman, Enugu South LGA, Hon. Caleb Ani; and the Chairman, Enugu South Traditional Rulers Council, Igwe Mike Nna Ukwu, expressed the people’s joy over the projects and buses, describing them as economic catalysts.

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GRBusiness

Borno State Launches Industrial Hub Management to Boost Trade, Investment

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Professor Babagana Umara Zulum of Borno
Professor Babagana Umara Zulum, governor of Borno state

Professor Babagana Umara Zulum, governor of Borno state, has approved the establishment of a dedicated management unit for the Borno State Industrial Hub, aimed at enhancing trade and attracting investment within the state.

According to a statement from Bukar Tijani, secretary to the State Government, the administration is committed to strengthening the hub’s operations and drawing more investors to the region.

His Excellency, Governor Babagana Umara Zulum has approved the establishment of a dedicated Borno State Industrial Hub Management Unit to further strengthen the operations of the Industrial Hub in Maiduguri, improve efficiency, and attract more investment into the State,” the statement read.

Located in Maiduguri, the state capital, the Industrial Hub is a multi-facility complex designed to stimulate economic growth through diversified manufacturing and processing activities.

Current operations include production facilities for solar panels, waste recycling, and food processing, covering ginger, tomato, cassava, and onion, as well as manufacturing lines for corn chips, biscuits, and school furniture.

Since its inception, the hub has shown significant potential to revitalize local industries and create jobs.

To oversee its progress, Governor Zulum appointed Engr. Bukar Kolomi, senior technical adviser to the Governor, as the Industrial Hub Manager, placing the unit under the Ministry of Trade, Investment and Tourism.

Commissioned in 2019 to serve as a catalyst for economic recovery following years of insurgency, the Industrial Hub has faced challenges including stalled activities, infrastructure deficits and security issues.

However, the recent appointment of a dedicated management team signals a renewed focus on addressing these challenges and unlocking the hub’s long-promised role in driving local production and employment.

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Finance

FIRS e-Invoicing Hits 20% Adoption in Two Weeks

Reporter: SANDRA ANI

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VAT controversy | FIRS e-Invoicing

The Federal Inland Revenue Service (FIRS) says that no fewer than 1,000 companies, representing 20% of total eligible firms, have begun integrating its newly launched electronic invoicing  (e-invoicing) system less than two weeks after it went live.

The FIRS e-invoicing platform, which went live on August 1, 2025, after a successful pilot phase that began in November 2024, was designed to modernise Nigeria’s tax administration, curb evasion, and enhance transparency in revenue generation. It also provides the FIRS with real-time visibility into commercial transactions, ensuring authenticity and completeness of invoices.

According to a statement by Dare Adekanmbi, special adviser on Media to FIRS Chairman Zacch Adedeji, at least 1,000 companies, representing 20% of more than 5,000 eligible firms, have already adopted the system and begun integrating with the FIRS platform.

Adekanmbi noted that the initiative, also known as the Merchant-Buyer Model, will be rolled out in phases. “Large taxpayers, which are companies with annual turnover of N5 billion and more, are expected to be the first to be onboarded on the platform,” he said.

FIRS revealed that MTN Nigeria was the first taxpayer to transmit live electronic invoices to the platform, while Huawei Nigeria and IHS Nigeria have concluded test transmissions and are expected to go live soon.

The agency added that the initial compliance deadline of August 1, 2025, has been extended by three months to accommodate companies currently facing onboarding challenges. The new deadline is now November 1, 2025.

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