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Trump Appoints Digital Media Expert to Run His Re-election Campaign
President Donald Trump has hired Brad Parscale, the digital media director of his 2016 campaign, to run his re-election bid, the campaign announced on Tuesday.
The announcement was initially hyped by The Drudge Report, a website run by Matt Drudge, a conservative figure with considerable influence inside the White House. But it was no surprise that Trump will run for re-election in 2020 — he filed shortly after his 2017 inauguration — but it is unusual for a sitting president to hire a campaign manager three years before the election.
White House press secretary Sarah Sanders told reporters in June 2017 that Trump was going to run for re-election in 2020.
“Of course, he’s running for re-election,” Sanders said.
Eric Trump, one of the President’s sons, touted Parscale as an “amazing talent” who was “pivotal to our success in 2016.”
“He has our family’s complete trust and is the perfect person to be at the helm of the campaign,” he said in a release from the campaign.
Jared Kushner, the President’s son-in-law and senior adviser, added that Parscale was “essential in bringing a disciplined technology and data-driven approach to how the 2016 campaign.”
The campaign also said in the announcement that it would be involved in the 2018 midterm election by “providing candidates with general support, endorsements and rallying the support of the political grassroots by engaging Trump supporters in districts and states.”
The midterm will be pivotal for the future of Trump’s presidency. The party in control of the presidency historically suffers sizable losses in the first election after winning the White House. Trump has already begun mentioning that trend in speeches, hoping to spur his supporters to buck history.
Parscale has remained an active force in his political operation — America First — since the President stepped into the White House. Parscale’s Florida-based firm, Parscale Strategy, has a contract with the Republican National Committee to, among other things, help grow its data base of small donors.
Parscale never worked in politics before joining the Trump campaign in 2015. He knew the candidate and his family from working for the Trump Organization for several years designing websites and helping develop digital strategy for Trump businesses.
Even as Trump went through three campaign managers during his tumultuous presidential bid, Parscale, a close associate of Trump son-in-law Jared Kushner, was a constant, quiet presence.
Parscale’s formal title during the Trump 2016 campaign was digital director, but behind the scenes he grew into much more: directing campaign spending on television ads as well as digital, building a small dollar donor operation, and having significant influence on the overall campaign working closely with then-Republican National Committee chief of staff Katie Walsh and the RNC get out the vote operation.
On digital advertising, Parscale brought Facebook employees into the campaign to better take advantage of social media to promote Trump, and tear down Hillary Clinton.
The unprecedented spending on digital media did not sit well with the candidate. During the campaign, Trump angrily questioned Parscale about how he was spending campaign cash.
“I don’t believe in this mumbo-jumbo digital stuff.” Parscale recalled Trump screaming at him.
“I was crushed actually. It was the first time he had ever, just– I hadn’t even seen him yell at anyone, let alone me,” Parscale told CBS’ “60 Minutes” last year.
Despite getting dressed down, he kept focused on digital media spending.
In fact, during the last week of the campaign, he says he saw data showing movement in Trump’s favor in what were considered likely wins for Clinton, and he pounced, moving money out of Virginia, where he did not think Trump could win, and Ohio, where he felt confident Trump would win.
“I took every nickel and dime I could out of anywhere else. And I moved it to Michigan and Wisconsin. And I started buying advertising, digital, TV,” Parscale told “60 Minutes”.
Parscale has said that after Trump won, the President-elect thanked him and made clear he then understood the power of what he had called “mumbo jumbo digital stuff.”
Parscale has repeatedly insisted he had no knowledge of the Russian operation to influence the 2016 campaign in favor of Trump, and against Clinton. He says that is what he told congressional investigators behind closed doors last year when he went before the Senate and House intelligence committees looking into Russian meddling.
Yet Parscale has gotten caught up in controversial actions Cambridge Analytica, a prominent conservative data firm that he hired to work for the Trump campaign.
In 2016, Cambridge Analytica CEO Alexander Nix tried to reach WikiLeaks founder Julian Assange to try to help take better political advantage of the hacked Clinton emails. The company says Nix never reached Assange, though CNN reported Nix wanted to create a searchable database of the Clinton emails.
Parscale says he had no knowledge of that, and has insisted the only reason he brought in Cambridge Analytica was because a digital expert he wanted to hire — Matt Oczkowski — was under contract there. Parscale ended up bringing more than a dozen Cambridge Analytica employees into the Trump campaign as analysts. Parscale says the campaign never used Cambridge Analytica’s raw data.
The Trump campaign’s data analytics operation is also under scrutiny by special counsel Robert Mueller, CNN reported in May 2017.
Parscale gave private testimony to the House Intelligence Committee last year as part of its investigation of Russian meddling. (CNN)
The Enugu State government has inaugurated a steering committee to eliminate Gender-Based Violence, GBV, in the state, declaring zero tolerance for the social malaise.
The inauguration took place at the Government House Enugu.
The panel, which is chaired by the Commissioner for Children, Gender Affairs and Social Development, Mrs. Ngozi Enih, draws its membership from the Nigeria Police Force, Ministry of Agriculture and Agro Industrialisation, Ministry of Local Government, Rural Development and Chieftaincy Affairs, Ministry of Human Development and Poverty Reduction, Ministry of Trade, Investment and Industry, Ministry of Justice, Ministry of Health, Ministry of Education as well as the Civil Society.
Inaugurating the panel known as the Steering Committee for Strengthening Institutional and Community Responses to End Gender-Based Violence/Domestication of Enugu State Gender Policy using the Oputa Panel approach, Governor Peter Mbah restated his administration’s commitment to not bringing perpetrators of GBV to book, but also putting in place proactive measures – activities, infrastructure, and systems in place to prevent them.
Mbah, who was represented by the Secretary to the State Government, Prof. Chidiebere Onyia, said, “We take gender-based violence seriously. We have zero tolerance for it, and in Enugu State, we are ready to go the extra mile to deal with it.
“If you notice, the government has selected people that are very committed to this goal. This is not an activity where we just want to check-off the list. We will track this. We will monitor this, and we will have quarterly engagements on the successes that this particular committee has achieved in terms of reference that we are going to send.
“We will tighten those terms of reference indicators, so that we monitor what we are doing both in terms of cost input and the value added. It’s very important to us. Many people will be involved – civil society, the police and various ministries.”
He however, said that the effort was to protect everyone, men and women alike, as GBV was not restricted to any gender.
“The whole idea is to hold people responsible that are involved in matters relating to gender violence and deter people that by culture or by association get involved in that, protect women, protect our children, and in the case of violence against men, protect our men because most times we misconstrue gender violence to mean women, but it can also be men too.
“We encourage our men to speak out and to make sure they understand that the policy that Enugu State is soon going to domesticate is for everyone, and not only for the female gender,” he stated.
In her remark, Mrs. Enih, explained that the Oputa Panel approach was inspired by the need to cover all local peculiarities in domesticating the policy on GBV, restarting government’s confidence in the members of the panel.
“The approach we are going to use is the Oputa Panel approach, and in the Oputa Panel approach, we are going to tour the 17 Local Government Areas to get firsthand information about what our people are going through because policy is meant for the people, and a policy should suit the people.
“Again, every community has its peculiar problems, so that’s why the government decided that if we have to domesticate the gender policy, we have to hear from the people who own the policy and know the changes that they desire to see. That is the reason we are using this approach.
“The committee members are to also serve as judges. As we gather this information from our people, we will come back to tailor it in a way to suit the people of Enugu State, and then our policy is ready.
“We want the people to know that there is a gender policy for them. I can assure you that when the people are aware that there is such a policy, they will seek for the enforcement of that policy. So, this is not going to be one of those policies that will just lie on the shelf,” she said.
Digital solutions provider, Globacom, has congratulated Christians in Nigeria on this year’s Easter celebration, and urged them to emulate the noble qualities of Jesus Christ.
The company, in a goodwill message to the Christian faithful in the country, lauded their perseverance through the Lenten period which preceded Easter. It enjoined them to always promote the ideals of selflessness, love and peace among all as a way of demonstrating the virtues of the exemplary life of Jesus Christ.
“Peace, love and sacrifice are the central message of Easter. Christ offered himself in atonement for the sins of the world and he lived a life which made Him an eternal symbol of peace and goodwill for mankind”, Globacom added.
The company enjoined all Nigerians to share in the lessons of promoting selflessness, a necessary ingredient in the growth and development of every society. It also enjoined all Nigerians to join hands to make Nigeria a better place for all.
Easter is celebrated yearly at the end of the Lenten season of fasting and prayer considered as a ritual of purification for the Christian faithful. It also precedes the crucifixion of the Lord Jesus Christ on Good Friday and His eventual resurrection on Easter Sunday.
The company assured its customers of seamless voice, data and Short Messaging Service (SMS) during and after the Easter celebrations, while urging them to avail themselves of the various data and voice offerings on the network.
The Guild of Private Broadcast Managers has extended its heartfelt congratulations to the Nigeria Union of Journalists (NUJ) as it celebrates its 70th Anniversary.
In a congratulatory message signed by the Guild’s National President, Ambassador Patrick Uzoyi-Peters, JP MNGRM, the guild described the milestone as a testament to the NUJ’s unwavering commitment to upholding press freedom, journalistic integrity, and the advancement of democracy in Nigeria.
“For seven decades, the NUJ has played a pivotal role in shaping the media landscape, advocating for the rights and welfare of journalists, and ensuring that the voice of the people remains strong and unyielding. Your resilience, professionalism, and dedication to ethical journalism have been instrumental in fostering transparency, accountability, and national development”.
Celebrating this historic achievement, the Guild’s President, Uzoyi-Peters recognized the sacrifices and contributions of journalists across the nation who work tirelessly to inform, educate, and empower society.
The Guild reiterated it commitment towards collaborating with the NUJ in promoting responsible journalism and strengthening the media industry for the greater good.
While wishing the NUJ continued success, growth, and greater impact in the years ahead, President Uzoyi-Peters prayed that the anniversary serve as a renewed call to uphold the principles of truth, fairness, and press freedom in our collective pursuit of a more informed and just society.
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