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Trump Appoints Digital Media Expert to Run His Re-election Campaign
President Donald Trump has hired Brad Parscale, the digital media director of his 2016 campaign, to run his re-election bid, the campaign announced on Tuesday.
The announcement was initially hyped by The Drudge Report, a website run by Matt Drudge, a conservative figure with considerable influence inside the White House. But it was no surprise that Trump will run for re-election in 2020 — he filed shortly after his 2017 inauguration — but it is unusual for a sitting president to hire a campaign manager three years before the election.
White House press secretary Sarah Sanders told reporters in June 2017 that Trump was going to run for re-election in 2020.
“Of course, he’s running for re-election,” Sanders said.
Eric Trump, one of the President’s sons, touted Parscale as an “amazing talent” who was “pivotal to our success in 2016.”
“He has our family’s complete trust and is the perfect person to be at the helm of the campaign,” he said in a release from the campaign.
Jared Kushner, the President’s son-in-law and senior adviser, added that Parscale was “essential in bringing a disciplined technology and data-driven approach to how the 2016 campaign.”
The campaign also said in the announcement that it would be involved in the 2018 midterm election by “providing candidates with general support, endorsements and rallying the support of the political grassroots by engaging Trump supporters in districts and states.”
The midterm will be pivotal for the future of Trump’s presidency. The party in control of the presidency historically suffers sizable losses in the first election after winning the White House. Trump has already begun mentioning that trend in speeches, hoping to spur his supporters to buck history.
Parscale has remained an active force in his political operation — America First — since the President stepped into the White House. Parscale’s Florida-based firm, Parscale Strategy, has a contract with the Republican National Committee to, among other things, help grow its data base of small donors.
Parscale never worked in politics before joining the Trump campaign in 2015. He knew the candidate and his family from working for the Trump Organization for several years designing websites and helping develop digital strategy for Trump businesses.
Even as Trump went through three campaign managers during his tumultuous presidential bid, Parscale, a close associate of Trump son-in-law Jared Kushner, was a constant, quiet presence.
Parscale’s formal title during the Trump 2016 campaign was digital director, but behind the scenes he grew into much more: directing campaign spending on television ads as well as digital, building a small dollar donor operation, and having significant influence on the overall campaign working closely with then-Republican National Committee chief of staff Katie Walsh and the RNC get out the vote operation.
On digital advertising, Parscale brought Facebook employees into the campaign to better take advantage of social media to promote Trump, and tear down Hillary Clinton.
The unprecedented spending on digital media did not sit well with the candidate. During the campaign, Trump angrily questioned Parscale about how he was spending campaign cash.
“I don’t believe in this mumbo-jumbo digital stuff.” Parscale recalled Trump screaming at him.
“I was crushed actually. It was the first time he had ever, just– I hadn’t even seen him yell at anyone, let alone me,” Parscale told CBS’ “60 Minutes” last year.
Despite getting dressed down, he kept focused on digital media spending.
In fact, during the last week of the campaign, he says he saw data showing movement in Trump’s favor in what were considered likely wins for Clinton, and he pounced, moving money out of Virginia, where he did not think Trump could win, and Ohio, where he felt confident Trump would win.
“I took every nickel and dime I could out of anywhere else. And I moved it to Michigan and Wisconsin. And I started buying advertising, digital, TV,” Parscale told “60 Minutes”.
Parscale has said that after Trump won, the President-elect thanked him and made clear he then understood the power of what he had called “mumbo jumbo digital stuff.”
Parscale has repeatedly insisted he had no knowledge of the Russian operation to influence the 2016 campaign in favor of Trump, and against Clinton. He says that is what he told congressional investigators behind closed doors last year when he went before the Senate and House intelligence committees looking into Russian meddling.
Yet Parscale has gotten caught up in controversial actions Cambridge Analytica, a prominent conservative data firm that he hired to work for the Trump campaign.
In 2016, Cambridge Analytica CEO Alexander Nix tried to reach WikiLeaks founder Julian Assange to try to help take better political advantage of the hacked Clinton emails. The company says Nix never reached Assange, though CNN reported Nix wanted to create a searchable database of the Clinton emails.
Parscale says he had no knowledge of that, and has insisted the only reason he brought in Cambridge Analytica was because a digital expert he wanted to hire — Matt Oczkowski — was under contract there. Parscale ended up bringing more than a dozen Cambridge Analytica employees into the Trump campaign as analysts. Parscale says the campaign never used Cambridge Analytica’s raw data.
The Trump campaign’s data analytics operation is also under scrutiny by special counsel Robert Mueller, CNN reported in May 2017.
Parscale gave private testimony to the House Intelligence Committee last year as part of its investigation of Russian meddling. (CNN)
…Says no government has shown so much support to LGs, State Governments like President Bola Ahmed Tinubu….
The Minister of State for Defence, Dr. Bello Mohammad Matawalle, has expressed confidence that the administration of President Bola Ahmed Tinubu GCFR will significantly enhance the economies of Zamfara State and Nigeria as a whole.
Matawalle who is currently on a five-day visit to his home state, the Minister and former Governor of Zamfara commended President Tinubu for his unprecedented support for Local Government Councils and state governments. “No previous administration has demonstrated such a strong commitment to developing local councils and states as President Tinubu,” Matawalle remarked.
He highlighted the President’s role as a grassroots mobilizer, emphasizing his passion for local development. “President Tinubu has allocated substantial funds to states and local government councils, enabling them to undertake impactful development projects,” he added.
Matawalle urged party supporters to collaborate with their leaders to reclaim the lost mandate from the ruling Peoples Democratic Party (PDP) in Zamfara State. “It is essential for all APC members to remain law-abiding citizens,” he stated, reinforcing the party’s commitment to uphold the law.
Addressing a large gathering of supporters who welcomed him, Matawalle reassured them of the federal government’s ongoing efforts to combat banditry and terrorism in the region. “With the federal government’s initiatives to address security challenges, we will soon experience a renewed sense of safety and peace,” he emphasized.
He concluded his address by urging the community to continue supporting the government at all levels. “Together, we can restore peace and order in our country,” Matawalle affirmed.
The Management and Editorial Board of Penpushing Media, owner of online newspapers and television have congratulated the newly elected leadership of International Press Institute (IPI) Nigeria Chapter led by Musikilu Mojeed of Premium Times to run affairs of the global organisation for next three years.
The media outlet in a congratulatory letter signed by chairman Editorial Board, Olufunke Fadugba said the organization rejoiced with the team on renewal of their tenure, and equally encouraged them not to only sustain the previous visibility and interventions on behalf of the media but to do more
“We rejoice with you on the renewal of your tenure as leaders of International Press Institute Nigeria. This congratulatory message is to encourage you to not only sustain the previous visibility and interventions on behalf of the media but also to do more”, the letter read.
Fadugba pointed out that the past months have been challenging for journalists, stressing that as the democracy in the country move closer to 2027, it is expected that the great battle for freedom of expression will be more intense.
“The International Press Institute Nigeria and other stakeholders will need to be more creative, determined, and build positive networks to guard the media from existential threats both from within and outside the media ecosystem”, the letter stated.
“However, judging from your previous performances and renewed impetus, we in Penpushing Media have no doubt that you will make a success of this tenure, in the interest of the media, the people and the country”, Fadugba emphasized
“On behalf of the Board, Management, and members of Penpushing, we wish the newly elected Executive Members a successful tenure. Congratulations, as we urge you to continue to carry the members along in order to enjoy their much-needed support”, the letter said
The other elected officials include Ahmed Shekarau of Media Trust as Secretary, Fidelis Mbah of Al Jazeera Television as Deputy President, Rafatu Salami of Voice of Nigeria as Treasurer, Yomi Adeboye of Herald Newspaper as Assistant Secretary and Tobi Soniyi of Arise News as Legal Adviser.
The President of International Press Institute (IPI), Nigeria, Musikilu Mojeed in response to the congratulatory letter expressed appreciation to the management of Penpushing Media, as well as commitment to press freedom and responsible journalism.
“We are deeply grateful for your congratulatory statement on the recent IPI Nigeria election. Your consistent support for IPI means the world to us, and we appreciate your commitment to press freedom and responsible journalism”, Mojeed wrote.
“On behalf of the Board of Trustees, Executive Committee, and members of the Institute, I extend heartfelt thanks for your encouragement. May God continue to bless you abundantly”, he added
“Your support and encouragement inspire us to continue promoting ethical journalism, advancing media pluralism, and defending press freedom. We look forward to collaborating with your administration to expand access to information and reinforce Nigeria’s democratic ethos’, the President stated.
News
Pensions and other Military Entitlements: Matawalle Commends President Tinubu for Prompt Payment
The Honourable Minister of State for Defence, H.E. Dr. Bello Muhammed Matawalle MON, has expressed his gratitude to H.E President Bola Ahmed Tinubu GCFR, for his decisive action in ensuring the prompt payment of military salary increase with three months arrears and also today’s release of funds for the payment of Pension and other owed entitlements of retired military Personnel
Dr. Matawalle confirmed that alerts regarding the three-month salary increase for military personnel have begun to be received.
The Minister commended President Tinubu for his unwavering commitment to the welfare of both serving and retired military personnel, emphasizing that the payment of pension arrears owed to retirees will continue to receive critical attention. This initiative reflects the President’s dedication to enhancing the living standards of those who have served the nation.
Furthermore, the Hon minister acknowledged the efforts and support of the Honourable Minister of finance and Coordinating minister of Economy Mr Wale Edun who was very committed in the actualization of these payments.
Dr. Matawalle urged the Nigerian military to remain steadfast in their duties, reassuring them that President Tinubu is fully committed to boosting their morale and providing the necessary support to combat insecurity in Nigeria. “Despite initial setbacks, be rest assured that Mr. President will do everything within his power to uplift our military forces as they confront the challenges of insecurity,” he affirmed.
Highlighting the significant contributions of the Nigerian military in combating insurgency, terrorism, and other forms of criminality, the Minister reiterated the vital role that these brave men and women play in ensuring the nation’s security.
He assured the officers and personnel of the Nigerian Armed forces of President Tinubu’s unwavering resolve to eradicate insecurity in Nigeria, bolstered by the readiness and resilience of the military.
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