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Canon Expands Product Range with Cost Saving Printers

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Canon has unveiled four printers – the PIXMA G1400, PIXMA G2400, PIXMA G3400, and the new PIXMA G4400 for the Nigerian market. The printers, according to the Company is in a bid to offer volume printing and significantly reduce ink expenditure, leaders in imaging and business solutions. The printers are poised to expand the brand’s G-series printer range and help customers manage printing cost effectively.

All the printers will feature Canon’s brand new genuine Continuous Ink Supply System (CISS) and utilise refillable ink tanks capable of printing up to 7,000 colour and 6,000 black pages from a single set of ink bottles. The PIXMA G1400 is a single function printer, while the PIXMA G2400 and PIXMA G3400 are all-in-one printers offering print, scan and copy functionalities. The G4400, is a Wi-Fi enabled 4-in-1 multifunction printer with 20-sheet Automatic Document Feeder, allowing users to copy, fax and scan large documents quickly and with ease. Speaking about the new printers, Somesh Adukia, Sales & Marketing Director B2C, Canon Central and North Africa (CCNA) said “The demand for cost effective all-in-one office inkjet printers has significantly increased in Nigeria for offices where high yield printing is the norm, or home users who enjoy printing all their best photographs. “These printers offer genuine value and low cost printing, with an unrivalled page number output for ultimate productivity. We are happy to cater to this growing segment and take forward Canon’s vision of providing cutting-edge technology to business and home-office users,”

Designed for quality, detail and ease

Each printer incorporates a durable FINE print head system for high quality prints at fast speeds, as well as technology that stops air penetrating the ink feeding tubes, ensuring reliability and stability when printing in high volumes. For prints with high levels of detail the 2pl, 4800x1200dpi print engine offers smooth gradations and fine detail, perfect for intricate documents or high-quality photographs. Each model in the range also prints borderless 4 x 6” photos in as little as 60[i] seconds. The new compact refillable ink tank models combine an aesthetic design and ease of use. The four high-yield, front facing ink tanks are immediately visible, making it simple and fast to check ink levels, while the uniquely designed ink bottles make topping up a quick and mess-free task.

Connected creativity

For connected printing the PIXMA G3400 is Wi-Fi enabled and offers printing without wires from a PC as well as smartphones or tablets, with full compatibility with Canon’s new PRINT app. Cloud printing lets you send documents and photos to print from anywhere in the world, and remotely print from popular services including Instagram™, Google Drive™, Facebook™, Dropbox™ and Flickr ™. For truly creative photo printing the PIXMA G3400 is also compatible with Canon’s Easy-PhotoPrint+.

Accessible from tablets or a web browser, the software accesses your photos and lets you edit them before printing creative projects such as greeting cards or calendars. The new printers all come with Canon’s My Image Garden software, which includes a range of applications including Creative Park, helping you print a variety personalised creations including cards, crafts and even high-detail paper arts.

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The Economics of Product Decisions: Applying Behavioural Economics and Game Theory in PM

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Amarachi Nnochiri
Amarachi Nnochiri

Product managers often need to make a clear-cut decision: what should we build next? But the decisions which hold real importance go beyond adding features.

It’s about getting what makes people tick.

It goes way beyond what you would expect, getting into how people behave and using game theory.

These areas give insight into how users decide and how a product’s design can improve growth and keep people interested.

This is what Amarachi Nnochiri excels at. She is a senior product manager that knows how to use economics and psychology in her job.

She goes beyond simply managing product tasks; she develops whole product systems based on how users think, feel, and use a service. Her background shows how understanding human psychology and behaviour can give you a significant advantage in the competition.

One idea Amarachi uses is  “loss aversion.” In this scenario, people feel worse about losing something than they feel good about gaining something of equal value.

She uses this when designing her products, mostly when it comes to pricing and getting people to try new strategies. For example, instead of giving a free trial, she might use a freemium setup where users get some stuff for free but could lose it if they don’t buy an upgrade. This pushes them to pay.

She might also use progress bars or streak counters, since losing progress gets people to keep using the product.

Amarachi also uses ideas from “game theory” to get how users act and change their behavior. She realizes that users are doing more than operating a product, but are playing a game with other users or with the product itself. She designs things that use ideas like “Nash equilibrium,” where nobody can do better by changing what they’re doing. For a social product, this could mean creating a system where doing something good for yourself (like inviting friends) also helps everyone else. This makes the whole thing stable and positive.

Her know-how in game theory also applies to making strong “network effects.” This means making stuff that gets better as more people use it.

A good example is a social network where each new user makes the product more helpful for everyone else. Amarachi endeavours to make things go viral on purpose, not just by luck.

She might use “commitment devices,” which are things that make a user stick with a behaviour by making them depend on it socially or functionally. For example, inviting team members to a tool makes the user stick with the platform and makes the product’s network stronger.

This way of thinking is better than just following the usual steps. By using these economic and psychological tricks, Amarachi develops competitive advantages which are difficult to replicate.

She knows that a company’s best thing is not just a simple interface, but a product that’s designed to sync with how people behave.

Her product choices aren’t just about the needs of users, but equally focus on motivating them to like the product, use it, and stick with it.

In her work, choosing a subscription price isn’t just a business thing; it’s about behaviour. Designing a social feed isn’t just about the content; it’s about balancing what people want and watching how they interact. Amarachi knows extensively about the economics of product decisions. This makes her products innovative and appealing to human behaviour, which leads to more use, keeps people around, and helps the product grow. She’s a leader in product management, where identifying customer desires is backed by understanding human motivation.

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Glo reduces international call rates 

By Sandra Ani

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Glo and Globacom


Technology Company, Globacom, has announced significant reductions in its International Direct Dialing (IDD) rates, making international calls more affordable for its existing and new customers across Nigeria.

Effective August 10, the new rates began applying to over 15 popular international destinations, including United States which will has moved to ₦30 per minute, down from ₦35, United Kingdom is now N350 from ₦400, while India also moved down to ₦40 from N45.

The rates for China, Saudi Arabia and Cameroon however recorded major reduction moving to N75, N300 and ₦700 respectively.


The reduction was also extended to African countries including Benin Republic which goes for ₦650 per minute, Niger Republic ₦750, Ghana ₦500, and Togo ₦650. United Arab Emirates also moved from ₦450 to ₦325, Germany to ₦550, Côte d’Ivoire ₦700, Libya ₦700, while calls to Malawi is now N1,100 from ₦1,200.

Glo aims to provide more value for its customers through these revised rates, encouraging them to make Glo their preferred network for international calls. New IDD bundles will also be introduced, offering frequent international callers even more attractive deals.

Globacom, which remained optimistic that frequent international callers will benefit immensely from the reductions in IDD bundles, enjoined customers to take advantage of the new rates to stay connected with friends and business associates across the globe.

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Oil subsidy removal freed up resources for infrastructure – Enugu Governor 

By Orji Israel, South East Correspondent

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Oil benchmark

The Executive Governor of Enugu State, Peter Mbah, has attributed the financing of numerous infrastructure projects embarked by the state government to the oil subsidy removal policy of the President Bola Ahmed Tinubu administration.

He made this declaration at the Govermment House, Enugu, during a courtesy visit by a delegation of federal government led by Minister of Information and National Orientation, Mohammed Idris, as part of activities lined up for the 2-day Citizens’ Engagement Series in the South East geo-political zone.

“For us in Enugu, we are able to accomplish all we promised our people during the campaign, thanks to the bold decision taken by President Bola Tinubu, which has freed up resources needed to execute humongous capital projects,” said Governor, while listing ongoing projects in the state, which include the construction of 7,000 classrooms, 3,300 hospital beds and 2,000-hectare of 260 farm estates across the 260 wards of the state.

Governor Mbah also pledged more support for the policies of the federal government, saying they are in the best interest of the people of the state.

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