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Trump Appoints Digital Media Expert to Run His Re-election Campaign
President Donald Trump has hired Brad Parscale, the digital media director of his 2016 campaign, to run his re-election bid, the campaign announced on Tuesday.
The announcement was initially hyped by The Drudge Report, a website run by Matt Drudge, a conservative figure with considerable influence inside the White House. But it was no surprise that Trump will run for re-election in 2020 — he filed shortly after his 2017 inauguration — but it is unusual for a sitting president to hire a campaign manager three years before the election.
White House press secretary Sarah Sanders told reporters in June 2017 that Trump was going to run for re-election in 2020.
“Of course, he’s running for re-election,” Sanders said.
Eric Trump, one of the President’s sons, touted Parscale as an “amazing talent” who was “pivotal to our success in 2016.”
“He has our family’s complete trust and is the perfect person to be at the helm of the campaign,” he said in a release from the campaign.
Jared Kushner, the President’s son-in-law and senior adviser, added that Parscale was “essential in bringing a disciplined technology and data-driven approach to how the 2016 campaign.”
The campaign also said in the announcement that it would be involved in the 2018 midterm election by “providing candidates with general support, endorsements and rallying the support of the political grassroots by engaging Trump supporters in districts and states.”
The midterm will be pivotal for the future of Trump’s presidency. The party in control of the presidency historically suffers sizable losses in the first election after winning the White House. Trump has already begun mentioning that trend in speeches, hoping to spur his supporters to buck history.
Parscale has remained an active force in his political operation — America First — since the President stepped into the White House. Parscale’s Florida-based firm, Parscale Strategy, has a contract with the Republican National Committee to, among other things, help grow its data base of small donors.
Parscale never worked in politics before joining the Trump campaign in 2015. He knew the candidate and his family from working for the Trump Organization for several years designing websites and helping develop digital strategy for Trump businesses.
Even as Trump went through three campaign managers during his tumultuous presidential bid, Parscale, a close associate of Trump son-in-law Jared Kushner, was a constant, quiet presence.
Parscale’s formal title during the Trump 2016 campaign was digital director, but behind the scenes he grew into much more: directing campaign spending on television ads as well as digital, building a small dollar donor operation, and having significant influence on the overall campaign working closely with then-Republican National Committee chief of staff Katie Walsh and the RNC get out the vote operation.
On digital advertising, Parscale brought Facebook employees into the campaign to better take advantage of social media to promote Trump, and tear down Hillary Clinton.
The unprecedented spending on digital media did not sit well with the candidate. During the campaign, Trump angrily questioned Parscale about how he was spending campaign cash.
“I don’t believe in this mumbo-jumbo digital stuff.” Parscale recalled Trump screaming at him.
“I was crushed actually. It was the first time he had ever, just– I hadn’t even seen him yell at anyone, let alone me,” Parscale told CBS’ “60 Minutes” last year.
Despite getting dressed down, he kept focused on digital media spending.
In fact, during the last week of the campaign, he says he saw data showing movement in Trump’s favor in what were considered likely wins for Clinton, and he pounced, moving money out of Virginia, where he did not think Trump could win, and Ohio, where he felt confident Trump would win.
“I took every nickel and dime I could out of anywhere else. And I moved it to Michigan and Wisconsin. And I started buying advertising, digital, TV,” Parscale told “60 Minutes”.
Parscale has said that after Trump won, the President-elect thanked him and made clear he then understood the power of what he had called “mumbo jumbo digital stuff.”
Parscale has repeatedly insisted he had no knowledge of the Russian operation to influence the 2016 campaign in favor of Trump, and against Clinton. He says that is what he told congressional investigators behind closed doors last year when he went before the Senate and House intelligence committees looking into Russian meddling.
Yet Parscale has gotten caught up in controversial actions Cambridge Analytica, a prominent conservative data firm that he hired to work for the Trump campaign.
In 2016, Cambridge Analytica CEO Alexander Nix tried to reach WikiLeaks founder Julian Assange to try to help take better political advantage of the hacked Clinton emails. The company says Nix never reached Assange, though CNN reported Nix wanted to create a searchable database of the Clinton emails.
Parscale says he had no knowledge of that, and has insisted the only reason he brought in Cambridge Analytica was because a digital expert he wanted to hire — Matt Oczkowski — was under contract there. Parscale ended up bringing more than a dozen Cambridge Analytica employees into the Trump campaign as analysts. Parscale says the campaign never used Cambridge Analytica’s raw data.
The Trump campaign’s data analytics operation is also under scrutiny by special counsel Robert Mueller, CNN reported in May 2017.
Parscale gave private testimony to the House Intelligence Committee last year as part of its investigation of Russian meddling. (CNN)
News
Widows, Wives and More than 2,000 Residents of Ikeja Police Barracks Benefit from YP4T’s Initiative
More than 2,000 individuals from the Ikeja Police Barracks community benefited from an impactful outreach program spearheaded by Young Professionals for Tinubu (YP4T), an advocacy and support group working in alignment with the Renewed Hope Agenda of President Bola Ahmed Tinubu.
The initiative provided critical medical services, care packages, food supplies, and financial assistance to widows, wives, and vulnerable residents, demonstrating the heart of nation-building through community-centered support.
The program, which united healthcare professionals, community organizers, and volunteers, complemented the government’s broader efforts to bring essential services closer to the people.
Residents of the Ikeja Police Barracks received free medical consultations, blood pressure and diabetes screenings, and wellness advice. Widows and families also left with care packages filled with food items, toiletries, and financial support to help alleviate the pressures of the holiday season.
Dr. Love V. Tinuoye, CEO of Medvita Consultancy and the lead doctor on-site, reflected on the impact:
“This initiative reflects a collective commitment to advancing healthcare in Nigeria. We were able to screen for and address critical health issues such as hypertension and diabetes while also providing preventive care like vaccinations and cancer screenings. This is what true community-focused care looks like.”
Beyond medical services, the outreach distributed care packages containing food staples, toiletries, and financial support, designed to alleviate the challenges faced by vulnerable members of the police barracks community.
The event highlights the ongoing efforts under the Renewed Hope Agenda to provide inclusive support for Nigerians across the country. Initiatives like this not only extend access to essential services but also strengthen the fabric of communities.
Mrs. Jumoke Elom, a businesswoman and beneficiary, shared her gratitude:
“I am deeply grateful for this program. The care my family received today—both medical and material—has given us hope and reminded us that we are not alone. It shows that there is real support for families like mine.”
The outreach program was also a platform for demonstrating the principles of nation-building through collaborative action. Alex Oware, Security Expert and Director of YP4T, explained the motivation behind the initiative: “The Renewed Hope Agenda is about about bringing real transformation to communities. This initiative embodies that vision by supporting over 2,000 people—not just through tangible resources, but by reaffirming their place in the collective growth of our nation. It lies at the soul of Renewed Hope: fostering resilience and creating opportunities for all Nigerians.”
The outreach program extended beyond healthcare, providing food and financial support to families within the police barracks. A touching moment involved a widow who, after receiving her care package, expressed her gratitude with tears of joy. Her story is just one of many that reflect the transformative power of collective action.
This initiative by YP4T—an advocacy and support group of Nigerian professionals from across the globe—represents a continued commitment to driving grassroots impact, inspired by President Tinubu’s vision. The success of the Ikeja outreach program demonstrates the power of collaboration between the public and private sectors to deliver meaningful change across Nigeria.
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Matawalle Salutes Nigerian Military, Citizens at Christmas
… Calls for Love and Peaceful Coexistence
The Honourable Minister of State for Defence, H.E. Dr. Bello Mohammad Matawalle, has extended warm greetings to the Nigerian military and all citizens, both Christians and non-Christians, during this joyous Christmas season.
In his message, he emphasized the importance of embodying the spirit of love and peaceful coexistence, urging all Nigerians to reflect on these values not only during the festive period but throughout the year.
“This season serves as a poignant reminder of the enduring principles of peace, unity, love, and sacrifice that bind us as a nation,” he stated.
The Minister encouraged every Nigerian, regardless of their religious beliefs, to celebrate and honor President Bola Ahmed Tinubu, GCFR, as well as the brave men and women of the Armed Forces who tirelessly demonstrate their patriotism in safeguarding the safety and sovereignty of our beloved country.
Highlighting the significance of the yuletide season, he noted that it should reinforce our bonds of unity, foster a spirit of camaraderie, and inspire compassion towards one another. He called on all citizens to remain steadfast in their collective efforts to build a secure and prosperous Nigeria.
In conclusion, the Minister wished everyone a Merry Christmas and a Happy New Year.
Henshaw Ogubike, MNIPR, FCAI, FSCA, FCPE
Director of Information, Press and Public Relations
…Says no government has shown so much support to LGs, State Governments like President Bola Ahmed Tinubu….
The Minister of State for Defence, Dr. Bello Mohammad Matawalle, has expressed confidence that the administration of President Bola Ahmed Tinubu GCFR will significantly enhance the economies of Zamfara State and Nigeria as a whole.
Matawalle who is currently on a five-day visit to his home state, the Minister and former Governor of Zamfara commended President Tinubu for his unprecedented support for Local Government Councils and state governments. “No previous administration has demonstrated such a strong commitment to developing local councils and states as President Tinubu,” Matawalle remarked.
He highlighted the President’s role as a grassroots mobilizer, emphasizing his passion for local development. “President Tinubu has allocated substantial funds to states and local government councils, enabling them to undertake impactful development projects,” he added.
Matawalle urged party supporters to collaborate with their leaders to reclaim the lost mandate from the ruling Peoples Democratic Party (PDP) in Zamfara State. “It is essential for all APC members to remain law-abiding citizens,” he stated, reinforcing the party’s commitment to uphold the law.
Addressing a large gathering of supporters who welcomed him, Matawalle reassured them of the federal government’s ongoing efforts to combat banditry and terrorism in the region. “With the federal government’s initiatives to address security challenges, we will soon experience a renewed sense of safety and peace,” he emphasized.
He concluded his address by urging the community to continue supporting the government at all levels. “Together, we can restore peace and order in our country,” Matawalle affirmed.
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